品牌价值-最有价值和最强大的印度品牌100强的2023年度报告（英）-2023-WN6.pdf

India 1002023The annual report on the most valuable and strongest Indian brandsJune 2023Brand Finance India 100 2Contents.2023 All rights reserved.Brand Finance Plc.About Brand Finance3Foreword7David Haigh,Chairman,Brand FinanceForeword8Ajimon Francis Managing Director,Brand Finance IndiaRanking Analysis10Brand Value&Brand Strength Analysis11Sector Rankings&Analysis 17Brand Value Ranking30Brand Spotlight 32Tech Mahindra 33 Interview with Harshvendra SoinTaj 38 Interview with Puneet Chhatwal Global Soft Power Index 42Methodology46Our Services53Brand Finance India 100 3About Brand Finance.Brand Finance is the worlds leading brand valuation consultancy.We bridge the gap between marketing and financeBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the bottom line.We quantify the financial value of brandsWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sectors and countries,we publish over 100 reports annually.We offer a unique combination of expertiseOur teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to tax and accounting.We pride ourselves on technical credibilityBrand Finance is a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,and the first brand valuation consultancy to join the International Valuation Standards Council.Our experts helped craft the internationally recognised standards on Brand Valuation ISO 10668 and Brand Evaluation ISO 20671.Our methodology has been certified by global independent auditors Austrian Standards as compliant with both,and received the official approval of the Marketing Accountability Standards Board.Get in T business enquiries,please contact:Richard HaighManaging DFor all other enquiries:+44 207 389 For media enquiries,please contact:Michael JosemAssociate Communications DA Brand Value Report provides a complete breakdown of the assumptions,data sources,and calculations used to arrive at your brands value.Each report includes expert recommendations for growing brand value to drive performance and offers a cost-effective way to gaining a better understanding of your position against peers.Request your ownBrand Value ReportBenefitsContentsCompetitorBenchmarkingVisit email enquiriesbrandfi Brand Valuation SummaryBrand Strength TrackingCost of Capital AnalysisRoyalty RatesCustomer Research FindingsInsightStrategyBenchmarkingEducationCommunicationUnderstandingBrand Finance India 100 5Brand Finance InstituteBrand Finance Institute is the educational division of Brand Finance,whose purpose is to create and foster a professional environment for knowledge-sharing and networking among practitioners and experts in the market.BFI organises events,in-company training,and corporate educational initiatives around the world.In the quest for marketing excellence and with the purpose to equip the brand valuation and strategy practitioners with the necessary skills and tools,we have developed a wide range of programmes and certifications in collaboration with the most coveted business schools,universities and thought leaders in the field.Brandirectory is the worlds largest database of current and historical brand values,providing easy access to all Brand Finance rankings,reports,whitepapers,and consumer research published since 2007.+Browse thousands of published brand values+Track brand value,strength,and rating across publications and over time+Use interactive charts to compare brand values across countries,sectors,and global rankings+Purchase and instantly unlock premium data,complete brand rankings,and researchVisit to find out more.Brand Finance Group.Brand DialogueBrand Dialogue is a public relations agency developing communications strategies to create dialogue that drives brand value.Brand Dialogue has over 25 years of experience in delivering campaigns driven by research,measurement,and strategic thinking for a variety of clients,with a strong background in geographic branding,including supporting nation brands and brands with a geographical indication(GI).Brand Dialogue manages communications activities across Brand Finance Groups companies and network.VI360VI360 is a brand identity management consultancy working for clients of all sizes on brand compliance,brand transition,and brand identity management.VI360 provide straightforward and practical brand management that results in tangible benefits for your business.BGlobal BrandEquity MonitorOriginal market research on over 5,000 brands 38 countries and 31 sectors coveredMore than 150,000 respondents surveyed annuallyWe are now in our 7th consecutive year conducting the studyVisit or email enquiriesbrandfi Brand Finance India 100 7David Haigh Chairman,Brand FinanceForeword.Brand valuation helps companies understand the value of their brand and how it contributes to the overall value of the company.This important understanding can inform decision-making related to marketing and