中美酒店简介体裁的对比分析_刘付川.doc

《中美酒店简介体裁的对比分析_刘付川.doc》由会员分享，可在线阅读，更多相关《中美酒店简介体裁的对比分析_刘付川.doc（63页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、中美酒店简介体裁的对比分析 重庆大学硕士学位论文 学生姓名：刘付川 指 导 教 师 ：朱万 忠 教 授 专 业：外国语言学及应用语言学 学 科 门 类 ： 文 学 重庆大学外国语学院 二 年四月 A Comparative Genre Analysis of American and Chinese Hotel Introduction A Thesis Submitted to Chongqing University in Partial Fulfillment of the Requirement for the Degree of Master of Arts By Liu Fuchu

2、an Supervised by Prof. Zhu Wanzhong Major: Foreign Linguistics and Applied Linguistics College of Foreign Languages of Chongqing University, Chongqing, China April, 2011 摘 要 改革开放 30 多年以来，中国经济得到了空前的发展，经济总量已跃居世界第 二成为全球第二大经济体。与此同时，中国与外国各种形式的交流日益增多。国 际间的经济合作、文化交流、观光旅游等活动日趋频繁。国际间的人员流动促进 了第三产业的发展，酒店业就是在这一

3、过程 中不断发展起来的产业。 人们在选择酒店入住之前需要对酒店相关信息进行一些了解，互联网在这种 跨国间的沟通及信息传递过程中发挥了重要的作用。网络使酒店拥有了一个可以 直接跟顾客沟通、交流的平台。酒店网站建设对酒店的宣传作用极其明显，关于 酒店简介的内容尤为重要。人们通过阅读酒店简介可以很快了解酒店的概况。一 个有效的酒店简介可以给顾客留下美好的印象，利于酒店树立良好的形象，进而 取得顾客的信任。 为了更好的理解和掌握酒店简介的文本体裁、更有效的实现国际间酒店和顾 客的沟通与交流，本文研究了 60 篇酒店简介文本 ，其中 30 篇为中国酒店的中文简 介，30 篇为美国酒店的英文简介。本研究从

4、三个方面的问题对其进行分析 ： 1.中 美酒店简介文本各自的体裁结构是什么样的？ 2.中美酒店简介文本的体裁结构是 否一样，如果不一样，存在哪些差异？ 3.如有差异，中美各自文化对这些差异的 影响是怎样的？ 本研究的理论框架是综合运用 Hasan (1989)， Bhatia (1993)， Nwogn (1997)等提 出的体裁分析模式，对所收集到的 60 篇文本进行了体裁结构分析，得出了中美酒 店简介文本的体裁结构，并对他们进行对比分析。研究结果 表明：在中美酒店简 介文本体裁中一共有六个语步：欢迎语、酒店描述、建立资信、服务设施、呼唤 行动、联系方式。中国酒店简介文本包括全部六个语步，其

5、中必有语步为：酒店 描述、建立资信、服务设施和呼唤行动，可有语步为欢迎语和联系方式。美国酒 店简介文本涉及到五个语步：欢迎语、酒店描述、建立资信、服务设施、呼唤行 动。其中必有语步为酒店描述、服务设施和呼唤行动，可有语步为欢迎语和建立 资信。 中美两国不同的文化背景对酒店简介的体裁结构产生影响。本研究依据 Hofstede(1991)和 Hall(1976)的文化理论 对导致体裁结构差异的文化因素进行了分 析。例如，建立资信语步在中国酒店简介文本中属于必有语步而在美国酒店简介 中为可有语步，这是由 f 中国和美国在权利距离文化维度方面的差异造成的。 通过研究中美酒店简介文本的体裁结构，并从文化

6、角度对中美酒店简介文本 体裁结构的差异进行分析，便于更好的构建这一体裁的语篇结构。本研究为中美 酒店网站中的酒店简介文本的建设具有重要的指导意义，有助于该文本更好地实 现其交际目的。本研究结果还对专门用途英语教学及写作具有很高的参考价值。 关键词：酒店简介，体裁分析，语步结构，文化 ABSTRACT The economy of China develops fast since the policy of reform and opening up. It has become the second largest economy in the world. Meanwhile, vario

