BEC口语常用模板句型及商务常识(共8页).docx

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1、精选优质文档-倾情为你奉上PART 1My name is - . You can call me-.I am an assistant and working for a communicating company which sells equipment I like my job for the chance to practice myself and learning some practice knowledge in administration.PART 2When we talking about/ make reference to /it comes to what i

2、s important in*, there are three point for this problem.1/2/3. To my point, 1 is the most considerable/significant/important/crucial/ reason, because/for the reasons below:Positive reason1. Increase sales/profits/ customer loyalty/ employee/staff satisfaction.2. Appealing to/attract potential custom

3、er/client. 3. Enrich product category.4. Launch/carry out market research，analysis client habit and demand.5. Provide us with convenience.6. Stimulate customers desire, tap staffs potential.7. Is an essential element in company operating/management8. Broaden marketing area, enlarge our customer scop

4、e , 9. Save time/ cost/space relieve stress/burden10. have good advance preparations,Passive reason1) Bring great loss to both individual and the whole cooperation.2) Great mass of time= a waste of time 3) Do harm to our harmony/safe/environment/health.4) Raise the financial burdenPART 3Are you read

5、y? Shall we start? Youre right/As is known to all/ Sounds exciting. The first thing to do is of course to make travel and accommodation arrangements, such as choosing an airline offering good services and the flight of the right time so that we can arrange things well and in an effective way. In add

6、ition/at the same time/whats more, it would be useful / beneficial / advantageous / assistant to know about some business customs in the US, including commonly accepted business practices, ways of doing business, and laws and regulations, etc. People attach much importance to formal agreement and co

7、ntracts with detailed terms and conditions. It will be easier for our company to gain an larger marketing performance, if we take actions/measures/steps to deal with/manage/handle /settle/resolve/figure out this problems/issues. We have different approaches/ways/measures to Completing Tasks. Raise t

8、he attractive of our company, and build up/accelerate/grow in /promote/boost /improve/increase the customer loyalty. Establish/set up/build a/an suitable/ adequate /proper/appropriate Pricing/ advertising/ ProductStrategy. Example 1Asisknowntoall,itisveryimportantforacompanyto *.Ithinkacompanyshould

9、tryeverypossiblewayto *.First,itshouldalwaysmakesurethatitprovidesitscustomerswithqualitygoodsandafter-salesservice.Second,itshouldlayenoughemphasisonthefeedbackfromitscurrentcustomersandtakepromptactiontotakecareoftheirneedsanddemands.Third,ifpossibleitmayprovidesomeincentivestoitsoldcustomers.Fore

10、xample,itcangrantacertaindiscounttothemiftheirpurchasesreachacertainamount.Apartfromallthese,acompanyshoulddesignstrategiestoattractnewcustomersandcreatetransactionswiththem,toexpandtheircustomerbase,sotospeak.Thesestrategiesincludeproductdiversificationandupgrading.Allinall,acompanyshouldtryitsutmo

11、st/besttokeepitscurrentcustomerssatisfiedwithitsproductsandservices,andatthesametimeitshouldstayaheadofthemarketthroughproductandpricingstrategies.附 商务知识首先是Marketing，一般presentation部分考官会给三个题目供你选择，可以说必有一道是关于Marketing的，所以这方面的材料要好好准备。以下是我当时准备的一些常用材料。I.PricingStrategy1.theproductitself:thecostofproducing

12、plusyourexpectingprofit2.similarproducts,therivalfirms:Whataretheirprices?Whatareyourproductscompetitiveadvantages?Inwhataspectdoesyourproductsuperiortoothers?Thiscanaddextravaluetoyourproduct.3.targetcustomer:Whethertheyarewealthyornot?Cantheyaffordtheprice?Ex:Howtoensurethatpricelevelsfornewproduc

13、tsaresetappropriately?1Thefirstproblemiswhoyourtargetcustomersare.Theirincome,occupation,preference.2Domarketresearchtomakesurewhetheryourtargetcustomerscanaffordthepricelevel.Therearemainlyfourwaysofdoingmarketresearch:survey,telephoneinterview,observationandquestionnaire.3Testyourproductinasmallre

14、gion.Findouthowitsells,getthefeedbacksofthecustomers.Decidewhethertomakeanyadjustment.II.ProductPackageEx:Theimportanceofpackagingproductsappropriately1Traditionally,thepurposeofpackagingaproductistoprotecttheproductortomakeitconvenientforcarrying,assomeproductsareliquidorsticky.2Today,thepackageadd

15、valuetotheproduct,especiallytotheconsumergoods.Thepackageistheproductsfirstimpressiontothecustomer.Theymayjudgethequalityoftheproductbyitspackageanddecidewhethertobuyitornot.Sometimes,agorgeouspackageisasymbolofidentity,especiallywhentheproductservesasagiftorpresent.3Youhavetopackagingyourproductsap

16、propriatelysothatyourproductscanstandoutfromthecrowdandbeboughtbythecustomers.III.DiversificationEx:Theimportanceofproductdiversificationtothesuccessofabusiness.这时你可能对productdiversification并不是很熟悉，可以举一些案例，比如,thecaseofcoca-cola:despiteofitsregularcola,itproducedietcolaforpeoplewhogetdiabetesoradiposit

