管理学复习重点(共21页).doc
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1、精选优质文档-倾情为你奉上管理学复习1.Who are managers? A Manager is someone who works with and through other people by coordinating their work activities in order to accomplish organizational goals.管理者是这样的人,他同别人一起工作或通过协调其他人的活动的方式实现组织目标。First-line managers (supervisor)Middle managers (plant/division manager)Top manag
2、ers (CEO/president)Non-managerial employeeEfficiency Efficiency refers to getting the most output from the least amount of inputs.效率是指以最少的投入获得最大的产出。Effectiveness Effectiveness is concerned with completing activities so that organizational goals are attained.效果是指实现组织目标的程度。2.The organizations culture(
3、1)What is culture? Culture is a system of shared language, religious beliefs, idea, attitudes education and social structure held by society or peoples.文化是指一个社会或群体的语言、宗教信仰、观念、态度、教育和社会结构等的总和。What is organizational culture? Organizational culture is a system of shared meaning and beliefs held by organ
4、izational members that determines, in large degree, how they act.组织文化是组织成员共有的价值和信念体系,这一体系在很大程度上决定了组织成员的行动方式。Our definition of culture implies several things: First, culture is a perception. Second, we tend to describe the organizations culture in similar terms. Finally, organizational culture is a d
5、escriptive term.Dimensions of organizational culture企业文化的范围 innovation and risk taking创新与风险承受力 attention to detail关注细节 outcome orientation成果导向people orientation员工导向team orientation团队导向 aggressiveness进取性 stability稳定性Strong versus weak cultures A strong culture is one in which the key values are inten
6、sely held and widely shared.强文化是强烈拥有并广泛共享基本价值观念的文化。3.The environment (1)Defining the external environment External environment refers to forces and institutions outside the organization that potentially can affect the organizations performance. The external environment is made up of two components,
7、the specific environment and the general environment.The specific environment: The components of the specific environment include customers, suppliers, competitors, and pressure groups; 具体环境的构成要素包括顾客、供应商、竞争者和公众压力集团;The general environment: The components of the general environment include broad econ
8、omic, political/legal, socio-cultural, demographic, technological, and global conditions. 一般环境的构成要素包括广泛的经济、政治法律、社会文化、人口统计、技术和全球条件。Stakeholder relationship management股东关系管理 Managers may have to deal with both internal and external stakeholders. Internal stakeholders include employees and unions. 内部的利
9、益相关者包括员工和工会;External stakeholders include customers, suppliers, local communities, shareholders and investors, competitors, creditors, social and political action groups, trade or industry associations and governments. 外部的利益相关者包括顾客、供应商、地方社区、股东和投资者、竞争者、债权人、社会和政治活动群体、贸易或工业协会,以及政府。4.How organizations g
10、o global Organizations typically go global in three stages.Stage I is exporting to or importing from foreign countries. 组织走向全球化往往经历三个阶段:阶段是向国外出口或从国外进口;Stage II involves hiring foreign representatives to sell the organizations products or contracting with foreign manufacturers to make the organizatio
11、ns products. 阶段是雇用外国代理商销售组织的产品或与国外的制造商订立合同来制造组织的产品;Stage III is the most serious commitment to global business and involves licensing franchising, strategic alliances, joint ventures, or foreign subsidiaries. 阶段在全球业务中的投入是最为积极的,涉及许可证贸易、特许经营、战略同盟、合资企业或外国子公司。What is social responsibility?(1)Two opposin
12、g views of social responsibility According to the classical view, businesss only social responsibility is to maximize financial returns for stockholders;根据古典观,企业的社会责任仅仅是股东财务回报的最大化;The opposing socioeconomic view holds that business has a responsibility to the larger society.与之对立的社会经济观认为,企业应对更大的社会负责。
13、(2)Arguments for and against social responsibility The arguments for businesss being socially responsible include public expectations, long-run profits, ethical obligation, public image, a better environment, 主张企业承担社会责任的论据有:公众期望、长期利润、道德义务、公众形象、更好的氛围、 fewer governmental regulations, balancing of resp
14、onsibility and power, stockholder interests, possession of resources, and the superiority of prevention over cures. 较少政府调节、责任与权利的平衡、股东利益、资源占有以及预防社会弊端的优越性。The arguments against hold that social responsibility violates the profit-maximization objective, dilutes the organizations purpose, 而反对此论点的一方认为,承
15、担社会责任违反利润最大化目标,淡化组织的使命,costs too much, gives business too much power, requires skills that business does not have, lacks accountability, and lacks wide public support.成本太大,给与企业太多的权利。要求企业并不具备的技能,缺乏明确规定的责任,以及缺乏公众的广泛支持。(3)From obligations to responsiveness Social obligation is when an organization has
16、met its economic and legal responsibilities and no more. 社会义务是指企业仅仅实现其经济和法律责任。Social responsiveness refers to the capacity of a firm to respond to social pressures and is guided by social norms.社会响应是指一个企业对社会压力做出反应,并用社会准则作为指导的能力。Social responsibility refers to businesss pursuit of long-term goals tha
17、t are good for society and requires a business to determine what is right or wrong by seeking out fundamental truths. 社会责任是指企业对有利于社会的长远目标的追求,它要求企业探索基本的道德真理,从而决定什么是对,什么是错。1. The decision-making process (1) formulating problems, (2) identifying decision criteria, (3) allocating weights to the criteria
18、, (4) developing alternatives, (5) analyzing alternatives, (6) selecting an alternative, (7) implementing the alternative (8) evaluating decision effectiveness(1) Making decisions: rationality, bounded rationality, and intuition制定决策:理性、有限理性和直觉The rational decision maker is assumed to have a clear pr
19、oblem, have no goal conflict, know all options, have a clear preference ordering, 理性的决策者被假定为清楚地了解问题,不存在目标冲突,知道所有的选择,具有清晰的优先次序,keep all references constant, have no time or cost constraints, and select a final choice that maximizes his or her payoff. 始终保持优先次序不变,没有时间和成本的约束,以及最后的选择可以使其回报最大化。If neither
20、certainty nor reasonable probability estimates are available, uncertainty exists, and the decision makers choice will be influenced by intuition. 如果既不存在确定性也不存在对概率的合理估计,则这样的决策是非确定性的。在这种情况下,决策者的选择将受到直觉的影响。What is planning? Planning involves defining the organizations goals, establishing an overall str
21、ategy for achieving those goals, and developing a comprehensive set of plans to integrate and coordinate organizational work. 计划工作包含定义组织的目标,制定全局战略以实现目标,以及开发广泛的计划,集成和协调组织的工作。Types of plans : Strategic plans cover an extensive time period, cover broad issues, and include the formulation of objectives.
22、 战略计划覆盖了扩展的时间区间,覆盖了广泛的问题,包含了目标的设立; Operational plans cover shorter time periods, focus on specifics, and assume that objectives are already known. 运营计划覆盖的是较短的时间区间,它关注具体问题,假设目标已经存在。Long-term plans are those with a time frame beyond three years. Short-term plans are those covering one year or less. 长期
23、计划是那些时间期限超过3年的计划;短期计划是那些时间期限为1年或短于1年的计划。Specific plans are clearly defined and leave no room for interpretation.Directional plans are flexible plans that set out general guidelines. 具体的计划是清楚定义的计划,它没有给解释留下余地;方向性计划是灵活的计划,它设立了一般的指导原则。 A single-use plan is a one-time plan specifically designed to meet t
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