Section 4.10 接单生产 Orders and Their Fulfillment教学课件.pptx

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1、(1) Mention any contract that he has signed with the supplier in the first part. (2) Accuracy and clarity must be ensured. (3) Describing the goods to be ordered, because the order letter functions as a real contract. Discuss: Write Order LettersWhat should the receiver do when he receives an order?

2、nIf the seller accepts the order, he or she should state acknowledgement immediately;n Otherwise, the exporter should acknowledge it straight away and then give the reasons to sustain good relationship.Section 4.10 接单生产接单生产Orders and Their FulfillmentnI. 要点概述要点概述Main Points n1. What is an order?Repl

3、y to an Order Letter (1)nThe writer should:nacknowledge receipt of the order and alsonrepeat the main points of the order lest any misunderstanding may occur. ngive a response to the order received such as acceptance or refusal. nIf the order is accepted, more detailed arrangements for smooth execut

4、ion of the order may be given in the following part. nIf it has to be declined, an adequate explanation is necessary in the reply to the buyer. This kind of matter should be handled with great care so as not to cause any harm to future business. Reply to an Order Letter (2)1. What is an order?nIn bu

5、siness or commerce, an order is a stated intention, either spoken or written, to engage in a commercial transaction for specific products or services. From a buyers point of view it expresses the intention to buy and is called a purchase order. From a sellers point of view it expresses the intention

6、 to sell and is referred to as a sales order. When the purchase order of the buyer and the sales order of the seller agree, the orders become a contract between the buyer and seller.nThe agreement to buy and sell is a form of contract. The main concern for commercial orders is that there must be agr

7、eement, offer and acceptance, for the order to be a contract. Prior to this, there is often a request for quotation, request for bid, sales quotation, or sales bid. Quotations are non-binding and part of the negotiation process. Once an agreement or contract is in place, businesses record these as c

8、onfirmed purchase orders and confirmed sales order 2. How do the customers place an order?nBefore placing an order, customers often choose the item that they would like to purchase. For example, some foreign customers start importing goods from China by finding the best distributor and they may try

9、online marketplaces such as Chinas giant A, which is a giant collection of small to large businesses offering every product imaginable. Then they write down the exact item number, the page number and the exact description of the item or the title of the item. Then they will either call your sales re

10、presentative or go online and place the order. Nowadays, if they go online, they need to register to be a member and through clicking on shop by brochure. They click on the add-to bag button to finish ordering and print the conformation number presented on the web page. 3. How do you fulfill an orde

11、r?nWe are always trying to fulfill the order as soon as it is placed. First you have to do identity verification by confirming the order. You conduct quality assurance checks to ensure that everything ordered is picked, activated and shipped correctly and check on-line or e-mail for status updates.

12、If the products are backordered you need to perform a fraud check on the order for both the customers protection and for your own.; second, comes the process of choosing equipment for production and packing, including a packing slip that clearly outlines the details of the purchase; third, activatio

13、n; forth, quality assurance; fifth, billing; sixth, shipping the order via the shipping carrier that the customer selected.Compose letters according to the following details(1) A letter of making a firm offer a. thanks to the addressees enquiry if any; b. explicit willingness to sell; c. period of v

14、alidity; d. terms of transaction; e. your expectation.(2) A letter of making a counter-offer a. acknowledge the receipt of the above offer; b. disagreement to certain terms offered; c. a new proposal; d. your expectation.II. 商界名言商界名言 Business Sayingsn1. Time is money. 时间就是金钱。 n2. Time and tide wait

15、for no man. 时不我待。n3. Of nothing comes nothing. 巧妇难为无米之炊。n4. Think twice before you do. 三思而后行。n5. Man proposes; god disposes. 谋事在人，成事在天。n6. Great designs require great consideration. 重大计划需要慎重考虑。Sample Writing: Dear Sirs, We thank your for your order of the 18th January, but very much regret that, bec

16、ause of the exceptional demand for electric blankets due to the prolonged cold spell, we are at present out of stock of the make you ordered. The manufactures, however, have promised us a further supply by the end of this month, and if you could wait until then we would ensure the prompt delivery of

17、 the goods you require. We are indeed very sorry that we cannot meet your present order immediately. Yours truly,Offering alluring terms for a favorable reply Example:nDear Sirs,nWe owe your name and address to our Commercial Counselors Office in your country who have informed us that you are one of

18、 the leading exporters of construction machinery in China. nAs large dealers, we import a complete range of construction machinery from other countries. Having been in this line of equipment for more than 40 years, we have a high reputation in this area and have an edge in marketing these products i

19、n our country. nIf you have a particular interest in merchandising your products in our market, please send us your most competitive offer together with catalogues. Samples may be required on our further notice. nWe normally order in large quantities and source suppliers on a long term basis. We req

20、uire suppliers who have strong production capability and can provide competitive prices.nWe are looking forward to your early reply.nYours faithfully,Source of informationMaking requestsnDear Sirs, nThank you for your letter of 18th May sending us some new patterns of cotton prints. We find both qua

