IBM：走向社会化的知识管理(KM Goes Social)6340.pptx

IBM Knowledge Management Blue Print WorkshopDavidGurteenKMgoesSocialDavidGurteenBeginwiththeendinmindAbriefhistoryofKMTheimpactofsocialtoolsandWeb2.0onKMTheevolutionofKMKM1.0toKM2.0KMgoesSocialDavidGurteenTwoearlyformsofKMTechno-centricKMPeople-centricKMBlendedDavidGurteenTechno-centricKMCorporateKMBirth1995(LotusNotes1989)Internet,Intranets,Office,E-mailThemanagementofunstructuredinformationDatabaseandsearchcentricFormanyorganizationswhatKMisabout!DavidGurteenPeople-centricKMPersonalKnowledgeManagement(PKM)PeopleCentredKnowledgeManagement(PCKM)Softtoolse.g.Cops,AfterActionReviewsPioneersBP(ChrisCollison,GeoffParcell)BuckmanLabs(BobBuckman)DavidGurteenPeople-centricKMToolsCommunitiesofPracticeStorytellingandnarrativeAfteractionreviewsPeerassistsRetrospectsKnowledgeCafesOpenSpaceAppreciativeInquiryDavidGurteenKMTodayBothformsofKMpracticedKCUKCollaborationContentOver-hyped,underperformedIsKMdead?KMchanging/evolvingNotdrivenbythetraditionalKMcommunityDavidGurteenTheDisruptorSocialToolsQuietlyevolvingonthewebRootsnotinKMSocialToolthoughtleadersandevenKMadvocatesavoidthelabel!DavidGurteenSocialToolsWhataresocialtoolsfor?FindingandconnectingwithpeopleBuildingcommunitiesSharingKnowledgeTheyareinfactpersonal/socialKMtools!DavidGurteenSocialToolsWeblogsWikisSocialbookmarking&taggingSocialNetworkingCommunitiesInstantMessaging/PresenceRSSFeedReadersMicro-bloggingPodcasts,videocastsMashupsBloggerTechnoratiMediaWikiLinkedIn,FacebookDeliciousGoogle Reader,BloglinesSkypeFlickrYouTube,Google VideoTwitterOdeoSlideshareiPodCreative CommonsDavidGurteenSocialToolsYouwillneverunderstandSocialToolsbyreadingaboutthemorintellectualanalysisThereisnosubstituteforusingandexperimentingwiththemTheyhaveemergentpropertiesthatarenotimmediatelyapparentDavidGurteenWeb2.0ThesocialwebTheparticipatorywebBuiltaroundsocialtoolsEvolved,emergedNotplannedNotIBMorMicrosoftOpenprotocolsLowcostDavidGurteenEnterprise2.0TakingWeb2.0intotheorganizationWeblogsandWikisIBMandMicrosoftnowinthegameAndmoreDavidGurteenBusiness2.0,Management2.0,Leadership2.0,Education2.02.0memeisspreading!SocialToolsareincrediblypowerfulChangethegamePutpowerinthehandsofthepeople!Canbeseenasdisruptive&evensubversiveDavidGurteenSowhatdoesthismeanforKM?DavidGurteenKM1.0Theoldtraditional,corporate,techno-centriccommandandcontrolformofKMDavidGurteenKM2.0TakePeople-centricKM,PKMCoPs,AARs,KCafes,SocialComputingWeblogs,Wikis,TocreateAnewformofKMKM2.0orSocialKMDavidGurteenKM2.0KMisnolongeracentralcorporatefunctionitisnowanintegralpartofaeveryoneseverydayworkKnowledgeisnolongercontrolledcentrallybuttheownershipandcontrolisdistributedthroughouttheorganizationDavidGurteenSocialKMCorporateTopdownCentralisedCommand&ControlMonolithicsystemsExplicitKnowledgePersonalBottomupDecentralisedDistributedEcosystemsTacitKnowledgeKM1.0KM2.0DavidGurteenKMToolComparisonTaxonomiesPeopleFindersDatabasesE-mailNewslettersDiscussionForumsSocialTaggingSocialNetworkingBlogs&WikisInstantMessagingRSSFeeds&ReadersBlogsKM1.0KM2.0DavidGurteenSocialKMKM 1.0KM 2.0KMisextraworkKMispartofmyeverydayworkWorkisbehindcloseddoorsWorkisopenandtransparentPeopleareafraidtotalkopenlyAnyonecansayanythingPeopledirectoriesprovidecontactinformationSocialNetworkingplatformsreflectwhoisdoingwhatwithwhomContentiscentralised,protectedandcontrolledContentisdistributedfreelyanduncontrolledITchoosesthetoolsIuseIhaveachoice&selectmyowntoolsKnowledgesharingisdatabasecentricKnowledgesharingispeoplecentricKnowledgeisforciblycapturedjustincaseKnowledgeisnaturallycapturedaspartofmyworkBestPracticesStoriesDavidGurteenSocialKMKM 1.0KM 2.0Distributebye-mailSubscribetofeedsCoPscentrallycontrolledAnyonecanstartaCoPCentrallycontrolledpublishingAnyonecanpublishSearchforexpertsandcontentseparateContentfilteredthroughexpertsContentiscentralised,protectedandcontrolledContentisdistributedfreelyanduncontrolledContextstrippedRichstories,audioandvideoProfessionalvoice,3rdpersonPersonalvoice,1stpersonThinkquietlyaloneThinkoutloadtogetherEfficiencyandproductivityImproveddecisionmaking&innovationDavidGurteenKMisaboutConversationKMissimplytheartofenablingtrusted,context-richconversationsamongtheappropriatemembersofcommunitiesaboutthingsthesecommunitiesarepassionateabout.Dave PollardApowerfulglobalconversationhasbegun.ThroughtheInternet,peoplearediscoveringandinventingnewwaystosharerelevantknowledgewithblindingspeed.Asadirectresult,marketsaregettingsmarterandgettingsmarterfasterthanmostcompanies.The Cluetrain ManifestoDavidGurteenSocialKMIthink,atitsbest,KMisasocialphenomena.Itswherepeoplecometogethertosharetheirknowledge,tolearnfromeachotherandtoworkmoreeffectivelytogether-tomeetboththeirbusinessandpersonalobjectives.ThatsmyviewofKM.DavidGurteen,ECKM,September2006,Budapest.DavidGurteenKMisgoingSocialDavidGurteenDavidGurteenGurteenKnowledgeTel:+441252812878Email:DavidGurteenLicenceYoumayusetheseslidesunderthefollowingCreativeCommonsLicenceAttribution-ShareAlike2.0http:/creativecommons.org/licenses/by-sa/2.0/uk/DavidGurteen