（高职）Unit 13：《外贸英语函电》ppt课件.pptx

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1、（高职）Unit 13：外贸英语函电ppt课件外贸英语外贸英语函电函电n “Packing is an art.”“Packing or container is part of the product.”“Packing should help identify the product inside.” This is true.Usually，buyers identify the product through package.Packing has become more and more important in competing for external markets.One

2、of its basic purposes is to protect the product.This is important because the product may have to withstand a lot of handling during transportation between the factory and the consumer.The second purpose in packing is to make the product look appealing to the buyers.Products that are packed in such

3、a way as to catch the consumers eye will help to sell.Other common purposes of packing are to provide information about the product inside，make it easy to carry the product，and provide convenience in using the product.Therefore，more and more people，not only manufacturers，have come to realize the imp

4、ortance of packing. AText Text n Experience has shown that the packing used in transporting goods for home trade is not usually suited to foreign shipping.Most foreign shipping takes many weeks or months to reach its destination and frequently undergoes rough handling in loading and unloading.So the

5、 exporter has to give considerable attention to the packing of the goods to be shipped abroad.It is his duty to pack the goods in accordance with the relevant terms in the sales contract and in a manner which assures their safe arrival and facilitates their handling in transit and at the place of de

6、stination.Neglect in this respect will invariably result in damage or in delay in the delivery of the goods and might give cause to the overseas customer to reject the goods or to claim damages. AText Text BText Text Dear Sirs，Re：Trip Scissors In reply to your letter of August 10 inquiring about the

7、 packing of the captioned goods，we wish to state as below. Our exported Trip Scissors are packed in boxes of one dozen each，100 boxes to a carton.The dimensions are 17 cm high，30 cm wide and 50 cm long with a volume of about 0.026 cubic meter.The gross weight is 23.5 kg.，the net weight being 22.5 kg

8、.As to shipping marks outside the carton，in addition to the gross，net and tare weights，the wording “MADE IN CHINA” is also stenciled on the package.Should you have any special preference in this respect，please let us know and we will meet you to the best of our ability. Taking this opportunity，we wo

9、uld like to inform you that we used to pack our scissors in wooden cases but after several trial shipments in carton packing，we found our cartons just as seaworthy as wooden cases.Besides，cartons are less expensive，lighter to carry and cost lower freight.So nowadays more and more clients are preferr

10、ing carton packing to wooden case packing.We trust that you will agree to our opinion and accept our carton packing. We thank you in advance for your early reply. Yours faithfully， BText Text Dear Sirs， We thank you for your letter of May 20，and understand your concern with packing.We can assure you

11、 that we take every possible precaution to ensure that our products reach our customers all over the world in prime condition. For your information，“Ariel” caviar is packed as follows：Each jar is wrapped in tissue paper before being packed in its individual decorative cardboard box.The boxes are the

12、n packed in strong cardboard cartons，twelve to a carton，separated from each other by corrugated paper dividers. The cartons are then packed in strong wooden crates which are suitable for long distance ocean transportation.Since the crates are specially made to hold twenty-four cartons，there is no danger of movement inside them.In addition，the crates are lined with waterproof，airtight material.The lids are secured by nailing，and the crates are strapped with metal bands. We look forward to receiving orders from you. Yours faithfully，谢 谢 聆 听T H A N K S F O R Y O U R A T T E N T I O N