17、yproblems.然后借以说明productdiversification的作用。1Meettheneedsofdifferentcustomers.2Increasethecompanysmarketshares/marketpenetration.3Marketingsegmentation:thedivisionofpotentialbuyersaccordingtoage,sex,lifestyle,etcwiththeaimofdesigningandpromotinggoodsandservicestomeettheirspecificneed.(此定义引自牛津英汉双解商务英语辞

18、典，我认为很不错的一本商务英语词典，每个词汇都有在商务方面的中英两种解释和例句)IV.Advertising1.Media1Thetypesofmedia:TVandradiocommercial,newspapersandmagazine,posterandbillboard,directmail,theInternet,etc2Advantagesanddisadvantagesofthemajortypes2TV:highattention,combinationofsight,soundandmotion;highcostandlessaudienceselectivity.Newsp

19、aper:flexibility,goodlocalmarketcoverage,broadacceptance;shortlife,poorreproductionquality.Magazine:highgeographicanddemographicselectivity,credibility,longlife,goodpass-alongreadership;havingrivalsinthesamemagazine.Directmail:audienceselectivity,flexibility,noadcompetitionwithinthesamemedium;relati

20、velyhighcost,junkmailimage.Internet:highreachofinternationalaudience,similareffectasTVcommercial,interactive;theusersofInternetarelimited,comparedwithTV.3Consideryourtargetaudienceandyourbudgettomakeawisedecision.2.Agency1SelectasuitableagencyA.Considerthereputationandpastperformancesoftheagency.Age

21、nciesprovidetheclientwiththeservicesofhighlyskilledindividualswhoarespecialistsintheirchosenfield.B.Samecompensationphilosophies.Differentcompensationsystemsmayresultindisagreement.C.Stabilityinagencyspolicies.Mergersandacquisitionsmayleadtopolicychanges.Thiswillhavenegativeeffectontheperformanceoft

22、heagency.2Ensurethatagenciesmaintainahighlevelofeffectiveness.A.Regularreviews:financialandqualitativeassessments.B.Financialaudit:Itisdesignedtoverifycostsandexpenses,salariesfortheemployees,andpaymentstothemediaandoutsidesuppliers.C.Givedetailedinstructionsorcertaintrainingstotheagenciesabouthowto

23、representacompany.D.Makefulldisclosureofanypotentialandexistingconflictofinterest.Oneagencycannotruntwoaccountswhichareindirectcompetitionwitheachother.Insomecases,evenindirectcompetitionwillnotbetolerated.3.Tradefairandexhibition1Typesofexhibition.Whatareexhibited?Whetheritisrelatedtoyourfield?Whet

24、heryoucanfindpotentialcustomers,suppliers,orpartners?2Scaleofexhibition.Howmanyparticipantsarelisted?Whetheritislocalornationalorinternational?3Publicityofexhibition.Howfaristheorganizerwillingtoincreasepublicawareness?Whethertheyareabletoattractpublicattentionandtheleadingcompaniesofthefield?4Costo

25、fadmission.Someoftheexhibitionsarerelativelyhigh,becausetheywishtoattractonlytheprofessionalsoftheirownfield.Someareadmissionfree,becausetheirtargetmarketistheentirepopulation.5Otherpoints:Location,transportation,accommodationandtime.Ex:Theimportanceofselectingappropriatemembersofstafftoattendexhibi

26、tions.1Theexhibitionisastageforacompanytoexhibititsproduct,capacityandcredibility.2Themembersneedtoknoweveryaspectoftheproductandthecompany,andwhatthecompanywantsintheexhibition.3Theyshouldhaveeloquencetopromotetheproductandtheflexibilitytoadapttothechanges.4Becausetheyrepresenttheimageofthecompany,

27、theyshouldalsohaveagoodphysicalappearance.V.MarketResearchThedefinitionofmarketresearch:studycarriedoutbyacompanybeforelaunchinganewproduct,intotheneeds,lifestyle,income,etcofpotentialbuyersandtomeasurethesuccessofsimilarproductsthatarealreadyavailable.Itmayinvolveinterviewingpeopleinthestreetorgivi

28、ngawaysampleproduct.1Marketresearchcanbedoneforbothaproductandacompany.Asforaproduct,itisthefirststepwhenpromotinganewproduct.Itcanfindoutwhetherthemarketaccepttheproductornot.Asforthe3company,marketresearchcanfindoutthecustomersopinionabouttheafter-salesservicesandcorporateimage.2Therearegenerallyf

29、ourwaysofdoingmarketresearch,observation,survey,questionnaireandtelephoneinterview.3Therearefourprocedureswhiledoingmarketresearch.First,representsuitablequestions.Second,recordthecustomersfeedbacks.Third,gatherthesestatistics.Forth,analysethemanddrawaconclusion.VI.SalesEx:Howtosellaproducteffective

