ESAP公共关系英语教程教学ppt课件.ppt

ESAP公共关系英语教程Unit 1 What is Public Relations?SkillsfocusSkillsfocusListeningListeningpreparingforalecturepredictinglecturecontentfromtheintroductionunderstandinglectureorganizationchoosinganappropriateformofnotesmakinglecturenotesSpeakingSpeakingspeakingfromnotesVocabularyfocusVocabularyfocuswordsfromgeneralEnglishwithaspecialmeaninginpublicrelationsprefixesandsuffixes1.1Vocabulary1.1Vocabulary1.2Listening1.2Listening1.3ExtendingSkills1.3ExtendingSkills1.4ExtendingSkills1.4ExtendingSkillsUsingrelatedwordsUsingrelatedwordsSometimesawordingeneralEnglishhasaspecialmeaninginpublicaspecialmeaninginpublicrelationsrelations.Examples:Examples:market,press,relationsIfyourecognizeawordbutdontunderstanditincontext,think:Whatisthebasicmeaningoftheword?Doesthathelpmeunderstandthespecialmeaning?Guessing words in contextVocabularybankVocabularybankExamples:Examples:Themarketmarket isaplacewherepeoplebuyandsellthings.Sothetargetmarketmarket mustmeanthegroupofpeoplewhomightwanttobuyaparticularproduct.Guessing words in contextVocabularybankVocabularybankRemovingprefixesRemovingprefixesAprefixprefix=lettersatthestartofawordstartofaword.Aprefixchangesthemeaningofaword.Examples:Examples:rewritewriteagainnonverbalnotspokenIfyoudontrecognizeaword,think:Isthereaprefix?Removeit.Doyourecognizethewordnow?Whatdoestheprefixmean?Addittothemeaningofword.Guessing words in contextVocabularybankVocabularybankRemovingsuffixesRemovingsuffixesAsuffixsuffix=lettersattheendofawordendofaword.Asuffixsometimeschangesthepartofspeechpartofspeechofaword.Examples:Examples:perceptiveperceptively=adjectiveadverbmanagemanagement=verbnounGuessing words in contextVocabularybankVocabularybankAsuffixsometimeschangesthemeaninginapredictablewayinapredictableway.Examples:Examples:edit+or=personwhodoessomething(edits)public+ity=nounexpressinganactivityoraction(attractingpublicattentiontosomethingorsomeone)Ifyoudontrecognizeaword,think:Isthereasuffix?Removeit.Doyourecognizethewordnow?Whatdoesthatsuffixmean?Addittothemeaningofword.Guessing words in contextVocabularybankVocabularybankAReadthesentencesbelow.TheboldwordsareprobablyfamiliartoyouingeneralEnglish.Butcanyouthinkofadifferentmeaningforeachwordinthefieldofpublicrelations?1.1 Vocabulary1Theangrycrowddemandedthereleasereleaseoftheprisoner.2Aftertwoyearsinthejob,shewaspromotedpromotedtoaccountexecutive.3Evenabriefexposuretoradiationisverydangerous.4Tocallforservice,presspressthebell.5Ialwaysinvitemyrelationsrelationstomybirthdayparty.6Thechildrentookturnstospinspinthetop.7Thepolicearetryingtoestablishtheseriesofeventseventsleadinguptothemurders.WordWordMeaningMeaningCommentsCommentseventexposurepresspromoterelationsreleasespininmediaeventanactivityplannedtoattracttheattentionofthemediatheextenttowhichthetargetaudiencebecomesawareofaperson,message,activity,themeororganizationthroughtheeffortsofPRnewspapersandmagazines,andthosepartsofTVandradiowhichbroadcastnews;thereportersandphotographerswhoworkforthemraisetheimageofaproduct,serviceorpersonandmakeitmorepopularinpublicrelationstherelationshipbetweenanorganizationandthepublicputtinganinterpretationonasituationtogainpublicsupport,especiallyinpoliticsmediaeventisacompoundnounalsopossibletousetheverbexpose,tobringsomethingtolightuncountablenounpromotion(s)usedfrequentlyinpublicrelationspluralnounpressreleaseisacompoundnounmakingsomethingavailable;apressreleasemakesinformationavailabletothemediaverbornoun;usuallynegative/pejorativeusageBReadpartofabookreview.CompleteeachsentencewithoneoftheboldwordsfromExerciseA.Changetheformifnecessary.Edward