精品海尔公司英文简介.doc
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1、海尔公司英文简介海尔集团是全球大型家电第一品牌,目前已从传统制造家电产品的企业转型为面向全社会孵化创客的平台。下面由小编为你提供的海尔公司英文简介,希望大家喜欢。海尔公司英文简介(一)Haier was incorporated in 1984, entrepreneurship in 26 years, insist on entrepreneurship and innovation spirit, create world famous brand from a shaky business has become a global collective small factory own
2、s more than 70,000 employees, 2010 turnover 1357 billion yuan of globalization group company. Haier has become the first brand for global white goods, and was Newsweek (Newsweek website named as the world top ten innovative company.Haier to create the age of the Internet world famous brand.The Inter
3、net age world famous brand is characteristic of can quickly meet the user s individualized demand, the enterprise needs to mass customization rather than mass manufacturing.Haier seize Internet opportunities to solve this challenge, and actively explore practice win-win mode, single unity through Da
4、oSanJiao organizational innovation and end-to-end independent operation body construction, realizes from sell products to sell service transition, create business of alienation, sustainable competitive advantage.Leading the trend of development advantage - haier accumulative patent application 1 mil
5、lion multinomial, home appliance enterprise in China top, and take the lead to achieve the international standard of zero breakthrough.Haier accumulative total has joined fifty-one international standard drafting, 27 a standard has promulgated.Haier through standard output, driving the whole industr
6、y chain exports.Zero distance under virtual net fusions, haier in the domestic market has strong marketing network advantage, and with the Internet sufficiently fusion, with zero distance under virtual network convergence makes the first time meet user first demand competitiveness. Virtual network r
7、efers to the Internet, through the Internet community formation user viscosity, Real nets refers to the marketing network, logistics network, network, the first time service customer satisfaction.So many world famous brand in China they will sale of all or part of the entrusted to haier,Haier also t
8、hrough their abroad channel sales haier products, formed resources swap, quicken the pace of haier march world market.Zero inventory of will be namely for - change traditional enterprise to product-centered model of development, the implementation of user-centered namely need namely for mass customi
9、zation, realized the zero inventory and zero receivable .In liquidity zero loans, on the basis of haier CCC (cash turnover days) to negative 10 days.In future development, haier tightly.spread living things networking the demand of The Times, will U - Home (intelligent household) integration as the
10、key, the discourse power, control patent standard further development worldwide marketing network to create more user resources.Meanwhile, the trinity localized pattern integrated global r d, manufacturing, marketing resources, create globalization brand.Haier in development and at the same time act
11、ively to social responsibility, rebuilding the 129 hope schools made 212 sets the animated film hb children science and education .Haier is the 2008 Beijing Olympic Games, the only global white goods sponsors.海尔公司英文简介(二)Haier is the world s fourth largest white goods manufacturer and is the official
12、 home appliances sponsor of the Beijing 2008 Olympic Games.As of 2007, the Haier Group has established a total of 64 trading companies (19 locatedoverseas), 29 manufacturing plants (24 overseas), 8 design centers (5 overseas) and 16 industrial parks (4 overseas). Consistent with Haier s position as
13、a global brand, the company employs over 50,000 people around the world. In addition, Haier boasts a 58,800-strong sales network which last year accounted for a global turnover of 118 billion RMB (16.2 billion USD). Guided by the branding strategy of CEO Zhang Ruimin, Haier has advanced through the
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