商务英语入门.ppt

o本书共有八章，分别是：本书共有八章，分别是：oFormsofBusinessOwnership(企业的产权形式企业的产权形式)、oManagement(管理管理)oProductionandOperation(生产与运营生产与运营)oMarketing(市场营销市场营销)oHumanResourcesManagement(人力资源人力资源)oCorporate(企业文化企业文化)oElectronic(电子商务电子商务)oBusinessStart-up(小企业创建小企业创建)o本书主要涉及基础商务知识，简单易懂。主题讲解通常分为本书主要涉及基础商务知识，简单易懂。主题讲解通常分为45个个部分，分别就本章学习的主题进行深入浅出的讲解。部分，分别就本章学习的主题进行深入浅出的讲解。三、Chapter 2 Management oWhatIsManagement什么是管理什么是管理oManagementFunctions管理职能管理职能oOrganizationalStructure组织结构组织结构oManagementLevels管理层次管理层次oManagerialRoles经理人角色经理人角色oManagementSkills管理技能管理技能o课外阅读：课外阅读：WhatMakesanEffectiveExecutive高效管理者应具备的素质高效管理者应具备的素质Warm-up activitiesoWhatqualitiesdoyouadmire?oDoyouthinkyouhavesomequalitiestobeamanager?Whatarethey?oWhatqualitiesdoyouwanttocultivateonyou?Management oManagementwillbedefinedastheapplicationofplanning,organizing,directing,andcontrollingfunctionsinthemostefficientmannerpossibletoaccomplishmeaningfulorganizationalobjectives.oAcentralpersonmustcoordinatetheworkactivitiesofotherstoachieveorganizationalobjectives.The Four Management FunctionsPlanning oThefirstfunctionisplanning.Planningdefineswheretheorganizationwantstobeinthefutureandhowtogetthere.Planningmeansdefininggoalsforfutureorganizationalperformanceanddecidingonthetasksanduseofresourcesneededtoattainthem.Alackofplanning,orapoorplanning,canhurtanorganizationsperformance.oAlCopeland,founderofPopeyesFamousFriedChickenandBiscuits,oncesaid“Planforwhathappenswhenyousucceedandplanforwhathappenswhenyoufail.Planningisthemostimportantthing.”(书中也引用了Eisenhower对planning的评价)oSeveralquestionstobeconsideredwhenplanningoTheformsofplanningostrategic(long-range)planningoTactical(short-range)planningoperationalplanningoContingencyplanningQuestions on PlanningoHaveyouplannedforyourcollegestudy(tactical)andyourfuturecareer(strategic)?oEffectiveplanninghelpsanorganizationadapttochangebyidentifyingopportunitiesandavoidingproblems(P40).(find an example in real life)Organizing oOrganizingtypicallyfollowsplanningandreflectshowtheorganizationtriestoaccomplishtheplan.Organizinginvolvestheassignmentoftasks,thegroupingoftasksintodepartments,andtheallocationofresourcestodepartments.Directing or LeadingoProvidingleadershipisbecominganincreasinglyimportantmanagementfunction.Leadingistheuseofinfluencetomotivateemployeestoachieveorganizationalgoals.oLeadingmeanscreatingasharedcultureandvalues,communicatinggoalstoemployeesthroughouttheorganizationandinfusingemployeeswiththedesiretoperformatahighlevel.oLeadinginvolvesmotivatingentiredepartmentsanddivisionsaswellasthoseindividualsworkingimmediatelywiththemanager.Two Types of LeadingoAutocraticleadership,theclosestyleofsupervision,meansprovidingsubordinateswithdetailedjobinstructions.oDemocraticleadership:Inthisstyle,themanagerconsultswithsubordinatesaboutjobactivities,problems,andcorrectiveactions.Managersusingthegeneralapproachseekhelpandideas.Questions for discussion oWhattypeofleadershipdoyouprefer?oWhatkindofleaderwouldyouliketobe?oHowdoyoucommentonthesetwotypesofleading?Controlling oControllingisthelastfunctionisthemanagementprocess.Controllingmeansmonitoringemployeesactivities,determiningtheorganizationisontargettowarditsgoals,andmakingcorrectionsasnecessary Organizational structureoOrganizationalstructure