L.Bernays,the subject of Larry Tyes book“The Father of ”,is generally seen as the first representative of the public (PR)profession.Bernays pioneered many of the PR industrys techniques,including the development of media .He used these techniques to products such as cigarettes;he also used them to improve the public image of high-profile people,including US presidents Calvin Coolidge and Herbert Hoover.Together with other early practitioners such as Ivy Lee(who is credited with issuing the first press ),Bernays worked for the US government during the First World War to influence public opinion.Bernays concluded that similar techniques could be used in peacetime.He believed that with the right ,including media coverage such as editorials in the ,public opinion could be manipulated.This led to the perception of PR as propaganda.Spinrelationspromote exposure pressreleaseevents1.1 VocabularyCStudythewordsinboxa.1Whatistheconnectionbetweenallthewords?2Whatisthebasewordineachcase?3Whatdowecalltheextraletters?4Whatisthemeaningofeachprefix?5Canyouthinkofanotherwordwitheachprefix?abasewordextralettersatthebeginningprefix1.1 VocabularyPrefix Base wordMeaning of prefixAnother wordordinateinterestedbodysureformalnationalinformverbalbidanalyzewriteestimatelimitedco-dis-em-en-in-inter-mis-non-out-over-re-under-with,togetherthe opposite of somethingto make or becomemake something certainnotbetweenwrongly,badlynotexceedingdo more than enoughdo againless than should bePREFIXcooperatedisreputableempowerenable,encourageinaudible,inadequateinterdepartmental,interpersonalmiscalculate,misjudgenon-profitoutlast,outgrowoverreactrecreateunderpriced,underdevelopedun-not,oppositeunacceptableDStudythewordsinboxb.1Whatistheconnectionbetweenallthewords?2Whatisthebasewordineachcase?3Whatdowecalltheextraletters?4Whateffectdotheextralettershaveonthebaseword?5Canyouthinkofanotherwordwitheachsuffix?abasewordextralettersattheendsuffix1.1 VocabularyBase wordsuffixEffect/Meaning of suffixAnther wordaccesscovereditoreffectinterviewlobbymanage-ible-age-ial-ive-ee-ist-mentcan benouna process/state or result of somethingSUFFIXpermissible,legibleshortage,leakage,breakagenoun adjective adjectivepresidential,influentialactive,creativeemployee,payeeverb nounsomeone involved in an actionused to form adjectives and nouns which describe beliefs/behavioroptimist,idealist,perfectionist,propagandistverb nounachievement,acknowledgement,accomplishmentBase wordsuffixEffect/Meaning of suffixAnther wordpercepprofessionpublicrelationscientificuseverifiSUFFIX-tionverb nouncirculation,donation,presentation,celebration-al adjectiverelating toinstrumental,withdrawal-ityadjective nouncreativity,ability,lucidity-shipused to show position or relationshipmembership,ownership,partnership-allyadjective adverbeconomically,financially,naturally,gradually-fulnoun adjectivehaving the characteristics/qualities of powerful,truthful,painful-ablecan bememorable,desirable,replaceable,acceptable EDescribethefollowingpicturesinterviewee,interviewerinformation,product/service,promotion,publicityprofessionals,donation/presentation,cheque,publicity,event1.1 Vocabularynewspapers,press,publicity,newscoverage,editorial,publication,disseminatethemedia,press,exposure,publicity,photographerspressrelease,newscoverage,publicityEDescribethefollowingpictures1.1 