国际商务礼仪知识综合.doc

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1、【精品文档】如有侵权，请联系网站删除，仅供学习与交流国际商务礼仪知识综合.精品文档.ContentsChapter TwoDress the Part, Look the PartSection One Business AttireI. FORMAL CLOTHES1. Morning AttireMORNING ATTIRE FOR MENMorning attire for men refers to the outfit of mens suit, shirt, tie, socks, shoes and accessories. The attire will be discusse

2、d item by item in the respective categories of fabrics or material, design and color.SuitThere is only one ironclad rule in choosing a fabric for a suit: No matter what the color, the surface should be matte not shiny or iridescent. The choice in fabrics boils down to wool or cotton. Mens suit can b

3、e divided into two-piece suit and three-piece suit. A two-piece suit refers to the outfit of the jacket and the pants, and a three-piece suit refers to the outfit of the jacket, the vest and the pants. Black suits are too solemn for daily occasions. Suits with check patterns on them are not viewed a

4、s formal wear.Dress ShirtNon-sleeveless white cotton or woolen shirts are the dressiest choice at work. Dress shirts have square collars, short collars and long collars. Tie/NecktieRegardless of the design, maker sure your tie color coordinates with your shirt and jacket. Do not wear a tie with more

5、 than three colors, or with loud patterns or cartoon patterns. When the tying of the necktie is done, the point of the wide end should be right over the upper edge of the buckle of the belt. Then secure the tie with a tie clip. ShoesAlways wear smooth-surface leather shoes! Colors of the shoes shoul

6、d be coordinated to or darker than those of the suits. Among the choices, black ranks No. 1, with dark brown second to it.SocksSocks are mostly made from cotton or silk.Colors of the socks are always dark and solid, preferably black, coordinated to the shoes. AccessoriesMen wear LEATHER BELTS or SUS

7、PENDERS coordinated respectively with their shoes and to their ties. The function of a TIE CLIP/TIE PIN is to secure the tie. Therefore, the wearer should wear it at a place so that it can be hidden from the spot of others, for example, the interval between the fourth and the fifth button of the shi

8、rt (from top to bottom). There can be only one accessory, namely only one tie clip, for the necktie. The JEWELRY that men can wear with morning suits is limited to watches and rings. The maximum of rings by a business man is one on per hand, preferably just onethe wedding or engagement band.2. Eveni

9、ng AttireAs the term suggests, evening attire are worn in the evening, usually after 6:00 p.m., on such occasions as banquets, opening ceremonies and concerts. EVENING SUIT (for men)TailsTails with white bow tie and black leather shoes are worn for the ultimate formal event. Tuxedo/Dinner JacketTuxe

10、do is also called dinner jacket. Its usually worn for formal or semiformal occasions. Tuxedo jackets often include satin on the lapels that are attached to the collars. Bow TieThe bow tie is a mens necktie popularly worn with formal attire, such as suits or dinner jackets. It consists of a ribbon of

11、 fabric tied around the collar in a symmetrical manner such that the two opposite ends form loops. Bow ties may be made of silk, polyester, cotton, or a mixture of fabrics. Colors of bow ties are generally white and black. White bow ties match tails and black bow ties match tuxedoes. II. CASUAL CLOT

12、HESCasual clothes are also called semi-formal clothes and are more and more commonly worn by business people in their daily working environment. They are not as rigid as formal clothes and people usually feel more relaxed and comfortable and even closer to one another in casual clothes than they do

13、in formal clothes. Section Three GroomingI. HYGIENEWatching your hygiene means staying clean, odor-free and tousled. 1. HairWash your hair often enough to keep it from looking greasy. Theres no longer a true rule about the length of womens hair, but on the job, hair should be kept out of the eyes: I

14、t is not advisable for men to keep long hair. Mens hair should not cover their ears or foreheads. 2. FingernailsNails should always be kept clean and trimmed. The best length for mens nails is with about 1.5mm of white showing. The best length for womens nails in most business environments is just o

15、ver the tip of the finger. Clear nail polish is the best choice.3. Tooth Breath and Body Odor.II. MAKEUP, PERFUME AND COLOGNE 1. MakeupMen do not wear makeup. Women, as a rule, use a light touchmakeup should enhance, not dominate.2. Perfume and CologneIf you wear perfume to work, maker sure the scen

16、t is light and clean, and use the perfume sparingly: As for a man, no element of the businessmans wardrobe requires more subtlety than cologne. Chapter III Meeting and GreetingSection One The Art of Introducing PeopleI. MAKING PROPER INTRODUCTIONS 1. Basic RulesIt is very logical. You properly intro

17、duce a lesser to a more important or senior person. You would introduce: A younger person to an older person. A gentleman to a lady. A guest to a host. A junior executive to a senior executive. An unofficial person to an official person. A peer in your company to a peer in another company. A fellow

18、in your own country to a peer from another country. A fellow executive to a customer or client.2. Remember to Use Titles When Introducing People. Frequently Used Titles Are Listed Below:Mr., Mrs., Miss, Ms (common);Doctor, Professor, Judge, President (occupational, academic or corporate);Sister, Fat

