中西方商务礼仪差异论文英文.doc
《中西方商务礼仪差异论文英文.doc》由会员分享,可在线阅读,更多相关《中西方商务礼仪差异论文英文.doc(16页珍藏版)》请在淘文阁 - 分享文档赚钱的网站上搜索。
1、【精品文档】如有侵权,请联系网站删除,仅供学习与交流中西方商务礼仪差异论文英文.精品文档.Abstract Business etiquette, a behavior science, is the norms in the business activities, , which plays an important role in the business communication .understanding Chinese and western etiquette and their distinctions is of great importance in promoting
2、 international business exchanges. With the changing role China played in the international exchanges, we communicate and cooperate frequently with foreigners . It is the notable position that makes us have a more normative and courteous criteria in the international business communication, especial
3、ly in the business activities with westerners. This thesis ,from the international business etiquette , lays emphasis on the comparison between Chinese and western business protocol, it mainly described the general definition of business etiquette, characteristics of business etiquette, embodiment i
4、n business interactions, influencing factors (Cultural factors) of Chinese and western etiquette and the relevant solutions of the differences. The thesis let us comprehend and receive different stages of Chinese and western business etiquette , “recognitionunderstandingcomprehension ”,through lots
5、of examples, aiming to help us to apply these theories into practice. The consequence of this study shows that in order to avoid the misunderstandings in business activities, especially in international business exchanges, not only should we know some basic business norms, but also we need to unders
6、tand the distinctions of business etiquette mainly caused by different cultures profoundly.Key words : business etiquette norm business exchange 摘要商务礼仪是商务活动中的行为规范,它是一门行为科学,在商务交往中扮演着重要的角色 ,了解中西方的礼仪及其差异对促进国际间商务交往的顺利进行有着举足轻重的作用。随着中国在国际交往的角色发生改变,中国的对外交流和合作日益频繁,国际地位越来越明显,国际间的交往,尤其是和西方国家的商务交往就更应该规范化、礼仪化;本
7、文从国际间商务礼仪入手,对中国和西方的商务礼仪的异同点予以概述和比较,主要论述了商务礼仪的有关概念、中西方商务礼仪的主要特征、中西方礼仪在商务活动中的不同体现、影响中西方商务礼仪的主要因素(文化因素)及相关的解决办法。用大量的实例来反映礼仪差异, 让读者从“ 初步认知初步了解了解”各个不同阶段对中西方商务礼仪进行理解和接受,并将它用于实践。 研究结果表明,为了避免商务活动中,尤其在国际商务交往中的误解,除了了解一些基本的商务规范,更需要深层次地了解由不同文化间产生地商务礼仪差异。关键词 : 商务礼仪 规范 商务交往 Comparison between Chinese and Western
8、business etiquette1. IntroductionBusiness etiquette is a code of conduct, which embodies mutual respect in the day-to-day business activities. It is also the norms for people who is engaged in commercial activities and business communications, in other words, how to master basic business activities,
9、 so you can meet the requirements for business; how to make yourself familiar with the norms and disclose your dignified demeanor ;how to avoid the embarrassing questions you encountered : such as dress wrong ,dining at a loss; how to eliminate a small matter ,which will have the unexpected negative
10、 image to the individuals or companies. Only have you know some knowledge of Chinese and English etiquette , all these problems can be easily solved .Therefore business etiquette helps to create good personal image and corporate image.Business etiquette is coordination and communication functions wi
11、th cohesion emotional role. With the development of society, the business relations are getting wider and wider, in a variety of business contacts gradually formed a code of conduct and guidelines, guidance on business conduct themselves in society, and as a code of society, coordinating human relat
12、ions and human and social relations, so that people are friendly to each other, respect the others premise, compliance with the protocol norms, in accordance with the protocol norms restrain itself, it is easy for people to have interpersonal communication. Therefore , emotional pool plays to the ro
13、le, and establish mutual respect, mutual trust, friendship and cooperation relations, whats more, it will help the development of various undertakings. Business etiquette is a behavior science, and should be trained seriously and systemically. Due to geographical and historical background, various k
14、inds of differences occurs between the systems, but the desire to reflect the aspirations is the same, and to abide by the norms and codes of conduct is consistent.Business etiquette is made up of significantly more important things than just knowing which fork to use at lunch with a client. Unfortu
15、nately, in the perception of others, the devil is in the details. People may feel that if you cant be trusted not to embarrass yourself in business and social situations, you may lack the self-control necessary to be good at what you do. Etiquette is about presenting yourself with the kind of polish
16、 that shows you can be taken seriously. Etiquette is also about being comfortable around people (and making them comfortable around you!)People are a key factor in your own and your business success. Many potentially worthwhile and profitable alliances have been lost because of an unintentional brea
17、ch of manners.Dan McLeod, president of Positive Management Leadership Programs, a union avoidance company, says, Show me a boss who treats his or her employees abrasively, and Ill show you an environment ripe for labor problems and obviously poor customers relations. Disrespectful and discourteous t
18、reatment of employees is passed along from the top.( Dan McLeod:2008) Which strongly emphasize the importance of courtesy, therefore , its necessary to know etiquette, especially the business etiquette.2. Characteristics of business etiquette As regional and historical reasons, understandings of peo
19、ple from different regions and ethnic varies , as the development of whole world .Chinese people have attached great importance to the foreigners , especially the westerners ,trading between the two regions is becoming more and more frequent ,establishing good relations with western people is of gre
20、at importance ,therefore ,knowing the business etiquette is essential . As Chinas reform and opening up the pace accelerated, peoples living and working in foreign exchanges increased. Understanding the content of foreign-related rituals and requirements, and mastering the skills of contacts with fo
21、reigners is particularly important.In the business occasions , how to make business etiquette effect completely and how to create the best interpersonal relationships is closely related to the principles of business etiquette , which can be concluded into four aspects:(1) The principle of sincerity
22、and respect Socrates had made a very famous statement:“ there must not be a gift to a friend, you have to contribute to your sincere love ,learning how to use legitimate means to win a persons heart .”(Voice of English ,2005) Which tells us that if you contact with the people , sincere respect for t
23、he ritual is the primary principle . Only you treat others sincerely and courteously ,can you create a harmonious happy relations, for good faith and respect are complementary to each other. Sincerity is a practical and realistic approach to communicate with other people ,especially in the business
24、activities , it can be directly reflected .Sincere and respect for the first performance with some people :do not lie ,not hypocrisy ,do not insult people ,the so called “cheating once ,for life no friends.” also the practical reflection of business dealing . Sincere dedication, be fruitful harvest,
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 中西方 商务礼仪 差异 论文 英文
限制150内