VocabularyAYouareastudentinthePublicRelationsFacultyofHadfordUniversity.ThetitleofyourfirstlectureisWhatispublicrelations?1Writeadefinitionofpubicrelations.2Whatotherideaswillbeinthislecture?Makesomenotes.SeeSkillsbank.SeeSkillsbank.1.2 ListeningMaking the most of lecturesPlanPreparePredictProduce4 PsSkillsbankSkillsbankPlanPlanFindoutthetopicofthelecture.Researchthetopic.CheckthepronunciationofnamesandkeywordsinEnglish.BeforeBeforealectureSkillsbankSkillsbankPreparePrepareGettothelectureroomearly.Sitwhereyoucanseeandhearclearly.Bringanyequipmentyoumayneed.Writethedate,topicandnameofthelectureratthetopofasheetofpaper.SkillsbankSkillsbankBeforeBeforealecturePredictPredictListencarefullytotheintroduction.Think:Whatkindoflectureisthis?Writeanoutline.Leavespacefornotes.Thinkofpossibleanswers/solutions/effects,etc.,whilethelecturerisspeaking.SkillsbankSkillsbankDuringDuringalectureProduceProduceWritenotes/copyfromtheboard.Recordsourcesbooks/websites/names.Attheend,askthelecturer/otherstudentsformissinginformation.DuringDuringalectureSkillsbankSkillsbankaPublicrelationsismainlypropaganda._bPublicrelationsismainlyaboutorganizingsocialevens._cPublicrelationsdoesntimprovetheimageofmostcompanies._dPublicrelationsismorethanjustfreeadvertising._B Listen to Part 1 of the talk.What does thelecturersayaboutpublicrelations?Tickthebestchoice.1.2 Listening请将本单元的音频和此PPT放在一个单独的文件夹内，点击小喇叭即可播放音频。（下同）1Howmanydifferentdefinitionscanyouthinkof?2Whatpointsarecommontomostdefinitions?3Listenandcheckyourideas.4Whatwillthelecturertalkaboutnext?ThelecturerwilltalkaboutPRanditsrelationtoadvertisingandpublicity.C In Part 2 of the talk,the lecturer describesdifferentdefinitionsofpublicrelations.PRisamanagementfunction;PRusessocialscienceresearchmethods;PlanningisanimportantareaofPR;PRinvolvestwo-waycommunication.1.2 ListeningDInPart3ofthetalk,thelecturermentionsthewordsadvertisingandpublicity.1Whatdothesewordsmeaninthecontextofpublicrelations?InPR,publicitygenerallyreferstoindependenteditorialcoverage.Advertisingreferstoapaid-forcommunicationinthemediatopersuadepeopletobuyproductsorservices.2Whatdoesthesponsorcontrolinadvertising?3Listenandcheckyourideas.Thesponsorcontrolsthewordsused,whereandhowoftentheadvertisementisplacedandthecost.1.2 ListeningE In the finalpart of the talk,the lecture definessomePRcommunicationtechniquesandgivessomeexamples.ListenandmarkeachwordintheboxwithCifitisacommunicationtechniqueorEifitispartofanexplanationorexample.C CC CC CC CC CE EE EE EE EE EE E1.2 ListeningPublicrelationsmeansthefunctionofcreatingandmaintainingafavourableopinion,publicimageoridentityforaperson,productorevent.FRewriteyourdefinitionofpublicrelationsfromExercise A.Use more than one sentence ifnecessary.Useideasandwordsfromthislesson.1.2 Listening1.2 ListeningGLookbackatyournotesfromExerciseA.Didyoupredict:themainideas?mostofthespecialvocabulary?AWhatorwhocanpublicrelations1promote2advertise3merchandize4lobby5influence6targetproduct,causeproducts,servicesproduct,persongovernment,politicians,bureaucratspubliclegislation/policygroup1.3 Extending skillsBHowcanyouorganizeinformationinalecture?Matchthebeginningsandendings.question andproblem andadvantages andclassification and comparison andcause and sequence of stages of atheories or opinions thencontrastdefinitioneffectdisadvantageseventssupporting informationprocesssolutionanswer1.3 Extending skillsCHowcanyourecordinformationduringalecture?Match the illustrations with thewordsandphrasesinthebox.flowcharttree