企业战略管理6.ppt

U51050 Strategic ManagementU51050 战略管理Module 6:第六6 章：Generating,Evaluating and Selecting Strategies制定、评价和选择战略1 Comprehensive Strategic Management Model Comprehensive Strategic Management Model综合战略管理模型 综合战略管理模型Vision&Mission Statements制定愿景和使命陈述Chapter 2ExternalAudit外部分析Chapter 3InternalAudit内部分析Chapter 4Long Term Objectives长期目标Chapter 5Generate,Evaluate,Select Strategies制定,评价和选择战略Chapter 6ImplementStrategies:Mgmt Issues战略实施:管理问题Chapter 7Measure&EvaluatePerformance度量和评价绩效Chapter 9ImplementStrategies:Marketing,Fin/Acct,R&D,CIS战略实施:营销,财务/会计,研发和计算机信息系统问题Chapter 82Strategy Analysis&ChoiceStrategy Analysis&Choice战略分析和选择“If business is not based on ethical grounds,it is of no benefit to society and will,like all other unethical combinations,pass into oblivion.”“如果公司不是以道德为基础,那么它就不会给社会带来任何益处,并且会像其它不道德的联合体一样,最终会消失.”Max Killan3Strategy Analysis&Choice战略分析和选择“Planners should not plan,but serve as facilitators,catalysts,enquirers,educators,and synthesizers to guide the planning process effectively.”“计划制定者不应该计划,而应该担当一个推动者,催化剂,询问者,教育者和总结者来引导计划过程高效地进行.”Hax and Majluf4