branding efforts,as well as provide a benchmark for future performance.It can also be used to help attract investors and secure financing,as a strong brand can be a valuable asset.Additionally,brand valuation can be useful in the event of a merger or acquisition,as it can help determine the value of the brand being acquired.Overall,brand valuation helps organisations understand the worth of their brand and how it fits into their overall business strategy.A strong brand can lead to improved business returns in several ways.First,a strong brand can help a company differentiate itself from its competitors and establish a unique identity in the market,which can lead to increased customer loyalty and retention.This,in turn,can lead to higher sales and revenue.A strong brand can also help a company command a higher price for its products or services,as consumers are willing to pay more for a brand they perceive as high-quality and trustworthy.In addition,a strong brand can help a company attract top talent,as employees may be more attracted to work for a well-known and reputable brand.Finally,a strong brand can provide a company with a competitive advantage and help it weather economic downturns or industry disruptions.This year,Brand Finance has invested more in researching and understanding customer perception of brands across the world than ever before,with original research taking place in dozens of jurisdictions globally.The report you are reading is based on this extensive original research,with the findings representing a catalyst for further conversations.If you want to help build a stronger brand,or if you want to better understand the value of your brand,please contact the Brand Finance team and I anytime.I look forward to the conversation and helping to build a more profitable future for your brand.Brand Finance India 100 8Ajimon FrancisManaging Director,Brand Finance IForeword.Brand India is gradually regaining its global recognition as a power to be and it is reasserting itself as Bharat.A civilization that has withstood ravages of centuries of invasions and has stood firm in its resilience to be a major voice in the global stage.In fact,India is the 7th most valuable nation brand,as per Brand Finances 2023 Nation Brands report.However,India ranks 28th in the Soft Power ranking,with a remarkable 2nd rank globally in Future growth potential,5th rank in Influential in Arts&Entertainment,8th rank in Food the World Loves and 14th in Leaders in Science.Yet there are areas where there is room for improvement in terms of its Soft Power influence.India is already taking steps in this direction by assuming the presidency of the G20,a group of powerful nations that focuses on improving global economic governance and architecture.Brands from India have,for the past decade,proudly carried the tag Made in India and has symbiotically engaged in its own brand building and nurtured the nation brand as well.Formidable brands like Tata,Infosys,SBI,Airtel,Reliance,Mahindra,L&T,Bajaj,Aditya Birla,MRF etc are punching above its weight at the Global stage.Perhaps the time has come for brands from India to shed the reluctant&reticent attitude and be proud of its rich heritage,cultural resilience,scientific power,knowledge equity and the massive role in global supply chain of Brain Power!8 of the Top 11 Brand Guardians(CEOs ranking)globally are from Indian Origin!India Top 100 by Brand Value is the culmination of an objective assessment of over 250 Indian brands barring the multinational brands(headquartered&registered outside India)which are assessed in Brand Finance Global 500 report.This report is a comprehensive study spanning many sectors including information technology(IT services),hospitality,automotive,pharma,tyres,retail etc require robust data.To do so,we tap into the latest available audited financials of companies and combine that with a thorough brand strength analysis using primary and secondary research covering both B2C and B2B brands.In order to attain accuracy Brand Finance also reached out to brands to obtain non-confidential data that was not already available in the public domain.This comprehensive analysis is the definitive annual guide to Indias most valuable brands and an honest assessment of brand value creation by brand custodians.It has a variety of applications such as competition analysis,measuring brand performance,growth in their brand value,brand strength analysis etc.Companies often share their brand value and brand strength results in their annual reports for their stakeholders to showcase their brands performance and growth potential.We find that a higher number of boardrooms are seeking to understand the brand value better and to use it as a measure of CXO performance.This has led to an increase in brand building accountability,and this is where Brand Finance steps in;we bridge the gap between marketing