供应链管理-第三版-Unit2-习题与答案(共16页).doc

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1、精选优质文档-倾情为你奉上Chapter 2Supply Chain Performance: Achieving Strategic Fit and ScopeTrue/False1.A companys competitive strategy defines the set of customer needs that it seeks to satisfy through its products and services.Answer: TrueDifficulty: Easy2. The value chain emphasizes the close relationship b

2、etween all the functional strategies within a company.Answer: TrueDifficulty: Moderate3. A companys product development strategy defines the set of customer needs that it seeks to satisfy through its products and services.Answer: FalseDifficulty: Moderate4. A companys product development strategy sp

3、ecifies the portfolio of new products that it will try to develop.Answer: TrueDifficulty: Easy5.A companys supply chain strategy specifies how the market will be segmented and how the product will be positioned, priced, and promoted.Answer: FalseDifficulty: Easy6.A companys supply chain strategy det

4、ermines the nature of procurement and transportation of materials as well as the manufacture and distribution of the product.Answer: TrueDifficulty: Easy7. The degree of supply chain responsiveness should be consistent with the implied uncertainty.Answer: TrueDifficulty: Easy8. The degree of supply

5、chain responsiveness does not need to be consistent with the implied uncertainty.Answer: FalseDifficulty: Moderate9. To achieve complete strategic fit, a firm must ensure that all functions in the value chain have consistent strategies that support the competitive strategy.Answer: TrueDifficulty: Mo

6、derate10. To achieve complete strategic fit, a firm must ensure that all functions in the value chain have diverse strategies that support functional goals.Answer: FalseDifficulty: Moderate11. Because demand and supply characteristics change, the supply chain strategy must change over the product li

7、fe cycle if a company is to continue achieving strategic fit.Answer: TrueDifficulty: Easy12. The supply chain strategy must be established at the beginning of the product life cycle and not changed if a company is to continue achieving strategic fit.Answer: FalseDifficulty: Easy13. To retain strateg

8、ic fit, supply chain strategy must be adjusted over the life cycle of a product and as the competitive landscape changes.Answer: TrueDifficulty: Moderate14. The intercompany scope of strategic fit is essential today because the competitive playing field has shifted from company versus company to sup

9、ply chain versus supply chain.Answer: TrueDifficulty: Moderate15. The intercompany scope of strategic fit is no longer relevant today because the competitive playing field has shifted from company versus company to supply chain versus supply chain.Answer: FalseDifficulty: Easy16. The intercompany sc

10、ope of strategic fit requires firms to evaluate every action in the context of the entire supply chain.Answer: TrueDifficulty: Moderate17. There is a close connection between the design and management of supply chain flows and the success of a supply chain.Answer: TrueDifficulty: EasyMultiple Choice

11、1. A companys competitive strategy a. defines the set of customer needs that it seeks to satisfy through its products and services.b. specifies the portfolio of new products that it will try to develop.c. specifies how the market will be segmented and how the product will be positioned, priced, and

12、promoted.d. determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.e. determines how it will obtain and maintain the appropriate set of skills and abilities to meet customer needs.Answer: aDifficulty: Moderate2.A companys product d

13、evelopment strategya. defines the set of customer needs that it seeks to satisfy through its products and services.b. specifies the portfolio of new products that it will try to develop.c. specifies how the market will be segmented and how the product will be positioned, priced, and promoted.d. dete

14、rmines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.e. determines how it will obtain and maintain the appropriate set of skills and abilities to meet customer needs.Answer: bDifficulty: Easy3. A companys marketing and sales strategy

15、a. defines the set of customer needs that it seeks to satisfy through its products and services.b. specifies the portfolio of new products that it will try to develop.c. specifies how the market will be segmented and how the product will be positioned, priced, and promoted.d. determines the nature o

16、f procurement and transportation of materials as well as manufacture and distribution of the product.e. determines how it will obtain and maintain the appropriate set of skills and abilities to meet customer needs.Answer: cDifficulty: Moderate4. A companys supply chain strategya. defines the set of

