基于因子分析法的格力电器财务绩效评价-王毅.pdf
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1、中图分类号: F230UDC:005诃4解q 4二髀密级:学校代码:硕士学位论文(学历硕士)公开10094基于因子分析法的格力电器财务绩效评价Financial performance evaluation of GREE electric appliancebased on factor analysis作者姓名:指导教师:学科专业名称:研究方向:论文开题日期:王毅王大勇正高级会计师牛玉科正高级会计师会计硕士财务管理与税务筹划2016年7月5日字尢乒Do-万方数据学位论文原创性声明IIIIIIII i l 11111 n III I IIIY3209378本人所提交的学位论文基于因子分析法的
2、格力电器财务绩效评价,是在导师的指导下,独立进行研究工作所取得的原创性成果。除文中已经注明引用的内容外,本论文不包含任何其他个人或集体已经发表或撰写过的研究成果。对本文的研究做出重要贡献的个人和集体,均己在文中标明。本声明的法律后果由本人承担。论文作者(签名):主宝矽f7年6月乡日本学位论文作者完全了解河北师范大学有权保留并向国家有关部门或机构送交学位论文的复印件和磁盘,允许论文被查阅和借阅。本人授权河北师范大学可以将学位论文的全部或部分内容编入有关数据库进行检索,可以采用影印、缩印或其它复制手段保存、汇编学位论文。(保密的学位论文在年解密后适用本授权书)敝储罐釉:敞bf7 年莎月弓日 指器淼
3、曼砌 圳7年占月弓日刀Il似删侈夕砌d一套刍0月认,D确uL啊年教叩导阳僦谢万方数据摘要家电行业对我国经济发展有较大影响,且伴随消费升级行业内竞争加剧,同时我国家电企业也亟需提高国际竞争力来面对外资品牌对市场的掠夺。对格力电器的财务绩效进行评价研究,有助于企业了解其自身的财务绩效水平及其存在的缺陷,促使其采取相应措施改善经营管理、提高财务状况及增强盈利水平,最终促进企业的可持续发展,增强其在国际上的竞争力。本文主要是以家电行业上市公司格力电器为研究对象,对格力电器的财务绩效进行深入、系统的研究分析。通过构建财务绩效评价指标体系,选用因子分析法对格力电器的财务绩效进行评价,从而发现其存在的问题,
4、据此提出相应的改进建议。本文首先介绍了研究的背景和意义,紧接着在查阅相关文献后,重点阐述国内外在该方向上的研究现状。其次详细介绍企业财务绩效评价的相关理论,其中财务绩效的理论部分包括财务绩效的含义、财务绩效的三个构成要素:财务绩效评价主体和客体以及财务绩效评价指标,接着阐述了财务绩效评价指标构建原则,并列示了四种财务绩效评价方法各自优缺点,以及选择因子分析法的理由。再次简单介绍格力电器的基本情况,对因子分析法作了具体细致的解释,本文选择格力电器为研究对象,遵循财务绩效评价指标体系建立的原则,构建了反映家电行业盈利能力、营运能力和成长能力这三方面能力的财务绩效评价指标体系。通过对格力电器财务绩效
5、评价的实证研究,主要得出以下结论:(1)格力电器的综合得分趋势为,由2006年的4837以每年近20的增长率增长到2013年的10824,之后又滑落到2015年的5583。总体而言其绩效水平先是随着时间逐渐提高,在2013年登顶后逐渐下降。(2)格力电器成长能力和营运能力较强,盈利能力相对较弱。(3)格力电器的成长性对其财务绩效影响最大,格力电器的成长能力呈现出“倒U字型”的发展变化,这是由于家电行业竞争态势所决定。(4)家电行业发展的初期阶段,格力电器拥有较好的盈利性,随着竞争加剧,各厂商纷纷推行降价销售策略,行业整体的盈利水平下降,然而由于格力电器自始至终坚持技术创新道路,不断扩大研发投资
6、,其产品和品牌逐渐在市场内广为认可,由于具有技术优势,为其盈利水平的提高提供帮助。(5)格力电器的营运能力呈现出先稳步增长之后逐渐滑落的态势,再将其营运能力具体指标进行分析即可发现,这都是由于企业的资产周转率和应收账款周转率的下降造成的,只有关注它的资产周转率和应收账款周转率才能有效提高其营运水平。文末结合因子分析法财务绩效评价方法对格力电器财务绩效的评价结果,提出了提升其财务绩效的建议,分别是(1)坚持技术创新与加大研发力度,在产品研发和尖端人才引进方面加大资金投入;(2)实行先进的企业管理方式,引进大数据处理技术,借助财务管理工具,简化流程、提高效率;(3)加强成本管控提高利润水平,在企业
7、内部III万方数据树立成本意识、效益观念,建立、健全成本控制制度,要求全员参与;(4)建立健全客户信用管理,考察记录不同等级的客户的基本情况、付款习惯、信用评级、账款追讨记录和经营状况,制定与之相对的信用档案;(5)加强企业品牌建设,提高产品质量与竞争力,加大广告投入。1V关键字:财务绩效评价因子分析格力电器万方数据Abs仃actHome appliance industry has a greater impact on China。S economic development,andwith the consumer upgrade industry competition intensi
8、fied,while Chinas householdelectrical appliance enterprises also need to improve the international competitiveness offoreign brands to face the market plunder,The evaluation of the financial performance ofGree Electric will help enterprises to understand their own financial performance level and its
9、shortcomings,to promote the adoption of appropriate measles tO improve management,improve the financial situation and enhance the level of profitability,and ultimately promotethe sustainability of enterprises Development,and enhance its competitiveness in theinternational arenaThis paper is mainly b
10、ased on the appliance industry listed companiesGree Electric as the object of study,the Gree financial performance of the financial in-depth,systematic research and analysisThrough the construction of financial performanceevaluation index system,the factor analysis method is used to evaluate the fin
11、ancialperformance of Gree electrical appliance,and the existing problems are found,and thecorresponding improvement suggestions are put forwardThis paper first introduces the background and significance of the research,followed bythe relevant literature,focllsing on the domestic and international re
