JohnHockenberry_2012[John Hockenberry][我们都是设计师].pdf
www.XiYuS锡育软件i am no designer new ways my dad was which is got aninteresting way to growup i i had to figure out what it is myand why it was important talk a lot about bad design weweregrowing up00:28yeah bad design is this is just peoplenot stinking johnnywould say when reverted would be injured byrotarylawnmower work or sale but i try to rid and wellgettangled arrived anybody here we get jammed in thekitchen uh.design00:47c_e_e_ that designed the states just noexcuse for his kidsleading stuff happen without thinking about it every objectshould be about something john it shouldimagine a user tocast that user eunice story starring the user indeed objectgood design my dad said is about supplying intent attorneysaid01:01helped design the control panels for theibm three sixtycomputer i was a big deal that was in forty workfor kodak fora while that was important he designed that chairs and desksotheroffice equipment for steel case that was01:25stinking:adj.发恶臭的;非常讨厌的;烂醉如泥的/v.散发出恶臭;名声臭(stink的现在分词)reverted:回复 starring:n.扮演主角,领衔主演;纯锑表面呈星状花纹 panels:n.面板(panel的复数);建嵌板;事务委员会/v.嵌镶(panel的第三人称单数形式)kodak:n.小型照相机important by new design was important inmy housedifferent takes it put food on our table and design losingeverything my dad did giddy dixieland jazz band weregrowingup01:37anne rice cover louis armstrong terrenceambassador once inawhile uh.daddy wanted the sound like therecord we hadlots of old jazz records line around the house he said nonever john never01:49the song is distinctive in that so ihave to think about it gottamake it your own hedonic design yet showeveryone whatyou intended is what he said doing that acting by design iswhat weall should be doing its where we all belong all of usdesigners well dad the sun is just to get it its how you coverit that matters hope02:00lets hold onto that thought for just aminute its kinda likethis wheelchair im in right uh.the original tuneful scarywhat happened i do the catwalk the real story02:29giddy:adj.头晕的;眼花的;令人眼花缭乱的;轻浮的/vt.使晕眩;使眼花缭乱/vi.眼花;眩晕 dixieland:n.迪克西兰爵士乐(起源于美国南部)/adj.迪克西兰爵士乐的 armstrong:n.阿姆斯特朗(美国宇航员,登月第一人)awhile:adv.一会儿;片刻 hold onto:紧紧抓住,抓住不放;保持住 tuneful:adj.和谐的;音调优美的;悦耳的 catwalk:n.猫步;狭小通道;桥上人行道but id like to talk about this verymuch for out ill tell youguys the story right exactly thirty six years ago thisweekcontrite i was in a poorly designedautomobile that had apoorly designed guardrail electrodes on road inpennsylvania plummeted down to our foot embankmentkilled twopeople in the car but ever since then the wheelchairhasbeen a given in my life my life at the mercy of gooddesign and at this time thing about italian design terms awheelchair is very difficult objects02:44it mostly projects tragedy and fear andmisfortune andyprojects that message that story so strongly it almost03:23TED演讲者：John Hockenberry|John Hockenberry演讲标题：John Hockenberry:We are all designers|我们都是设计师内容概要：Journalist and commentator John Hockenberry has reported from all over the worldin virtually every medium.He.s the author of Moving Violations:War Zones,Wheelchairs andDeclarations of Independence.新闻记者John Hockenberry 讲述了一个由一对轮椅上会发光的轮子而激发的他个人的故事。和从中他学到的对人生意图的设计价值。（ted2012设计工作组，Chee Pearlman，David Rockwell策划）projects that message that story so strongly it almostblotsout anything else id roles swiftly through an airportright-hand moms grab their kids out of the way thatdontstareto the poor kid you know if this isterrified lookin is based onthose that they think and and for for decades theyare and iwant is this happened what what can i do about it how can ido change days in a must be something03:40contrite:adj.悔悟了的;后悔的;悔罪的 guardrail:n.护栏;栏杆;铁路护轨 electrodes:n.电电极(electrode的复数);电焊条plummeted:n.测铅锤,坠子/vi.垂直落下;(价格,水平等)骤然下跌 embankment:n.