星巴克咖啡英文介绍.docx

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1、星巴克咖啡英文介绍 STARBUCKS COFFEE History 1970s The first Starbucks opens.The name comes from Herman Melvilles Moby Dick, a claic American novel about the 19th century whaling industry.The seafaring name seems appropriate for a store that imports the worlds finest coffees to the cold, thirsty people of Sea

2、ttle. 1980s Howard Schultz joins Starbucks in 1982.While on a busine trip in Italy, he visits Milans famous espreo bars.Impreed with their popularity and culture, he sees their potential in Seattle.Hes right after trying lattes and mochas, Seattle quickly becomes coffee-crazy. 1990s The demand for g

3、reat coffee allows Starbucks to expand beyond Seattle, first to the rest of the United States, then further a field.After becoming one of the first companies to offer stock options to its part-time employees, Starbucks becomes a publicly traded company. 2000s The Starbucks phenomenon continues.At th

4、e time of writing, Starbucks has more than 6,000 locations in over 30 countries.In addition to our excellent coffees and espreo drinks, people now enjoy Tazo tea and Frappuccino ice blended beverages.Products Caff Mocha 摩卡 Caramel Macchiato 焦糖玛奇朵 Caff Americano 美式 Caff Latte 拿铁 Cappuccino 卡布奇诺 espre

5、o 特浓咖啡 Caramel Coffee Jelly 焦糖吉利 Vanilla Frappuccino香草星冰乐 coffee Frappuccino咖啡星冰乐 mocha Frappuccino 摩卡星冰乐 Frappuccino Blended Tea 芒果茶星冰乐 Decaf 脱因咖啡 non-fat 脱脂牛奶 frappuccino冰飲/冰咖啡 Coffee frappuccino 星巴克的冰咖啡 that called ice latte! 冰砂 is called frappuccino they make mistake! how much did u pay? frappuc

6、cino are normally more expensive then ice latte.you can always tell them they get you wrong drink and they will make you a new one marketing strategy To take a flexible investment and cooperation mode based on different market conditions around the world.According to the proportion of the shares hel

7、d by Starbucks headquarters of Starbucks around the world to see, the mode of cooperation of Starbucks around the world four cases. The benefits of doing so it can borrow someone elses power to help it do a lot and the same time together.in order to direct busine-based”The reason why to take a direc

8、t way: behind the brand is in the busine, Starbucks stringent requirements of the companys philosophy of their own busine identity, brand recognition, emphasizing the action, discipline, consistency of quality Our shop is the best advertising Starbucks operators say.It is understood that, Starbucks

9、has never been in the ma media spent a penny in advertising.This is both a economical and affordable way, Starbucks is unique! Starbucks one of the main competitive strategy is to communicate with customers in the coffee shop, with particular emphasis on communication with customers.Requires that every waiter can have a premonition customer needs. 星巴克咖啡英文介绍 星巴克英文介绍 星巴克咖啡文化 星巴克咖啡背景资料 星巴克推出速溶咖啡 星巴克介绍 星巴克不仅是咖啡 星巴克咖啡的互动策略 星巴克咖啡创新案例分析 星巴克咖啡设计标记鉴赏 本文来源：网络收集与整理，如有侵权，请联系作者删除，谢谢！第5页 共5页第 5 页 共 5 页第 5 页 共 5 页第 5 页 共 5 页第 5 页 共 5 页第 5 页 共 5 页第 5 页 共 5 页第 5 页 共 5 页第 5 页 共 5 页第 5 页 共 5 页第 5 页 共 5 页