国际商务函电实务3-国际商务函电写作原则课件.ppt

单击此处编辑母版标题样式 单击此处编辑母版副标题样式11国际商务函电实务International Business Correspondence Practice2023/5/31 1第二部 商务函电写作实务Page 2国际商务函电实务Part Two Business Correspondence Writing Practice2023/5/31 2Project 1Page 3Principles for Business Correspondence Writing国际商务函电实务2023/5/31 3Lead In（导入）n 7Cs principles,which consist of 7 words beginning with their initial letter C,are the rules for writing business correspondences.As the foundation or essentials of the international business correspondence writing,it provides in the round the rules for the business people in the international trade to obey in writing business correspondences.n In the international trade,business letters and telegrams are the effective tools for traders to communicate in work.To enhance the efficiency of work,both of the two parties in the trade need to communicate not only accurately and clearly,but correctly,completely,definitely,concisely and politely as well.Therefore,correctness,completeness,consideration,concreteness,conciseness,clarity and courtesy have been the principles for traders to follow up in writing business correspondence in communication.Page 4Project 1 Principles for Business Correspondence Writing 2023/5/31 4Aims and Demands（学习目标）To know and to master the 7Cs principles or rules for writing business correspondences.Personal quality Skills KnowledgeTo be able to write business correspondence with the knowledge of 7Cs principles.To train to learn thinking and finding out rules for reaching the goal of the project;To train to learn how to communicate and cooperate with your companions or co-workers.Page 5Project 1 Principles for Business Correspondence Writing 2023/5/31 5Page 6Difficulties and Focuses（难点和重点）To understand and master the 7Cs rules in business correspondence writing;To train to learn how to communicate and cooperate with your companions or co-workers.To train to learn thinking and finding out rules for reaching the goal of the project;Project 1 Principles for Business Correspondence Writing 2023/5/31 6Case Study（案例学习）Page 7Project 1 Principles for Business Correspondence Writing 2023/5/31 7Principles for Writing Business CorrespondencePage 81.In-class PresentationStudents are required to present their PPT in class,showing what you have learned about the 7Cs principles.Project 1 Principles for Business Correspondence Writing 2023/5/31 81Correctness正确4Concreteness 具体7Courtesy 礼貌2Consideration 体谅5Conciseness简洁3Completeness 完整Page 96Clarity 清楚2.Learning about the 7Cs PrinciplesProject 1 Principles for Business Correspondence WritingPrinciples for Writing Business Correspondence2023/5/31 9Page 1011Correctness正确Correct expressions in different styles and being up to different language standardsProper expressions with correct spelling and grammar and in correct structureAppropriate tone and a matter-of-fact attitudeAccurate facts and information,exact figures and terms in particular Please give examples demonstrating this principle in business correspondence.请思考上述提出的正确表达在哪些方面有表现，并举例说明。2.Learning about the 7Cs PrinciplesProject 1 Principles for Business Correspondence WritingPrinciples for Writing Business Correspondence2023/5/31 10Page 111Correctness正确English writing must be in proper style,correct structure and without any mistakes of spelling and grammar.a.Spelling rules in the language standards:British Americandialogue dialogprogramme programmaths mathflat apartmentfootball soccerthe ground floor the first floorprimary school elementary schoolhave got have 2.Learning about the 7Cs PrinciplesProject 1 Principles for Business Correspondence WritingPrinciples for Writing Business Correspondence2023/5/31 11Page 12b.Writing styles formal informalcommerce beginfurnish supplycomputation calculationpertaining to concern/have a connection withby virtue of by means of purchase buy2.Learning about the 7Cs Principles1Correctness正确Project 1 Principles for Business Correspondence WritingPrinciples for Writing Business Correspondence2023/5/31 12Page 13c.Tenses,verb patterns and tones e.g.We learned your firm in a newspaper advertisement.Correct:We have learnedWe want to introduce my company.Correct:We hope/would like to The cargo under S/C No.237 has been shipped on board next Monday.Correct:to improve the tense or to cross out the time reference2.Learning about the 7Cs Principles1Correctness正确Project 1 Principles for Business Correspondence WritingPrinciples for Writing Business Correspondence2023/5/31 13Page 14More Practice:1.1 Try to correct the following sentences in Chinglish Excessive smoking will injure your body.Through inquiry,we have learnt that he has been elected to a new leading post.In the basketball game,our team won the British team.We all enjoy public medicine care.health beatfree medical On 2.Learning about the 7Cs Principles1Correctness正确Project 1 Principles for Business Correspondence WritingPrinciples for Writing Business Correspondence2023/5/31 14Page 151.2 Take a matter-of-fact attitude to clearly state