路堤;堤防 swiftly:adv.很快地;敏捷地;即刻 right-hand:adj.得力的;右手的,用右手的 moms:abbr.密西根数学系统(MichigansOwnMathematicalSystem)grab:vt.攫取;霸占;将深深吸引/vi.攫取;夺取/n.攫取;霸占;夺取之物 out of the way:偏僻的;不同寻常的;不挡道;把移开you know so i thought i would roll byid make no i contactedus frown right or or id id uh.you knowto dress up reallyreally sharp clear something orquite make eye contact witheveryone you know that was really creepy that inorder03:51yeah i am try guy wouldnt shower for aweek nothing worksnothing whatsoever work until a fewyears ago my six-year-old daughters were his wheelchair catalog that i had andtheysay dont add to had look you gotta get these these flashymeals you godagain down as it off girls that is veryimportant journalists that just wouldnt do it all04:08anniversary immediately concluded awhole lot of bomberdad journalists arent allowed to haveflashy wheels lane howimportant could you be then they said04:32uh.wedding and i write ill get thewheels purely out ofprotest i got the flashy wheels anna and i installed them andand check this out grab my special like youplease wafers sowhile you are looking at here has completely changed my lifei mean to hold only strange mylife instead of blanketstheres an awkward miss now itis pointing and smiling04:43contacted:交往,接触(contact的过去式和过去分词)dress up:v.打扮,装饰;穿上盛装 creepy:adj.令人毛骨悚然的;爬行的flashy:adj.闪光的;瞬间的;俗丽的;暴躁的 journalists:n.新闻记者(journalist的复数)bomber:n.轰炸机;投弹手 wafers:n.圆片,晶片(wafer的复数形式);煎饼 blankets:n.毛毯;毯子(blanket的复数)people going sponsoring reels duringthose are awesomefunny people i want some of those were little kids say canihave a ride adversaries the occasional personusually amiddle-aged male who will save05:19all over the over grade of quitedesperate for safety right nowold theyre not for safety nona whats the difference here butthe wheelchair with no lights andthe wheelchair with lightsthe difference is the intent im no longer victim05:34and chose to change the situation on thecommander of thestarship wheelchair with the cesar wheels in the front intentchanges the picture completely id choose to enhance thisrollingexperience with a simple design elements acting withintent the conveyance authorship it suggests that someoneis driving its reassuring people are drawn to it06:01sponsoring:adj.发起人的/v.赞助(sponsor的ing形式);发起 reels:n.绕线轮,卷筒;摇晃,旋转(reel的复数形式)/v.眩晕,旋转,卷,绕(reel的第三人称单数形式)awesome:adj.令人敬畏的;使人畏惧的;可怕的;极好的 adversaries:敌手 middle-aged:adj.中年的;具有中年人特点的;适合于中年人的 nona:n.睡眠病;南欧嗜眠性脑炎 starship:n.星际飞船 conveyance:n.运输;运输工具;财产让与 authorship:n.(书等的)原创作者,来源;作者的身份;著述业 reassuring:adj.安心的;可靠的;鼓气的/v.使放心(reassure的ing形式)someone making the experience their owncovering the tragicsoon with something something radically people respond tothat now it seems simple but actually i thinkhe in our societyand culture in general06:30we have a huge problem with intent nowgo with me here wehave sky you know the sits on thurs braveheart now if heintended the killing hostile norway last yeardozens anddozens of young people the intended to do that is that this iscriminal06:48replenishing life in prison deathpenalty in the united statesnot so much in norway is he instead acted out of a07:05not so much in norway is he instead acted out of adelusionalfantasy if he was motivated by some randommental illnesshes in a completely different categorywe may put him awayfor life but we watch him clinically its a completely differentdomain as an intentional murderer islandersgrad vickis isisraeli evil but as a dysfunctional07:19radically:adv.根本上；彻底地；以激进的方式 respond to:响应 in general:总之,通常;一般而言 replenishing:n.补充;重装/v.补充;再装满(replenish的ing形式)motivated:adj.有动机的;有积极性的/v.使产生动机;激发的积极性(motivate的过去式和过去分词)clinically:adv.临床地;门诊部地;不偏不倚;通过临床诊断 intentional:adj.