diagramtwo columnstableheadings and notestimelinespidergram1.3 Extending skillsadvantages and disadvantagesclassification and definitioncause and effectcomparison and contrasttwo columnstree diagramspidergramMakingperfectlecturenotesMakingperfectlecturenotestableSkillsbankSkillsbankfacts and figuresstages of processsequence of eventstimelineflowcharttablequestion and answerheadings and notesMakingperfectlecturenotesMakingperfectlecturenotesSkillsbankSkillsbankDMatcheachorganizationofinformationinExerciseBwithamethodofnote-takingfromExercise C.You can use one method fordifferenttypesoforganization.question and answerproblem and solutionadvantages and disadvantagesclassification and definition comparison and contrastheadings and notestwo columnstree diagramspidergramtable1.3 Extending skillscause and effect sequence of events stages of a processtheories or opinions then supporting informationspidergramtimelineflowchartheadings and notestwo columns DMatcheachorganizationofinformationinExerciseBwithamethodofnote-takingfromExercise C.You can use one method fordifferenttypesoforganization.1.3 Extending skillsSometimesyouhavetogiveashorttalkinaseminaronresearchyouhavedone.Speaking from notesSkillsbankSkillsbank Preparethelistenerswithanintroduction.Matchtheintroductiontothetypeofinformation/notes.ExampleYouhear:TodayIwanttodiscussthe“publics”ofpublicrelationsYouchoose:treediagramtreediagramEListentofivelectureintroductions.ChooseapossiblewaytotakenotesfromExerciseCineachcase.1.3 Extending skillsIntroduction 1 Introduction 2 Introduction 3Introduction 4Introduction 5 treediagram(classificationanddefinition)treediagram(classificationanddefinition)table(comparisonandcontrast)table(comparisonandcontrast)timeline(sequenceofevents)timeline(sequenceofevents)flowchart(stages/sequenceofaprocess)flowchart(stages/sequenceofaprocess)spidergram(classificationanddefinition)spidergram(classificationanddefinition)EListentofivelectureintroductions.ChooseapossiblewaytotakenotesfromExerciseCineachcase.1.3 Extending skillsAStudythepictures1-5.Whatdotheyshow?Matchthefollowingwords.1Whatdothepicturesshow?Userelevantwordsfromthebox.2Whatistheconnectionbetweenthethreegroupswhichmakeuppicture2?1.4 Extending skillsAStudythepictures1-5.Whatdotheyshow?Matchthefollowingwords.agroupofprotestors;apresenter;agroupofelderlypeoplestudents;academicstaff;non-academicstaffaposterwithasloganTheconnectionbetweenthethreegroupsisthattheyrepresentdifferentpublicswithintheinstitutionofaschool.1.4 Extending skillsBCovertheoppositepage.ListentothelectureintroductionsfromLesson1.3 again.Makeanoutlineonaseparatesheetofpaperforeachintroduction.CLookatyouroutlineforeachlecture.Whatdoyouexpectthelecturertotalkaboutinthelecture?Inwhatorder?1.4 Extending skillsDListentothenextpartofeachlecture.Completeyournotes.Lecture1Lecture1Lecture2Lecture2Lecture3Lecture3Lecture4Lecture4Lecture5Lecture51.4 Extending skillsEUncovertheoppositepage.Checkyournotesagainstthemodelnotes.Areyoursthesameordifferent?FWorkinpair.1Usethenotesontheoppositepage.Reconstructonelecture.2Givethelecturetoanotherpair.1.4 Extending skillsTips for Reference1.1 Vocabulary部分，可以先让学生课前通过查阅词典等完成A、B、C、D的练习；接着，课堂上讲解vocabulary bank中的“Guessing words in context”技能；E部分的图片可以请学生课堂讨论。1.2 Listening部分，按次序听完，并将skills bank中“Making the most of lectures”技能融入听力训练中。1.3 Extending skills部分，重点讲解如何通过学术讲座的开头介绍，设计笔记的类型。1.4 Extending skills部分，可以作为学生课后操练的练习；由学生听完整的讲座内容，并做好笔记；课堂上请学生根据笔记讲述内容。谢谢欣赏！