英语专业论文英文论文我国文化产业国际竞争力研究_论文-经济文章.pdf

.资料.我国文化产业国际竞争力研究 摘要：文化自古至今都是中外交流的重要桥梁，文化在对外贸易中起着非常重要的的作用。20 世纪 90 年代以来我国文化贸易处于萌芽阶段，其发展水平与发达差距很大。近几年来，我国开始在各方面支持发展文化产业，以不断缩小与发达之间的差距。本文分析了我国文化贸易的发展现状和问题并采用指标评价方法与实证分析中国文化贸易国际竞争力，用 SWOT 分析法分析影响我国文化贸易竞争力水平的因素，最后从三个方面给出了相关的政策建议。关键词：文化贸易；国际竞争力；政策建议；文化产业.资料.Study on international competitiveness of Chinas cultural industry Abstract Culture is a bridge for Sino-foreign exchanges since ancient times,and plays a very important role in foreign trade.Cultural trade in China in the 1990 of the 20th century in its infancy stage,it has a large development gap with the developed countries.In recent years,China supports the development of cultural industry in all aspects,so as to narrow the gap between developed and This paper analyses the present condition and problem of cultural trade development and adopted evaluation method and empirical analysis of international competitiveness of Chinese culture,trade,using SWOT analysis to analyze factors that affect the competitiveness level of Chinas cultural trade,finally given from three aspects:policy recommendations.Key words:Cultural trade;International competitiveness;Policy recommend;cultural industry 用世纪年代以来我国文化贸易处于萌芽阶段其发展水平与发达差距很大近几年来我国开始在各方面支持发展文化产业以不断缩小与发达之间的差距本文分析了我国文化贸易的发展现状和问题并采用指标评价方法与实证分析中国文化 文化贸易国际竞争力政策建议文化产业资料资料资料资料中文摘要资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料朱喆我国文化产业国际竞争力研究大学第页斌国际文化贸易壁垒研究大学第页 据的分析财经问题研究资料彦云余毅马文涛中国文化产业竞争力评价和分析中国人民大学学报资料志微中国对外文化贸易发展的分析国际经贸马兴云中国文化贸易国际竞争力研究财经大学殷国俊中国文化产业国际竞争力评价和建议.资料.Acknowledgements First and foremost,I would like to express my heartfelt gratitude to my supervisor,Mr.Wang Hai Yuan,for his instructive advice and useful suggestions on my thesis,and for his constant encouragement and guidance.he has walked me through all the stages of the writing of this thesis.I am deeply grateful of his help in the completion of this thesis,without his consistent and illuminating instruction,this thesis could not have reached its present form.Second,I am also deeply indebted to all the other tutors and teachers in Business English studies for their direct and indirect help to me.I also owe my sincere gratitude to my friends and my fellow classmates who gave me their help and time in listening to me and helping me work out my problems during the difficult course of the thesis.Last my thanks would go to my beloved family for their loving considerations and great confidence in me all through these years.用世纪年代以来我国文化贸易处于萌芽阶段其发展水平与发达差距很大近几年来我国开始在各方面支持发展文化产业以不断缩小与发达之间的差距本文分析了我国文化贸易的发展现状和问题并采用指标评价方法与实证分析中国文化 文化贸易国际竞争力政策建议文化产业资料资料资料资料中文摘要资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料朱喆我国文化产业国际竞争力研究大学第页斌国际文化贸易壁垒研究大学第页 据的分析财经问题研究资料彦云余毅马文涛中国文化产业竞争力评价和分析中国人民大学学报资料志微中国对外文化贸易发展的分析国际经贸马兴云中国文化贸易国际竞争力研究财经大学殷国俊中国文化产业国际竞争力评价和建议.资料.用世纪年代以来我国文化贸易处于萌芽阶段其发展水平与发达差距很大近几年来我国开始在各方面支持发展文化产业以不断缩小与发达之间的差距本文分析了我国文化贸易的发展现状和问题并采用指标评价方法与实证分析中国文化 文化贸易国际竞争力政策建议文化产业资料资料资料资料中文摘要资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料朱喆我国文化产业国际竞争力研究大学第页斌国际文化贸易壁垒研究大学第页 据的分析财经问题研究资料彦云余毅马文涛中国文化产业竞争力评价和分析中国人民大学学报资料志微中国对外文化贸易发展的分析国际经贸马兴云中国文化贸易国际竞争力研究财经大学殷国俊中国文化产业国际竞争力评价和建议.资料.Contents 中文摘要.i Abstract ii Aknowledgements.iii Introduction.1 I.Present situation of cultural trade research in China and abroad.2 A.Research status of foreign scholars.2 B.Research status of domestic scholars.2 II.The strategic significance of cultural trade on international competitiveness.3 A.Power of cultural trade development is the only option.3 B.Help to enhance the international image and impact 4 C.Improve the structure of import and export commodities.4 D.Promoting sustainable development of cultural trade.5 III.Trade development present situation analysis and characteristics of Chinese culture.5 A.Analysis of the present situation of cultural trades.5 B.Characteristics of culture