故意的;蓄意的;策划的dysfunctional:机能失调的,功能障碍的its a dysfunctional murderous psychotiche something muchmore complicated hes the breath primitive ancient chaoshes the random state of nature weemerged from07:36he something very three different itsas though intent is anessential component for humanity its what weresupposedto do somehow were supposed to weve intent weresupposed to do thingsby design intent is a marker forcivilization now now heres example closer to home myfamily is all about intent you confront elder07:50two sets of twins the result of i_v_f_technology in vitrofertilization technology due to some physical limitations iwont go into alien feature of technology i_v_f_08:14is about is intentional is agriculturelet me tell you some ofyou may have the experience in fact the whole technology ofspermextraction before us back or injured males wasinvented by a veterinary08:25murderous:adj.杀人的,残忍的;凶残的;蓄意谋杀的 marker:n.记分员;书签;标识物;作记号的人 confront:vt.面对;遭遇;比较elder:n.老人;长辈;年长者;父辈/adj.年长的;年龄较大的;资格老的 vitro:n.在试管内 fertilization:n.农施肥;胚受精;肥沃limitations:n.局限性;(限制)因素;边界(limitation的复数形式)veterinary:adj.兽医的/n.兽医(等于veterinarian)i meant to deter hes a great guycarried this big leather thatfall of sperm probes for all of the animals that hedworkedwith all the different a molds probes hedesigned theand in fact it was really08:38really proud of these probes youd sayyou are right but earlyin the hearts and score old job but anyway so when my wifeand i decidedto upgrade our early middle age we had08:52four kids after all with littledifferent technology that i wontexplain into much detailhere my urologist assured me i hadnothing whatsoever to worry aboutno need for birth controldot be sure about that john jump i look at your chart fromyour sperm tests we can09:09we can confidently say that you arebasically a form of birthcontrol what a liberating thoughts and after a couple of veryliberatingweekends with my wife and i utilizing som cuttingedge erectile technology that is certainly worthy of a tedtalksomeday but i wont get into it now noticed somefamiliar if unexpected symptoms i wasnt exactly a form ofbirth control09:28sperm:n.精子;精液;鲸蜡油 probes:n.探索;电子医探针;试样(probe的复数)/v.探查;用尖物刺穿(probe的三单形式)molds:n.机模具;霉菌;鞋模(mold的复数)upgrade:vt.使升级;提升;改良品种/n.升级;上升;上坡/adv.往上/adj.向上的urologist:n.泌尿泌尿科医师 confidently:adv.自信地;安心地 liberating:解放,释放(liberate的现在分词)utilizing:v.利用(utilize的ing形式)som:n.索姆(吉尔吉斯共和国货币单位)cutting edge:剪刃,机切削刃;刀刃,刀口 erectile:adj.勃起的;昆可使直立的 worthy of:值得,配得上 symptoms:n.临床症状;症候;病徵would have fought there my wife was sopissed any designercome up with an eye on the designer did come up with thattechnique thats the problem and soap little ajax was born10:05the he hes like our other children thatexperience iscompletely different its something it something like myaccident he came out and nowhere but we all had to changebut not just reacts to the defendant wed end to this newexperience with the intent were five snapped facing thegiven with intent doing things by design take the date ajax10:16cant get much more intentional thanthat right where were10:44cant get much more intentional thanthat right where werereally hoping he thinks thats but i never became a designerdowntownever attempted never even closei did love some great designs as i wasgrowing up the h pthirty five s calculator god i love that saying oh godi wish ihad one i love that i think i could afford that10:58other designed so i really couldntafford like the nineteenseventy four nine eleven targa in school i studied nothingclose todesigner engineering i studied useless11:10come up with:提出;想出;赶上 reacts:vi.反应;影响;反抗;起反作用/vt.使发生相互作用;使起化学反应 snapped:v.