what you will say instead of overstatement or understatement.e.g.This product is absolutely the best one in the market.c.f.This product is the best one we can supply.It is the lowest price available in the market to you.c.f.It is the lowest price we can offer now.More Practice:2.Learning about the 7Cs Principles1Correctness正确Project 1 Principles for Business Correspondence WritingPrinciples for Writing Business Correspondence2023/5/31 15Page 161.3 Choose the only accurate facts,figures and words.e.g.You ask very short delivery for your order.c.f.You require a quick(prompt)delivery of your order.All the offers by faxes are open for 5 days.c.f.All the offers by faxes are open for 5 days from(inclusive of)the date of dispatch.More Practice:2.Learning about the 7Cs Principles1Correctness正确Project 1 Principles for Business Correspondence WritingPrinciples for Writing Business Correspondence2023/5/31 16Page 172Consideration 体谅Give consideration in your clients placeEmphasize the you attitude and the Passive VoiceFind the best way to express yourselfPlease give examples demonstrating this principle in business correspondence.请思考上述提出的正确表达在哪些方面有表现，并举例说明。2.Learning about the 7Cs PrinciplesProject 1 Principles for Business Correspondence WritingPrinciples for Writing Business Correspondence2023/5/31 17Page 182Consideration 体谅(1)Put yourself in the position of the recipient,taking into consideration of his demand,hope,interests,etc.Thoughtfulness enables you to understand your recipients better.(2)Compare the two attitudes:We-attitude You-attitudeWe allow you a 5%discount You can earn a 5%discountfor cash payment when you pay in cashWe are pleased to announce that You will be pleased to know2.Learning about the 7Cs PrinciplesProject 1 Principles for Business Correspondence WritingPrinciples for Writing Business Correspondence2023/5/31 18Page 19However,“you”attitude is not always suitable to every occasion to express consideration,especially when we make promises,obligations and responsibilities,and when the reader makes mistakes or has expressed an opinion different from your own.Sometimes we use the Passive Voice to emphasize the event rather than the doer,and we always try to discuss problems in a positive way instead of a negative way.e.g.We feel sure that you will be entirely satisfied.2.Learning about the 7Cs Principles2Consideration 体谅Project 1 Principles for Business Correspondence WritingPrinciples for Writing Business Correspondence2023/5/31 19Page 20Rewrite the following sentences2.1 Your letter of July 1 tells us plainly that the goods you sent would reach us by the end of this month.2.2 You are entirely wrong in your attitude.More Practice:(We are very glad to refer to your letter of July 1,from which we knew the goods we ordered would reach us by the end)(We know you have analyzed the matter from two viewpoints,but there is still one aspect which is extremely important and worthy of being discussed by both of us.)2.Learning about the 7Cs Principles2Consideration 体谅Project 1 Principles for Business Correspondence WritingPrinciples for Writing Business Correspondence2023/5/31 20Page 213Completeness 完整A piece of business writing is very successful and highly efficient only when it contains all the necessary information to the readers and answers all the questions and requirements put forward by them.(1)We must make sure that the writing is completed both in layout and in content:All the matters are discussed or stated All the questions or requirements are answered or explained(2)Avoid fragments and confusing statementsPlease give examples demonstrating this principle in business correspondence.请思考上述提出的正确表达在哪些方面有表现，并举例说明。2.Learning about the 7Cs PrinciplesProject 1 Principles for Business Correspondence WritingPrinciples for Writing Business Correspondence2023/5/31 21Page 22Change the following sentences accordingly3.1 When the ambassador was in his office and someone shot through the window at his uniform.There was a hole in the ambassadors uniform.3.2 Cheerleaders always have and will always do their best to stimulate enthusiasm at the games.3Completeness 完整More Practice:(When the ambassador was in his office,someone shot through the window at his uniform.There was a hole in the ambassadors uniform.)(Cheerleaders have always done and will always do their best to stimulate enthusiasm at the games.)2.Learning about the 7Cs PrinciplesProject 1 Principles for Business Correspondence WritingPrinciples for Writing Business Correspondence2023/5/31 22Page 233.3 Mr.Williams has confidence and ambition for his son.3.4 To her,the silence of the desert at night was more terrifying than a wolf.(Mr.Williams has confidence in and ambition for his son.)(To her,the silence of the desert at night was more terrifying than the howl of a wolf.)More Practice:2.Learning about the 7Cs Principles3Completeness 完整Project 1 Principles for Business Correspondence WritingPrinciples for Writing Business Correspondence2023/5/31 23Page 244Concreteness 具体Any kind of practical English writing should be specific,definite and persuasive.Using specific facts,figures and time can help to express concretely and vividly.