供应链管理2.0_行业资料-物流与供应链 .pdf
.-优选 1.Identify the cycles in this supply chain and the location of the push/pull boundary.2.Give arguments to support the statement that Wal-Mart has achieved very good strategic fit between its petitive nd supply chain strategies.3.What is the difference between volume-based discounts and lot-size based discounts 4.Discuss the pros and cons of each.Which one is advocated by Chopra and Meindl 5.Explain postponement by giving an example in the clothing industry.What effects does it have and what are the conditions under which it can work.6.What are some industries in which products have proliferated and life cycles have shortened How have the supply chains in these industries adapted 7.What is a buy back contract,explain its working and discuss its pros and cons.8.Why has e-business been more successful in the PC industry pared to the grocery industry 9.What are some product lines that use mon parts across many products What are the advantages of doing this 10.Why would a firm want to offer pricing promotions in its peak-demand periods 11.Why would a firm want to offer pricing promotions during its low-demand periods 12.The manager at the supermarket wants to decrease the lot size without increasing the costs he incurs.What actions can he take to achieve this objective 13.What is the impact of supply uncertainty on safety inventory 14.The Chinmotorpany produces motor bikes in China and wants to set up a distribution network in the Asia.It will sell its bikes through resellers which have their DCs in Singapore,Japan,South Korea,Thailand and Taiwan.Chinmotor wants to establish one main China distribution centre from which all client DCs will be served.a.What type of transport is likely to be used in this respect b.Describe in words a facility location model to this end.What assumptions need to be made,what data would it need and how can the model be solved c.What are the pros and cons of having a central China distribution centre for Chinmotor pared to sending containers directly from China to the resellers distribution centres 15.Name four service aspects of transportation.16.Explain how a reduction in lead time can help a supply chain reduce safety inventory without hurting product availability.17.What are the differences between an express pany and a LTL trucking pany(in terms of products and operations)18.Name three design options for a distribution network.Name three steps in the design of a transportation network.19.Name four kinds of product returns.20.Name and explain three recovery options,and three parties involved in reverse logistics.21.What kind of product returns a department store like V&D face(name at least three)22.Name for each category an appropriate recovery option and explain why.23.Name four service aspects of transportation.24.What are the differences between an expresse pany and a LTL trucking pany(in terms of products and operations)25.Name three design options for a distribution network.26.Name three steps in the design of a transportation network.27.What is quick response in product procurement Explain it with an example from the clothing.-优选 industry.28.Explain postponement by giving an example in the clothing industry.What effects does it have and what are the conditions under which it can work.29.What is a buy back contract,explain its working and discuss its pros and cons.30.Name four kinds of product returns,name and explain three recovery options and three parties involved in reverse logistics.31.What kind of product returns a department store like V&D face(name at least three)32.Name for each category an appropriate recovery option and explain why.33.What aspects(state at least 3)do you need to know about the clients customers to