《外贸英语函电》课件.pptx

PPTcoursewareforForeignTradeEnglishCorrespon目录CONTENTSOverviewofForeignTradeEnglishResponseTheBasicElementsofForeignTradeEnglishResponseWritingSkillsforForeignTradeEnglishResponse目录CONTENTSThePracticalApplicationofForeignTradeEnglishResponseCommonproblemsandsolutionsinforeigntradeEnglishcorrespondence01OverviewofForeignTradeEnglishResponseDefinitionForeignTradeEnglishCorrespondencereferstothewrittencommunicationinEnglishusedininternationalbusinesstransactionsItencompassedletters,emails,andotherbusinessdocumentsexchangedbetweenbusinessesindifferentcountriesCharacteristicsForeignTradeEnglishCorrespondenceisprecision,condition,andformal,usingspecializedvocabularyandsyntaxItmustbeheretointernationalstandardsofbusinessetiquetteandlegalrequirementstoensureclarityandeffectivenessincommunicationDefinitionandcharacteristicsClearCommunication01Accurateandwellwrittencorrespondenceguaranteesthatbusinessmessagesaretransmittedclearly,reducingtheriskofmisunderstandingsorfusionBuildingTrust02Professionaldependencecanestablishtrustbetweenbusinesses,whichisessentialinbuildinglongtermrelationshipsandsuccessfulinternationalbusinesstransactionsCompletingwithProtocol03FollowingpropertyprotocolinbusinesscorrespondencecanreflectpositivelyonacompanysprofessionalismandwillingnesstocomplywithinternationalstandardsTheImportanceofForeignTradeEnglishResponseTheuseofEnglishininternationalbusinesscoherencecanbetracedbacktotheearlystagesofglobalization,whenEnglishcomeswithacommonlanguageforinternationaltradeOvertime,thelanguageusedinForeignTradeEnglishCorrespondencehasevolvedtoincorporatemoreformalandspecializedvocabulary,adaptingtothechangingneedsofinternationalbusinesstransactionsTheincidentofdigitalcommunicationandthewidespreaduseofemailhassignificantlytransformedthewayForeignTradeEnglishResponseisconducted,makingitfaster,moreconvenient,andlessexpensiveEarlyDevelopmentEvolutionofLanguageImpactofTechnologyTheHistoryandDevelopmentofForeignTradeEnglishResponse02TheBasicElementsofForeignTradeEnglishResponseItistheofficialletterheadofthecompany,whichincludesthecompanyname,address,contactinformation,andlogoItisprintedonthetopofthelettertoshowthesendersidentityandcontactinformationLetterHeadItisthepartatthebottomoftheletter,includingthedate,sendersname,signature,andsomeofthetitleofthesenderItisusedtoindicatewhentheletterwaswrittenandwhowroteitTailLetterHeadandTailCorrectAddressTheaddressshouldbewrittenclearlyandcorrectly,includingthefullnameoftherecipient,thecompanyname,address,city,state,zipcode,andcountryAnymissingortakingintheaddressmaycausethelettertobereturnedordelayedHandwrittenorPrintedTheaddresscanbewrittenbyhandorprintedIfprinted,itshouldbeprintedclearlyandlegallyIfhandwritten,itshouldbewrittenneatlyandlegiblyAddressingEnvelopesSalutationThesaleshouldbeformalandrelevant,suchasDearSir/MadamorToWhomItMayConcernItshouldbefollowedbyacolonBodyThebodyofthelettershouldbewellorganizedandcoherent,includingaclearintroduction,maincontent,andconclusionItshouldbewritteninparagraphsforbetterreadabilityComplianceCloseThecompliancecloseshouldbeformalandrelevant,suchasSincerely,Bestexpectations,orYourssincerely.ItshouldbefollowedbyacommaFormatofLettersLanguageStyleandPolyLanguageThelanguagestyleshouldbeformalandobjective,avoidingcolloquiallanguageorslangItshouldalsobeconsistentandclear,avoidingredundancyorambiguityLanguageStylePolicylanguageisessentialinbusinesscoherenceItcanshowrespectfortherecipientandimprovetheimpressionofthesenderUsepolicyexpressions,suchasplease,thankyou,Irecommendit,etcPolicyLanguage03WritingSkillsforForeignTradeEnglishResponseWritingpurposeDefinethepurposeofthecoherenceclearly,whichistoestablishbusinessrelationships,negotiateterms,orsolveproblemsTargetaudienceIdentifythereadersbackgroundandneedstodetailthelanguageandcontenttotheirunderstandingClarifythewritingpurposeandtargetaudienceBeginwithabriefintroduction,statingthepurposeoftheresponseOrganizethecontentlogically,withaclearflowofideasEndwithaconclusion,summarizingthemainpointsandindicatingnextstepsClearstructureandrigorouslogicAvoidcolloquiallanguageorslangthatmaybemisinterpretedorreceivedalakeofprofessionalismUsepropergrammarandpunctuationtoensureclarityandprecisionUseformalandprofessionallanguagetounderstandasenseofserialityandprofessionalismUsingformalandprofessionallanguageMaintainapoliticalandprospectivetonetoestablishapositiverelationshipwiththereaderUseappropriatelanguagethatisneithertooformalnortoocasualtostrikeabalanceBecarefulwithwordchoicetoavoidpotentialmisunderstandingsorculturalfauxpasPayattentiontotoneandwording04ThePracticalApplicationofForeignTradeEnglishResponseTheimportanceofestablishingbusinessrelationshipsIninternationaltrade,establishingstablebusinessrelationshipsiscrucialforlong-termcooperation.Effectivecommunicationcanenhancemutualtrustandpromotethewillingnessofbothpartiestocooperate.要点一要点二HowtoestablishbusinessrelationshipsUsepoliteandprofessionallanguagetointroducethecompany,productsorservices,expresscooperationintentions,andproactivelyprovidecontactinformation.Attheendoftheletter,youcaninvitetheotherpartytoreplyinordertofurtherdiscusscooperationmatters.EstablishingbusinessrelationshipsSendspecificinquiriesforproductsorservicesofinterest,includingtherequiredquantity,specifications,anddeliverytime.Atthesametime,clearlystatetheexpectedrangeorconditionsofthequotation.InitiateinquiryBasedonthereceivedinquiry,provideadetailedquotation,includingproductprices,transportationcosts,andpaymentterms.Inthequotation,thevalidityperiodofthepriceandanyadditionalconditionsshouldbeclearlystated.QuotationresponseInquiriesandquotationsOrderconfirmationandcontractsigningAfterbothpartiesreachanagreementonprice,deliverytime,andpaymentmethod,aformalordershouldbesentandthecontractshouldbeattached.Thecontractshouldclearlyspecifykeyinformationsuchasproductspecifications,quantity,price,deliverytime,andpaymentterms.OrdermodificationandcancellationIfitisnecessarytomodifyorcanceltheorder,itshouldbecommunicatedwiththeotherpartyassoonaspossibleandaconsensusshouldbereached.Inanycase,bothpartiesshouldmaintaincommunicationtoensurethesmoothprogressofcooperation.OrdersandContractsPaymentmethodAccordingtothecontractprovisions,chooseanappropriatepaymentmethod,suchaswiretransfer,letterofcredit,orcollection.Beforemakingpayment,ensuretoverifydocumentssuchasinvoicesandshippingdocumentstoensureaccuracy.PaymentprecautionsAfterreceivingthepayment,theamountandrecipientinformationshouldbeverifiedtoensureconsistencywiththecontract.Atthesametime,promptlyprovidereceiptsorinvoicestotheotherpartyandconfirmthattheyhavereceivedtherelevantdocuments.Paymentandreceipt05CommonproblemsandsolutionsinforeigntradeEnglishcorrespondence03ClearcommunicationUsesimplelanguageandavoidtechnicaljargontoensurethatthemessageiseasilyunderstood01VocabularyusageEnsurethatthevocabularyusedisappropriateandaccurate,avoidinganypossiblemisunderstandings02GrammarandpresencestructureCheckforanygrammarorpresencestructureerrorsthatcouldfusethereaderLanguageissues FormatissuesOrganizationEnsurethatthepresentationiswellorganized,withclearheadsandsubheadingsLayoutanddesignUseacleanandprofessionaldesign,withconsistentfont,color,andspacingConsistencyinformatMaintainconsistencyintheformatoftheslides,soastheuseofbulletpointsortablesTimeframeAdvisorthetimeframeinwhichthereadermightviewthepresentationandtailitaccordingtoCulturalawarenessBeawareofculturaldifferencesandadjustthelanguageandtoneaccordinglyCourtesyandpoliticsUsepoliticallanguageandavoidsoundingtooformalorrudeEtiquetteissues01EnsurethatanysensitiveinformationisappropriatelyreducedorcommittedConfidentialityandnondisclosure02CheckthatthecontentcomplieswithallapplicablelawsandregulationsCompliancewithlawsandregulations03EnsurethatanycontentusedisfreeofcopyrightorhasappropriatepermissionsIntellectualpropertyrightsLegalissuesTHANKS感谢您的观看