17、customer needs that it seeks to satisfy through its products and services.b. specifies the portfolio of new products that it will try to develop.c. specifies how the market will be segmented and how the product will be positioned, priced, and promoted.d. determines the nature of procurement and tran

18、sportation of materials as well as manufacture and distribution of the product.e. determines how it will obtain and maintain the appropriate set of skills and abilities to meet customer needs.Answer: dDifficulty: Easy5. Which of the following determines the nature of procurement of raw materials, tr

19、ansportation of materials to and from the company, manufacture of the product or operation to provide the service, and distribution of the product to the customer along with follow-up service?a. Competitive strategyb. Product development strategyc. Marketing and sales strategyd. Supply chain strateg

20、ye. none of the aboveAnswer: dDifficulty: Easy6. Which of the following defines the set of customer needs that a company seeks to satisfy through its products and services?a. Competitive strategyb. Product development strategyc. Marketing and sales strategyd. Supply chain strategye. none of the abov

21、eAnswer: aDifficulty: Moderate7. Which of the following specifies how the market will be segmented and how the product will be positioned, priced, and promoted?a. Competitive strategyb. Product development strategyc. Marketing and sales strategyd. Supply chain strategye. none of the aboveAnswer: cDi

22、fficulty: Moderate8. Which of the following specifies the portfolio of new products that a company will try to develop?a. Competitive strategyb. Product development strategyc. Marketing and sales strategyd. Supply chain strategye. all of the aboveAnswer: bDifficulty: Easy9. A supply chain strategy i

23、ncludesa. supplier strategy.b. operations strategy.c. logistics strategy.d. all of the abovee. none of the above Answer: dDifficulty: Moderate10. A supply chain strategy involves decisions regardinga. inventory.b. transportation.c. operating facilities.d. information flows.e. all of the aboveAnswer:

24、 eDifficulty: Moderate11. A supply chain strategy involves decisions regarding all of the following excepta. inventory.b. transportation.c. new product development.d. operating facilities.e. information flows.Answer: cDifficulty: Moderate12. Which of the following is a key to the success or failure

25、of a company?a. The competitive strategy and all functional strategies must fit together to form a coordinated overall strategy.b. Each functional strategy must support other functional strategies and help a firm reach its competitive strategy goal.c. The different functions in a company must approp

26、riately structure their processes and resources to be able to execute strategies successfully.d. All of the above are keys to success.e. None of the above are a key to success.Answer: dDifficulty: Moderate13. Which of the following is not a key to the success or failure of a company?a. The competiti

27、ve strategy and all functional strategies must fit together to form a coordinated overall strategy.b. Each functional strategy must support other functional strategies and help a firm reach its competitive strategy goal.c. The different functions in a company must appropriately structure their proce

28、sses and resources to be able to execute strategies successfully.d. All of the above are keys to success.e. None of the above are a key to success.Answer: dDifficulty: Moderate14. Which of the following is not a key to the success or failure of a company?a. The competitive strategy and all functiona

29、l strategies must fit together to form a coordinated overall strategy.b. The competitive strategy and all functional strategies operate independently of each other.c. The different functions in a company must appropriately structure their processes and resources to be able to execute strategies succ

30、essfully.d. Each functional strategy must support other functional strategies and help a firm reach its competitive strategy goal.e. All of the above are keys to success.Answer: bDifficulty: Moderate15. Which of the following are basic steps to achieving strategic fit?a. Understanding the customer a

31、nd supply uncertainty.b. Understanding the supply chain capabilities.c. Achieving strategic fit.d. All of the above are basic steps to achieving strategic fit.e. None of the above are a basic step to achieving strategic fit.Answer: dDifficulty: Moderate16. Which of the following is not a basic step

32、to achieving strategic fit?a. Achieving strategic fit.b. Understanding the supply chain capabilities.c. Determining the response time that customers are willing to tolerate.d. Understanding the customer and supply uncertainty.e. none of the aboveAnswer: cDifficulty: Moderate17. Customer demand from

33、different segments varies along which of the following attributes?a. The quantity of product needed in each lot.b. The response time that customers are willing to tolerate.c. The variety of products needed.d. The service level required.e. all of the aboveAnswer: eDifficulty: Easy18. Which of the fol

