供应链管理-第三版-Unit2-习题与答案(共5页).doc

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1、精选优质文档-倾情为你奉上Chapter 2Supply Chain Performance: Achieving Strategic Fit and ScopeTrue/False1.A companys competitive strategy defines the set of customer needs that it seeks to satisfy through its products and services.Answer: TrueDifficulty: Easy2. The value chain emphasizes the close relationship b

2、etween all the functional strategies within a company.Answer: TrueDifficulty: Moderate3. A companys product development strategy defines the set of customer needs that it seeks to satisfy through its products and services.Answer: FalseDifficulty: Moderate4. A companys product development strategy sp

3、ecifies the portfolio of new products that it will try to develop.Answer: TrueDifficulty: Easy5.A companys supply chain strategy specifies how the market will be segmented and how the product will be positioned, priced, and promoted.Answer: FalseDifficulty: Easy6.A companys supply chain strategy det

4、ermines the nature of procurement and transportation of materials as well as the manufacture and distribution of the product.Answer: TrueDifficulty: Easy7. The degree of supply chain responsiveness should be consistent with the implied uncertainty.Answer: TrueDifficulty: Easy8. The degree of supply

5、chain responsiveness does not need to be consistent with the implied uncertainty.Answer: FalseDifficulty: Moderate9. To achieve complete strategic fit, a firm must ensure that all functions in the value chain have consistent strategies that support the competitive strategy.Answer: TrueDifficulty: Mo

6、derate10. To achieve complete strategic fit, a firm must ensure that all functions in the value chain have diverse strategies that support functional goals.Answer: FalseDifficulty: Moderate11. Because demand and supply characteristics change, the supply chain strategy must change over the product li

7、fe cycle if a company is to continue achieving strategic fit.Answer: TrueDifficulty: Easy12. The supply chain strategy must be established at the beginning of the product life cycle and not changed if a company is to continue achieving strategic fit.Answer: FalseDifficulty: Easy13. To retain strateg

8、ic fit, supply chain strategy must be adjusted over the life cycle of a product and as the competitive landscape changes.Answer: TrueDifficulty: Moderate14. The intercompany scope of strategic fit is essential today because the competitive playing field has shifted from company versus company to sup

9、ply chain versus supply chain.Answer: TrueDifficulty: Moderate15. The intercompany scope of strategic fit is no longer relevant today because the competitive playing field has shifted from company versus company to supply chain versus supply chain.Answer: FalseDifficulty: Easy16. The intercompany sc

10、ope of strategic fit requires firms to evaluate every action in the context of the entire supply chain.Answer: TrueDifficulty: Moderate17. There is a close connection between the design and management of supply chain flows and the success of a supply chain.Answer: TrueDifficulty: EasyEssay/Problems1

11、. Discuss the two keys to the success or failure of a company.Answer: A companys success or failure is thus closely linked to the following keys:1. The competitive strategy and all functional strategies must fit together to form a coordinated overall strategy. Each functional strategy must support o

12、ther functional strategies and help a firm reach its competitive strategy goal. 2. The different functions in a company must appropriately structure their processes and resources to be able to execute these strategies successfully.Difficulty: Hard答：一个公司的成功或失败，因此是密切相关的下列键：1。竞争战略和职能战略都必须符合共同形成一个协调的总体战

13、略。每个功能战略必须支持其它职能战略，帮助企业及其竞争战略目标。2。不同的功能在一个公司必须适当的结构，过程和资源来执行这些战略成功。2. List and explain the three basic steps to achieving strategic fit.Answer: There are three basic steps to achieving strategic fit:1. Understanding the customer and supply chain uncertainty. First a company must understand the custo

14、mer needs for each targeted segment and the uncertainty the supply chain faces in satisfying these needs. These needs help the company define the desired cost and service requirements. The supply chain uncertainty helps the company identify the extent of disruption and delay the supply chain must be

15、 prepared for.2. Understanding the supply chain capabilities. There are many types of supply chains, each of which is designed to perform different tasks well. A company must understand what its supply chain is designed to do well.3. Achieving strategic fit. If a mismatch exists between what the sup

16、ply chain does particularly well and the desired customer needs, the company will either need to restructure the supply chain to support the competitive strategy or alter its strategy.Difficulty: Moderate答：有三个基本步骤实现战略适应：1。了解客户和供应链不确定性。首先企业必须了解客户需求，为每一个有针对性的部分和不确定性的供应链面临在满足这些需要的。这些需要帮助公司确定所需的成本和服务要求。

17、供应链不确定性帮助公司确定的程度，干扰和延误的供应链必须准备。2。了解供应链能力。有许多类型的供应链，每个目的是为了执行不同的任务。一个公司必须了解其供应链设计是做的好。3。实现战略适应。如果不匹配之间存在怎样的供应链特别好，预期客户的需求，公司将需要整合供应链支持或改变其战略竞争战略。难度：中等3. List the attributes along which customer demand from different segments can vary.Answer: In general, customer demand from different segments may var

18、y along several attributes as follows: The quantity of the product needed in each lot The response time that customers are willing to tolerate The variety of products needed The service level required The price of the product The desired rate of innovation in the productDifficulty: Moderate答：一般情况下，客

19、户需求的不同部分可以随几个属性如下：产品数量，需要在每一个地段响应时间，客户愿意容忍各种需要的产品所需的服务水平产品的价格所需的创新产品难度：中4. List the abilities included in supply chain responsiveness.Answer: Supply chain responsiveness includes a supply chains ability to do the following: Respond to wide ranges of quantities demanded Meet short lead times Handle a large variety of products Build highly innovative products Meet a very high service level Handle supply uncertaintyDifficulty: Moderate答：供应链反应包括供应链的能力做以下：响应范围广泛的需求量满足短时间处理大量的各种产品建立高度创新产品达到很高的服务水平柄供应不确定性难度：中等专心-专注-专业