酒店六西格玛培训讲座(英文版).pptx
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1、Why Six Sigma StarwoodWe Think Were Different !13246578910Today, if 2.5 (84% yield) then 10 dissatisfied customers every day, every property!Why Six SigmaComplex, multi-step processStarwood = 25 Million Guests AnnuallyIf 99%, then 90% yield 9 dissatisfied per property every dayIf 99.9997% then, 99.9
2、97% yield 10 dissatisfied per property every year99% x99% x99% x99% x99% x99% x99% x 99% x 99% x99% = 90%Wide variability of performance to customer expectations in core processes across business: Major opportunity Major riskNo common method for sustaining, leveraging and transferring innovation acr
3、oss Starwood Lack of robust processes to sustain above average EBITDA growth rates: Internal view that Starwood doesnt systematically support collaboration, process improvement, people development, and best practice sharing.“Case for Change”The Case for Change:Guest Satisfaction - 25 Million GuestsG
4、lobal GSI Composite“Highly Satisfied” = 3 - 6 xmore staysvs. “satisfied”OpportunitySatisfied customers= $2bn+ RevenueBillions of revenue from increased satisfaction“Dissatisfied customers” tell 8 - 10 people. “internet” allows dissatisfied customers to broadcast to thousands of people20,250,000 peop
5、le aware of dissatisfactionBillions of potentially negative impressions Zagats Expedia Travelocity EThreatSatisfied41%Highly Satisfied50%Dissatis.9%If not “highly satisfied”, then customers defect for price or location.12,500,000 “at risk” customersProvide Customers Compelling Reason To ReturnWhat I
6、s Six Sigma?Six Sigma: Whats not to like? The FoundationSix Sigma is -Voice of the Customer - Measure: - Goal:-System of management:To Benefit the Business & its Customers, Associates and Owners How well we are meeting the Customers requirements Critical to Quality MeasuresDefine the capability of a
7、 processImprovement that reaches near-perfectionAchieve lasting business leadership and top performanceCustomer is any person or organizationthat receives a product or service (Output) from our work activities (Process)Process is Series of Activities that: Take Inputs, Adds Value, Produces OutputSix
8、 Sigma: Process FocusedSix Sigma Approach & Projects Everyone including: customers (Internal & External)Even VendorsSix Sigma CouncilPropertyAreaDivisionalDMAIC Projects: BB & TeamQuick Hits Process ownerDesignate best practice Six Sigma Council (Division, Global)iDMAIC“Import” projects Process owne
9、r W H O a r e t h e s e in d iv id u a ls w e c a ll M a s t e r B la c k B e lt s & B la c k B e lt s MM a a s s t t e e r r B B l l a a c c k k B B e e l l t t s s : : GG e e n n e e r r a a l l MM a a n n a a g g e e r r o o r r A A r r e e a a MM a a n n a a g g i i n n g g DD i i r r e e c c t
10、t o o r r s s L L o o c c a a t t i i o o n n s s : : B B a a n n g g k k o o k k , , S S y y d d n n e e y y , , S S h h a a n n g g h h a a i i / / B B e e i i j j i i n n g g & S S i i n n g g a a p p o o r r e e 1 . A d iv e r s e b a c k g r o u n d th a t c o m p r is e s e x p e r ie n c e s
11、in o p e r a tio n s , s a le s & m a r k e tin g , F & B a n d s u p p o r t a r e a s c r it ic a l fo r b e in g a b le to le a d p r o je c t s a n d c o n fir m th e d a ta a n d V O C e le m e n ts 2 . E x tr e m e ly in tu itiv e , y e t a c r itic a l th in k e r 3 . L e a d e r , p a tie n
12、c e , p e r s e v e r a n c e , te a c h e r , c o a c h 4 . R e s o u r c e fu l a n d o r o b ta in in g r e s o u r c e s 5 . A n a b ility to s e e b e y o n d th e n u m b e r s 6 . A n a p titu d e fo r d r a w in g r e la tio n s h ip s w h e n in te r p r e t in g d a ta le a d in g p r o je
