2015年6月英语四级考试真题1试题(共5页).doc
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1、精选优质文档-倾情为你奉上2015年6月大学英语四级考试真题(第1套)Part I Writing (30 minutes) (请于正式开考后半小时内完成该部分,之后将进行听力考试) Directions: For this part, you are allowed 30 minutes to write an essay based on the picture below. You should start your essay with a brief description of the picture and comment on the kids understanding of
2、 going to school. You should write at least 120 words but no more than 180 words.Part Reading Comprehension (40 minutes) Section A Question 36 to 45 are based on the following passage. The U.S. Department of Education is making efforts to ensure that all students have equal access to a quality educa
3、tion. Today it is _36_the launch of the Excellent Educators for All Initiative. The initiative will help states and school districts support great educators for the students who need them most. “All children are 37 to a high-quality education regardless of their race, zip code or family income. It i
4、s 38 important that we provide teachers and principals the support they need to help students reach their full 39 ,” U.S. Secretary of Education Arne Duncan said. “Despite the excellent work and deep 40 of our nations teachers and principals, students in high-poverty, high-minority schools are unfai
5、rly treated across our country. We have to do better. Local leaders and educators will 41 their own creative solutions, but we must work together to 42 our focus on how to better recruit, support and 43 effective teachers and principals for all students, especially the kids who need them most.” Toda
6、ys announcement is another important step forward in improving access to quality education, a 44 of President Obamas year of action. Later today, Secretary Duncan will lead a roundtable discussion with principals and school teachers from across the country about the 45 of working in high-need school
7、s and how to adapt promising practices for supporting great educators in these schools. A)announcing I)distributingB)beneficial J)enhanceC)challenges K)entitledD)commitment L)potentialE)component M) properlyF)contests N) qualifiedG)critically O) retainH)develop Section BThe Changes Facing Fast FoodA
8、 Fast-food firms have to be a thick-skinned bunch. Health experts regularly criticize them severely for selling food that makes people fat. Critics even complain that McDonalds, whose logo symbolizes calorie excess, should not have been allowed to sponsor the World Cup. These are things fast-food fi
9、rms have learnt to cope with. But not perhaps for much longer. The burger business faces more pressure from regulators at a time when it is already adapting strategies in response to shifts in the global economy. B Fat food was once thought to be recession-proof. When consumers need to cut spending,
10、 the logic goes, cheap meals like Big Macs and Whoppers become even more attractive. Such trading down proved true for much of the latest recession, when fast-food companies picked up customers who could no longer afford to eat at casual restaurants. Traffic was boosted in America, the home of fast
11、food, with discounts and promotions, such as $1 menus and cheap combination meals. C As a result, fast-food chains have weathered the recession better than their more expensive competitors. In 2009 sales at full-service restaurants in America fell by more than 6%, bur total sales remained about the
12、same at fast-food chains. In some markets, such as Japan, France and Britain, total spending on fast food increased. Same-store sales in America at McDonalds, the worlds largest fast-food company, did not decline throughout the downturn, Panera Bread, an American fast-food chain known for its fresh
13、ingredients, performed well, too, because it offers higher-quality food at lower prices than restaurants. D But not all fast-food companies have been as fortunate. Many, such as Burger King, have seen sales fall. In a severe recession, while some people trade down to fast food, many others eat at ho
14、me more frequently to save money. David Palmer, an analyst at UBS, a bank, says smaller fast-food chains in America, such as Jack in the Box and Carls Jr., have been hit particularly hard in this downturn because they are competing with the global giant McDonalds, which increased spending on adverti
15、sing by more than 7% last year as others cut back. E Some fast-food companies also sacrificed their own profits by trying to give customers better value. During the recession companies set prices low, hoping that once they had tempted customers through the door they would be persuaded to order more
16、expensive items. But in many cases that strategy did not work. Last year Burger King franchisees (特许经营人) sued (起诉) the company over its double-cheeseburger promotion, claiming it was unfair for them to be required to sell these for $1 when they cost $1.10 to make. In May a judge ruled in favour of B
17、urger King. Nevertheless, the company may still be cursing its decision to promote cheap choices over more expensive ones because items on its value menu mow account for around 20% of all sales, up from 12% last October. F Analysts expect the fast-food industry to grow modestly this year. But the do
18、wnturn is making companies rethink their strategies. Many are now introducing higher-priced items to entice (引诱) consumers away from $1 specials. KFC, a division of Yum! Brands, which also owns Taco Bell and Pizza Hut, has launched a chicken sandwich that costs around $5. And in May Burger King intr
19、oduced barbecue (烧烤)pork ribs at $7 for eight. G Companies are also trying to get customers to buy new and more items, including drinks, McDonalds started selling better coffee as a challenge to Starbucks. Its McCafe line now accounts for an estimated 6% of sales in America. Starbucks has sold right
20、s to its Seattles Best coffee brand to Burger King, which will start selling it later this year. H As fast-food companies shift from super size to more buys, they need to keep customer traffic high throughout the day. Many see breakfast as a big opportunity, and just for fatty food. McDonalds will s
21、tart selling porridge (粥)in America next year. Breakfast has the potential to be very profitable, says Sara Senatore of Bernstein, a research firm, because the margins can be high. Fast-food companies are also adding midday and late-night snacks, such as blended drinks and wraps. The idea is that by
22、 having a greater range of things on the menu. we can sell to consumers products they want all day, says Rick Carucci, the chief financial offers of Yun! Brands. I But when about those growing waistlines? So far, fast-food firms have cleverly avoided government regulation. By providing healthy optio
23、ns, like salads and low-calorie sandwiches, they have at least given the impression of doing something about helping to fight obesity (肥胖症). These offerings are not necessarily loss-leaders, as they broaden the appeal of outlets to groups of diners that include some people who dont want to eat a bur
24、ger. But customers cannot be forced to order salads instead of fries. J In the future, simply offering a healthy option may not be good enough. Every packaged-food and restaurant company I know is concerned about regulation right now, says Mr. Palmer of UBS. Americas health-reform bill, which Congre
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