and trade in China.7.SWOT analysis of China foreign trade and cultural development.7 A.S-The main advantages of China international cultural trade development.7 B.W-The disadvantage of Chinas foreign trade and cultural development.7 C.O-The opportunities of Chinas foreign trade and cultural development.8 用世纪年代以来我国文化贸易处于萌芽阶段其发展水平与发达差距很大近几年来我国开始在各方面支持发展文化产业以不断缩小与发达之间的差距本文分析了我国文化贸易的发展现状和问题并采用指标评价方法与实证分析中国文化 文化贸易国际竞争力政策建议文化产业资料资料资料资料中文摘要资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料朱喆我国文化产业国际竞争力研究大学第页斌国际文化贸易壁垒研究大学第页 据的分析财经问题研究资料彦云余毅马文涛中国文化产业竞争力评价和分析中国人民大学学报资料志微中国对外文化贸易发展的分析国际经贸马兴云中国文化贸易国际竞争力研究财经大学殷国俊中国文化产业国际竞争力评价和建议.资料.D.T-The threats of Chinas foreign trade and cultural development.8.China cultural trade development policy proposals.8 A.Government policy proposals.9 B.Cultural industries policy recommendations.10 C.Enterprise level policy recommendations.12 Conclusion.13 Notes.14 Bibliography.15用世纪年代以来我国文化贸易处于萌芽阶段其发展水平与发达差距很大近几年来我国开始在各方面支持发展文化产业以不断缩小与发达之间的差距本文分析了我国文化贸易的发展现状和问题并采用指标评价方法与实证分析中国文化 文化贸易国际竞争力政策建议文化产业资料资料资料资料中文摘要资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料朱喆我国文化产业国际竞争力研究大学第页斌国际文化贸易壁垒研究大学第页 据的分析财经问题研究资料彦云余毅马文涛中国文化产业竞争力评价和分析中国人民大学学报资料志微中国对外文化贸易发展的分析国际经贸马兴云中国文化贸易国际竞争力研究财经大学殷国俊中国文化产业国际竞争力评价和建议.资料.Study on international competitiveness of Chinas cultural industry Introduction Due to our culture has a long history,a wealth of resources for cultural provides very good conditions for the development of trade.But at the same time,we are seeing some of the developed countries by using technology,developed economy,and improve the institutional and other aspects of a companys advantage,producing highly competitive exports of cultural products,dominates the international market position.Currently most of the deficit in the trade of Chinese culture,competitiveness is not strong,facing the pressure of international competition are not optimistic.Against this background,studying the trade competitiveness of Chinese culture is very important.Economic aspects of culture have a special competitive advantage,it is able to keep pace with,follow the changes of the times and changes,able to withstand the test of time.In the deepening economic globalization today,cultural innovation and change at the same time,cultural innovation and reforms have created new spaces,and other aspects of economic strategy has no such ability.Economy and culture embodies a total effect,it is not only an economic function,and is the home of economy,an economic structure.Cultural economic development can bring such as sports,arts,th用世纪年代以来我国文化贸易处于萌芽阶段其发展水平与发达差距很大近几年来我国开始在各方面支持发展文化产业以不断缩小与发达之间的差距本文分析了我国文化贸易的发展现状和问题并采用指标评价方法与实证分析中国文化 文化贸易国际竞争力政策建议文化产业资料资料资料资料中文摘要资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料朱喆我国文化产业国际竞争力研究大学第页斌国际文化贸易壁垒研究大学第页 据的分析财经问题研究资料彦云余毅马文涛中国文化产业竞争力评价和分析中国人民大学学报资料志微中国对外文化贸易发展的分析国际经贸马兴云中国文化贸易国际竞争力研究财经大学殷国俊中国文化产业国际竞争力评价和建议.资料.e media,and even political developments.Cultural economy can also play a role in promoting employment,guarantee the stability of the State and society,national image enhancement functions.Because of the culture and identity of intimacy and other reasons,cultural trade easier to form Radiation effects,other industries will follow the cultural and economic development,and even has the potential to become an important magic weapon of the trade negotiations.I.Present situation of cultural trade research in China and abroad A.Research status of foreign scholars By Porter founded the international competitiveness of the country,diamond model focused,demand,production and related industries and the four basic elements of the strategy of the enterprise is the largest and most direct impact on industrial competitiveness factors,starting point of national competitive advantage and there is industry competitive advantage.Thediamond model has introduced new analysis chart and analysis method is a break through,is conducting a competitiveness study of the most complete theory.