(1)To be specific,definite and persuasive(2)The helpful guidelines to the concrete letters:Use specific facts and figuresPut action in your verbsChoose vivid,image-building words2.Learning about the 7Cs PrinciplesProject 1 Principles for Business Correspondence WritingPrinciples for Writing Business Correspondence2023/5/31 24Page 254Concreteness 具体(3)Sometimes vagueness is preferred and you have to or should be general or flexible:when accurate facts or figures are not availablewhen you open tentative offers to several clientsPlease give examples demonstrating this principle in business correspondence.请思考上述提出的正确表达在哪些方面有表现，并举例说明。2.Learning about the 7Cs PrinciplesProject 1 Principles for Business Correspondence WritingPrinciples for Writing Business Correspondence2023/5/31 25Page 26Restate the following sentences4.1 We wish to confirm your fax dispatched yesterday.4.2 The Universal Trading Company is one of our big buyers.More Practice:(We wish to confirm your fax dated June 5,2006.)(The Universal Company places over USD5,000,000 worth of business with us each year.)2.Learning about the 7Cs Principles4Concreteness 具体Project 1 Principles for Business Correspondence WritingPrinciples for Writing Business Correspondence2023/5/31 26Page 27More Practice:4.3 We have received with thanks your check and the amount has been placed to your credit.4.4 These brakes stop a car within a short distance.(We have received with thanks your Check No.2047 for USD23000,in payment of our commission,which has been placed to your credit.)(These type SMQ2 power brakes can stop a 4-ton car travelling 65 miles an hour within 300 feet.)2.Learning about the 7Cs Principles4Concreteness 具体Project 1 Principles for Business Correspondence WritingPrinciples for Writing Business Correspondence2023/5/31 27Page 285Conciseness简洁As it saves both trade parties time,conciseness is often considered to be the most important writing principle and language feature.So when we do communication,we should:Try to write shortly and clearly and try to avoid wordiness and unnecessary repeats(2)Put the sentences in logical order,avoiding too many ands and buts(3)Try to avoid too many complex statements(4)Confine each statement to one idea and each paragraph to only one point or topicPlease give examples demonstrating this principle in business correspondence.请思考上述提出的正确表达在哪些方面有表现，并举例说明。2.Learning about the 7Cs PrinciplesProject 1 Principles for Business Correspondence WritingPrinciples for Writing Business Correspondence2023/5/31 28Page 29State the following ideas more concisely5.1 He said he would draft a plan which was appropriate to his clients needs.5.2 He is a man who is honest,who always pays his just debts,and who observes the golden rules in his dealing with others.5Conciseness简洁More Practice:(draft an appropriate plan to his.)(He is an honest man,who always pays his just debts and observes the golden rules in his dealing with other.)2.Learning about the 7Cs PrinciplesProject 1 Principles for Business Correspondence WritingPrinciples for Writing Business Correspondence2023/5/31 29Page 30More Practice:5.3 I was walking in the park yesterday morning,and saw a snake.5.4 In my opinion,I would say that we here in China today in the last quarter of the 20th century often place a high value on the successful achievement of an education on the college level and it seems to me that the reason why we believe this is that college is the place where a young man or woman is first helped to begin to grasp and understand what the true meaning of life really is.(Yesterday morning while I was walking in the park,I saw a snake.)(The Chinese people now value a college education highly because it helps a student to understand the meaning of life.)2.Learning about the 7Cs Principles5Conciseness简洁Project 1 Principles for Business Correspondence WritingPrinciples for Writing Business Correspondence2023/5/31 30Page 316Clarity 清楚The so-called“clarity”or“clearness”is to make sure that what you write is so clear in meaning that it can be impossibly misunderstood.So,we should(1)Pay attention to logical word orders,putting modifiers in the right places(2)Express ourselves in plain,simple words or in well-constructed statements and paragraphs.(3)Write what is needed in good,straight-forward and simple English.Please give examples demonstrating this principle in business correspondence.请思考上述提出的正确表达在哪些方面有表现，并举例说明。2.Learning about the 7Cs PrinciplesProject 1 Principles for Business Correspondence WritingPrinciples for Writing Business Correspondence2023/5/31 31Page 32Compare the following statements in pairs6.1.1 Please let us know what you wish us to do about this matter.(The phrase underlined can also modify do)6.1.2 Please let us know what you wish us to do about this matter.(it can only modify know)6.2.1 We sent you 4 samples ye