and finance.Our teams have experience across a wide range of disciplines from brand valuation,brand strategy,market research,analytics to public relations amplification.Understanding how and what drives brand value is critical for a business to survive in these uncertain times.Brand building is a journey of nuances,deep curiosity into changing customer landscape,leveraging technology and a deep discipline.Brand Value&Brand Strength Index are tools that is increasingly becoming relevant in this fast changing brand assessment landscape.Brand India and Brands from India are rising in global stage!Like the poem Tree by Sri Aurobindo says,.”Earth-bound,heaven-amorous”rooted and aspiring.Brand Finance India 100 9Brands from India are powering ahead with renewed vigour.+Tata group while retaining No.1 position are pulling away rapidly powered by renewed business strategy+Taj is the strongest brand in India with AAA brand strength rating+Auto Sector,Metals,Building Materials and Hospitality sectors show remarkable Brand Value growth+Infosys retains its position as second most valuable brand in India+Mahindra group is the fastest growing brand in Top 10 brands in India,ranked 7th in Top 100Ranking Analysis.Brand Finance India 100 11Ranking Analysis.Tata group while retaining top position is pulling away rapidlyTata group(Brand Value up 10%to US$26 Billion)continues to be the most valuable brand in India.With refreshed business strategy focusing on digitalization,e-commerce,EV,electronics and streamlining of key business units,is witnessing a surge in its Brand Value.The brands growth with sustainable,inclusive and development focus at its core is the driving force behind this iconic brand.Top 3 brands have retained their rankings.Mahindra Group has made strong gains of 15%in Brand Value.LIC,Reliance&HDFC brands have seen a downturn in Brand Value due to their sectoral pressures.All other top 10 brands have shown resilience in a turbulent geo-political situation,due to India story remaining relatively strong.Brand Finance India 100 12Ranking Analysis.Top 10 Most Valuable Indian Brandsg6-2%USD$7.3 bn67+15%USD$7.1 bn98+8%USD$6.9 bn8g97USD$6.8 bn-2%u1010USD$6.5 bn+7%1+10%USD$26.4 bn1t3-12%USD$9.8 bn3H45USD$7.5 bn-3%54USD$7.4 bn-14%u2+2%USD$13 bn2 Brand Finance Plc 20230201000210Brand Finance India 100 13Ranking Analysis.Taj is the strongest brand in IndiaTaj has retained its No.1 position in Brand Strength from last year.Taj Hotels brand,in the post pandemic travel demand,has repurposed its commitment to sustainability with multiple initiatives under Paathya strategy while also being laser focused on expanding its footprint through organic&inorganic growth always ensuring the best-in-class hospitality standards that it is renowned for.Taj Hotels(Brand Value up 19%US$374 million)improving its ranking by 18 ranks and Brand Strength rating AAA has improved its strength score to 89.4 out of 100.In Puneet Chhatwals view,Taj is on a journey of re-imagination to achieve sustainable and profitable growth.Apart from Taj taking the No.1 rank,Amul is ranked 2nd and Britannia has leaped to the 3rd spot gaining 4 ranks(score of 88 out of 100)backed by some excellent product basked strengthening,targeted channel focus and continued discipline in providing quality to its loyal customer base.Jio brand is broadening its presence and is gaining momentum and is ranked 4th strongest brand in India especially after the stellar introduction of Jio Cinema,the Jio brand is going to get stronger in years to come.Royal Enfield has been a standout brand from India.Apart from being ranked 5th among all Indian brands,Royal Enfield is also the 4th strongest brand globally in Auto brands(refer Brand Finance Auto 100 report).State Bank of India and HDFC Bank clearly the leading brands in banking sector are ranked 6th and 7th respectively,continuing their presence in Top 10 from 2022 rankings.LIC the ubiquitous insurance brand has dropped 3 ranks at 8th rank.Maruti and Tanishq wraps up the Top 10 ranks with 9th and 10th positions respectively.Top 10 Strongest Indian Brands89.4+0.5r1AAA187.6+2.5o3AAA787.6-0.743AAA86.2+3.8f517AAA86.0+1.6g6AAA1189.0+1.9o2AAA485.8-3.0g7AAA285.4-1.1t8AAA585.1+0.6f910AAA84.1-1.0D108AAA-Brand Finance Plc 20232112102122Brand Finance India 100 14Ranking Analysis.Mahindra group rising rapidly among Top 10Mahindra group has leaped into 7th most valuable brand position(up 15%to US$7 Billion Brand Value).The Mahindra Group,founded in 1945 in India,is one of the worlds largest and most admired federation of companies,with operations in over a hundred countries,employing over 260,000 people,and guided by its purpose,Rise.The Group performed exceptionally well last fiscal with record profits crossing Rs 10,000 crore for the first time on revenues of 1,21,269 crore.Mahindra Group enjoys a significant presence in several industries including automoti