“Many scholars in the research process,the diamond model proposed revision and improvement.Dunning(1993)said that the role of transnational corporations in the global economy is strong.”1“Cho(1994)pointed out that the diamond model can be more re用世纪年代以来我国文化贸易处于萌芽阶段其发展水平与发达差距很大近几年来我国开始在各方面支持发展文化产业以不断缩小与发达之间的差距本文分析了我国文化贸易的发展现状和问题并采用指标评价方法与实证分析中国文化 文化贸易国际竞争力政策建议文化产业资料资料资料资料中文摘要资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料朱喆我国文化产业国际竞争力研究大学第页斌国际文化贸易壁垒研究大学第页 据的分析财经问题研究资料彦云余毅马文涛中国文化产业竞争力评价和分析中国人民大学学报资料志微中国对外文化贸易发展的分析国际经贸马兴云中国文化贸易国际竞争力研究财经大学殷国俊中国文化产业国际竞争力评价和建议.资料.asonable to explain the international competitiveness of industry in the developed world,based on an extensive analysis of the points raised.”2 But for developing countries or least developed countries on the interpretation of the international competitiveness of the industry,the diamond modelproposed nine-factor model.B.Research status of domestic scholars Most Chinese scholars by comparing the overseas cultural industry theory of international competition,international cultural trade competitiveness analysis the economic analysis model with diamond model,as well as improve the contrast with Chinas actual situation,to study the cultural industries internationally competitive:Theory on international competitiveness of Chinas two main aspects of the study is the analysis of constructing the index system of industrial international competitiveness and international competitiveness of a specific industry.Pei Changhong international competitiveness indicators representative of the industry are mainly two kinds,namely to show the index(leading to competition)and analysis(competitive performance results)two,this is the first time Chinese sch用世纪年代以来我国文化贸易处于萌芽阶段其发展水平与发达差距很大近几年来我国开始在各方面支持发展文化产业以不断缩小与发达之间的差距本文分析了我国文化贸易的发展现状和问题并采用指标评价方法与实证分析中国文化 文化贸易国际竞争力政策建议文化产业资料资料资料资料中文摘要资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料朱喆我国文化产业国际竞争力研究大学第页斌国际文化贸易壁垒研究大学第页 据的分析财经问题研究资料彦云余毅马文涛中国文化产业竞争力评价和分析中国人民大学学报资料志微中国对外文化贸易发展的分析国际经贸马兴云中国文化贸易国际竞争力研究财经大学殷国俊中国文化产业国际竞争力评价和建议.资料.olars proposed for evaluation of the industrial competitiveness of more rational and systematic evaluation indexes system.3 II.The strategic significance of cultural trade on international competitiveness A.Power of cultural trade development is the only option.To scientific and technological progress and innovation as primary catalyst of economic development of the whole society,as the premier strategy enhance independent innovation ability is the core of building an innovation-oriented country.At present,our country is a true manufacturing power,domestic resources and environmental deterioration in contradiction with s status as the worlds factory.Because of the technological content of products is too low,little or no creative design,high brand recognition reasons,affect Chinas overall export trade.“Chinas economic development in the future will be more dependent on knowledge innovation,rather than investment,cost of depleting resources for competitive advantage.”4 Creativity and cultural industries talents agglomeration effects,does not take up too much land and resources,is a knowledge-intensive industry,not resource-intensive industries,has a low input and high returns and so on.Cultural products and general product comparis用世纪年代以来我国文化贸易处于萌芽阶段其发展水平与发达差距很大近几年来我国开始在各方面支持发展文化产业以不断缩小与发达之间的差距本文分析了我国文化贸易的发展现状和问题并采用指标评价方法与实证分析中国文化 文化贸易国际竞争力政策建议文化产业资料资料资料资料中文摘要资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料朱喆我国文化产业国际竞争力研究大学第页斌国际文化贸易壁垒研究大学第页 据的分析财经问题研究资料彦云余毅马文涛中国文化产业竞争力评价和分析中国人民大学学报资料志微中国对外文化贸易发展的分析国际经贸马兴云中国文化贸易国际竞争力研究财经大学殷国俊中国文化产业国际竞争力评价和建议.