牛津英语模块四unitadvertisements学习教案.pptx

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1、牛津牛津(ni jn)英语模块四英语模块四 unit advertisements第一页，共21页。Lead-inLive young第1页/共21页第二页，共21页。1.Are you interested in the advertisement? Why?2.Whats the purpose of the advertisement?It tries to persuade us to buy a product or service, or to believe in an idea.Because of their exciting images , brief language

2、and creative ideas.Commercial ads第2页/共21页第三页，共21页。It tries to educate people about the social problems.Public service advertisements第3页/共21页第四页，共21页。 Unit 1 Reading Advertisements 第4页/共21页第五页，共21页。Brainstorming advertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantages第5页/共21页第六页，共21页。1.

3、 Expository writing is meant to _.2. 2. It usually follows the same basic format（格（格式式(g shi)）:3. 1) Introduction of subject4. 2) Examples and facts (Body)5. 3) ConclusionReading strategy: Reading expository writingintroduce you to basic information on a topic第6页/共21页第七页，共21页。Part 1Part 2Part 3(1)(2

4、-4)(5)We can find advertisements almost wherever we go.para2. The definition of ads & main typesThe advice of the writer:Skimming Structure of the passagepara3. Commercial adspara4. Public service adsSome information about adsIntroduction BodyConclusionWe must all use our intelligence and not be a s

5、lave to them.第7页/共21页第八页，共21页。The structure of Para3 & Para4introduction of subject supporting details (examples and facts )conclusionScanning 第8页/共21页第九页，共21页。Introduction:Supporting details:Conclusion:Even if an ad does not lie, it doesnt mean it is altogether innocent.The examples of one toothpas

6、te ad and an ad about a groceryWe must not fall for this kind of trick.The structure of Para3 第9页/共21页第十页，共21页。Introduction:Supporting details:Conclusion:PSAs use some of the same methods, but they are made to serve the public.PSAs aims to teach us and help us lead better lives. PSAs encourage peopl

7、e to support public service projects. PSAs teach people how to live healthy lives.All of these ads are meant to benefit the public, and you can learn a lot by following the advice they give.The structure of Para4第10页/共21页第十一页，共21页。Whatre the similarities and differences between commercial advertisem

8、ents and public service advertisements? 第11页/共21页第十二页，共21页。Commercial ads & PSAsPlaces foundMethods usednewspapers, magazines, the Internet, radio, televisionclever language and attractive pictures第12页/共21页第十三页，共21页。Commercial adsPSAsPurposesValidity(正正确性确性)Examplesto promote a product or serviceto

9、educate people about Not altogether innocentHelpful and we can learn a lot第13页/共21页第十四页，共21页。commercialsAdvertisementsPSAspromotechargedtricksexampleseducatefree of chargebelievableradio, TV, images, languageRetelling 第14页/共21页第十五页，共21页。第15页/共21页第十六页，共21页。 Provide information about latest products.

10、Increase sales by repeated advertising. Cut costs of newspapers and make them cheaper. Make the public aware of social problems.第16页/共21页第十七页，共21页。 Mislead customers or cheat them of money. Give false or incorrect information. Take too much time or space on TV or newspapers. Make teenagers want thin

11、gs that are bad for them.第17页/共21页第十八页，共21页。Doing business without advertisements is like wink at a girl in the dark. You know what you are doing, but nobody else does. - Stewart H. Britt You can tell the ideals of a nation by its advertisements. - Norman Douglas做生意没广告犹如在黑暗中对女孩眨眼你知道你在做生意没广告犹如在黑暗中对女孩

12、眨眼你知道你在做什么做什么(shn me)，但没有其他人知道。，但没有其他人知道。-布列特布列特从一个从一个(y )国家的广告可以看出这个国家的理国家的广告可以看出这个国家的理想想-道格拉斯道格拉斯第18页/共21页第十九页，共21页。1. Try to retell the text.2.Finish reading A &B on workbook.Homework :第19页/共21页第二十页，共21页。1_of advertisementsCommercial ads PSAs2_3_ found Billboards, newspaper, magazines, the Intern

13、et.Features （特色）（特色）They 4_ people to buy a product, or to believe in an idea.Differences6_7_to them8_Bright-teeth fights bad teeth!To teach us and help us lead better livesYes to life, no to drugspersuadeTo5_a product or servicenot fall for this kind of trickfollow the advice they giveTypesSimilaritiesPlacesadvertiseAttitudesExamples Purposes第20页/共21页第二十一页，共21页。