牛津英语模块四学习教案.pptx

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1、牛津英语牛津英语(yn y)模块四模块四第一页，共31页。 A good life is when you assume nothing, do more, need less, smile often, and realize how blessed you are for what you have. 美好生活就是不瞎想，做得多，要得少，常微笑美好生活就是不瞎想，做得多，要得少，常微笑(wixio)，意识到你现在是多么的幸运。，意识到你现在是多么的幸运。第1页/共31页第二页，共31页。第2页/共31页第三页，共31页。 What is an advertisement? (definit

2、ion)advertisementa good way to _a good way to _sell products or servicesmake people aware of social mercial ads/CAs 商业广告商业广告public service ads/PSAs 公益广告公益广告第3页/共31页第四页，共31页。Can you guess what the ads are advertising?第4页/共31页第五页，共31页。NescafeNescafe第5页/共31页第六页，共31页。 Getting the messageYoure surrounded

3、!第6页/共31页第七页，共31页。Getting the messageThe most powerful pesticide第7页/共31页第八页，共31页。Protect water,Protect ourselves. 第8页/共31页第九页，共31页。Cherish your life! 第9页/共31页第十页，共31页。 Commercial advertisements Public service advertisements第10页/共31页第十一页，共31页。第11页/共31页第十二页，共31页。 What is expository writing meant to do

4、? It is meant to introduce you to basic information on a topic. What is its basic format? Introduction of the subject, examples and facts that develop or support the details, conclusion.第12页/共31页第十三页，共31页。CAs VS PSAs第13页/共31页第十四页，共31页。PSAsCommercial adseducate people about problems in society or abo

5、ut people who need helpuserve the publicuthey are usually free and usually trueuencourage peopleto buy a product or service umake money第14页/共31页第十五页，共31页。Discussion:1. Have you ever bought a product or service after reading or watching an ad?2. What are the advantages and the disadvantages of ads?第1

6、5页/共31页第十六页，共31页。AdvantagesDisadvantages Provide information about latest products. Mislead customers or cheat them of money. Increase sales by repeated advertising. Give false or incorrect information. Cut costs of newspapers and make them cheaper. Take too much time or space on TV or newspapers. M

7、ake the public aware of social problems. Make teenagers want things that cost much.第16页/共31页第十七页，共31页。Language Points第17页/共31页第十八页，共31页。1. we can find advertisements almost 1. we can find advertisements almost wherever wherever we go. we go. (L 1)(L 1)1) 1) You should make a distinction between righ

8、t and wrong You should make a distinction between right and wrong _ you do. you do. 2) 2) Some people enjoy themselves _ they are. Some people enjoy themselves _ they are.3) 3) _ you come, you are welcome._ you come, you are welcome.4) 4) _ breaks the rule will be punished._ breaks the rule will be

9、punished.5) 5) _ of us gets home earlier cooks supper._ of us gets home earlier cooks supper.6) 6) _ much he eats, he doesnt get fat._ much he eats, he doesnt get fat.whateverwhateverwhereverwhereverWheneverWheneverWhoeverWhoeverWhicheverWhicheverHoweverHowever第第18页页/共共31页页第十九页，共31页。2. We are so use

10、d 2. We are so used to to them that we often do not even them that we often do not even realize how many we see and hear in a day.realize how many we see and hear in a day. be used be used to to do do 被用来做被用来做 be used be used to to doing sth doing sth 习惯于做某事习惯于做某事 used used to to do sth do sth 过去常做过

11、去常做这个机器是用来增加（这个机器是用来增加（increaseincrease）产量的，但）产量的，但我还没习惯操作我还没习惯操作(operate)(operate)它。它。 1.This machine _ product, but I 1.This machine _ product, but I _ it now._ it now.2. Wood can _ _ (2. Wood can _ _ (被用来造纸被用来造纸(zo (zo zhzh). ).3. I _ on Sundays. (3. I _ on Sundays. (以前常去钓鱼以前常去钓鱼） is used to incr

12、ease is used to increasehavent been used to operating havent been used to operating be used to make paper be used to make paperused go fishingused go fishing第第19页页/共共31页页第二十页，共31页。3. An ads uses words and pictures to persuade people to buy a product or service.(L6) 1) persuade sb to do sth 成功劝服(qun

13、f)某人去做某事2) persuade sb into/out of (doing) sth劝某人(不)去做某事拓展：talk/fool/ trick sb into/out of doing sth说服/ 愚弄/ 欺骗某人(不)去做某事我成功地劝服(qun f)了我丈夫戒烟：I persuaded my husband to give up smoking.第第20页页/共共31页页第二十一页，共31页。4. PSAs are often run for free and are meant to educate people about health.1）be meant to do st

14、h 旨在(zh zi).2）mean to do sth 打算做某事，意图. 3) mean doing sth 意味着.4）be meant for sb/ sth 打算作用, 为.所设计1)The toy _ _ children aged 3 and up.2) What he said at the meeting _ make us support his idea.A. meant to B. means to C. was meant to D. is meant to3) Missing the bus means _ for another two hours. So we

15、should hurry up.A. to waitB. waitingC. to waiting D. waitis meant for is meant for BC第第21页页/共共31页页第二十二页，共31页。5. However, we still must be aware of the skillful 5. However, we still must be aware of the skillful methods used in ads methods used in ads to to try try to to sell us things. sell us thing

