大学英语四级阅读理解训练(共15页).doc
![资源得分’ title=](/images/score_1.gif)
![资源得分’ title=](/images/score_1.gif)
![资源得分’ title=](/images/score_1.gif)
![资源得分’ title=](/images/score_1.gif)
![资源得分’ title=](/images/score_05.gif)
《大学英语四级阅读理解训练(共15页).doc》由会员分享,可在线阅读,更多相关《大学英语四级阅读理解训练(共15页).doc(15页珍藏版)》请在淘文阁 - 分享文档赚钱的网站上搜索。
1、精选优质文档-倾情为你奉上大学英语四级阅读理解训练(一)Classifiedadvertisingisthatadvertisingwhichisgroupedincertainsectionsofthepaperandisthusdistinguishedfromdisplayadvertising.Suchgroupingsas“HelpWanted”,“RealEstate”,“LostandFound”aremade,theratechargedbeinglessthanfordisplayadvertising.Classifiedadvertisementsareaconvenie
2、ncetothereaderandasavingtotheadvertiser.Thereaderwhoisinterestedinaparticularkindofadvertisementfindsalladvertisementsofthattypegroupedforhim.Theadvertisersmay,onthisaccount,useaverysmalladvertisementifitwereplacedamonglargeradvertisementsinthepaper.Itisevidentthatthereaderapproachestheclassifiedadv
3、ertisementinadifferentframeofmindfromthatinwhichheapproachestheotheradvertisementsinthepaper.Heturnstoapageofclassifiedadvertisementstosearchfortheparticularadvertisementthatwillmeethisneeds.Ashisattentionisvoluntary,theadvertiserdoesnotneedtorelytoomuchextentondisplaytypetogetthereadersattention.Fo
4、rmerlyallclassifiedadvertisementswereofthesamesizeanddidnothavedisplaytype.Withtheincreaseinthenumberofsuchadvertisements,however,eachadvertiserwithinacertaingroupiscompetingwithothersinthesamegroupforthereadersattention.Inmanycases,theresulthasbeenanincreaseinthesizeofthespaceusedandtheadditionofhe
5、adlinesandpictures.Inthatway,theclassifiedadvertisementhasinrealityadvertisement.Thisisparticularlytrueofrealestateadvertising?1.AllofthefollowingfactsareadvantagesofclassifiedadvertisementforadvertisersEXCEPTthat_.A)classifiedadvertisementchargeslessmoneyB)itiseasiertoattracttheattentionofthetarget
6、consumersC)itprovidesmoreinformationforthereadersD)itdoesnothavetorelytoomuchondisplaytype2.Oneoftheexamplesgivenoftypesofclassifiedadvertisementis_A)housesforsaleB)peoplewhoareaskingforhelpC)peoplewhoarelostD)jobvacancies3.Whatsortofattitudedopeoplehavewhentheylookatclassifiedadvertisement,accordin
7、gtothewriter?A)Theyareintheframeofmindtobuyanything.B)Theyarelookingforsomethingtheyneed.C)Theyfeellostbecausetherearesomanyadvertisements.D)Theyfeelthesameaswhentheylookatdisplayadvertisements.4Accordingtothepassage,inwhichwayhavetheclassifiedadvertisementschangednowadays?A)Theydependmoreondisplayt
8、ype.B)Moremoneyischargedforthem.C)Theyaredividedintomoregroups.D)Theyarelessformal.5Whyhaveclassifiedadvertisementschangedinappearance?A)Becausepeoplenolongerwantheadlinesandpictures.B)Becauserealestateadvertisingisparticularlytruthfulnow.C)Becausetheincreaseinthenumberofsuchadvertisementsmeanstheyh
9、avetobesmallnow.D)Becausetherearemoreadvertisementsnowandmorecompetitionamongadvertisers.答案与解析:1.C分类广告的优越性不包括为读者提供更多的信息。事实辨析题。从文中可看出,分类广告的优越性在于收费低、无需很多的展现形式,以及更易吸引对某类广告感兴趣的读者的注意力,因此A,B,D都正确。文中唯独没有提到C。2.A房地产业就是分类广告的其中一块。细节题。本题考察对“RealEstate”的理解,它的意思是“房地产”,故选项A正确。3.B当读者看分类广告时,他们会搜索自己需要的信息。事实辨析题。从文中可知,
10、读者在看分类广告时和看展示广告的注意力的模式是不一样的,他们会去浏览自己感兴趣的类别,查找所需信息。故选项B正确。4.A根据文章,分类广告更多地依赖展现形式。推断题。文章最后指出,由于竞争的加剧,分类广告商们不得不用大标题和图片来吸引读者的注意力。故选项A正确。5.D因为现在更多广告的投入和广告商之间的竞争日益加剧,所以分类广告不断变化形式。事实辨析题。文中指出,分类广告的变化是由于“Withtheincreaseinthenumberofsuchadvertisements,however,eachadvertiserwithinacertaingroupiscompetingwithoth