design the supply chain Give some answers which you consider appropriate for this case.34.Sketch a typical supply chain for this case,by specifying the main four supply chain drivers.35.In what sense does this supply chain differs from one by a OEM oriented at the sales of televisions 36.How do the location and size of warehouses affect the performance of a firm such as Amazon.What factors should Amazon.take into account when making this decision Amazon.has built new warehouses as it has grown.How does this change affect various cost and response times in the Amazon.supply chain 37.Suppose Informatics could reduce its leadtime from two weeks to one week.38.What effects would that have on the optimal order quantity,the reorder point and the safety stock 39.What would be better for Informatics,a leadtime which is always two weeks or one which is with probability 0.5 one week and two weeks also with probability 40.Next,name two trends in society which increase inventory levels in general and name two trends which reduce inventories.Name three types of inventories and three functions of inventories.41.What is quick response in product procurement Explain it with an example from the clothing industry.42.Describe the factors that influence supply chain network design decisions.43.Discuss the primary objective and operational parameters of aggregate planning.44.Discuss the information required for aggregate planning.45.Describe the impact of trade promotions on cycle inventory.46.Explain postponement by giving an example in the clothing industry.What effects does it have and what are the conditions under which it can work.47.What is a buy back contract,explain its working and discuss its pros and cons.48.Explain the measures of customer service that are influenced by the structure of the distribution network.49.Explain the six distinct distribution network designs that may be used to move products from factory to customer.50.Explain the basic trade-off between responsiveness and efficiency for each of the major drivers of supply chain performance.1.Identify the cycles in this supply chain and the location of the push/pull boundary.1。确定在这个供给链周期和推/拉边界的位置。Consider the supply chain involved when a customer purchases a book at a bookstore.Identify cycles in this supply chain and the location of the push/pull boundary.期和推拉边界的位置供给链过程可分为四个过程循环连接供给链的五个阶段客户订货周期补货周期制造周期和采购周期客户订货周期连接客户和零售商此连接为本书也许是供给链管理和选择和支付的顾客补货周期与零售商和分销商空自己的仓库他们信号制造商打印一份百万来填补自己的空虚的仓库最后采购周期连接制造商和供给商制造商需要原材料投入的纸油墨等开场另一个批量供给链管理的装配工艺推拉边界存在需求开关从反响拉投机推生产对于大多数序列沿着供给链材料到零售店触发考虑供给链参与当客户从亚马逊图书订单确定推拉边和两个过程都在推拉阶段优选在亚马逊的原始操作设计的推拉边界存在模棱两可的零售商和分销商亚马逊从亚马逊订购的产品经销商和客户订单.-优选 考虑供给链参与时，顾客购置一本书在书店。确定在这个供给链周期和推/拉边界的位置。All supply chain processes can be broken down into four process cycles that connect the five stages of the supply chain;the customer order cycle,the replenishment cycle,the manufacturing cycle,and the procurement cycle.供给链过程可分为四个过程循环连接供给链的五个阶段；客户订货周期，补货周期，制造周期和采购周期。The customer order cycle connects the customer with the retailer;this connection is made as the book,perhaps Supply Chain Management by Chopra and Meindl,is selected and paid for by the customer.客户订货周期连接客户和零售商；此连接为本书，也许是供给链管理 Chopra 和 MEINDL，选择和支付的顾客。The replenishment cycle connects the retailer and the distributor and is triggered by the retailers need to fill the empty shelf space with another copy of this tome.补货周期与零售商和分销商，是由零售商的需要填补空货架空间与另一本书引发了。The manufacturing cycle connects the distributor and the manufacturer.As demand for the book is realized and distributors empty their warehouses,they signal the manufacturer to print another million copies to fill their empty warehouses.制造周期与分销商和制造商。为实现对图书的需求和经销商倒空自己的仓库，他们信号制造商打印一份百万来填补自己的空虚的仓库。