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Dumex ChinaEazy Pack LaunchChina Dumex ChinaAgenda Market Share Clear core message Mass communication Excellent in store execution CRM communication Learning&successDumex ChinaAgendaExcellent in store execution Dumex ChinaExcellent In-Store Merchandising Design WiseDisplay wallSpecial displayGondolar End DisplayDumex ChinaExcellent In-Store Merchandising Design WiseSmall TGBig TGPG demo w/tail-made boothTV booth used in key citiesscreenShelf TVCShelf Trial PackDumex ChinaExcellent In-Store Merchandising Design WiseDear Janet,bine to whole review file,thanks!Dumex ChinaExcellent In-Store Merchandising Execution LevelDisplay wallDumex ChinaExcellent In-Store Merchandising Execution LevelDisplay wallDumex ChinaExcellent In-Store Merchandising Execution LevelDisplay wallDumex ChinaExcellent In-Store Merchandising Execution LevelDisplay wallDumex ChinaExcellent In-Store PG Demo Execution LevelDumex ChinaLevel 1:Lock&Lock Gift PackElectrolux Mixer-Buy 2 EPs-Level 2:-Buy 6 EPs-Excellent In-Store Promotion Execution LevelDumex ChinaRoad Show Build Brand Image Design WiseDumex ChinaRoad Show Built Brand Image Execution LevelDumex ChinaRoad Show Built Brand Image Execution LevelDumex ChinaRoad Show Execution LevelDumex ChinaEazy Pack Launch Learning ICommunication Communication Keep EazyPack communication simple&focus on benefit:convenience consistent one catch copy across all communications:EazyPack,5 breakthrough,Easy lifeKeep“blue background”as Eazy pack consistent communication color code360 integrated campaign helps to build awareness in short timeAwareness&Education:virus spread Eazy pack launch new news,well communicate Eazy pack benefitsDemonstration&Trial:create all opportunities for consumers to see&try.CRM is a good platform for consumer communication Survey&trial program to capture mums testimonial Interactive Online advertising facilitates delivery and demonstration of complex messageEazyPack TVC&demo video is used to reinforce core message communication Dumex ChinaEazy Pack Launch Learning IIPromotion Promotion Excellent in store execution to create noise in store&help to drive sales.Redemption promotion link to easy life/Eazy pack competition for high involvement Eye-catching large-scope in-store display,trail pack&out-door advertising for successful new news delivery and well education.Shelf TVC&TV booth for brand image improvement&well educationRoad show help to build brand image&well communicateProductProduct Eazy pack has uplifted brand equity premium&progress brand value.Dumex China演讲完毕，谢谢观看！