流利说商务英语Level5-Unit2-Part1-Calculating-Market-Share(共2页).docx

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1、精选优质文档-倾情为你奉上流利说商务英语Level5 Unit2 Part1 Calculating Market ShareMarket share is the percentage of the markets total sales earned by a company or product.Calculating market share allows a company to determine its position in the market.Here are some basic steps to calculate market share.Determine a pe

2、riodTo calculate a companys market share, you must choose a period to examine, such as a quarter or a year.For example, a company can compare the first and second quarter to see how quickly it is growing in the market.Find out the companys total salesNext, calculate the companys total sales revenue

3、within that period.Multiply the total number of units sold by the average sales price per unit.If a company only sells one product, its sales revenue is the total sales revenue of the company.If a company sells multiple products, add up the sales revenue for each product. By analyzing a companys mar

4、ket share, you can see how well it is performing and compare it to other companies.To calculate total sales revenue, multiply the total number of units sold and the average sales price per unit.Before calculating a companys market share, you must determine a specific period to examine.The company co

5、mpared its first and second quarter to see how quickly it was growing in the market.The company has steadily lost market share over a period of three years.After comparing both quarters, they have determined that their companys market share hasnt been growing quickly.By analyzing a companys market s

6、hare, you can assess its market performance.Find out the total market salesNext, calculate the total sales for market that the company operates in.Sales information from publicly traded companies is easy to obtain since they are legally required to share it.It can be found through company websites,

7、shareholder reports and trade associations.Divide the companys revenue by the industrys totalFinally, to divide the companys total sales by total market sales.The result is the companys market share.Comparing a companys market share with the growth of the market shows whether it has increased or decreased.If a companys revenue has grown more slowly than the market, its market share has declined.If a companys revenue grows slower than the market, its market share declines. 专心-专注-专业