12、search in this direction thestatus quoSecondly,the theoretical part of financial performance includes the meaning offinancial performance,the three elements of financial performance:financial performanceevaluation subject and object and financial performance evaluation index,and then elaboratesthe f
13、inancial performance evaluation index Construction principles,and lists the four financialperformance evaluation methods of their own advantages and disadvantages,as well as thechoice of factor analysis of the reasonsThis paper chooses Gree Electric as the researchobject,follows the principles estab
14、lished by the financial performance evaluation indexsystem,and constructs the profitability,the nmning ability and the growth of the applianceindustryIn this paper,the paper analyzes the basic situation of Gree electrical appliances andmakes a detailed explanation of the factor analysis methodThe ab
15、ility of these three aspectsof the financial performance evaluation index system and the selected 12 indicators tov万方数据explainThrough the empirical study on the financial performance evaluation of Gree Electric,the following conclusions are drawn:(1)The comprehensive score trend of Gree Electricity
16、isincreased from 10824in 2013 to 10824 in 2013,Fell to 5583 in 201 5Overall,the level ofperformance first gradually increased over time,fell sharply after the summit in 20 1 3(2)Gree electrical growth and operational capacity is strong,relatively weak profitability(3)GreeS growth has the greatest im
17、pact on its financial performance,GreeS growth capacity hasshown a”inverted Ushaped”development changes,which is due to the home applianceindustry competition situation determined(4)the early stages of the development of homeappliance industry,Gree has a good profitability,诵m the intensification of
18、competition,themanufacturers have implemented price sales strategy,the overall profitability of the industrydecreased,but because Gree electrical appliances from beginning to end adhere totechnological innovation Expand R&D investmentits products and brands graduallyrecognized in the market,due to t
19、he technical advantages,to bring a new profit point(5)GreeS operating capacity has shown a steady growth after the gradual decline in the trend,and then its operational capacity of specific indicators Call be found,which are due to theenterprises asset turnover and accounts receivable turnover rate
20、caused by the decline,Onlyconcemed about its asset turnover and accounts receivable turnover rate Can effectivelyimprove its operational level(1)Adhere to the technical innovation and increase research and development efforts,inproduct research and development and the introduction of cutting-edge ta
21、lent is huge,and it isvery important to improve the financial performance of GreeCapital investment;(2)theimplementation of advanced enterprise management,the introduction of large data processingtechnology,with financial management tools to simplify the process and improve efficiency;(3)to control
22、costs to improve profits in the enterprise to establish cost awareness,Improvethe cost control system,require full participation;(4)establish and improve customer creditmanagement,study records of different levels of the basic situation of customers,paymenthabits,credit rating,account recovery recor
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