《商务英语口语》课件.pptx

Business English Speakingcontents目录Fundamentals of Business English SpeakingBusiness English oral communication skillsPractical Practice of Business English Speakingcontents目录Cultural background of spoon business EnglishCase Analysis of Business English SpeakingFuture Development of Business English Speaking01Fundamentals of Business English SpeakingPromotion and integrationPronunciationAccent the stressed vegetables,use appropriate vocal sounds,and avoid strong accents or dialoguesIntroductionUse a falling pitch at the end of a statement,rise for a question,and vary the pitch for emphasis or to convince meaning03Business jargon Familiarity with common business terms and abbreviations is essential01Basic vocabulary Words like proposal,contract,quotation,etc.should be family02Phrasal verbs Understanding Phrasal verbs like to propose,to agree,to cancel,etc.is essentialCommon vocabulary and phrasesGreetings and introductionsBusiness EtiquetteUse proper greetings,introductions,and titles when meeting or introducing othersConversational topicsAverage personal topics and focus on business related mattersPay attention to body language,eye contact,and pose to receive a professional imageNon verbal communication02Business English oral communication skillsSpeak clearly and confidently Use clear and consistent language to communicate ideas effectively Avoid using jargon or technical terms that may fuse or validate your listenerListen activity Listen carefully to understand the needs and expectations of your listener Show that you value their opinions and ideas,and respond appropriatelyAdapt your communication style Tailor your communication style to your listeners preferences and cultural background Use appropriate language,tone,and body language to build trust and foster positive relationshipsEffective communication Research the other party and their interests to identify potential areas of agreement and disagreement Prepare a strategy and identify your key objectives for the negotiation Use techniques such as making offers,counter offers,and complications to reach a mutually beneficial agreement Be prepared to bargain and negotiate effectively Handle conflict constructively by retaining call,attention,and open to compromise Use conflict resolution techniques such as mediation or arbitration when necessaryPrepare thoroughlyUse effective negotiation techniquesManage conflict skillfullyBusiness negotiation skills010203Speak clearly and professionally Deliver clear and coherent speeches with proper enrollment and grammar Use language appropriate for the conference setting and audience,avoiding colloquialisms or inappropriate languageParticipant activity Contribute thoughtfully to panel discussions and Q&A sessions Answer questions clearly and attentively,demonstrating knowledge and expertise in your fieldNetwork effective Use networking opportunities to meet and engage with other professionals Introduce yourself confidently,exchange business cards,and follow up with potential leads after the conferenceConference English03Practical Practice of Business English SpeakingGreen guests warm and professional Use appropriate greetings and introductions to make guests feel welcome and at easeHandle basic inquiries Answer phone calls and address guests basic questions or inquiries about the company,products,or servicesDirect guests to appropriate person Professionally guide guests to the appropriate person or department within the company based on their needsBusiness ReceiptBusiness TravelResearch and plan travel arrangements,including flights,accommodations,ground transportation,and local attachmentsManage travel logisticsCoordinate with suppliers,manage initiatives,and ensure travel details are well organized and on timeConduct business during travelAttend meetings,make presentations,and conduct negotiations effectively while travelingPrepare for travel01 Collect and organize data,information,and other materials necessary for the reportPrepare report materials02 Use professional language and formatting to present information in a logical and organized managerWrite clear and consensus reports03 Delivery reports verbally or in writing,ensuring all key points and messages are well communicatedDelivery reports effectivelyBusiness Report04Cultural background of spoon business EnglishBusiness culture in the West is typically formal and hierarchical,with a strong emphasis on professionalism and personal brandingIn the West,it is important to establish trust and respect with colleagues and clients through clear communication and professionalismBusiness meetings are often formal and agenda driven,with an expectation that participants will be well prepared and well versed in the topic at handWestern Business CultureUnderstanding and adapting to different cultural norms and business practices is essential for successful international business dealsGreeting and introductions vary depending on the country,as do practices such as gift giving,dining,and protocol for meetingsIt is important to be aware of cultural differences in communication