阿里巴巴价值链.pptx
Alibaba company introductionAlibabawasfoundedbyMaYunin1999.Itisanenterpriseonlinetradingplatformforenterprises.Alibabagroupistheworldleaderine-commerceandisthelargeste-commercecompanyinChina.第1页/共9页logistics enterprisesocial network platformoffline businessespayment platforme-commerce platform payment platformconsumerLogisticsoffline paymentoffline paymentinformation flowcapital flow第2页/共9页1.Offline businessesAlibabahasnumerousofflinemerchants.Manylargecompanieshavepartneredwithalibabatobecomealibabassuppliers.Theyproduceavarietyofproductsthatmeetmostoftheconsumersneeds.Cateringindustry,tourismindustryandothervariousformsofofflinebusinessesmakee-commerceindustryconstantlyenrichandperfect.Theyincreasethecoverageofsociale-commerceindustry,andlayafoundationforonlineandofflineintegration.(Offlinemerchantsareproducersorprovidersofproductsandservicesinthesociale-commerceindustryvaluechain.)第3页/共9页2.E-commerce platform Alibabaisacompanythatusese-commerceasaplatformforsales.Anditse-commercesitesarenumerous,suchasTaobao,Tmall,andsoon.MostofthemcanbesoldunderawebsiteormobileAPP.Consumerscanbuyproductsorservicesanywhereoranytime.(E-commerce platform is a platform for enterprises or individuals to negotiate online transactions.)第4页/共9页3.social network platformAlibabaanddomesticfamoussocialnetworkserviceplatformsinamicroblogreachedaconsensus.Inthiscooperation,theproductinformationreleasedbymerchantsonthewebsiteisinstepwithSinamicroblog.MaYunalsohasaregisteredaccounttoreleaseinformationaboutthecompany.Bysocialnetworks,Alibabareliesonhugeusergroupsandsocialrelationshipstoconductmarketing.第5页/共9页4.logistics enterpriseAlibabawascooperatewithmanylogisticiscompany,suchasYuanTong,Shunfengandsoon.LogisticscompaniesprovidelogisticsinformationtoconsumersthroughtheInternet.Inaddition,alibabaalsocooperatewiththeinsurancecompany.WhenconsumersbuygoodsontheInternet,theycanselectivelybuyfreightcostrisk.Thentheycanenjoycompensationserviceforreturningorexchanginggoods第6页/共9页5.payment platformAlibabafoundthe“Alipay”.Ithasrealizedtheonlinepayment,intermediatepaymentmanagement.Thecapitalflowallowsthetradeoperateonlinenormally.Toensurethecapitalflow,AlibabalaunchedtheTrustPassatsametime,eventhoughithaventcompleteenough,butitkeeptheguaranteeinsomeextent.第7页/共9页THANKS第8页/共9页感谢您的观看！第9页/共9页
