电子商务概论英文版第二版课件.pptx

Introduction to E-commerce English Version SecondCATALOGUE目录Overview of E-commerceFundamentals of E-commerce TechnologyE-commerce modelE-commerce applicationsThe Future Development of E-commerce01Overview of E-commerceE-commerce refers to the buying and selling of goods and services through electronic means,typically over the internet.It includes business-to-business(B2B),business-to-consumer(B2C),and consumer-to-consumer(C2C)transactions.E-commerce transactions are typically conducted online,using websites or mobile applications as platforms for product display,order placement,payment processing,and delivery.The definition of e-commerceThe early stages of e-commerce began in the 1960s with the establishment of electronic data interchange(EDI)for business transactions.Mobile commerce(m-commerce)has emerged in recent years with the widespread use of smartphones and tablets,providing convenient e-commerce experiences on the go.The development of the internet in the 1990s provided a more widely accessible platform for e-commerce,leading to the establishment of online marketplaces and e-commerce websites.The Development History of E-commerceClassification of E-commerceB2B e-commerceTransactions between businesses,typically involving large orders and wholesale quantities of goods.B2C e-commerceTransactions between businesses and individual consumers,commonly seen in online retail shopping.C2C e-commerceTransactions between individuals,often through platforms such as online auctions or peer-to-peer marketplaces.O2O e-commerceTransactions that combine online and offline experiences,such as booking services for restaurants or transportation.02Fundamentals of E-commerce TechnologyTCP/IP protocol The Transmission Control Protocol(TCP)and the Internet Protocol(IP)are the core protocols of the internet,responsible for data transmission and routing.DNS The Domain Name System translates domain names into IP addresses,enabling users to access websites using easy-to-remember names.HTTP and HTTPS Hypertext Transfer Protocol(HTTP)is used for retrieving web pages,while HTTPS adds encryption for secure communication.Internet technologyE-commerce website constructionA software application that enables website administrators to manage content,layout,and other website features without writing code.Content Management System(CMS)Designing and building the user interface of a website,including web pages,graphics,and interactive features.Front-end developmentProgramming the server-side logic of a website,managing data storage,user authentication,and processing transactions.Back-end developmentE-commerce security technologySecurity systems that filter incoming and outgoing network traffic based on predefined security rules.EncryptionThe process of converting plaintext into ciphertext using a secret key to protect sensitive information during transmission.Anti-virus softwarePrograms that detect and remove malicious software(viruses,worms,Trojans)from computers to prevent data breaches and system damage.FirewallsCredit cards A payment method where the buyers credit card information is used to authorize and process a payment.PayPal An online payment service that allows users to send and receive money securely without sharing financial information.Cryptocurrency A digital currency that uses encryption techniques to secure transactions and control the creation of new units.E-commerce payment technology03E-commerce modelB2B e-commerce model01B2B e-commerce is a business model that involves transactions between businesses,such as suppliers and manufacturers.02It enables businesses to buy and sell products and services online,reducing costs and improving efficiency.03B2B e-commerce often involves large volumes of transactions and high-value goods.04Some examples of B2B e-commerce include A andG.B2C e-commerce is a business model that involves transactions between businesses and individual consumers.B2C e-commerce has become popular through platforms such as Amazon,eBay,and Alibabas Tmall.This model benefits both businesses and consumers by providing convenience and choice.It allows businesses to sell products and services directly to consumers online.B2C e-commerce model01It enables individuals to buy and sell goods and services online,typically through platforms such as eBay or Taobao.C2C e-commerce often involves used goods,collectibles,and other items that individuals want to sell.This model benefits from the ability to reach a large number of individual buyers and sellers.C2C e-commerce is a business model that involves transactions between individuals.020304C2C e-commerce modelO2O e-commerce is a business model that involves online to offline transactions.O2O e-commerce benefits businesses by expanding their reach and attracting new customers.It also benefits consumers by providing convenient access to a variety of services without the need to leave home.It allows businesses to use online platforms to promote and sell products or services that require physical interaction,such as restaurants,cinemas,or retail stores.O2O e-commerce model04E-commerce applications03案例Amazon,Alibaba,eBay。01定义在线零售是指通过互联网平台销售商品和服务的过程。02特点不受地域限制，可提供全天候服务，降低库存成本，提高运营效率。Online retail在线旅游是指通过互联网预订和购买旅游服务。定义方便快捷，个性化定制，价格透明。特点Expedia,B,Airbnb。案例Online travel定义在线教育是指通过互联网进行的教育活动。案例Coursera,edX,Udemy。特点灵活的学习时间，丰富的课程内容，个性化的学习计划。Online education定义在线医疗是指通过互联网提供的医疗服务和健康管理。特点远程诊断，在线咨询，健康管理软件。案例Teladoc,WebMD,春雨医生。Online healthcare05The Future Development of E-commerceThe Development of Mobile E-commerceMobile e-commerce refers to the purchase and sale of goods or services through mobile devices.With the popularity of smartphones and tablets,mobile e-commerce has become an important trend in the development of e-commerce.Mobile e-commerce has the advantages of convenience,anytime and anywhere,and personalized service,and has brought new opportunities and challenges to e-commerce enterprises.Mobile e-commerce has gradually replaced the traditional PC e-commerce,becoming the main battlefield of e-commerce enterprises.With the continuous improvement of mobile payment technology and the continuous improvement of network speed and stability,mobile e-commerce will become more convenient and secure,and will be more widely used in peoples lives.The development of social e-commerceSocial e-commerce refers to the sale of goods or services through social media platforms.With the popularity of social media,social e-commerce has gradually become an important trend in the development of e-commerce.Social e-commerce combines the advantages of social media and e-commerce,which not only has the characteristics of traditional e-commerce,but also can take advantage of social media users attention and influence to promote product sales.Social e-commerce can help enterprises build brand reputation,expand market share,and improve customer loyalty.At the same time,social e-commerce can also help enterprises reduce marketing costs and improve marketing efficiency.In the future,social e-commerce will become more popular with the continuous development of social media and e-commerce technologies.The development of cross-border e-commerceCross-border e-commerce refers to the purchase and sale of goods or services between different countries or regions through the Internet.With the continuous globalization of economy and trade,cross-border e-commerce has gradually become an important trend in the development of international trade.Cross-border e-commerce can help enterprises expand market share,improve product diversity and reduce operating costs.Cross-border e-commerce faces many challenges,such as language barriers,cultural differences,policy differences and so on.In order to develop cross-border e-commerce,enterprises need to have a good understanding of the target market,comply with local laws and regulations,and strengthen brand promotion and marketing activities.In the future,cross-border e-commerce will become more popular with the continuous development of globalization and information technology.The Application of Artificial Intelligence in E-commerceArtificial intelligence(AI)technology has been widely used in various fields,including e-commerce.AI technology can help e-commerce enterprises analyze customer needs,optimize product design and marketing strategies,improve customer experience and service quality,and promote enterprise development.AI technology can also help e-commerce enterprises improve their intelligent recommendation system.Through big data analysis and machine learning technology,AI can analyze user behavior data and preferences to make accurate product recommendations,which can help enterprises improve sales efficiency and customer satisfaction.In the future,with the continuous development of AI technology,AI will play a more important role in e-commerce enterprises.THANKS FOR WATCHING感谢您的观看