styles,such as the use of indirect versus direct language,and non-verbal cuesInternational Business Etiquette01Cross cultural exchange in business settings often requires sensitivity to cultural differences and an ability to navigate cultural boundaries02Successful communication in a cross cultural environment requires an understanding of how different cultural norms can affect business interactions03Cross cultural teams can face challenges such as language barriers,cultural misunderstandings,and differences in work styles and decision making processesCross cultural exchange05Case Analysis of Business English SpeakingNegotiation Skills:Identifying common interests and goals:Successful negotiation requires understanding the interests and objectives of both partiesUsing effective communication:Clear,relevant,and well timed communication can build trust and foster agreementSuccessful Business Negotiation CasesSuccessful Business Negotiation CasesAdapting strategies:Flexibility in approach and ability to adjust strategies based on feedback and circulation can lead to successful outcomesCase Studies:Negotiating a joint venture agreement:Collaborating with a partner to define responsibilities,share risks,and create a win win situationNegotiating a contract renewal:Revising terms to reflect changes in market conditions or company needs while maintaining a positive relationshipAcquiring a new supplier:Negotiating terms such as price,delivery,and quality control to establish a beneficial business relationshipSuccessful Business Negotiation CasesBusiness report casesReport Writing Skills:Clear structure:A well organized report should have an introduction,body,and conclusionUse of appropriate language:Technical language should be used accurately and free of jargon to ensure comprehensionVisual aids:Graphics,tables,and charts can enhance understanding and make reports more engagingBusiness report casesCase Studies:Monthly sales report:Summarizing sales data,analyzing trends,and making recommendations for improvementMarket research report:Conducting research,analyzing data,and providing insights for strategic decision makingProject status report:Tracking project progress,identifying challenges,and recommending actions to ensure on time completionBusiness report casesCross cultural Communication Skills:Using appropriate language:Adapting language usage to suit the cultural context can foster understanding and respectUnderstanding cultural differences:Awareness of cultural norms and values is essential for effective communicationInternational Business Exchange CasesInternational Business Exchange CasesReading body language:Understanding non-verbal cues is critical in international business interactions输入标题02010403International Business Exchange CasesCase Studies:Negotiating a contract in a foreign country:Navigating legal and cultural differences to reach a successful agreementAttending a trade show:Networking with industry professionals,showcasing products/services,and exploring new marketsHosting a business delegation:Arranging meetings,discussing common interests,and exploring potential business opportunities06Future Development of Business English SpeakingE-commerce EnglishE-commerce English is a specialized subset of Business English that focuses on the language used in online transactions and digital marketingAs the e-commerce industry continues to grow,the demand for individuals professional in e-commerce English will increase,leading to more opportunities for those who pose this skill setE-commerce English requires a strong understanding of digital marketing techniques,online communication etiquette,and the language used in different e-commerce platformsProficiency in E-Commerce English can help individuals excel in areas such as product description writing,SEO optimization,and social media marketingGlobal Business EnglishGlobal Business English(GBE)is a standardized version of the language that is used in international business transactions and communicationAs the world benefits are more interconnected,the need for individuals who are fluent in Global Business English will increase,facilitating smooth communication and transactions between businesses across different cultures and languagesGBE emphasizes clarity,precision,and cultural awareness in communication,enabling individuals to effectively conduct business with partners from diverse backgroundsGBE profitability can lead to opportunities in areas such as international trade,diversity,and multinational corporationsThe integration of technology into Business English education,such as the use of AI powered language learning tools and virtual reality simulations,to provide a more immersive and engaging learning experienceIncreased focus on cultural awareness and communication skills,as businesses operate in a global environment where understanding different cultures is crucial for effective collaborationThe emergence of hybrid learning models that combine online and offline components to provide learners with flexibility andTrends in Business English EducationTHANKS。