MenaTrott_2006[Mena Trott][谈博客].pdf
www.XiYuS锡育软件So,you know,over the past couple of days as Ive beenpreparing for my speech,Ive become more and morenervous about what Im going to say and about being on thesame stage as all these fascinating people.在过去的几天里，因为一直在准备今天的演讲 我越发觉得紧张。因为我要给你们讲讲我的想法，站在这个舞台上 这舞台上可站过多少杰出的人啊00:12Being on the same stage as Al Gore,who was the first personI ever voted for.和戈尔同台演讲啊。他竞选总统时，我为他投出了我人生中的第一票00:23And-而且00:27(Laughter)and-and so I was getting pretty nervous and,you know,I didnt know that Chris sits on the stage,andthats more nerve wracking.（笑声）我越来越紧张了 我也没想到Chris会坐在台上 紧张情绪更是有增无减00:29But then I started thinking about my family.然而我开始想到我的家庭00:38I started thinking about my father and my grandfather andmy great-grandfather,and I realized that I had all of theseTeds going through my blood stream-我想到我的父亲和祖父 以及我的曾祖父 我发现 他们都叫Ted呢 我体内就流动着Ted之血-00:40(Laughter)（笑声）00:51-that I had to be-consider this my element.所以呢，我必须考虑到这点优势。00:52So-so,who am I?那么我是谁？00:56So,Chris kind of mentioned I started a company with myhusband.Chris提到我和我丈夫创立了一家公司00:58We have about 125 people internationally.我们约有125名员工遍布世界各地01:02on the stage:在舞台上;现阶段;当演员 wracking:n.交叉扎绳;船体横断面结构变形/v.带来极大的痛苦(wrack的ing形式)great-grandfather:n.曾祖父 internationally:adv.国际性地;在国际间If you looked in the book,you saw this,which I really wasappalled by.如果你看看书上的介绍 你会看到这头像 我自己也被吓得不轻01:04(Laughter)And because I wanted to impress you all withslides,since I saw the great presentations yesterday withgraphs,（笑声）我本想些幻灯片作为辅助道具 可是我昨天看到一些很棒的演讲都是带有图表的01:12I made a graph that moves,and I talk about the makeup ofme.于是我也做了个会动的图表 讲的是我的化妆01:20(Laughter)So,so besides this freakish thing,this is myscience slide.So,this is math,and this is science,this isgenetics.（笑声）除了这张搞怪的 这是我的科学幻灯片，这是数学 这张也是科学的，遗传学01:26This is my grandmother,and this is where I get this mouth.这是我的祖母，我这嘴巴就是从她那遗传来的01:35(Laughter)Im a blogger,which,probably to a lot of you,means different things.（笑声）我是个写博客的人 也许你们对写博客的理解不尽相同01:38You may have heard about the Kryptonite lock sort ofbrouhaha,where a blogger talked about how you hack,orbreak into,a Kryptonite lock using a ballpoint pen,你们也许听说过Kryptonite防盗锁事件 之前有人写博客引起过骚动，那个人谈论如何劈开防盗锁或者怎么用圆珠笔开锁01:46appalled:adj.惊骇的;丧胆的 presentations:n.展示;自我介绍;业务陈述(presentation的复数形式)graphs:n.数图形,图表;曲线图(graph的复数)/v.把绘入图;用图表表示;描绘(graph的第三人称单数)makeup:n.化妆品;组成;补充;补考 freakish:adj.畸形的;奇特的;朝三暮四的;异想天开的 genetics:n.遗传学 Kryptonite:n.氪星石 brouhaha:n.(法)吵闹;骚动ballpoint:n.圆珠笔and it spread all over.Kryptonite had to adjust the lock,andthey had to address it to avoid too many customer concerns.这事传得铺天盖地的，Kryptonite公司只好调整他们的防盗锁 还作了公开说明 免得消费者过于忧虑01:55You may have heard about Rathergate,which was basicallythe result of bloggers realizing that the th你们可能听说过拉瑟门事件 也就是因为 博客者们意识到02:02in 111 is not typesetted on a old typewriter,its on Word.111的后缀th 不是旧式打印机打出来的，而是用Word软件打出来的02:09So,bloggers exposed this,or they worked hard to exposethis.博客者们揭露这些事 或者说他们正努力揭露这些事02:15You know,blogs are scary.This is what you see.