30、lyininternationalmarkets.1Advertising.Chooseamediatoadvertiseyourproductsinaforeigncountry,TVcommercials,magazines,billboard,oretc.Makesureitsuitsthelocaltastes.Maybeyoucantrytosellonthenet;itwillreceivetheworld-wideattention.2Domarketresearch.Findoutwhethertheproductsareacceptedbyforeigncustomers.I

31、tcanbecarriedoutassurveys,observations,andquestionnaires.3Adjustyourproducttothelocaltastes.Althoughthecaseofyourproductsarethesame,youcanchangesomedetails.TakeIKEA,thelargestfurnitureretailer,forexample,isdoingwellinsuitingthelocaltaste.4WhatIwanttoputemphasisonisfranchising.Franchisingisagoodwayto

32、sellyourprosuctinaforeigncountry.Aslocalbusinessmenunderstandtheirownculturebest.其次是HRManagement，这一部分也很重要，而且这些材料在写作时都可以派上用场I.RecruitmentEx:Howtoensurethatthebestcandidateforapostisselected.Howtoorganiseaneffectiverecruitmentdrive.1Hiringanewemployeeisaninvestment.Gettinganichepersonforanicherolewill

33、addvaluetoanorganization.Organizationcanneverbesurethattheyhaveselectedtherightpersonuntilheorshestartsworking,butanefficientrecruitmentandselectionprocesscanreducetherisk.2Produceanaccuratejobdescription,alistofskills,experience,attitudesandsoon.3Choosethebestrecruitmentmethod:internalrecruitment,j

34、obadvertisements,recruitmentagenciesandheadhunting/executivesearch.4Ashortlistofcandidateswillthenbedrawuptobeputthroughthecompanysrecruitmentprocesses,usuallyinterviews.Thiswillproducetheidealcandidate.5Negotiatetermswiththiscandidate.Itshouldbebothaffordableforthecompanyandattractiveenoughtogetthe

35、idealcandidate.II.MotivationEx:Howtoachieveandmaintainhighmotivationamongaworkforce.Theimportancetoacompanyofhavingwellmotivatedstaffs.1Wellmotivatedstaffscanaddvaluetothecompany.Theyareenthusiastic,creativeandloyal.Theyincreasetheproductivityandquality.2Spiritualmotivation.A.Giveemployeesguidancewh

36、entheyarejustrecruited.B.Demonstrateacommitmenttocareerdevelopmentandpromotionfromwithin.C.Forsterasenseofteamspirit.D.Publiclyrecognizeandcongratulateemployeesforgoodwork.3Materialmotivation.A.Setincentiveschemes:profitsharing,bonusscheme.4B.Fringebenefits:companycar,contributiontopension/healthsch

37、eme,relationallowance.C.Establishtheincentive-basedcompensationsystem.III.CareerdevelopmentEx:Theimportanceofhavingacareerplaninordertoachievehighlevelsofsuccessatwork.Theimportanceofacquiringarangeofskillsthroughoutyourcareer.Howtoassessthecareeropportunitiesprovidedbydifferenttypesofcompanies.1Whe

38、npeoplefirstenteringacompany,manydreamthattheywillonedayberunningamajorbusiness,wieldingpowerandinfluencingmarket.Butonlyafewofthemsucceed.Fortherest,compromise,mediocrityandalternativecareerwillbetheirlot.2Ifyouwanttoclimbuptothesummit,thefirstthingyouhavetodoishavingacareerplan.Itshouldbealong-run

39、planandbesetoutonestepafteranother.Maybeyoucanstartwithincreasingyoursalesvolumeby10%.MakeamarvelousproposaloftheproblemhappenstoyourdepartmentanddrawthemanagersattentiontopromoteyoutotheManagerAssistant.Thenyouknowwhatyoushoulddo,workhard,becreativeandwaitforthenextpromotion.See,stepbystep,youwilla

40、chievehighlevelofsuccessatwork.IV.TrainingEx:Howtomonitorinternalstafftrainingschemeeffectively.Theimportanceofacumulousprogramofstafftrainingwithinacompany.Howtoevaluatetheeffectivenessofcompanytrainingprogram.1Stafftrainingisawin-winsituation.Itbothbenefitthecompanyandthestaffmembers.Itoffersoppor

41、tunitiestostaffswhowanttoacquiresomespecializedskillsandimprovethemselves.Italsoincreasetheefficiencywhichmeansmoreprofittothecompany.Moreover,thecompanycanpassitscorporateculturetothestaffsduringthetraining.2Asfortheinternalstafftraining,thetrainingandEnterpriseCouncilsshouldtakethisresponsibility.

42、Beforethetraining,theyfirsthavetodoasurveytofindoutwhichtrainingcourseiswelcomedbystaff,compareitwiththecompanysobjectives,andthenmakeafinaldecision.Second,theywillselectatrainerandmakeascheduleforthecourse.Itcanbeanonthejobtraining,whichmeansemployeeslearnwhileundertakingthejob,oroffthejobtraining,whichmeansemployeesaretrainedawayfromtheactualjob.Itreallydepends.3Afterthetrai