2022年电大学习资料变化中的英语试题.docx

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1、精品学习资源中心广播电视高校 2002 2003 学年度第一学期“开放本科”期末考试英语专业经贸英语 上 试卷2003年 1 月注 意 事 项一、将你的准考证号、同学证号、姓名及分校 工作站 名称填写在答题纸的规定栏内；考试终止后，把试卷和答题纸放在桌上；试卷和答题纸均不得带出考场；二、认真阅读题目的说明，并按题目要求答题；答案肯定要写在答题纸指定的位置上，写在试卷上的答案无效；三、用蓝、黑圆珠笔或钢笔答题，使用铅笔答题无效；Paper 1Listening Test 15 points Information for candidates There are three parts to t

2、he test and you will hear each part twice. Thee willbeapausebeforeeachparttoallowyoutolookthroughthe questions and other pauses to let you think about your answers. Write your answers in the spaces indicated in the test paper.Part 1You will hear a short talk. As you listen, mark the following statem

3、ents True or False accordingto the information you have heard. 8 points1. This talk is concerned with politeness in English.2. The British have a rich choice of expressions to show their reasonableness.3. You is used for both singular and plural and for both informal and formal situations.4. The Bri

4、tish lady refused to say please at the shop.5. The Spanish people tend to say thank you more often than the British. Part 2You wilt hear part of a presentation about Marks and Spencer. As you listen,fill in the blanks marked 6-10. 5 pointsMarksandSpencer,theUKsleadingretailer,wasfoundedin1984by Mich

5、ael Marks and has grown from being a market stall in Leeds to being a verysuccessful international retailer. They hart 6 stores worldwide, employing atotal of 68,208 people, 7 of whom work in the UK.Last year turnover rose by 8.4% to 7,841.9 million and group profit before tax was 1,002 million, an

6、increase of 8%.Inthesame 12-monthperiod,earningspersharewentupto26.7pand dividends per share were 9p, up 14. 0%.MarksandSpencermade acontributionofsome 10milliontothecommunitylastyear,andthecompanywontheQueensAwardforExport Achievement for she fifth time.They currently have 10 shareholders； why dont

7、 you join them.Part 3Youaregoingtolistentopartofaconversation.Choosethebestanswer according to what learn from the conversation. 5 points11. Jane does not want to use a consultant agency because.a) it is too expensive欢迎下载精品学习资源b) it is not a systematic approache it is not safe to ask for external he

8、lp12. Henry thinks that.a) the company needs to spend a lot of money on the research immediatelyb) the company shouldnt spend a lot of money on research for the momentc) the company will have to spend a 1ot of money on research in the future13. Whichofthefollowingismentionedasawayoffindingoutaboutth

9、e competition.a) Talking to loyal older customers.b) Making some enquiries via email.c) Visiting the local libraries.14. Which of the following is true.a) Jane agrees that they should try the simpler tactics first.b) Henry agrees with Jane because she is familiar with press coverage.c) Johnobviously

10、agreeswithhiscolleaguesattheendofthe conversation.15. What are the people talking about.a) Ways of raising money for a competition research.b) Ways of doing a competition research. . Match the words on the left with their definitions on the right. 8 points1. strategya a legally registered design nam

11、ing the original designer as owner of the design2. tediousb the name of a product or sometimes the name of a company3. briefe a memorable sentence used to advertise a product4. brandd not very interesting and often repetitive5. shareholdere tell someone about something, usually inconnection with wor

12、k6. sloganf an owner of shares in a business7. spamg junk mail8. patenth a general plan intended to achieve something over a period of time . Complete the following sentences, using the appropriate phrasal verbs from the box below. Remember to put the verbs in the correct form. You should refer to t

13、he company structure of ABM plc for questions 1-3. 7 pointsreport to take offsee to consist ofdo withoutput toset up turn offgo throughc) Ways of contacting the outside world. Paper 2Vocabulary and Structure 30 points欢迎下载精品学习资源1.ABM plcfour departments.2. Helen Greyto the Personnel Manager.3. John R