7、us kinds of communications with foreign countries become more frequent, such as economic cooperation, cultural communications, tourism and other activities. These kinds of communication would promote the development of tertiary industry. The hotel industry is developing during these activities of co

8、mmunication. The people need to know some information before they decide which hotel to stay. Internet makes hotels have a platform to communicate with the customers especially for the foreign potential customers. The website of the hotel is necessary and hotel introduction is essential. The people

9、would get general information of the hotel by reading the hotel introduction. An effective hotel introduction would give a good impression to the customer and help the hotel set a good profile. In order to understand the genre structures of hotel introduction and promote the communication between ho

10、tels and the potential customers, this paper studies the genre structures of 60 hotel introductions. Among them, 30 samples of Chinese hotel introduction are from Chinese hotel and 30 samples of English hotel introduction are from the American hotel. This paper conducts the research in the following

11、 three aspects: 1. What are the genre structures of American and Chinese hotel introduction? 2. Are there any differences between genre structures of American and Chinese hotel introduction? If yes, what are the differences? 3. If there are differences, how do the differences of culture between Amer

12、ica and China influence the differences of genre structures? The framework for this study comprehensively applies the theory of Hasan (1989), Bhatia (1993) and Nwogn (1997). After analyzing the genre structures of 60 samples, the author identifies the move structures of American and Chinese hotel in

13、troductions. Comparing the move structures of American hotel introductions with Chinese hotel introductions, this study aims to find the differences between them. The results show that there are 5 moves in American hotel introductions: Salutation, Describing the hotel, Establishing credentials, Deta

14、iling the offer and Soliciting response. Among them, the obligatory moves are Describing the hotel, Detailing the offer and Soliciting response and the optional moves are Salutation and Establishing credentials. There are 6 moves HI in Chinese hotel introductions: Salutation, Describing the hotel, E

15、stablishing credentials, Detailing the offer, Soliciting response and Contact information. Among them, the moves of Describing the hotel, Establishing credentials, Detailing the offer and Soliciting response are obligatory and the moves of Salutation and Contact information are optional. The results

16、 also show that the cultural differences between America and China influence the genre structures of their hotel introduction. The paper uses the culture theory of Hofstede (1991) and Hall (1976) to explore the differences. For instance, China is a high power distance country and America is a low po

17、wer distance country. The move Establishing credentials is obligatory for Chinese hotel introductions and optional for American hotel introductions. The research of the genre structures of American and Chinese hotel introductions and comparison between them from cultural perspective would be useful

18、and helpful for the construction of hotel introductions. The study plays a reference role for people in writing hotel introduction for both American and Chinese hotel. The research findings provide the first-hand materials for the ESP teaching of hotel introduction. Keywords: Hotel introduction, Gen

19、re analysis, Move structure, Culture IV TABLE OF CONTENTS . i ABSTRACT . HI CHAPTER ONE INTRODUCTION i 1.1 RESEARCH BACKGROUND .1 1.2 PURPOSE AND SIGNIFICANCE .2 1.3 ORGANIZATION .3 CHAPTER TWO LITERATURE REVIEW 4 2.1 DEFINITIONS OF KEY TERMS .4 2.1.1 Genre .4 2.1.2 Move .5 2.1.3 Strategy .7 2.2 GEN

20、RE ANALYSIS .7 2.2.1 The development of genre analysis .7 2.2.2 Three traditions of genre analysis .8 2.3 CULTURE DIMENSION . 13 2.3.1 Hofstedes value dimensions . 13 2.3.2 Halls high-context and low-context communication . 14 2.4 STUDIES ON HOTEL INTRODUCTION . 15 2.4.1 Definition of hotel introduc

21、tion . 15 2.4.2 Hotel introduction as a genre . 16 2.4.3 Previous related researches . 17 2.5 THE THEORETICAL FRAMEWORK OF THIS STUDY . 19 CHAPTER THREE RESEARCH METHODOLOGY 20 3.1 DATA AND DATA COLLECTION . 20 3.2 RESEARCH QUESTION . 21 3.3 RESEARCH APPROACH. 21 3.4 RESEARCH PROCEDURE . 21 CHAPTER

