英语四级真题试卷及答案(共42页).doc

《英语四级真题试卷及答案(共42页).doc》由会员分享，可在线阅读，更多相关《英语四级真题试卷及答案(共42页).doc（42页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、精选优质文档-倾情为你奉上全国大学英语四级考试 试卷Part I Writing (30 minute)Directions:For this part, you are allowed 30 minutes to write a short essay on the topic of Welcome to our club. You should write at least 120 words following the outline given bellow:注意：此部分试题在答题卡1上。Part I Writing (30 minutes)1.娱乐活动多种多样2.娱乐活动可能使人们受

2、益，也可能有危害性3.作为大学生，我的看法。Part II Reading Comprehension (Skimming and Scanning) (15 minutes)Directions:In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer Sheet 1.For questions 1-7, markY (for YES)if the statement agrees with the information given in

3、the passage;N (for NO)if statement contradicts the information given in the passage;NG (for NOT GIVEN)if the information is not given in the passage.For question 8-10, complete the sentences with the information given in the passage.Media Selection for AdvertisementsAfter determining the target audi

4、ence for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. Internet, and direct

5、 mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a larg

6、e audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium, and not all advertisers can afford to use it.Televisions influence on adve

7、rtising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance.is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audi

8、ences are smaller and more homogeneous(具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed.

9、Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.Newspaper?After television, the medium attracting the next largest annual ad r

10、evenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually, ii m increased its national circulation (发行量) by 40% and is now available for home delivery in ion ciues. Locally, newspapers are the largest advertising medium.Newspapers are

11、 a less expensive advertising medium than television and provide a way for advertisers to communicate a longer. more detailed message to their audience than they can through 48 hours,meaning newspapers are also a quick way of getting the massage out.Newspapers are ofen the most important form of new

12、s for a local community, and they develop a high degree of loyalty from local reader.RadioAdvertising on radio continues to grow Radio is often used in conjunction with outdoor bill-boards (广告牌) and ihe Internet to reach even more customers than television. Advertisers are likely to use radio becaus

13、e it is a less expensive medium than television, which means advertisers can afford to repeal their ads often. Internet companies are also turning 10 radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day.Consumers listen to radio on thei

14、r way to school or work, at work, on the way home, and in the evening hours.Two major changessatellite and Internet radiowill force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than thelocal stations they could receive

15、in the past. As a result, radio will increasingly attract target audiences who live many miles apart.MagazinesNewsweeklies, womens titles, and business magazines have all seen increases in advertising because they attract the high-end market, magazines are popular with advertisers because of the nar

16、row market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous, if you read sports illustrated, for example, you have much in common with the magazines other readers. Advertisers see magazines as an effi

17、cient way of reaching target audience members.Advertiser using the print media-magazines and newspapers-will need to adapt to two main changes. First, the internet will bring larger audiences to local newspapers, these second. Advertisers will have to understand how to use an increasing number of ma

18、gazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-home advertising. Also called place-based advertising, has become an increasingly effective way of reaching consum

19、ers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes

20、 out-of-home advertising effective, technology has changed the nature of the billboard business, making it a more effective medium than in the past.Using digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in t

21、he types of messages they create because they.Can change their messages more quickly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market As consumers get more of their news and information from the Internet, the ability of television and radi

22、o to get the word out to consumers will decrease. The challenge to Internet advertisers Is to create ads that audience members remember.Internet advertising will play a more prominent role in organizations advertising in the near ftuture. Internet audiences tend to be quite homogeneous, but small. A

23、dvertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.Direct mailA final advertising medium is direct mail, which uses mailings to consumers to communicate a clients message Direct mail includes newslette

24、rs. postcards and special promotions. Direct mail is an effective way to build relationships with consumers.For many businesses.direct mail is the most effective from of advertising.1. Television is an attractive advertising medium in that_.A) it has large audiencesB) it appeals to housewivesC) it h

25、elps build up a companys reputationD) it is affordable to most advertisers2. With the increase in the number of TV channels_.A) the cost of TV advertising has decreasedB) the nuiflber of TV viewers has increasedC) advertisers interest in other media has decreasedD) the number of TV ads people can se

26、e has increased3.Compared with television, newspapers as an advertising medium_.A) earn a larger annual ad revenueB) convey more detailed messagesC) use more production techniquesD) get messages out more effectively4.Advertising on radio continues to grow because _.A) more local radio stations have

27、been set upB) modern technology makes it more entertainingC) it provides easy access to consumersD) it has been revolutionized by Internet radio.5.Magazines are seen by advertisers as an efficient way to_.A) reach target audiencesB) modern technology makes it more entertaining C) appeal to educated

28、people.D) convey all kinds of messages6.Oui-of-home advertising has become more effective because_A) billboards can be replaced within two hoursB) consumers travel more now ever beforeC) such ads have been made much more attractiveD) the pace of urban life is much faster nowadays7. The challenge to

29、Internet advertisers is to create ads that are_.A) quick to updateB) pleasant to look atC) easy to rememberD) convenient to access8. Internet advertisers will have to adjust their methods to reach audiences that tend to be_9.Direct mail is an effecitive form of advertising for businesses to develop_