14、ossthe Maintenance Section.4. thegas before you inspect the back of the cooker.5. After inheriting a lot of money he decided tohis own business.欢迎下载精品学习资源6. Iwouldliketo mistakes are.7. We reallycant meeting to suit him.thesalesfigureswithyouandfindoutwherethe hisexpertknowledge.Wellhavetoreschedule

15、the欢迎下载精品学习资源manage enclosewouldpostrequirereferenceprivatetoarrangemoreoverstudyreachenableparticularly available . Choose a word from the box for each space in the passage below. Remember to put the words in the correct form. 15 points欢迎下载精品学习资源46 Potters LaneMr Peter Sellerswalton Leicestershire

16、23 April 2002欢迎下载精品学习资源Director Human Resources Carney and Denham Consultants 2 Cromwell RoadNottingham NT7 9GH Dear Mr SellersWith 1 to your advertisement in the Independent on 21 April, I would like to apply for the2of Project Manager with your company.Iam 35yearsoldand 1haveconsiderableexperience

17、inengineeringin both the public and 3 sector managing overseas construction projects. 4 , IhaverecentlycompletedacourseonManagement andCommunicationandIam currently 5 for an MA degree in Engineering Management. This experience bas6me todevelopthenecessaryleadershipandCommunicationskillsto7multidisci

18、plinedconstruction teams.Iam8interestedinthe position you are offering as I 9 like to become more involved with building refurbishmentprojects.I would be grateful if you could 10 an interview as soon as possible asI am going abroad next month. I can Be 11 at the above address. I am 12 to start work

19、from I June. Please find13my CV. Please do not hesitate to contact me if you14any further information.I look forward15heating from you.Yours sincerely欢迎下载精品学习资源Anne ALexander Anne Alexander MsPaper 3 Translation and Short-answer Question 25 pointsPart 1 Translate the following two paragraphs into Ch

20、inese. please write your translation on the Answer Sheet. 10 pointsThe Swoosh 翱翔的翅膀 -its everywhere. Just for fun, try countingthe swooshes whenever you pick op the sports pages, or watch a pickup basketball game, or tulle into a televised golf match. Nike has built the swoosh which represents the w

21、ing of Nike, the Greek goddess of victory intoone of the best known brand symbols on the planet.The power of its brand and logo speaks loudly of Nikes superb marketingskills.The companysstrategyofbuildingsuperiorproductsaroundpopular athletes has forever changed the face of sports marketing, Nike sp

22、ends hundredsofmillionsofdollarseachyearonbigname endorsements,splashy轰 动 的 promotional events, and lots oh attention-getting ads. Over the years, Nike has associated itself with some of the biggest names in sports. No matter what yoursport,chancesaregoodthatoneofyourfavoriteathleteswearstheNike Swo

23、osh.Part2Answerthefollowingquestionsbasedonwhatyouhavelearnedfrom the textbook. You should use complete sentences. 15 points1. What does the term TQM mean.2. Explain the difference between STEEP analysis and SWOT analysis.3. What can we learn about a company from its balance sheet, profit and loss a

24、ccount and cashflow forecast.Paper 4Reading Comprehension 30 pointsPassage 115 pointsRead the following text and answer questions 1-5.Sometimes you might be asked to go to a selection or assessment centre. This is an extended interview which is made up of a series of group activities, rests and pres

25、entations. You will be assessed throughout the day by assessorswhowillbelookingtoseehowwellyouworkinaream,whetheryour communication skills are good and whether you can work to deadlines. Team workis important. You dont do yourself any favors by trying to take over the group,but at the same time, don

26、t sit back and let everyone else do the work.Don t panic if youre asked to do a presentation on something you dont know much about as the way you give the presentation is often more importantthanthecontentitself.You shouldpracticebeforehand soyou knowhow long the presentation takes. The best advice