11、ersinthesamegroupforthereadersattention”,故选项D正确。大学英语四级阅读理解训练(二)Psychologiststakeopposingviewsofhowexternalrewards,fromwarmpraisetooldcash,affectmotivationandcreativity.Behaviorists,whostudytherelationbetweenactionsand,arguethatrewardscanimproveperformanceatworkandschool.Someotherresearcherswhostudyv
12、ariousaspectsofmentallife,maintainthoserewardsoftendestroycreativitybyencouragingdependenceonapprovalandgiftsfromothers.Thelatterviewhasgainedmanysupporters,especiallyamongeducators.Butthecarefuluseofsmallmonetaryrewardssparksingrade-schoolchildrensuggestingthatproperlypresentedinducementsindeedaidi
13、nventiveness,accordingtoastudyintheJuneJournalPersonalityandSocialPsychology.“Iftheyknowtheyreworkingforarewardandcanfocusonarelativelychallengingtask,theyshowthemostcreativity,”saysRobertEsenbergeroftheUniversityofDelawareinNewark.“Butitseasytokillcreativitybygivingrewardsforpoorperformanceorcreati
14、ngtoomuchanticipationforrewards.”Ateacherwhocontinuallydrawsattentiontorewardsorwhohandsouthighgradesforordinaryachievementendsupwithuninspiredstudents,Esenbergerholds.Asanexampleofthelatterpoint,henotesgrowingeffortsatmajoruniversitiestotightengradingstandardsandrestorefallinggrades.Inearliergrades
15、,theuseofso-calledtokeneconomics,inwhichstudentshandlechallengingproblemsandreceiveperformance-basedpointstowardvaluedrewards,showspromiseinraisingeffortandcreativity,theDelawarepsychologistclaims.1.Psychologistsaredividedwithregardtotheirattitudestoward_.A)thechoicebetweenspiritualencouragementandm
16、onetaryrewardsB)theappropriateamountofexternalrewardsC)thestudyofrelationshipbetweenactionsandD)theeffectsofexternalrewardsonstudentsperformance2.Whatistheviewheldbymanyeducatorsconcerningexternalrewardsforstudents?A)Theyapproveofexternalrewards.B)Theydontthinkexternalrewards.C)Theyhavedoubtsaboutex
17、ternalrewards.D)Theybelieveexternalrewardscanmotivatesmallchildren,butnotcollegestudents.3.Accordingtotheresultofthestudymentionedinthepassage,whatshouldeducatorsdotostimulatemotivationandcreativity?A)Giverewardsforperformanceswhichdeservethem.B)Alwayspromiserewards.C)Assigntaskswhicharenotverychall
18、enging.D)Bemorelenienttostudentswhenmistakesaremade.4.Itcanbeinferredfromthepassagethatmajoruniversitiesaretryingtotightentheirgradingstandardsbecausetheybelieve_.A)rewardingpoorperformancemaykillthecreativityofstudentsB)punishmentismoreeffectivethanrewardingC)failinguninspiredstudentshelpsimproveth
19、eiroverallacademicstandardsD)discouragingthestudentsanticipationforeasyrewardsismatterofurgency5Whichofthefollowingfactsabout“tokeneconomics”isnotcorrect?A)Studentsareassignedchallengingtasks.B)Rewardsaregivenforgoodperformances.C)Studentsareevaluatedaccordingtotheefforttheyputintothetask.D)Withtoke
20、neconomics,studentscreativitycanbeenhanced.答案与解析:1.D心理学家认为外界的奖励对学生会有不同的影响。事实辨析题。根据文章第一句话“Psychologiststakeopposingviewsofhowexternalrewards,fromwarmpraisetooldcash,affectmotivationandcreativity”可知,心理学家的分歧在于来自外界的奖励对学生的积极性和创造性究竟有什么影响,故选项D正确.2.C许多教育家对外界的奖励持怀疑态度。文章第二段第一句话提到,后一种观点得到了许多教育工作者的支持,从第一段中可知,后一
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 大学 英语四 阅读 理解 训练 15
![提示](https://www.taowenge.com/images/bang_tan.gif)
限制150内