如何创造价值（形象化的精彩演绎）(PPT28页)67157.ppt

Focus on:Creating ValueHey Robin,why do I want to create valuein the first place?Can we review this?You need to create valueso that:a.People find something useful on your site andb.Want to come back for morec.You can start engaing them and having conversationsc.Search engines like you moreOK Robin,but besides publising articles and blog postshow do you create real value?The proper way to think,when considering what“value”items to create,is to look at a.what your readers would appreciate most first,and then b.what you can use of the assets you have that could match that need.For example:your readers may want to know how YOU do certain things or how to achieve something specific,and you may have material you have used internally or for other courses you have done that you could customize and update for this very purpose.Content Format TypesOk,now I understand.Cool.But HOW do I know which type of“value”content is best to use?1.What your audience wants(You need to ask them)2.What the competition doesnt do3.What is not easy for others to replicate4.What you know well or are very passionate about5.What you have already built assets on that you can at least in part re-useCriteria for selecting what content to createSelect“value”based on:What is it that makes somethingreally“valuable”?1.UsefulUnique recognizable traits of value objects1.Useful2.PersonalUnique recognizable traits of value objects1.Useful2.Personal3.UniqueUnique recognizable traits of value objects1.Useful2.Personal3.Unique4.ExclusiveUnique recognizable traits of value objects1.Useful2.Personal3.Unique4.Exclusive5.ScarceUnique recognizable traits of value objects1.Useful2.Personal3.Unique4.Exclusive5.Scarce6.Immediately usefulUnique recognizable traits of value objects1.Useful2.Personal3.Unique4.Exclusive5.Scarce6.Immediately useful7.Large-heavy Unique recognizable traits of value objects1.Useful2.Personal3.Unique4.Exclusive5.Scarce6.Immediately useful7.Large heavy8.FirstUnique recognizable traits of value objects1.Useful2.Personal3.Unique4.Exclusive5.Scarce6.Immediately useful7.Large heavy8.First9.Hard-to-get Unique recognizable traits of value objects1.Useful2.Personal3.Unique4.Exclusive5.Scarce6.Immediately useful7.Large-heavy 8.First9.Hard-to-getUnique recognizable traits of value objects9.Things that can be taken away with you10.Things that can be used many times over11.Things that show that you have actually created it yourself12.Things that show your care and interest 13.Things that are connected to a storyUnique recognizable traits of value objects-2What else is important?Packaging is of the essence.A valuable present cannot be given out wrapped in toilet paper.and,how do I knowif I am doing things right?1.Offer to download or sign-up for your value object and measure responseHow do I know if I am doing things right?1.Offer to download or sign-up for your value object and measure response2.Ask people for feedback and commentsHow do I know if I am doing things right?1.Offer to download or sign-up for your value object and measure response2.Ask people for feedback and comments3.Try alternative solutions and measure resultsHow do I know if I am doing things right?演讲完毕，谢谢观看！