istheformaldecision-makingframeworkbywhichjobtasksaredivided,grouped,andcoordinated.Five traditional methods for grouping work activities oDepartmentalizationbyfunction oDepartmentalizationbyproduct oDepartmentalizationbygeographicalregions oDepartmentalizationbyprocess oDepartmentalizationbycustomer Example:OrganizationalStructureofSASAC（国务院国资委）国务院国资委）nGeneralOffice(OfficeofCPCCommittee)(党委办公党委办公室）室）nBureauofPolicies,LawsandRegulations（政策法政策法规规nBureauofPerformanceAssessment（业绩考核）业绩考核）nBureauofStatisticsandEvaluation（统计评价）统计评价）nBureauofPropertyRightManagement（产权管理）产权管理）nBureauofPlanningandDevelopment（规划发展）规划发展）nBureauofEnterpriseReform（企业改革）企业改革）nBureauofEnterpriseRestructuring（企业改组）企业改组）nBureauofEnterpriseRemuneration（企业分配）企业分配）nWorkingBureauofSupervisoryPanels（WorkingOfficeofSupervisoryPanelsforSOEs）（监事会）监事会）nFirstBureaufortheAdministrationofCorporateExecutives（领导任免）领导任免）nSecondBureaufortheAdministrationofCorporateExecutivesnBureauofPartyBuilding（CPCCommitteeOrganizationDepartment）（党建工作）党建工作）nBureauofPublicity（CPCCommitteePublicityDepartment）（）（宣传工作）宣传工作）nBureauofMassWork（CPCCommitteeMassWorkDepartment,CPCCommitteeUnitedFrontWorkDepartment）（）（群众工作）群众工作）nResearchOfficenBureauofForeignAffairs（外事工作）外事工作）nBureauofPersonnel（人事工作）人事工作）nSASACDisciplineInspectionCommittee（纪检监察）纪检监察）nBureauofIn-houseLogistics（BureauofRetiredStaffManagement）四、案例讲解四、案例讲解以chapter one 的case study 1 为例o1.明确案例所涉及的知识点：明确案例所涉及的知识点：acompanyownedbyhusbandandwife-theformofbusinessownershipispartnership.o2.分析分析Esprit的两位创始人无法继续合作的原因：的两位创始人无法继续合作的原因：1)therelationshipbetweenthecouplebroke2)marketsandprofitswerelost3)thecouplehaddifferentideasaboutthedevelopmentofthecompanyandeachwantedtointerfereotherswork.Eachwantedtotakemainchargeofthecompany.4)Thecoupledecriedeachothersworko3.讨论合伙制企业或家族企业正确的运营方式讨论合伙制企业或家族企业正确的运营方式1)明确产权，明确股份明确产权，明确股份2）各司其职，互不干涉）各司其职，互不干涉五、考试方式五、考试方式o考试可由两部分组成考试可由两部分组成,教师也可根据情况自教师也可根据情况自定定:1)学期论文学期论文(商务英语方面商务英语方面,或与教材主题或与教材主题相相关的内容关的内容)2)笔试笔试笔试的考试题型笔试的考试题型(仅供参考仅供参考)o1.概念解释概念解释:如如franchise:Afranchiseisrighttouseabusinessnameandsellproductsorservices,usuallyinaspecificgeographicalterritory.o2.多选题多选题:课后练习有这种形式。课后练习有这种形式。o3.填空题填空题:_isthemanagersabilitytoworkwithandthroughotherpeopleandtoworkeffectivelyasagroupmember.o4.简答题简答题:o1)Describebrieflyhowtobecomeademocraticleader.o2)describebrieflytheFourCsModelforevaluatinghumanresourceso5.阅读理解阅读理解：1)简答题：选取一篇经济文章，让考生简答题：选取一篇经济文章，让考生阅后回答文章之后的问题。阅后回答文章之后的问题。(书后的网址书后的网址)2）选择题）选择题3)选词填空：从教材中选择一段文字，或选一选词填空：从教材中选择一段文字，或选一段经济文章，抽出段经济文章，抽出10个词，然后给出个词，然后给出15个词，让学生个词，让学生选择填空。选择填空。oTheoppositeofautocraticdirectionis_leadership,orgeneralsupervision(alsoreferredtoasparticipatory).Inthisstyle,themanager_withsubordinatesaboutjobactivities,problems,and_actions.Managersusingthegeneral_seekhelpandideas.Democraticleadershipdoesnotlessenmanagersformal_;decision-makingpowerstillrestswiththem.Withanexperienced,skilled,andintelligentgroupof_,amanagerwouldlikely_fromusingademocraticstylethatencourages_.Organizationsthathave_usedthisstyleincludeWal-Mart,FederalExpress,IBM,AT&T.oConsultsapproachbenefitdemocraticauthorityparticipationCorrectiveemployeessuccessfullyo6.Translation(E-CorC-E)(从书中选取）从书中选取）o上述几种考试形式有的是借鉴商务专业的考试上述几种考试形式有的是借鉴商务专业的考试方式，有的是语言和商务结合在一起。方式，有的是语言和商务结合在一起。