34、lowing is not an attribute along which customer demand varies?a. The uniqueness of the product.b. The quantity of product needed in each lot.c. The variety of products needed.d. The desired rate of innovation in the product.e. All of the above are attributes.Answer: aDifficulty: Moderate19. The unce

35、rtainty of customer demand for a product is thea. rate of strategic uncertainty.b. demand uncertainty.c. implied demand uncertainty.d. average forecast error.e. none of the aboveAnswer: bDifficulty: Moderate20. The uncertainty that exists due to the portion of demand that the supply chain is require

36、d to meet is thea. rate of strategic uncertainty.b. demand uncertainty.c. implied demand uncertainty.d. average forecast error.e. none of the aboveAnswer: cDifficulty: Moderate21. Which of the following customer needs will cause implied uncertainty of demand to increase?a. Range of quantity required

37、 increasesb. Lead time decreasesc. Variety of products required increasesd. Required service level increasese. all of the aboveAnswer: eDifficulty: Easy22. Which of the following customer needs will cause implied uncertainty of demand to decrease?a. Range of quantity required increasesb. Lead time d

38、ecreasesc. Variety of products required increasesd. Required service level increasese. none of the aboveAnswer: eDifficulty: Moderate23. Which of the following customer needs will cause implied uncertainty of demand to increase?a. Product marginb. Lead time decreasesc. Average stockout rate d. Avera

39、ge forced season end markdowne. none of the aboveAnswer: bDifficulty: Moderate24. Which of the following characteristics of customer demand have a correlation with implied uncertainty?a. Product marginb. Average forecast errorc. Average stockout rate d. Average forced season end markdowne. all of th

40、e aboveAnswer: eDifficulty: Moderate25. Which of the following is not a characteristic of customer demand correlated with implied uncertainty?a. Product marginb. Unpredictable and low yieldsc. Average stockout rate d. Average forced season end markdowne. None of the above are correlated with implied

41、 uncertaintyAnswer: bDifficulty: Moderate26. Which of the following supply chain capabilities will cause supply uncertainty to increase?a. Frequent breakdownsb. Unpredictable and low yieldsc. Poor qualityd. Limited supply capacitye. all of the aboveAnswer: eDifficulty: Easy27. Which of the following

42、 supply chain capabilities will cause supply uncertainty to increase?a. Evolving production processb. Inflexible supply capacityc. Limited supply capacityd. Unpredictable and low yieldse. all of the aboveAnswer: eDifficulty: Easy28. Which of the following supply chain capabilities will cause supply

43、uncertainty to decrease?a. Evolving production processb. Inflexible supply capacityc. Limited supply capacityd. Unpredictable and low yieldse. none of the aboveAnswer: eDifficulty: Moderate29. Which of the following is not a supply chain capability that will impact supply uncertainty?a. Evolving pro

44、duction processb. Inflexible supply capacityc. Limited supply capacityd. Product margine. Unpredictable and low yields Answer: dDifficulty: Moderate30. The first step in achieving strategic fit between competitive and supply chain strategies is toa. understand the supply chain and map it on the resp

45、onsiveness spectrum.b. understand customers and supply chain uncertainty.c. match supply chain responsiveness with the implied uncertainty of demand.d. ensure that all functional strategies within the supply chain support the supply chains level of responsiveness.e. none of the aboveAnswer: bDifficu

46、lty: Hard31. The second step in achieving strategic fit between competitive and supply chain strategies is toa. understand the supply chain and map it on the responsiveness spectrum.b. understand customers and supply chain uncertainty.c. match supply chain responsiveness with the implied uncertainty

47、 of demand.d. ensure that all functional strategies within the supply chain support the supply chains level of responsiveness.e. none of the aboveAnswer: aDifficulty: Hard32. The final step in achieving strategic fit between competitive and supply chain strategies is toa. understand the supply chain and map it on the responsiveness spectrum.b. understand customers and supply chain uncertainty.c. match supply chain responsiveness with the impl