2014年6月英语四级阅读段落匹配题真题及答案(共9页).doc
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1、精选优质文档-倾情为你奉上2014年6月英语四级阅读段落匹配题真题及答案The End of the Book?By John Steele GordonA). Amazon, by far the largest bookseller in the country, reported on May 19 that it is now selling more books in its electronic Kindle format than in the old paper-and-ink format. That is remarkable, considering that the K
2、indle has only been around for four years. E-books now account for 14 percent of all book sales in this country and are increasing far faster than overall book sales. E-book sales are up 146 percent over last year, while hardback sales increased 6 percent and paperbacks decreased 8 percent.B). Does
3、this spell the doom of the physical book? Certainly not immediately, and perhaps not at all. What it does mean is that the book business will go through a transformation in the next decade or so more profound than any it has seen since Gutenberg introduced printing from moveable type in the 1450s.C)
4、. Physical books will surely become much rarer in the marketplace. Mass market paperbacks, which have been declining for years anyway, will probably disappear, as will hardbacks for mysteries, thrillers, romance fiction, etc. Such books, which only rarely end up in permanent collections either priva
5、te or public, will probably only be available as e-books within a few years. Hardback and trade paperbacks for serious nonfiction and fiction will surely last longer. Perhaps it will become the mark of an author to reckon with that he or she is still published in hard copy.D). As for childrens books
6、, who knows? Childrens books are like dog food in that the purchasers are not the consumers, so the market (and the marketing) is inherently strange.E). For clues to the books future, lets look at some examples of technological change and see what happened to the old technology.F). One technology re
7、places another only because the new technology is better, cheaper, or both. Thee greater the differential, the sooner and more thoroughly the new technology replaces the old. Printing with moveable type on paper reduced the cost of producing a book by orders of magnitude compared with the old-fashio
8、ned ones handwritten on vellum, which comes from sheepskin. A Bibleto be sure, a long bookrequired vellum made from 300 sheepskins and untold man-hours of scribe labor. Before printing arrived, a Bible cost more than a middle-class house. There were perhaps 50,000 books in all of Europe in 1450. By
9、1500 there were 10 million.G). But while printing quickly caused the handwritten book to go extinct, handwriting lingered on well into the 16th century in the practice of rubricating books, or hand drawing elaborate initial letters (often in red ink, hence the term). Very special books are still occ
10、asionally produced on vellum, but they are one-of-a-kind show pieces.H). Sometimes a new technology doesnt drive the old one extinct, but only parts of it while forcing the rest to evolve. The movies were widely predicted to drive live theater out of the marketplace, but they didnt, because theater
11、turned out to have qualities movies could not reproduce. Equally, TV was supposed to drive movies extinct but, again, did not.I). Movies did, however, fatally impact some parts of live theater, such as vaudeville. (Ironically, TV gave vaudeville a brief revival in the 1950s in such shows as “The Ed
12、Sullivan Show” and brought many of the old vaudeville starsSophie Tucker, Jimmy Durante, Ben Blueout of retirement.) And while TV didnt kill movies, it did kill B pictures, shorts, and, alas, cartoons.J). Nor did TV kill radio. Comedy and drama shows (“Jack Benny,” “Amos and Andy,” “The Shadow”) all
13、 migrated to television. But because you cant drive a car and watch television at the same time, radio prime time became rush hour, while music, talk, and news radio greatly enlarged their audiences. Radio is today a very different business than in the late 1940s and a much larger one.K). Sometimes
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