Finally,the procurement cycle connects the manufacturer and the supplier.The manufacturer requires raw material inputs of paper,ink,etc.,to begin the assembly process for another batch of Supply Chain Management.最后，采购周期连接制造商和供给商。制造商需要原材料投入的纸 X，油墨，等，开场另一个批量供给链管理的装配工艺。The push/pull boundary exists where demand switches from reactive(pull)to speculative(push)production.For most bookstore supply chains the push/pull boundary is between the customer order cycle and the replenishment cycle.The customer order pulls the book from the book store shelf but the initial production of the book was triggered by a build order that moved materials along the supply chain to the retail outlet.推/拉边界存在需求开关从反响拉投机推生产。对于大多数书店供给链推/拉边界是客户订货周期和订货周期之间。客户订单拉动书从书商店的架子上，但这本书初次生产的建造序列，沿着供给链材料到零售店触发。5 Consider the supply chain involved when a customer orders a book from Amazon.Identify the push/pull boundary and two processes each in the push and pull phases.5 考虑供给链参与当客户从亚马逊图书订单。确定推/拉边和两个过程都在推拉阶段。In Amazons original operations design the push/pull boundary existed betwixt the retailer(Amazon)and their distributor.Amazon ordered product from the distributor and the customer order arrived.Today,Amazon has six warehouses where it stocks an inventory of items it is confident that will sell.In this scenario,the push/pull boundary exists between the customer and the retailer.期和推拉边界的位置供给链过程可分为四个过程循环连接供给链的五个阶段客户订货周期补货周期制造周期和采购周期客户订货周期连接客户和零售商此连接为本书也许是供给链管理和选择和支付的顾客补货周期与零售商和分销商空自己的仓库他们信号制造商打印一份百万来填补自己的空虚的仓库最后采购周期连接制造商和供给商制造商需要原材料投入的纸油墨等开场另一个批量供给链管理的装配工艺推拉边界存在需求开关从反响拉投机推生产对于大多数序列沿着供给链材料到零售店触发考虑供给链参与当客户从亚马逊图书订单确定推拉边和两个过程都在推拉阶段优选在亚马逊的原始操作设计的推拉边界存在模棱两可的零售商和分销商亚马逊从亚马逊订购的产品经销商和客户订单.-优选 在亚马逊的原始操作设计的推/拉边界存在模棱两可的零售商和分销商亚马逊。从亚马逊订购的产品经销商和客户订单到达。今天，亚马逊有六个仓库，库存的库存有信心将出售。在这种情况下，客户和零售商之间存在的推/拉边界。Processes in the pull phase are the order fulfillment,shipping,customer returns,and customer billing.Processes in the push phase are production,stock replenishments,shipping,and payment.在拉相过程是订单，发货，回报客户，与客户结算。在推阶段的工艺生产，库存补给，航运，和支付。2.Give arguments to support the statement that Wal-Mart has achieved very good strategic fit between its petitive nd supply chain strategies.2。给参数支持的声明，沃尔玛已经取得了非常好的战略适应竞争和供给链策略之间的。The best argument to support the statement that Wal-Mart has achieved very good strategic fit is their success as a pany.petition today is supply chain versus supply chain,not pany versus pany,so a panys partners in the supply chain often determine the panys success.支持声明，沃尔玛已经取得了非常好的战略匹配最好的理由是他们为公司的成功。今天的竞争是供给链与供给链，而不是公司与公司，所以公司的供给链合作伙伴往往决定了公司的成功。Wal-Marts strategic focus on cost is evident in their petitive,product development,supply chain,and marketing strategy.Their marketing strategy of advertising every day low prices appeals to consumers and does not disrupt the supply chain by causing surges in demand.Visiting one of their big box stores reveals low-priced merchandise,both national and store brands,stacked from floor to ceiling without elaborate displays or decoration.Wal-Marts logistics and information systems are famous for coordinating their entire supply chain and allowing it to meet customer needs at minimal cost.沃尔玛的本钱战略重点是明显的竞争，供给链，产品开发，营销策略。他们的广告每天低价格吸引消费者的营销策略，不造成激增的需求，扰乱了供给链。访问他们的一个大盒子店提醒了低价商品，国内品牌的专卖店，从地板到天花板堆积没有精细的显示或装饰。沃尔玛的物流信息系统和协调整个供给链，使其满足客户的需求是著名的以最小的本钱。3.What is the difference between volume-based discounts and lot-size based discounts 3。为根底的折扣和批量的折扣量之间的区别是什么？Lot size discounts are based on the quantity purchased per lot,not the rate of purchase.Lot size-based discounts tend to raise cycle inventory in the supply chain by encouraging retailers to increase the size of each lot.Lot size-based discounts make sense only when the manufacturer incurs a very high fixed cost per order.For modity products for which price is set by the market,manufacturers with large fixed costs per lot can use lot size-based quantity discounts to maximize total supply chain profits.