外贸客户开发信模板.ppt
对外贸邮件标题的建议1.发件人是谁对他们来说非常重要,因此,我们需要在标题里传达brand 信息,好让客户熟悉。2.将标题长短控制在30 到40 个字符内(包括空格),因为标准的邮件标题框设置就是这样的.3.让客户在打开邮件前就知道自己将能从中得到什么,引起其兴趣.4.在写标题的时候,诚实,坦白的表达邮件内容.5.如果可能的话,给收信人一个马上打开邮件的理由,比如有时间限制的offer 等.6.标题里最好不要运用标点符号,甚至句号也可以省略,尤其感叹号不要用，否则很有可能导致邮件被过滤。8.如果标题里全是大写字母,那么只能导致你邮件被过滤,或者至少是进垃圾桶.9.在你送出邮件之前,再次校对标题,拼写,语法等,错误的语法和拼写只能减少收件人对你的信任.举例：Leege fan offer EBUYER Stephanie 20150304 Stand fan quotation for EBUYER from Leege Stephanie 20150304RE:RE:!邮件称呼遵守原则Dear Ms Wang/Mr Wang 第一次尊称客人有回复后，根据客人称呼习惯来修改Dear Stephanie ZhuHi StephanieHello StephanieDear StephanieDear BossHey guy,Zhongshan Leege Electronics Co.,Ltd factory here,exporting electric fan with good quality and low price.If u need,call me,lets talk details.模板一对于新客户，简单开发信。Dear Sir/Madam,Hope you all going well.I am Stephanie from leege,a leader factory in zhongshan,specialized in manufacture and export all kinds of electric fans.We contacted about stand fan last year,do you have purchase plan now?If u need,please feel free to contact me.模板二对于新客户，简单开发信。Dear Sir/Madam,Glad to know youre on the market for fan,we specialize in this field for 6 years,with the strength of Europe electric fan,with competitive price.Our europe customer such as Leroy Merlin,Home bargains,OBI,Maplin,Skan,BLT and so on.Also we have our own Motor producing line to meet any of your requriements.Own CE ROHS ERP europe certification.if you want to know more about our product,please contact me.Thank you in advance.模板二前提了解到客人的目标市场针对做开熟悉的市场，开发信模板简单介绍+合作客户+工厂优势例如：欧洲，印度，南美，亚洲Hi Sir/Madam,Good day.Do you receive our stand fan quotation?May i have your idea?Waiting for your feedback.第一封邮件无回复 二次跟进Dear Sir/Madam,Good day!We are electric fan supplier of china,and we have researched&designed some new product.If you are interested in,I ll send you our catalogue.Thanks for your valuable time.第一封邮件无回复 二次跟进新产品吸引Dear Sir/Madam,Good day!Attach our stand fan price list for your reference.If you have any other require,please conact me.I will update favorable quotation to you.Waiting for your good news.第一封邮件无回复 二次跟进报价吸引说明三点即可：你来自哪里，做什么的，有什么优势1.简短；2.正文中最好不要带网址，否则很容易被外国服务器拦截；附件不宜太大100-200KB 最好。3.少用主动语态，多用被动语态4.专属性-称呼，产品其他特殊细节开发信要点分配客户跟进 思路1，客户背景搜索，了解记录细节。2，加联系方式。3，邮件全部跟进一次。4，做好跟进记录。5，保证跟踪频率。开始一周最多两次，后续可以按周，按月。根据客户不同情况进行调整。6，一次跟进无回复，有国内电话，打电话了解细节 对于国外客人，邮件二次跟进。7，国外客人二次跟进无回复，电话联系。