21、lity and prices satisfactory and are pleased to give you an order for the following items on condition that they will be supplied from your current stock at the prices named:nQuantity Pattern No. Prices (net)n300 yards 66 32p per yardn150 yards 72 37p per yardn300 yards 80 40p per yard CIF LagosnWe

22、expect to find a ready market for these cottons and hope to place further and larger orders with you in the near future.nOur usual terms of payment are cash against documents and we hope they will be acceptable to you. If you wish to make inquires concerning our financial status, you may refer to ou

23、r bank: the Chartered Bank, London.nPlease send us your Sales Confirmation in triplicate. Your cooperation will be highly appreciated. nYours faithfully,Dear Miss Jenkins,Thank you for your letter of 16th August with which you enclosed your catalogues and price- lists. We therefore enclose our offic

24、ial Purchase Order Form No.8046 for a range of your products to the value of US$18 600 (Say eighteen thousand and six hundred US dollars only). Please ship the following merchandise: Quantity Pattern No. Catalogue No. Unit Prices (FOB Shanghai) 6 000 Pillowcases 15-05 45 US$ 1.60 5 000 Pillowcases 2

25、2-01 65 US$ 1.80 Delivery: During October Payment: By L/C to be opened in accordance with our agreement Packing: Packed in strong bales, with gunny bag cover and water-proof material.Please acknowledge this order immediately on receipt and inform us of a definite delivery date. This order is of no a

26、vail if it is not signed by a responsible person of our firm.Looking forward to your early reply. Your sincerely,nDear Sirs, nWe refer to our letter of enquiry of January 5. We have received your Proforma Invoice No.0368-01 and now wish to place an initial order (Order No. 813-J77) for 1 500 tapes T

27、ype No.EM008.nWe have instructed our bank to establish an irrevocable documentary L/C in your favour. The amount is US$1 275.00 (Say one thousand, two hundred and seventy-five dollars only). This credit will be confirmed soon by our banks correspondent in London. You are authorized to draw a 60 days

28、 draft on our bank against this credit for the amount of your invoice. Your draft must be accompanied by a complete set of shipping documents, consisting of :nA full set of clean shipped B/L;nCommercial Invoice 5 copies;nInsurance Certificate 2 copies.nOur bank will accept your 60 days draft on them

29、 for the amount of your invoice including the cost of freight and insurance, as agreed. Your bill will be at 60d/s for full CIF invoice value. The credit is valid until the 12th April.nPlease confirm upon receipt of this email. Look forward to working with you. nYours faithfully, nDear Sirs,nRe: You

30、r Order No. 163nWe are pleased to have received your Order No. 163 for Canned Fish and are sending you herewith our Sales Confirmation No. AC-202 in duplicate. Please sign and return one copy for our file.nWe trust that a letter of credit in our favour covering the above-mentioned goods will be esta

31、blished immediately. We wish to point out that the stipulations in the covering L/C should strictly conform to the terms stated in our Sales Confirmation in order to avoid subsequent amendments. You may rest assured that we shall effect shipment without delay upon receipt of the credit.nWe appreciat

32、e your co-operation and look forward to the pleasure of serving you again on future occasions. n nYours faithfully, nDear Sirs,nThank you for your order for Bassinet Model C enclosed in your letter of Aug. 10th.nWe regret to say, however, that Bassinet Model C as required is not available in stock a

33、t this time. Instead we should like to recommend our new product Model D which we think is more attractive in design and color, and also more practical for use, despite a little difference in price. The best price we can offer is USD 55 per set CIF Boston, America. The sample picture with descriptio

34、n will be forwarded to you by airmail today.nWe are looking forward to your early reply and hope to be favoured with your new order. nYours faithfully, nDear Mr. Sun, nRe: Your Recent Order of Silicon Steel SheetnWe feel thankful for your Order No. 1005-A received this morning for the captioned good

35、s, but regret that owing to the shortage of stocks, we are unable to accept the same, nor can our manufacturer undertake to entertain your order for future delivery on account of the uncertainty of raw materials.nWe will, however, revert to this matter and contact you by email, once the supply posit

36、ion improves.nMeanwhile, please feel free to send us your specific enquiries for any other metal sheets and you can rely on our best attention at all times. nWe expect to work with you soon in the future. nYours sincerely,nMartin CoopersV. 段落写译段落写译 Paragraph Writing and Translatingn1. 已经收到贵公司2009年9月

37、20日来函及随函附寄的一千台惠普激光打印机机的定单。今附寄第369号销售确认书一式两份，请签字并寄回一份供我方存档。n1. 已经收到贵公司2009年9月20日来函及随函附寄的一千台惠普激光打印机机的定单。今附寄第369号销售确认书一式两份，请签字并寄回一份供我方存档。nWe have received your letter of September 20, 2009 together with an order for 1,000 HP Laser Printers. Enclosed is our Sales Confirmation No.369 in duplicate, one co

38、py of which please sign and return to us for our file.n2. 考虑到还要相当长的一段时间才能获得批准这一实际情况，本公司在此请求贵公司立刻开始这批货物的生产，以便3个月至4个月之内交货。n2. 考虑到还要相当长的一段时间才能获得批准这一实际情况，本公司在此请求贵公司立刻开始这批货物的生产，以便3个月至4个月之内交货。nIn view of the fact that it will take considerable time to obtain such approval, we hereby request you to start m