30、10.This passage discusses how advertisers select_for advertisements.Part III Listening Comprehension (35 minutes)Section ADirections: In this section, you will hear 8 short conversations and 2 long conversations. At the end of each conversation, one or more questions will be asked about what was sai

31、d. Both the conversation and the questions will be spoken only once. After each question there will be a pause. During the pause, you must read the four choices marked A), B), C) and D), and decide which is the best answer. Then mark the corresponding letter on Answer Sheet 2 with a single line thro

32、ugh the centre.注意：此部分试题请在答题卡2上作答。11. A) Give his ankle a good rest.B) Treat his injury immediately.C) Continue his regular activities.D) Be careful when climbing steps.12. A) On a train.B) On a plane.C) In a theater.D) In a restaurant.13. A) A tragic accident.B) A fad occasionC) Smiths unusual life

33、story.D) Smiths sleeping problem.14. A) Review the details of all her lessons.B) Compare notes with his classmates.C)Talk with her about his learning problems.D) Focus on the main points of her lectures.15. A) The man blamed the woman for being careless.B)The man misunderstood the womans apology.C)

34、The woman offered to pay for the mans coffee.D)The woman spilt coffee on the mans jacket.16. A) Extremely tedious.B) Hard to understand.C) Lacking a goot plot.D) Not worth seeing twice.17. A) Attending every lecture.B) Doing losts of homework.C) Reading very extensively.D) Using test-taking strategi

35、es.18. A)The digital TV system will offer different programs.B)He is eager to see what the new system is like.C)He thinks it unrealistic to have 500 channels.D)The new TV system may not provide anything better.Question 19 to 22 are based on the passage you have just heard.19.a)a notice by the electr

36、icity board.b)ads promoting electric appliances.c)the description of a thief in disguise.d)a new policy on pensionerswelfare.20.a)speaking with a proper accent.b)wearing an official uniform.c)making friends with themd)showing them his ID.21.a)to be on the alert when being followed.b)not to leave sen

37、ior citizens alone at home.c)not to let anyone in without an appointment.d)to watch out for those from the electricity board.22.a)she was robbed near the parking lot.b)all her money in the bank disappeared.c)the pension she had just drawn was stolen.d)she was knocked down in the post office.Question

38、 23 to 25 are based on the passage you have just heard.23.a)marketing consultancy.b)Professional accountancy.c)luxury hotel management.d)business conference organization24.a)having a good knowledge of its customs.b)knowing some key people in tourism.c)having been to the country before.d)being able t

39、o speak japanese.25.a)it will bring her potential into full play.b)it will involve lots of train travel.c)it will enable her to improve her chinese.d)it will give her more chances to visit japan.Section BDirections: In this section, you will hear 3 short passages. At the end of each passage, you wil

40、l hear some questions. Both the passage and the questions will be spoken only once. After you hear a question, you must choose the best answer from the four choices marked A), B), C) and D). Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre.注意：此部分试题请在答题卡2上作答。

41、Passage OneQuestions 26 to 28 are based on the passage you have just heard.26.a) The lack of timeb) The quality of life.c) The frustrations at work.d) The pressure on working families.27.a)They were just as busy as people of today.b)They saw the importance of collective efforts.c)They didnt complain

42、 as much as modern man.d)They lived a hard life by hunting and gathering.28.a)To look for creative ideas of awarding employees.b)To explore strategies for lowering production costs.c)To seek new approaches to dealing with complaints.d)To find effective ways to give employees flexibility.Passage TwoQ

43、uestion 29 to 31 are based on the passage you have just heard.29.a)family violence.b)his childrens efforts.c)her fathers disloyalty.d)his second wifes positive influence.30.a)his advanced age.b)his childrens efforts.c) his improved financial condition.d)his second wifes positive influence.31.a)love

44、is blind.b)love breeds love.c)divorce often has disastrous consequences.d)happiness is hard to find in blended families.Passage ThreeQuestion 32 to 35 are based on the passage you have just heard.32.a) it was located in a parkb) its owner died of a heart attackc) it went bankrupt all of sudden.d) it

45、s potted plants were for lease only.33.a)planting some trees in the greenhouseb)writing a want ad to a local newspaperc)putting up a going out of business signd)helping a customer select some purchases34.a)opening an offive in the new office parkb)keeping better relations with her companyc)developin

46、g fresh business opportunitiesd)building a big greenhouse of his own35.a)owning the greenhouse one dayb)securing a job at the office parkc)cultivating more potted plants.d)finding customers out of townSection CDirections: In this section, you will hear a passage three times. When the passage is read

47、 for the first time, you should listen carefully for its general idea. When the passage is read for the second time, you are required to fill in the blanks numbered from 36 to 43 with the exact words you have just heard. For blanks numbered from 44 to 46 you are required to fill in the missing information. For these blanks, you can either use the exact words you have just heard or write down the main points in your own words. Finally, when the passage is read for the third time, you should check what you have written.注意：此部分试题请在答题卡2上作答。