英文管理资料汇编.pptx

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1、E- BUSINESS MANAGEMENT STRATEGIES:A BUSINESS-TO-BUSINESS CASE STUDY Speecher:Juhua YuPREFACE Information technologies develop new business model competitive advantagesElectronic business today plays a major role in the worlds economic,thanks to the rapid advance in information technology.Recent esti

2、mates from Forrester Research show that by 2003 the value of E-commerce in the United States and Europe will reach 3$ trillion. PREFACE We are on the verge of a revolution that is as profound as the change in the economy that came with the industrial revolution.Soon electronic networks will allow pe

3、ople to transcend the barriers of time and distance and take advantage of global markets and business opportunities not even imaginable today,opening up a new world of economic possibility and progress.E-BISINESS OUTLINE There are basically six categories of E-business:B2B,B2C,C2B,C2C,Nonbusiness,In

4、trabusiness Applications of E-business are classified into three categories: Electronic markets:Buying and selling goods and services Interorganizational systems:Facilitating inter-and intra-organization flow of information,communication,and collaboration customer service:Providing customer service,

5、help,handling complaints,tracking ordersE-BUSINESS OUTLINEE-BUSINESS STRATEGIES Why to deploy E-business The two types of E-business strategies How to deploy E-business New value chain forming Major success factors for E-business includeWhy to deploy E-business Value chain Seeking to minimize the un

6、certainty arising from dependence on the environment for resources Competing to take advantage of the cost savings and market penetration that often result in better profits and market shares E-business is viewed as the most attractive solution in managing organizational resources interdependence th

7、rough supply chain.The two types of E-business strategies Competitive strategies:Used to attack a competitors position or to defend the business enterprise from competitors position in the market Cooperative strategies:Involves strategic alliance through joint venture or value chain partnership to g

8、ain competitive advantagesHow to deploy E-business A business enterprise can gain competitive advantage by operational effectivenessdoing the same things the competitors do but doing them betterand by strategic positioning doing things differently from competitors in a way that delivers a unique typ

9、e of value to customers. E-business should complement rather than cannibalize traditional ways of competing. E-business are not stand-alone technologies;they must be integrated into the overall business value chain. New value chain forming Implementation of strategic alliance in E-business has estab

10、lished a new value chain that link core business with sales and the supply chain.To succeed, companies will need to constantly search and implement innovative strategies that capitalize on both the power of the Internet and the changes in both traditional and electronic markets.New value chain formi

11、ng The supply chains within E-business companies also continue to change. Business need to be sure that customer and suppliers can gain access to their Web sites to gain important product information for decision making .This information will give customers and suppliers the ability to receive and s

12、hip products or services at the right price,time,place,and speed.Major success factors for E-business include Internet technology fully integrated into the companys overall strategy Basis of competition not shifted from traditional competitive advantages Support from top management Buyer behavior an

13、d customer personalization Major success factors for E-business include First-mover advantage and quick time to market Right digital infrastructure Good cost control Innovation allowed when risks are lowMajor success factors for E-business include Good E-business education and training to employees,

14、management,and customers Distribution and supply chain model frequently reviewed to maximize companys gain Customers and partners expectations from the Web well-managed Good products and services offered by E-business Major success factors for E-business include Current systems expanded to cover ent

15、ire supply chain New competitors and market shares tracked Web-centric marketing strategy Companys virtual market place established Companys strategic position in the market strengthenedValuechainTraditional marketImplementation of strategic alliance in EBElectronicmarketHigh speeddata communication

16、New network technologySearchAnd Implement Innovativestrategies企企业业价价值值链链模模型型辅助活动基本活动企业基础设施人力资源管理技术开发采购企业内物流经营活动企业外物流营销与销售服务盈利系系统统价价值值链链供应商价值链企业价值链渠道价值链购买者价值链上游价值活动企业价值活动下游价值活动INTEL AND ITS B2B E-BUSINESS STRATEGIES Background B2B project structure Intel created a self-service extranet called E-busin

17、ess program.Access to the site was restricted to Intels authorized business partners and customers Intels Initial E-business project structureINTEL AND ITS B2B E-BUSINESS STRATEGIES Intels mission and goals E-business strategies Broaden and deepen sales outreach Target middle tier for better efficie

18、ncy Improve customer service by delivering personalized information E-business infrastructure Servers OS and Databases Application developmentINTEL AND ITS B2B E-BUSINESS STRATEGIES Deployment problems and challenges Results Intels Web orders replaced non-Web orders Intels network infrastructure imp

19、rovements in 2000100%80%60%40%20%019971998199920002001Non-Web OrdersWeb-ordersIT DepartmentProject planningBusiness AnalystsSales and MarketingIntels P&L GroupE-business projectLESSONS LEARNED AND SUCCESS FACTORS Receiving support from management Tailoring to customers needs Complementing rather tha

20、n cannibalizing traditional ways of competing Anticipating changes and focusing on continuous quality improvementLESSONS LEARNED AND SUCCESS FACTORS Delivering personalized Web content Focusing on quality of connections Providing worldwide support and customer training Designing good E-business arch

21、itecture Deploying best security protectionsConclusions Top management support Internet technology well integrated to companys overall strategy Continuous E-business quality improvement Delivering personalized Web contents Good security and strong privacy protection Good strategic position in the market