27、on dealing with a selection centre istogiveityourbestshot.Ifyousittimidlyinthecorner,theassessorcannot make any judgement about you.When you take a personality test, which is designed to find out about your personality and character, what your values are and what motivates you, dont worry about answ

28、ering questions incorrectly there is usually no right orwrong answers. Answer the questions honestly and positively. There is no pointin trying Io give the answers you think the employer will want because firstlyyoumighthavethewrongideaaboutwhattheemployerislookingfor,and secondly, you dont want 1o

29、gel tile job and spend the ensuing months trying tobe someone who youre not.1. What is the passage mainly concerned with.2. How should you behave during the day at the selection centre.3. How should applicants approach giving presentations.欢迎下载精品学习资源4. Does itmatterifyouanswerquestionsincorrectlyina

30、personalitytest. Why.5. What does the author say about lying in a personality test. Passage 2 15 pointsDespitetheattentionpaidwithinadvertisingagenciestothewholebusiness targeting specific groups, there have been some spectacular failures to get it right when companies have tried to go international

31、 or global withtheirproducts. Thishasbeen foravariety ofreasons. Sometimes,thebrand name of the product has unfortunate associations when translated into foreignlanguages. Looking at this area can illustrate how powerful the operation of connotation is -the way in which words can call up association

32、s in our minds.Becauseoftheway we make connectionsbetweenwordsandparticularideas, feeling and experiences, brand names are crucial for advertisers. They are veryeconomic, acting as little concentrated capsules of meaning. Where advertisersgetitright,readerswilldotheworktogeneratealltheintended conno

33、tations.There arewholecompanieswhospecializeinofferingresearchon brand-name connotations to product manufacturers looking for a name for a newproduct, or looking at how best to market an existing product to new, foreignaudiences. These companiesfor example Interbrand, and The Brandnaming Company typ

34、icallyorganizebrainstormingsessionswheretheyaskgroupsofpeopleto let their imaginationsroam free , from whichmeetingstheyarriveatshortlistsofnameswhosesuitabilityisthenresearchedfurther.Names ontheshortlistshavetopasscertaintests:for example,thattheyarenottooclosetoexistingnames ；thattheyare pronounc

35、eableinalltheworldsmajorlanguages ； thattheyhavetheright connotations. The latter, however, is a complex area. Even within one language,connotationscanbeaboutquitesubtledistinctions.Forexample,when Pickfords Travel merged with Hogg Robinson two years ago, the shortlist for thenew company had two mai

36、n contenders: Destinations ,arid Going Places. Thenew company chosethelatter,decidingthatdestinationstendedtosuggest long haul flights to farflung places travel for the privileged. Going Places,on the other hand, was thought to describe all sorts of travel and therefore bemore suitable for the mass

37、market, which was the company s target.Markstatements6-10TrueorFalseaccordingtotheinformationprovidedin the text above.6. This passage is mainly about how to choose names for companies wishing to goglobal.7. Good names make the right connection between words and ideas.8. Going Places is used as an e

38、xample to show how hard it is to choose a name for a company.9. Destinations is likely to appeal to wealthy travelers.10. One techniquebrandname consultantsoftenuseistoinvitepeopleto freely suggest any names on their mind.部分答案欢迎下载精品学习资源Paper 1 Listening Test 1 point for each correct answer. Part 11.

39、 True2. True3. True4. False5. False Part 26. 5667. five sixths5/68. 14.19. 13.0Part 310. 308,00011. a12. b13. b14. a15. bPaper 2 Vocabulary and Structure 1 point for each correct answer. Match the words on the left with their definitions on the right.1.h2. d3. e4. b5. f6. c7. g8. a. Complete the fol

40、lowing sentences, using the appropriate phrasal verbs.1. consists of2. reports to3. sees to4. Turn off5. set up6. go through7. do without. Choose a word from the list for each space.1. reference2. post3. private4. Moreover5. studying6. enabled7. manage8. particularly9. would10. arrange11. reached12. available 13. enclosed14. require15. to欢迎下载