牛津译林模块四MUprojectantismokingcampaign学习教案.pptx

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1、会计学1牛津牛津(ni jn)译林译林 模块四模块四 MU project antismoking campaign第一页，共17页。第1页/共17页第二页，共17页。第2页/共17页第三页，共17页。1. What is the subject of this ad campaign?2. Why do they build this ad campaign?Anti-smoking.Because the problem costs countries a lot of money and causes great damage to the welfare of the people.第

2、3页/共17页第四页，共17页。Heart disease第4页/共17页第五页，共17页。Read Paragraph two Summarize the important information.1. _ - high-school teenagers2. _- discourage young people from smoking3. What we will do?1)educate people - bad physical health & how it affect others2) _ - such as saving money3) _ - because of terr

3、ible smell, skin, and fingernails.target audiencemain aimExplain the advantages of not smokingShow young people how smoking is not cool orattractive第5页/共17页第六页，共17页。Bad physical health第6页/共17页第七页，共17页。Affect people aroundSecond-hand smoking第7页/共17页第八页，共17页。Smoking causes premature ageing第8页/共17页第九页，

4、共17页。Hair Loss 第9页/共17页第十页，共17页。Activities1. Put large posters 2. Website which provides students with information about smoking 3. Publish an article in the school magazine4. Organize an essay competition第10页/共17页第十一页，共17页。website第11页/共17页第十二页，共17页。posterwith logo and slogan第12页/共17页第十三页，共17页。Do yo

5、u need more proof?slogan第13页/共17页第十四页，共17页。Is smoking cool and enjoyable?第14页/共17页第十五页，共17页。Read Paragraph 4:Why do they choose this picture as their logo?They want to shock people into realizing that many smokers die all too soon from illnesses and disease related to smoking. 第15页/共17页第十六页，共17页。What other ways that you can think of to promotethe anti-smoking campaign?第16页/共17页第十七页，共17页。