中国联通3g业务发布会方案.ppt

中国联通中国联通3g业务发布业务发布会方案会方案A member of PLEON Network目 录团队介绍 5策略篇 2设计篇 3执行篇 4背景篇 1A member of PLEON NetworkSTEPSTEP1背景篇A member of PLEON Network你还在为搜集信息始终无法摆脱电脑的束缚么？A member of PLEON Network你还在为异地沟通苦于东奔西跑，身心疲惫么？A member of PLEON Network真的能忍受这样的生活么？资料下载，进度卡在99%？远在异乡，多年难见一面？电脑页面打开需要多长时间？我的音乐更新开始落伍？你离开电脑，我将一无所知？A member of PLEON Network科技的发展已经让上网的途径千变万化可最快速的方式你真的知道么？A member of PLEON Network向左走？向右走？便捷上网第一步该怎么走？A member of PLEON Network有一种选择更高效、更便捷、更完美耗时降低40%+效果提升50%+A member of PLEON Network2008的517让联通告诉你解决方案A member of PLEON NetworkSTEPSTEP2策略篇A member of PLEON Network发布什么？A member of PLEON Network如何发布?A member of PLEON Network发布给谁?A member of PLEON Network互联网尽在手中A member of PLEON Network流程安排A member of PLEON NetworkSTEPSTEP3设计篇A member of PLEON NetworkSTEPSTEP4执行篇A member of PLEON Network拍摄场次执行导演后期制作发布日期:2008.05.17片长:60”00中国联通3G业务发布会宣亚国际传播集团宣亚国际传播集团2008：05：17 NOW好的发布会就如同一部电影需要内容、体验、媒体、布置环环相扣A member of PLEON Network我们能为联通做些什么？A member of PLEON Network对发布会形式的深刻理解专业的会展搭建团队全情投入完善的监控体系有别于其他发布会推广，我们联通3G发布会提供跟踪媒体监测体系，一经发现偏离事件传播主线的舆论，都及时把控、争取最大利益发布会准备发布会准备策划资源执行A member of PLEON Network 专业礼仪培训现场编排预演活动管控督导施工搭建&活动效果预估执行管理A member of PLEON Network签到区（3人）发布区（12人）体验区（6人）贵宾区&媒体专访区（4人）礼仪分配 管理A member of PLEON Network专访前与客户拟定话题范围 控制问题方向和整场气氛辅助客户回避敏感问题现场会务管理媒体专访 管理A member of PLEON Network统一着装，佩戴活动胸标专门人员区域分配礼仪熟知联通3G资料主持人语言突出联通3G特性活动人员管理A member of PLEON Network我们能为联通提供什么？A member of PLEON Network礼仪推荐A member of PLEON Network场地推荐A member of PLEON NetworkA member of PLEON Network主持人推荐A member of PLEON NetworkA member of PLEON Network节目推荐A member of PLEON Network明星推荐A member of PLEON Network手机托、笔记本电脑托、U盘等配件联通3G吉祥物联通3G技术宣传资料DVD3G手机礼品推荐A member of PLEON NetworkSTEPSTEP5团队介绍A member of PLEON NetworkA member of PLEON NetworkA member of PLEON NetworkQ&AA member of PLEON Network