博客是挺可怕的，你们可能会这么认为02:20TED演讲者：Mena Trott|Mena Trott演讲标题：How blogs are building a friendlier world|谈博客内容概要：Mena Trott and her husband Ben founded Six Apart in a spare bedroom after theblogging software they developed grew beyond a hobby.With products Movable Type,TypePad,LiveJournal and Vox,the company has helped lead the social media revolution.博客革命发起之母，博客发布系统Movable Type的Mena Trott谈她早期的博客经历，她发现让普通人能够在线分享生活是使世界更友好，联系更紧密的关键。I see this,and Im sure scared-and I swear on stage-shitless about blogs,because this is not something thatsfriendly.我也这么认为 站在台上，我得说博客真的挺可怕的 因为有些博客并不友善02:22But there are blogs that are changing the way we read newsand consume media,and,you know,these are greatexamples.These people are reaching thousands,if notmillions,of readers,and thats incredibly important.但也有其他一些博客 它们改变我们看待新闻媒体的方式 有些很好的例子。一些博客吸引数千名读者 即使没有数百万那么多 这点非常重要02:31You know,we had,during the hurricane,you have MSNBCposting about the hurricane on their blog,updating itfrequently.This was possible because of the easy nature ofblogging tools.在飓风发生的时候 人们可以在MSNBC上写博客时常更新飓风的情况。这成为可能 要归功于简易的博客工具02:43blogs:博客 shitless:adj.极度;非常/adv.极度;非常 hurricane:n.飓风,暴风You know,you have my friend,who has a blog on digital-on PDRs,personal recorders.我有一个朋友 他在PDRs上面有个博客 PDRS是个人数码记录的网站02:53He makes enough money,just by running ads,to support hisfamily up in Oregon.他仅仅靠打广告就赚了足够的钱 养活他在俄勒冈的家人02:59Thats all he does now,and this is something that blogs hasmade possible.他现在就做这个 而这一切是博客帮他实现的03:03And then you have something like this,which is Interplast.或者有一些机构，比方一个叫Interplast03:07Its a wonderful organization of people and doctors who goto developing nations to offer plastic surgery to those whoneed it.这是个很棒的组织 由医生们组成，他们去发展中国家 去给有需要的人做整形手术03:09So,children with cleft palates,they will get it,and theydocument their story.This is wonderful.那些兔唇的孩子们得到治疗 这些故事也会记录下来。这棒极了。03:18I am not that caring.我没有那么热心公益03:23(Laughter)I talk about myself.Thats what I am.Im ablogger.（笑声）我谈论我自己。我是个写博客的人，这就是我。03:26I have always decided that I was going to be an expert onone thing,and I am an expert on this person,and so I writeabout it.我一直想成为某方面的专家 而我最了解自己了 所以我就谈自己03:32And-so the short story about my blog:it started in 2001.Iwas 23.那么呢 简单地说，我是在2001年开始写博客的，那年我23岁03:39recorders:n.电子录音机(recorder的复数)cleft:adj.分裂的;劈开的/n.裂缝;龟裂/v.劈开;分开(cleave的过去式和过去分词)palates:n.味觉;上颚;趣味 short story:短篇小说(指一万字以内的小说)I wasnt happy with my job,because I was a designer,but Iwasnt being really stimulated.那时我对自己的工作不满意 因为我是个设计师 但我却没有什么灵感03:43I was an English major in college.I didnt have any use for it,but I missed writing.So,I started to write a blog and I startedto create things like these little stories.大学时我读英语专业，但是对我干的工作毫无用途于是我想念写作了，便开始撰写博客 我起先只写一些小的故事03:49And this was an illustration about my camp experience whenI was 11 years old,and how I went to a YMCA camp-Christian camp-and basically by the end,I had made myfriends hate me so much that I hid in a bunk.They couldntfind me.这个是讲我11岁时露营经历的图解故事 去的是基督教青年会的露营 结果，那次露营朋友们都很讨厌我 以致我难过得躲到床铺下，他们找不到我03:58They sent a search party,and I overheard people saying theywish I had killed myself,jumped off Bible Peak.