啪啪作响;突然中断;猛咬;给拍快照(snap的过去分词)things like the classics but there weresome lessons eventhere played out turns out hes a designer he designed astate in the republic a design everimplemented wasnt one ofthe design features of platos government four point though11:19the state in which uh.the rulers aremost reluctant to governis always the best and most quietly governed and the statein which they are mostdeterrent the worst got that wrongdidnt we11:36but thats a but its all about intentthats what i love about itbut consider maclean who is doing here what is he doing itsa grand idea of design a huge ideadesign11:51common to all of the voices of religionand for loss of feet thatemerged in the classical period what was going on then theywere trying to answer the question12:01of what was humanly nzd two now thatthey were no longersimply trying to survive as the human race emerged fromaprehistoric tales a confrontation with random brutal naturethey simply have alot to think and therewas a lot to thinkabout all of a sudden killings distance needed an intenthuman life needed all reason reality itself needed a designerthe given was replaced by various aspects of intent byvarious design by various dogs gods were still fighting abouttoday we dont confront the chaos ofnature12:10classics:n.古希腊,古罗马文学(classic的复数)rulers:n.统治者;标尺,数直尺 reluctant:adj.不情愿的；勉强的；顽抗的governed:v.管理(govern的过去式和过去分词);统治;支配 humanly:adv.以人力;像人地;在人力所能及的范围confrontation:n.对抗;面对;对质 brutal:adj.残忍的；野蛮的，不讲理的 all of a sudden:突然地,出乎意料地 aspects:n.方面;相位;面貌(aspect的复数)today it is the chaos of humanitiesimpact on the birth itselfthat we confront this young discipline cold design ithink is infact the emergency thoughts formulating and thenanswering a verynew question what shall we do now in theface of the chaos that we have created what shall we do12:56how shall we inscribed intends on allthe objects we createon all the circumstances we create on all the places wechange the consequences of a planet with seven billionpeople and counting thats the two more all coveringtodayall of us and we can just imitate the past now that wantto that will do it all heres my favorite design moment13:18in the city of kinshasa in zaire in thenineteen nineties asworking for a_b_c_ news has reporting on the fall of mobutusays the statementindicated the brutal dictator in zaire whoraped and pillaged that countrythere was rioting in themiddle of contrast up13:46formulating:v.使公式化;系统地阐述;制定的配方(formulate的ing形式)in the face of:面对 inscribed:adj.内切的;记名的;有铭刻的/v.题写;雕刻;内切(inscribe的过去分词)intends:打算/意指 consequences:n.后果,结果;影响(consequence的复数)dictator:n.独裁者;命令者 pillaged:vi.掠夺;抢劫/vt.掠夺;抢劫/n.掠夺;掠夺物 rioting:n.暴乱/v.骚乱(riot的ing形式)the place was falling apart as ahorrible horrible place and ineed to go and explore the center of kinshasa toreport onthe riding in the looting people work carrying offvehiclescarrying off pieces of buildings14:00www.XiYuS锡育软件soldiers were in the streets shooting oflooters and hurtingsome in mass arrests in the middle of this chaos im rolling14:13some in mass arrests in the middle of this chaos im rollingaround in a wheelchair and iwas completely invisiblecompletely as in a wheelchair didnt look likeelude her as in awheelchair did look like ajournalists particularly suit pleasefrom their perspective and ididnt look like a soldier thats for sure was part of this sort ofbackgroundnoise of the misery of sunny here completelyinvisible and all of a sudden14:31from around the corner comes this youngman paralyzed justlike me in this metal and wood and leather payable three weall pricing cold wheelchair device in the petals of tumias fastas you can use it instead mustard and i looked at him14:44looting:n.抢劫;洗劫,趁乱打劫/v.打劫(loot的现在分词)paralyzed:adj.瘫痪的;麻痹的/v.使麻痹;使无力;使失去勇气(paralyze的过去分词)payable:adj.应付的;到期的;可付的;可获利的 petals:n.植花瓣;翼瓣(petal的复数形式)/v.绽出花瓣(petal的第三人称单数形式)mustard:n.芥末;芥菜;深黄色;强烈的兴趣you know any other english than ever weneeded life no no nono no we sat down compared wheels and tiresand spokesand