16、s.1) be aware of 1) be aware of 意识意识(y sh)(y sh)到，觉察到到，觉察到2) be aware that2) be aware that3) awareness 3) awareness （n) n)意识意识(y sh)(y sh)我已经意识我已经意识(y sh)(y sh)到了英语的重要性到了英语的重要性. .近十年来，人们的环保意识近十年来，人们的环保意识(y sh)(y sh)增强了。增强了。 I have been aware of the importance of English. I have been aware of the imp

17、ortance of English.In recent 10 years, peoples environmental awareness In recent 10 years, peoples environmental awareness has increased. has increased. 第第22页页/共共31页页第二十三页，共31页。6. Even if an ad doesnt lie, it doesnt mean it is 6. Even if an ad doesnt lie, it doesnt mean it is altogether innocent. al

18、together innocent. altogether : altogether : 完全完全(wnqun)(wnqun)地地 总共，总总共，总计计即使下雨，我们也会准时到的。即使下雨，我们也会准时到的。Even if it rains, we will arrive on time.Even if it rains, we will arrive on time.第第23页页/共共31页页第二十四页，共31页。7. This statement tries 7. This statement tries to to fool you into assuming that fool you

19、 into assuming that the toothpaste cures bad breath. the toothpaste cures bad breath. fool sb into doing sth fool sb into doing sth 骗某人做某事骗某人做某事 cure sb of sth cure sb of sth 治愈某人的病，改掉某人陋习治愈某人的病，改掉某人陋习汤姆骗很多人相信他。汤姆骗很多人相信他。Tom fooled many people into believing him. Tom fooled many people into believin

20、g him. 这种药治好了他的头痛这种药治好了他的头痛(tutng)(tutng)。This medicine cured him of his headache.This medicine cured him of his headache.他改掉了吸烟的习惯。他改掉了吸烟的习惯。He was cured of his habit of smoking.He was cured of his habit of smoking.第第24页页/共共31页页第二十五页，共31页。8. PSAs aim 8. PSAs aim to to teach us and help us lead bett

21、er lives. teach us and help us lead better lives.（L29L29）aim aim to to do sth do sth aim at doing sth. aim at doing sth. aim at sth aim at sth 目的在于目的在于(ziy)(ziy)(做做) Businesses will have Businesses will have to to aim at long-term growth, not aim at long-term growth, not the present profit.the prese

22、nt profit.他目的在于他目的在于(ziy)(ziy)掌握英语。掌握英语。He aims at mastering English.He aims at mastering English. He aims He aims to to master English. master English.第第25页页/共共31页页第二十六页，共31页。9. All of these ads are meant 9. All of these ads are meant to to benefit the public. benefit the public.（L38L38）vt. vt. 有益于

23、，有益于， 对对.有利有利 2) vi. 2) vi. 从从.中受益中受益 (benefit from.) (benefit from.)3) adj. beneficial 3) adj. beneficial 有益的，有好处有益的，有好处(h (ho chu)o chu)的的 be beneficial be beneficial to to = be of benefit = be of benefit to to 对对.有益有益骑自行车对我们的健康很有益骑自行车对我们的健康很有益 Cycling _ our health. Cycling _ our health. is benefi

24、cial to is beneficial to 第第26页页/共共31页页第二十七页，共31页。10. When it comes 10. When it comes to to advertisements ,we must be advertisements ,we must be intelligent and not be a slave intelligent and not be a slave to to ads. ads. when it comes when it comes to to 当谈到当谈到，当涉及，当涉及说到电脑说到电脑(dinn(dinno) o)，他是个专家

25、。，他是个专家。When it comes When it comes to to computer , he is an expert. computer , he is an expert.第第27页页/共共31页页第二十八页，共31页。1. 习惯于L12. 对进行研究L33. 与分享L54. 劝做L65. 相信(xingxn)信任L76. 免费L117. 打算做L118. 保护，免受L149. 明白L1510.诱使做L1711.对满意L2312.上的当L2513.旨在做L2914.欺骗捉弄L2615.鼓励某人做L3516.当谈到L41 be used to doing sth be us

26、ed to doing sth do some research on do some research on share with share with persuade sb to do/ into doing sth persuade sb to do/ into doing sth believe in believe in for free for free be meant to do be meant to do protect from protect from be aware of be aware of fool sb into doing fool sb into do

27、ing feel pleased feel pleased withwith fall for fall for aim to do aim to do play tricks on play tricks onencourage sb to do sthencourage sb to do sthWhen it comes to When it comes to 第第28页页/共共31页页第二十九页，共31页。1.这个项目这个项目(xingm)旨在帮助地震灾民旨在帮助地震灾民2.我们是好朋友，因此应该分享幸福和忧伤。我们是好朋友，因此应该分享幸福和忧伤。3.3. 社会的发展让我们意识到了知识

28、的重要性。社会的发展让我们意识到了知识的重要性。4.4. 我的老师总是鼓励我勇敢地面对困难。我的老师总是鼓励我勇敢地面对困难。The project is meant to help the earthquake victims.The project is meant to help the earthquake victims.We are good friends. So we should share happiness We are good friends. So we should share happiness and sorrow (with each other).and

29、sorrow (with each other).The development of society made us aware of the The development of society made us aware of the importance of knowledge.importance of knowledge.My teachers always encourage me to face difficulty My teachers always encourage me to face difficulty bravely.bravely.第第29页页/共共31页页第三十页，共31页。Homework Do Parts A1 and A2 on Page 90 of the Workbook. Do Part A on Page 94 of the Workbook.第30页/共31页第三十一页，共31页。