虽然他们组成搜救队，但我却不小心听到有人说他们希望我自杀算了 从Bible峰那跳下去什么的04:12So-you can laugh,this is OK.你们可以笑的，没有关系04:18This is who makes-this is me.这就是我04:22This is what happened to me.这就是我的经历04:24And when I started my blog it was really this one goal,Iwanted-I realized,I said,you know,I am not going to befamous to the world,but I could be famous to people on theInternet.当我开始写博客的时候，我有一个目标 我自知 绝不会闻名于世 但是，我可以试着闻名于网络04:26And I set a goal.I said,Im going to win an award,because Ihad never won an award in my entire life.我就定了个目标。我说，我要赢个奖 因为我一生中没得过一个奖04:37stimulated:adj.受激的/v.刺激(stimulate的过去式和过去分词)bunk:n.铺位;床铺;座床/vi.睡在铺上;逃跑/vt.为提供铺位;逃课And I said,Im going to win this award-the South bySouthwest Weblog award.我要赢这个奖 西南网络博客大奖的南方奖04:43And I won it.I reached all of these people,and I had tens ofthousands of people reading about my life everyday.果然我赢了。我接触到读者们 每天有成千上万的人读我写的日常生活04:47And then I wrote a post about a banjo.一次我写了篇关于班卓琴的东西04:53I wrote a post about wanting to buy a banjo-a 300 dollarbanjo,which is a lot of money.我写了这么一篇博客 谈了我想买个班卓琴 300美金呢，挺贵的04:56And I dont play instruments,I dont know anything aboutmusic.我不会弹乐器 我音乐也不了解05:03www.XiYuS锡育软件I like music,and I like banjos,and I think I probably heardSteve Martin playing.但我喜欢音乐，我喜欢班卓琴 我也许听过 SteveMartin 弹奏05:07and I said,I could do that.And I said-I said to my husband,I said,Ben,can I buy a banjo?And hes like,No.我觉得我也能弹 我就和我丈夫说，“Ben，我可以买个班卓琴吗？”他来句：“不行。”05:12And my husband-this is my husband,who is very hot-hewon an award for being hot-那么 这个就是我的丈夫，非常帅 他帅得可以去领奖05:17(Laughter)（笑声）05:24-he to-he told me,You cannot buy a banjo,this is-youre just like your dad,who buys-who collectsinstruments.他和我说“你不能买班卓琴 你就像你爸爸一样，只收藏乐器。”05:26Southwest:n.西南方/adj.西南的/adv.往西南;来自西南 banjo:n.班卓琴;五弦琴 banjos:n.班卓琴(banjo的复数形式)And I wrote a post about how I was so mad at him,he wassuch a tyrant,he would not let me buy this banjo.我便写了篇博客 谈他让我气极了 他是那么的专制，不让我买这个班卓琴05:33And for those people who know me understood my joke.那些认识的人都知道我在开玩笑05:40This is Mena,this is how I make a joke at people.Mena就是这样，我就喜欢开人们的玩笑05:42Because the joke in this is that this person is not a tyrant:thisperson is so loving and so sweet that he lets me dress him upand post pictures of him to my blog.And-因为这个玩笑在于，其实这个男人并不专制 而是那么有爱心的，那么可爱的 他甚至允许我给他男扮女装 并让我在博客上放这些照片05:45(Laughter)（笑声）05:55-and if he knew I was showing this right now,I put this intoday,he would kill me.如果他知道我现在在展示这些照片 他会杀了我的05:59But the thing was,I wrote this,and my friends read it,andtheyre like,oh,that Mena,she wrote a post about,you know,wanting a stupid thing and being stupid.问题就在于，我写了这么一篇东西，我的朋友们读了 他们就想，那个Mena 犯傻了，写了傻里傻气的东西06:04But I got emails from people that said,Oh my God,yourhusband is such an asshole.但是，我收到人们的邮件对我说“天啊，你的丈夫坏透了06:11How much money does he spend on beer in a year?他每年喝啤酒花了多少钱？06:17You could take that money and buy your banjo.你可以用他喝啤酒的钱买班卓琴06:20Why dont you open a separate account?你们为什么不分开银行账户？”06:23tyrant:n.暴君 asshole:n.屁眼儿,肛门;令人讨厌的人/adj.