批量折扣是基于购置每批次的数量，而不是购置率。批量为根底的折扣会提高周期库存在供给链的鼓励零售商增加每批大小。批量为根底的折扣意义只有制造商带来很高的固定本钱每阶。的价格是由市场决定的商品，大的固定本钱/很多制造商可以使用基于数量折扣批量供给链的总利润最大化。期和推拉边界的位置供给链过程可分为四个过程循环连接供给链的五个阶段客户订货周期补货周期制造周期和采购周期客户订货周期连接客户和零售商此连接为本书也许是供给链管理和选择和支付的顾客补货周期与零售商和分销商空自己的仓库他们信号制造商打印一份百万来填补自己的空虚的仓库最后采购周期连接制造商和供给商制造商需要原材料投入的纸油墨等开场另一个批量供给链管理的装配工艺推拉边界存在需求开关从反响拉投机推生产对于大多数序列沿着供给链材料到零售店触发考虑供给链参与当客户从亚马逊图书订单确定推拉边和两个过程都在推拉阶段优选在亚马逊的原始操作设计的推拉边界存在模棱两可的零售商和分销商亚马逊从亚马逊订购的产品经销商和客户订单.-优选 Volume discounts are based on the rate of purchase or volume purchased per specified time period.Volume-based discounts are patible with small lots that reduce the cycle inventory.If the manufacturer does not incur a very high fixed cost per order,it is better for the supply chain to have volume-based discounts.For products for which a firm has market power,volume-based discounts can be used to achieve coordination in the supply chain and maximize supply chain profits.批量折扣率的根底上，购置或购置数量按指定的时间段。基于体积小很多的折扣，减少循环库存兼容。如果制造商不承当很高的固定本钱每秩序，它是供给链有更好的体积为根底的折扣。产品的企业具有市场力量，基于体积的折扣可以用来实现供给链协调，最大限度地提高供给链的利润。4.Discuss the pros and cons of each.Which one is advocated by Chopra and Meindl 4。讨论了各自的优点和缺点。这是一个由Chopra 和MEINDL 主X？第一题The customer order cycle connects the customer with the retailer;this connection is made as the book,perhaps Supply Chain Management by Chopra and Meindl,is selected and paid for by the customer.客户订货周期连接客户和零售商；此连接为本书，也许是供给链管理 Chopra 和 MEINDL，选择和支付的顾客。5.Explain postponement by giving an example in the clothing industry.What effects does it have and what are the conditions under which it can work.5。通过在服装行业为例，说明延期。什么样的影响呢，什么样的条件下，它可以工作。Postponement refers to the delay of product differentiation until closer to the sale of the product.Postponement allows producers to leverage two features mon to forecasts:forecasts with shorter time horizons tend to be more accurate than those with longer time horizons;and aggregate forecasts tend to be more accurate than forecasts for individual items/models.More accurate forecasts allow for a better match of supply and demand,thereby lowering mismatch costs and increasing profitability as discussed in the previous question.延迟是指产品差异延迟到接近产品的销售。延迟使得生产者利用两种常见的预测功能：以更短的时间视野的预测往往比那些较长的时间跨度更准确；总的预测往往要比单个工程/模型更准确的预测。更准确的预测可以更好的匹配的供给和需求，从而降低不匹配本钱增加盈利能力如前面所讨论的问题。6.What are some industries in which products have proliferated and life cycles have shortened How have the supply chains in these industries adapted 6。一些行业的产品已遍布生命周期缩短是什么？如何在这些行业适应供给链？The authors cite the example of running shoes increasing from five styles in the early 70s to almost 300 by the late 90s.Other products that have seen an explosion in variety include personal electronics,beverages,snack and prepared foods,entertainment,tires,and personal services.作者引用跑鞋增加从五种风格在 70 年代初到 90 年代后期几乎 300 的例子。其他产品有各种爆炸包括个人电子产品，饮料，小吃和准备食物，娱乐，轮胎，和个人效劳。期和推拉边界的位置供给链过程可分为四个过程循环连接供给链的五个阶段客户订货周期补货周期制造周期和采购周期客户订货周期连接客户和零售商此连接为本书也许是供给链管理和选择和支付的顾客补货周期与零售商和分销商空自己的仓库他们信号制造商打印一份百万来填补自己的空虚的仓库最后采购周期连接制造商和供给商制造商需要原材料投入的纸油墨等开场另一个批量供给链管理的装配工艺推拉边界存在需求开关从反响拉投机推生产对于大多数序列沿着供给链材料到零售店触发考虑供给链参与当客户从亚马逊图书订单确定推拉边和两个过程都在推拉阶段优选在亚马逊的原始操作设计的推拉边界存在模棱两可的零售商和分销商亚马逊从亚马逊订购的产品经销商和客户订单.-优选 Supply chains have leveraged information systems,recognized the need to collaborate on product and process design,and supply chain execution.The supply chain stance has shifted towards a partnership orientation from a focus on price negotiations.供给链融资的信息系统，认识到有必要进展合作，对产品和工艺设计，供给链执行。供给链的立场已转向从价格谈判的重点合作取向。7.What is a buy back contract,explain its working and discuss its pros and cons.7。什么是回购合同，阐述其工作和探讨其利弊。A buy-back contract allows a retailer to return unsold inventory to the supplier;the contract will stipulate the maximum amount returnable and the