资料.on,profits are terrifying.Vigorously promote cultural products go,you can increase the added value of Chinas export products,is our country by trading power to trade powers,the only choice.B.Help to enhance the international image and impact Cultural products are not only commodities,economic attributes,and properties of the spirit,ideology,about the role of the brand image of a country abroad should not be underestimated.It can reflect this country s level of technological development,expanding its cultural influence and radiation,and to improve their international competitiveness.“Now all countries play the culture card through cultural influence expanding its brand awareness,but also is an important carrier to showcase their cultural image.”5 For instance United States culture and the rapid expansion of the market share of world culture,brought its huge trading revenue at the same time,United States hegemony and cultural values to the world.Chinese culture is broad and profound,is our marketing innovative products,a solid foundation in the international arena,Chinas outstanding cultural and creative products,going out,for the dissemination of Chinese culture,establish new image of extraordinary.C.Improve the structure of import and export commodities 用世纪年代以来我国文化贸易处于萌芽阶段其发展水平与发达差距很大近几年来我国开始在各方面支持发展文化产业以不断缩小与发达之间的差距本文分析了我国文化贸易的发展现状和问题并采用指标评价方法与实证分析中国文化 文化贸易国际竞争力政策建议文化产业资料资料资料资料中文摘要资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料朱喆我国文化产业国际竞争力研究大学第页斌国际文化贸易壁垒研究大学第页 据的分析财经问题研究资料彦云余毅马文涛中国文化产业竞争力评价和分析中国人民大学学报资料志微中国对外文化贸易发展的分析国际经贸马兴云中国文化贸易国际竞争力研究财经大学殷国俊中国文化产业国际竞争力评价和建议.资料.On trade in goods in China have a certain competitiveness,many products of export share in the international market accounts for a large proportion.However,seen from the trade structure,we still lag behind on the service,which is a major factor in the trade imbalance in China.As a special cultural trade,trade in services has become part of international trade.Cultural trade as part of the tertiary sector,with good potential for development.Therefore,the development of the cultural exports,will promote the new development of Chinas service industry,or you can promote the improvement of Chinas export structure and.D.Promoting sustainable development of cultural trade All along,the quantitative growth and trade processing-oriented manner is an important measure to enhance competitiveness,however,from the point of view of sustainable development,is not a reasonable approach.Therefore,transforming the mode of foreign trade growth,improve value-added products has become a top priority.“Cultural industries with high added value in line with the direction of economic development of our country,its great attraction not only in terms of direct economic benefits,also has a strong industrial implication and ripple effects.”6 Such as the one this big long not only led to hits thermal,greatly promoting Korea earn foreign exchange through the export of cultural products has brought about direct economic benefits,but also l用世纪年代以来我国文化贸易处于萌芽阶段其发展水平与发达差距很大近几年来我国开始在各方面支持发展文化产业以不断缩小与发达之间的差距本文分析了我国文化贸易的发展现状和问题并采用指标评价方法与实证分析中国文化 文化贸易国际竞争力政策建议文化产业资料资料资料资料中文摘要资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料资料朱喆我国文化产业国际竞争力研究大学第页斌国际文化贸易壁垒研究大学第页 据的分析财经问题研究资料彦云余毅马文涛中国文化产业竞争力评价和分析中国人民大学学报资料志微中国对外文化贸易发展的分析国际经贸马兴云中国文化贸易国际竞争力研究财经大学殷国俊中国文化产业国际竞争力评价和建议.资料.ed the Korea travel,beauty,food,clothing,cosmetics and other industrial development,and make more and more people in Korea favor.Thus,promoting cultural exports,the sustainable development is not only conducive to trade,as well as other related industry products exports.III.Trade development present situation analysis and characteristics of Chinese culture A.Analysis of the present situation of cultural trade Trade overall is good,cultural trade weak.“Since 2001 af