愚蠢的;窝囊的;可恶的Ive been with him since I was 17 years old.We-weve neverhad a separate bank account.我自17岁就和他在一起。我们从来也没有分开过银行账户06:24They said,Separate your bank account-spend yourmoney,spend his money.Thats it.他们说，“设立独自的银行账户 你花你的钱，他花他的钱。这就行了。”06:27And then I got people saying,Leave him.还有人说，“和他离。”06:31And-and I was like,OK,what,who are these people,andwhy are they reading this?那么 我想，他们都是谁啊？为什么他们要读我的博客？06:33And I realized:I dont want to reach these people.我意识到，我并不想有读者06:40I dont want to write for this public audience.我不想为公众写东西06:42And I started to kill my blog slowly.我就慢慢地荒废自己的博客06:45Im like,I dont want to write this anymore,and I slowly andslowly-And I did tell personal stories from time to then.我不想再写了 慢慢淡出 尽管不时还会写些个人的经历06:47I wrote this one,and I put this up because of Einstein today.我写了这篇，是因为Einstein06:54And Im going to get choked up,because this is my first pet,and she passed away two years ago.我的第一只宠物，我想我有点想哭了，两年前她死了06:57And I decided to break from,I dont really write about mypublic life,我就决定打破自己说过的话，“我不想再写自己的生活”07:01because I wanted to give her a little memorial.因为我想悼念她07:04choked:adj.堵塞的;生气的,恼怒的/v.使窒息(choke的过去式)But anyways.无论如何07:06Its these sort of personal stories.You know,you read theblogs about politics,or about media,and gossip and allthese things.这些就是我的个人经历。你们会读到关于政治的博客 或者关于媒体的，或者是一些八卦的话题等等07:08These are out there,but its more of the personal thatinterests me,and this is-you know,this is who-who I am.但是我还是对个人经历更感兴趣 这是因为 我就是这样的人07:13You know,you see Norman Rockwell.And you have art criticssay,you know,Norman Rockwell is not art.你们经常看到Norman Rockwell的作品，艺术评论家们会说 Norman Rockwell的作品并不是艺术07:20Norman Rockwell hangs in living rooms and bathrooms,andthis is not something to be considered high art.他的作品是挂在 起居室和浴室里面 这并不是什么高雅艺术07:24And I think this is,like,one of the most important things tous as,you know,humans.但这些非高雅的东西对我们人类来说 却是最重要的东西07:31These things resonate to us,and,you know,if you thinkabout blogs,you think of high art blogs,the historypaintings about,you know,all biblical stories,and then youhave this.这些东西引起我们的共鸣 如果提到博客，你会想到那些高雅艺术的博客 那些历史名画，那些圣经故事 你会想到平常的东西07:36These are the blogs that interest me:the people that just tellstories.这些平常的故事吸引我，这些人只是在讲他们的故事07:47And one story is about this baby,and his name is Odin.这里有个故事 它是关于一个叫Odin的婴儿07:50critics:n.评论家;批评者;吹毛求疵的人(critic的复数)resonate:vt.共鸣;共振/vi.共鸣;共振 biblical:adj.圣经的;依据圣经的(等于biblical)And his father was a blogger.他的爸爸是个博客者07:54And he was writing his blog one day,and his wife gave birthto her baby 25-at 25 weeks.他每天都写博客 他的妻子在怀孕25周时 生下了他们的孩子07:57And he never expected this.他从没想过会发生这样的事08:04One day it was normal;one day-then the next day it washell.一天前还一切正常，第二天就像到了地狱那样08:06And this is a one-pound baby.这就是那个一磅的婴儿08:09And so Odin was documented every single day.Odin生活每天都被记录下来08:11Pictures were taken every day,day one,day two.这些照片是一天一天拍下来的，第一天，第二天08:14You know,you have day nine-theyre talking about hisapnea,day 39-he gets pneumonia.第九天，他呼吸暂停 第39天，他得了肺炎08:16This-his baby is so small,and Ive never encountered sucha,just-a disturbing image,but just-just so heartfelt.