13、 c ts 7 . S u c c e s s fu l a t w e a v in g th e fib e r in to o f t h is n e w fa b r ic in to o u r H o te ls a n d th e ir te a m s 8 . E x a m p le s o f le a d in g c h a n g e a n d in s tillin g a c u ltu r e B B l l a a c c k k B B e e l l t t s s : : E E x x e e c c u u t t i iv v e e C C
14、 o o mm mm i it t t t e e e e L L e e v v e e l l a a n n d d o o r r D D e e p p a a r r t t mm e e n n t t H H e e a a d d s s L L o o c c a a t t i io o n n s s : : D D e e s s i ig g n n a a t t e e d d P P r r o o p p e e r r t t i ie e s s 1 . G o o d s tu d e n t s 2 . C r itic a l th in k e
15、r s 3 . C u r io u s - - - 5 w h y s 4 . S p u r s c r e a tiv ity - - le a d s a n o r g a n iz a tio n to g e ttin g o u t o f th e b o x 5 . R e s o u r c e fu l 6 . T a k e n o th in g fo r g r a n te d 7 . L e s s o n s le a r n e d fr o m th e p a s t- - - n o t in f lu e n c e d in to th e fu
16、 t u r e 8 . O b je c tiv e a n d o p e n m in d e d 9 . I n te r p r e t in fo r m a tio n a n d d a ta a b ility t o d r a w r e la tio n s h ip s ( fin a n c ia l & n o n - fin a n c ia l) 1 0 . I m p a c t th e fib e r o f t h e o r g a n iz a tio n 1 1 . D r iv e th e c u ltu r e 1 2 . G o o d
17、L is te n e r d o y o u h e a r 1 3 . I n te r p r e t d a ta 1 4 . I n flu e n tia l 1 5 . W o r k s I n d e p e n d e n tly Six Sigma Roles: Black Belts1.Work with property leadership to identify opportunities 2.Mobilize the team members and others in the property3.Coach/train team members in Six
18、Sigma methods “just-in-time”4.Identify implementation success barriers & work with others to overcome5.Recommend & Pilot with the team innovative business process improvements6.Achieve and capture measurable financial & guest loyalty results; complete 3 to 8 projects annually, depending on size, com
19、plexity & resourcesBB Does the Work & Drives the team !1.“A+” talent; your associate who you can least afford to lose!2. Analytical “horsepower”, intellectual curiosity & problem solving skills3. Leadership & influence skills4. Future business leadersSix Sigma Roles: Master Black Belt“Portfolio Mana
20、ger” Power Point Mini Tab Excel Visio & ProjectOther Important Six Sigma RolesSix Sigma APD RolloutAPD TimetablePreliminary timetable to implement 1Q03 SepOctNovDecJanFebAprJulAugMarMBB & BB “Wave 1” training & training projects$Property council training (SSC) 3 to 4 Properties perFirst BB projects
21、startOwner “road shows”Design APD architecture & rolloutGM training (LSS)BB “Wave 2” training & training projectsFirst “Quick Hits”2$12Property “billing” iDMAICNov 02BeyondHR ASSESSMENT TOOL1$MBBs Start Jan 1APD Six Sigma Summary45+ full-time resources, globally10,000 training daysProjects600 + DMAI
22、C, Transfer & QH projects into Control3 to 5 Year Goals Guests : Exceed expectations with less variability Owners : Substantial Financial Benefit Associates : Tools to cost effectively transfer innovation & improve core processes2003 Targets: At least Full Breakeven$600,000 +BBs , MBBs etc“Black Bel
23、t” (40-45 +/-): Full-time leadership & execution of property, area, or division-level projectsAssociates: Work on project teams“Master Black Belt”(3-4): Support AMDs via diagnostics, manage the project portfolio, and coach BBs within a geographyDivision Management,Area VP, GM:Project, process and bu
24、siness resultsDivision Six Sigma Leader:Driving the Six Sigma initiative within the divisionDivision Six Sigma Analyst (1):Financial tracking, reporting & analysis of projects and resultsKey Role AccountabilityFTE = 45 +/-APD Six Sigma OrganizationEVP Six SigmaExec CteeBlack BeltGeneralManagersMaste
25、rBlack BeltsAMDDivision SixSigma LeaderDivisionPresident10 BBMBB #110 BBMBB #2 10 BBMBB #3VP Six Sigma & MBB IndonesiaSix Sigma LeadershipMBB #4 10 BBVERY PRELIMINARYDivision Six Sigma AnalystTrainingProject List1-2 Months agoLSSOverview of Six Sigma tools and SSC processPre-work(GM, BB, ExComm)SSC3
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