22、FOUR RESULTS AND DISCUSSION 23 4.1 MOVE STRUCTURES OF AMERICAN AND CHINESE HOTEL INTRODUCTION. 23 4.1.1 Move structures of American hotel introduction . 23 4.1.2 Move structures of Chinese hotel introduction . 26 V 4.2 COMPARATIVE ANALYSIS OF MOVE STRUCTURES OF AMERICAN AND CHINESE HOTEL INTRODUCTIO

23、NS . 29 4.2.1 Move 1 Salutation . 29 4.2.2 Move 2 Describing the hotel . 30 4.2.3 Move 3 Establishing credentials . 33 4.2.4 Move 4 Detailing the offer . 36 4.2.5 Move 5 Soliciting response . 39 4.2.6 Move 6 Contact information . 41 4.3 THE GSPOF AMERICAN AND CHINESE HOTEL INTRODUCTIONS . 41 4.4 SUM

24、MARY . 42 CHAPTER FIVE CONCLUSION AND IMPLICATION 44 5.1 MAJOR FINDINGS . 44 5.2 IMPLICATIONS . 45 5.3 LIMITATIONS AND SUGGESTIONS . 46 ACKNOWLEDGEMENTS . 47 REFERENCES . 48 APPENDIX . 51 I. AMERICAN HOTEL INTRODUCTIONS . 51 II. CHINESE HOTEL INTRODUCTIONS . 52 III. MOVES OF AMERICAN HOTEL INTRODUCT

25、IONS. 53 IV. MOVES OF CHINESE HOTEL INTRODUCTIONS . 54 V. 作者在攻读硕士学位期间发表的论文目录 . 55 VI Chapter One Introduction Hotels are increasingly taking advantage of internet as a marketing tool to provide direct contact with customers. Following Jeong and Lambert (2001), the Internet plays an important role in

26、 mediating between customers and hotel companies as a channel for information acquisition and business transactions. On the hotel website, introduction is a necessary part that the customers would read. It plays an important role in informing information and giving a good impression to the customers

27、. 1.1 Research background With rapid development of the economy of China in more than 30 years, China has become the second largest economy in the world. The communication in various fields between China and abroad becomes increasingly frequent. According to the statistics from the National Tourism

28、Administration of China, among the western countries, America possesses the biggest number visiting China in 2009. Among these Americans, 24.7% come to China for doing business and attending conferences, 58.3% come for sightseeing, 0.1% come to visit friends and relatives, 4.9% come to work, and 12%

29、 come to China for other reasons. Most of them relate to one common issue: accommodation. This is a big benefit for the development of hotel industry, especially for the Star-rated hotels because the foreign customers probably would choose better hotels. It is also a challenge for them because of th

30、e communication problems which are caused by different cultures and languages. It is known that people will search and know some related information before they decide which hotel to stay. For the potential customers who have an immense physical distance like in different countries, they would resor

31、t to internet to find the information of the hotel. Functioning as a window, the hotel introduction plays an important role in introducing the hotel. It gives the reader a general introduction of the hotel. An effective hotel introduction is a major contributor towards the first impression customers

32、 will have and is also a great opportunity to gain their trust. Currently, hotels pay more attention to the website construction, some of them also set up the foreign language website. Most of Chinese hotels provide both of Chinese and English introductions. However, the English introduction is almo

33、st the literal translation of the Chinese. It canH achieve its idealistic effect as the native language. When organizing the foreign language introduction, people should consider the cultural elements apart from language. According to Levine (1993), culture is like an iceberg, most of it is hidden u

34、nder water, and so much of the influence of culture can not be seen easily. The difficulties in cross-cultural communication are not always caused by the part above the water but by the hidden part. The values, beliefs, perceptions belong to the hidden part which are not easily comprehended. The dev

35、elopment of new technologies has resulted in the emergence of new kinds of academic genres and discourses, but the impact of these developments on EAP (English for academic purpose) has been given relatively little attention (Swales, 2004). So far, it is rare for the study of hotel introduction. Thi

36、s paper is a comparative study on American and Chinese hotel introduction. Based on the theory of genre analysis, it attempts to identify the genre structures of American and Chinese hotel introduction and compare them from the cultural perspective. 1.2 Purpose and significance According to Kaplans study (2001), the different language and culture have