这个婴儿是多么小 我从来没有见过那么 那么 让人心碎的照片，是那么的真切08:21And,you know,youre reading this as this happens,so onday 55,everybody reads that he has-hes having failures:breathing failures and heart failures,and its slowing down,and you dont know what to expect.人们阅读着确实在发生着的事 第55天，读者们发现 他呼吸有困难，心跳也有困难 心跳在放慢，情况无法预测08:30documented:adj.备有证明文件的 apnea:n.医窒息,临床呼吸暂停 pneumonia:n.肺炎 encountered:v.遇到;曾遭遇(encounter的过去式)heartfelt:adj.衷心的;真诚的;真心真意的 slowing:n.放慢;减速;慢化/v.放慢;阻碍(slow的ing形式)But then it gets better.You know,day 96 he goes home.接着情况开始好转。第96天，他回家了08:43And you see this post.你们可以看到这篇博客08:46Thats not something that youre going to see in a paper or amagazine but this is something that this person feels,andpeople are excited about it.这不是你会在报纸或杂志看得到的东西 这是写博客的这个人的所感受的东西 人们对此很兴奋08:48You know,28 comments.Thats not a huge amount of peoplereading,but 28 people matter.有28条评论，并不是很多人在关注 但28个人毕竟在关注啊08:55And today he is a healthy baby,who,you know,if you readhis blog-its Snowdeal.org,his fathers blog-he is takingpictures of him still,because he is still his son and he is,Ithink,at his age level right now because he had been such-he had received such great treatment from the hospital.现在他是个健康婴儿 如果你去看这个博客 这个婴儿的父亲的博客，Snowdeal.org 他还在给他照相，因为这个男孩是他的儿子，这是不变的事实孩子在长大 而他之前在医院接受过那么多的治疗09:00So,blogs.所以，博客09:18You know,so what?Youve probably heard these thingbefore.算什么呢？你们也许之前可能听过类似的故事09:20We talked about the WELL,and we talked about all these sortof things throughout our online history.人们谈论WELL 在这个网络时代 人们谈很多类似的东西09:22But I think blogs are basically just an evolution,and thatswhere we are today.但我觉得博客基本上算是一种发展 讲述我们怎么发展成现在这个样子09:28Its this record of who you are,your persona.是你的个人记录09:33persona:n.人物角色;伪装的外表You have your Google search where you say,hey,what isMena Trott?你可以用google搜索了解谁是Mena Trott09:36And then you find these things and youre happy orunhappy.你会找到一些信息，你喜欢或者并不喜欢09:39But then you also find peoples blogs,and those are therecords of people that are writing daily-not necessarilyabout the same topic,but things that interest to them.你也会找到人们的博客 博客是人们每天写的东西的记录 不一定是同一的话题，而是那些他们感兴趣的事09:43And we talk about the world flattens as being this panel,andI am very optimistic.我们说世界因为越来越小了 我对此非常乐观09:52Whenever I think about blogs Im like,oh,weve got to reachall these people.每次我谈到博客，我都想去联系更多的人09:58Millions and hundreds of millions and billions of people.数百万数亿的人们10:00You know,were getting into China,we want to be there,butyou know,theres so many people that wont have the accessto write a blog.我们想和中国的人们联系 但还有很多人 他们没法写博客10:03But to see something like the 100 dollar computer isamazing,because its a-blogging software is simple.就像100美元电脑计划很棒 因为它让写博客变得很简单10:09You know,we have a successful company because of timing,and because of perseverance,but its simple stuff-its notrocket science.我们的公司很成功是因为时机对了 是因为坚持不懈，道理很简单 并不是什么深奥的原因10:14flattens:vt.击败,摧毁;使平坦/vi.变平;变单调 perseverance:n.坚持不懈;不屈不挠/n.耐性;毅力 rocket science:复杂的事;航天器学And so,thats an amazing thing to consider.这就值得我们思考10:20the life record of a blog is somethi