39、anufacturing them forthwith in order that they could be delivered within three to four months.n3. 但愿这次交货的延迟不至于影响我们今后的业务往来，我们保证今后对于你方订单一定会尽快安排装运。此外，我们还希望建议贵方早日订购冬季销售的货物，这样我们自然可以尽早安排交货装运。n3. 但愿这次交货的延迟不至于影响我们今后的业务往来，我们保证今后对于你方订单一定会尽快安排装运。此外，我们还希望建议贵方早日订购冬季销售的货物，这样我们自然可以尽早安排交货装运。nWe hope that the delay

40、in delivery will not affect our future business, and promise to effect shipment of your subsequent orders as promptly as possible. In addition, we would like to suggest that you place orders for winter sales earlier. This will certainly enable us to ship the goods to you in a good time.nHope the pos

41、tpone delivery仔细区分词义了吗？ wont affect our business in future. We promise to effect shipment in time to *关注介词用法没有？nyour order. Besides, we would like to suggest that you place orders for winter sales earlier. So we could arrange effect非谓语动词固定结构和表达要识别噢！shipment as quickly as we can.nn 3. We hope that th

42、is postpone delivery （不规范表达）.nwill not affect our future business and promise to arrange the shipment of your(*关注介词用法没有？)n order as soon as possible. In addition, we have a suggestion that you can make orders for winter sales earlier. This will ensure (仔细区分词义了吗)nus to ship the goods to you in time.n

43、n修改建议 n nWe hope that the delay of delivery will not affect our business in future （固定表达）and guarantee that we willnarrange for dispatch as fast as can （前面缺少什么？）nfor your future order三. In addition, we also want to suggest that you order goods selling in winter early. This will let us ship goods to

44、you as early as possible.n（*要注意语言逻辑哦！）nn4. 虽然我们很想接受你方定单，但力不从心。你们会明白，改变我们的标准尺寸中的一项以适合你们所需的规格，意味着我们完全按流水操作的生产方式需进行大规模调整。n4. 虽然我们很想接受你方定单，但力不从心。你们会明白，改变我们的标准尺寸中的一项以适合你们所需的规格，意味着我们完全按流水操作的生产方式需进行大规模调整。nMuch as we should like to accept your order, we cannot see our way to do this. You will understand tha

45、t the alteration of one of our standard sizes to your specifications means a substantial adjustment of our production methods which are based entirely on the conveyor belt system. n5. 收到订单后，卖方应立刻确认收到并表示感谢，向买方保证及时细心执行订单，同时随函附寄售货合同或售货确认书一式两份并互签。n5. 收到订单后，卖方应立刻确认收到并表示感谢，向买方保证及时细心执行订单，同时随函附寄售货合同或售货确认书一式

46、两份并互签。nWhen receiving an order, the seller should state acknowledgment immediately with the expression of thinks, assure the buyer of prompt and carefully execution of order, and enclose sales contract or sales confirmation in duplicate for counter-signature.n修改建议n After receiving orders, the seller

47、 should confirm acknowledgment and express your（人称哟要一致）gratitude immediately. Ensure to (*关注介词用法)nthe buyer that you can execution orders carefully and promptly, and enclosed（谓语动词的性） with a sale contract or sale confirmation with your sign in duplicate.n nACKNOWLEDGEMENT AND ACCEPTANCEOF ORDERDate:

48、_To: _ (Customer)We are in receipt of your order as contained in theattached purchase order form.We confirm acceptance on said order subject only to thefollowing exceptions: (Describe)On exceptions noted, we shall assume you agree to sameunless objection is received within ten days of receipt ofthis

49、 notice.Thank you for your patronage.Very truly, VI. 讨论评估讨论评估 Discussion and Assessmentn首先讨论习作的自我修改与互相修改的意义，然后分析以一则网页文本对比为例，分析翻译与写作过程中应该如何注意翻译和写作的逻辑性问题？1）讨论：n二语习得研究结果证明,写作错误的分类、定性对于教师确定错误的性质、类型、对策以及对学习者所采取的态度都提出了新的要求，纠正错误有助于成年学习者的语言学习。要提倡学生自己修改自己的习作，对没有把握的词法句法通过查考图书和网络资源加以核实。Cherry Campbell(1998)认为，

50、学生互改作文能够提出足够的问题并把文章中的不明之处弄清楚。从而达到把write-based prose 转变为reader-based prose；更重要的是学生互相修改和评价会获取更多的反馈，有许多是老师所想象不到的。不但要提倡自改互改，还要提倡看别人如何修改文章，从中体会写作方法，写作技巧，吸取他人有益经验。在这一点上大部分学生也十分赞同，他们认为一般的语法错误，拼写错误学生自己都能改出来，只要认真，以后写作中是可以避免的。读别人作文也是一种欣赏和学习的过程。学生都很乐意看别人的东西，其实这也是一个很好的提高和丰富自己的过程。n教师可以把某个学生的作文拷贝分发给全体同学，并根据注意事项清单