2023年营销活动管理岗位职责(2篇).docx

2023年营销活动管理岗位职责(2篇) 书目 第1篇营销活动管理岗岗位职责 第2篇营销活动管理岗位职责 营销活动管理岗岗位职责 营销活动管理岗 大唐财宝投资管理有限公司东北分公司 大唐财宝投资管理有限公司东北分公司 职责描述: 1、追踪、督导各业务部业绩指标,分析业绩日报、产品日报; 2、分析总结业务部业绩完成状况,定期出具业绩分析报表; 3、 设计、宣导、推动公司营销方案、活动、竞赛等; 4、策划市场营销活动推动销售业绩,完成责任状。 任职要求: 1、5年以上营销管理或金融行业销售工作阅历,同类金融企业及银行人员优先; 2、娴熟运用常用办公软件,ppt制作良好,有肯定的文案撰写实力; 3、具备良好的沟通协调实力、分析归纳实力和监控实力; 4、工作仔细负责,执行力强,有金融行业工作阅历者优先考虑。 营销活动管理岗位职责 市场营销专员(数字选购和活动管理)sr marketing specialist 益升华贸易(宁波)有限公司 益升华贸易(宁波)有限公司,益升华 职责: 启动并实施数字选购策略。但不限于公司网站和垂直站点、社交平台、搜寻引擎、电子邮件/通讯、移动等,以精简前景和新的客户收购方式。 制定数码宣扬策略,以增加数码平台的流量及转换;协作全球数码团队为key kpi供应与平台有关的服务 监督衡量数字运动影响的有效基准。分析、审查和报告各项活动的成效,以便取得最大的成果 与主要的电子市场(即阿里巴巴)建立和维持策略性的商业关系,以推广品牌意识和商业伙伴关系 监督和参加中国数字世界,定期收集和与全球和本地团队共享中国数字最佳实践。评估新兴技术。在适当状况下供应思想领导和观点供采纳 与机构和其他供应商合作伙伴合作,确保全部可交付产品都符合公司品牌指南的要求 为长期营销安排和战略作出贡献 业务主管指派的其他职责 阅历/资格: 商务、市场营销、电子商务或同等专业须要学士或以上学历 *至少5年相关工作阅历,包括在内部数字市场/电子商务部门或顶级广告代理机构工作3年(数字焦点) 与多国公司打交道的阅历是最受欢迎的。有多渠道客户管理阅历者优先 ·注意成果,坚决,精力充足,具有战略思维实力 *运用营销自动化工具的阅历 *处理b2b电子商务的阅历,如1688年。通用域名格式 具有很强的市场营销意识和商业头脑;能在敏捷的环境中工作 有效领导和执行多个项目的实力。 良好的英语读写实力 responsibilities: o initiate and implement digital acquisition strategy incl. but not limited to company website and vertical sites , social platform, search engines, email/newsletter, mobile, etc. to streamline prospect and new customer acquisition approach. o develop digital campaign strategy to increase digital platform traffic and conversion; align with global digital team for key kpis delivery related to the platform o monitor effective benchmarks for measuring the impact of digital campaigns. analyze, review, and report on effectiveness of campaigns in an effort to maximize results o establish and maintain strategic business relationships with major e-marketplace ( i.e. alibaba) to promote brand awareness and business partnership o monitor and engage in china digital world, collect and share china digital best practice with global and local team in regular basis. evaluate emerging technologies. provide thought leadership and perspective for adoption where appropriate o collaborate with agencies and other vendor partners; make sure all deliverables meet essentra brand guideline requirements o contributing to long-term marketing plans and strategies o other duties assigned by line manager experience/ qualifications: bachelor degree or above in business, marketing, e-commerce or equivalent is required minimum 5 year related working experience, including 3 year experience in in-house digital marketing/ecommerce department or top tier advertising agency ( digital focus) experiences with multinational companies are highly preferred. past experience on multi-channel customer management is a plus be results oriented, decisive, energetic, a self-motivated with the ability to think strategically experience in using marketing automation tools prior experience in dealing with b2b e-commerce such as strong sales &marketing sense and business acumen; can work in agile way environment ability to lead and execute multiple projects effectively. good knowledge of written and spoken english