19、her (religious);Lady, Lord (royal);and President, Premier, Judge, Mayor, Governor, General (political or military).3. Explain Who People Are When You Introduce Them4. Say Names Slowly, Clearly and DistinctlyII. SELF-INTRODUCTION When saying our names, we also need to slow down and pronounce our name

20、s slowly, clearly and distinctly. We may feel as though we are exaggerating our names, but it eases the problem of communication. Section Two HandshakesI. SHAKE HANDS PROPERLY1. PostureHere are the steps that you can follow to shake hands properly: Stand about 1.2 meters away from the other person (

21、If farther, step forward; if nearer, step sideward, not backward, because stepping backward when shaking hands will make the other feel that you reluctant to do so.); extend your right hand so that your forearm and your upper arm form an approximately 3/4 straight angle; keep the thumb up and the fo

22、ur fingers straightly extended together; touch palms before wrapping the fingers around the other persons hand; shake two or three times (usually three times) and then separate; shake from your elbow, not your shoulder.2. A Desirable Handshakefirm, strong; warm and enthusiastic; dry and pleasant to

23、the touch3. An Undesirable Handshakehesitant, apologetic; wet and clammy, or cold; weak, slippery, lifeless, like a handful of dead fish4. Situations in Which Handshakes Are NeededWhen you run into someone you know, when you say goodbye to the same person, when someone comes in from the outside to s

24、ee you in your office and when he leaves, when someone enters your home or when you enter someone elses home, when you meet someone you know in a restaurant, when youre introduced to people in any business or social situation and when you take leave of them, when you are congratulating someone after

25、 a speech or an award presentation, when you make successful negotiations, etc., you shake hands with others. A handshake is such a practical and friendly way of greeting people that it is universally adopted in all business situations.5. Situations in Which Handshakes Are Not NeededSince there are

26、no rules without exceptions, there ARE some situations in which we do NOT extend our hand to shake others: when the other person has his or her hands full, when your hands are not clean enough because of some manual labor, when the person you want to greet is someone much higher ranked than you and

27、to whom you really have nothing to say (In this case, it would look pushy for you to rush up to shake his hand. If, however, the person of much higher rank offers his/her hand first, you certainly should enthusiastically and respectfully extend ours to have a shake.), and so on.II. GENERAL TIPS ON H

28、ANDSHAKING If you enter a group, shake hands first with your host Shake hands with the host again when you leave. Sometimes this is not possible as when the host of your gathering is surrounded by people and it would be rude for you to interrupt. Use your common sense. If you can easily get to the h

29、ost to thank him for the meeting, social event, or whatever, fine, shake his hand in goodbye. If you cant easily get to him, leave and telephone him next day or leave a note for him to give your thanks. In western society, when a lady meets a gentleman, it is tradition that the lady offers her hand

30、first. After the woman extends her right hand, the man will gently hold the four fingers and make a shake and let go of the fingers. Section Three Business CardI. DESIGN OF A BUSINESS CARDdetails as name, rank, company and contact information (e.g. telephone number, fax number, correspondence addres

31、s, email, etc.)In China, many companies have their staffs business cards bilingually designed one side of the card is in Chinese and the opposite side in English.II. EXCHANGING BUSINESS CARDS1. When to Exchange Business CardsBusiness cards are generally exchanged at the beginning of or at the end of

32、 the meeting. You should wait for the opportunity to come up naturally, such as when someone specifically asks for it or you are engaged in a conversation about business. 2. How to Exchange Business CardsHandling Your Cards to OthersWhen using both hands, hold your card by the two upper corners. Goo

33、d business etiquette requires you present the card so the recipients language is face up. Accepting a Business CardWhen you receive a business card from someone else, make a point of studying any business card, commenting on it and clarifying information before putting it away: III. DOS AND DONTS1.

34、Do Be Prepared 2. Dont Hand Out Torn or Worn Business Cards 3. Dont Hand Out More Than One Card to a New Contact 4. Do Exchange Business Cards Smoothly 5. Do Take Advantage of Free Advertising 6. Do Not Enclose Business Cards in Personal or Emotional Correspondence. 7. Never Write on Someone Elses B

35、usiness CardChapter IV Visiting and ReceivingSection One Office Visiting and ReceivingI. VISITING1. Preparation Make an appointment and be punctual. Look up your destination on a map before departing. Dont bring any food or drinks with you to someone elses office, unless youve been asked to provide

36、food for the meeting.2. The Visiting Be polite to everyone at the office. Sit only when invited to do so. Dont touch things in someones office without asking, even if they look like toys. Dont read any document, letter, card etc. on someone elses desk unless given to you. If you are only 5 minutes l

37、ater it may start an appointment at a wrong foot, apologize sincerely. If your host must take a phone while you are sitting there, ask if he would like privacy for the call “Should I go outside?” If he says no, stay where you are.3. When It Is Time for You to LeaveWhether you accomplished your missi

38、on or not during the appointment, thank your host for having received you, shake hands and leave promptly when it is time for you to finish.4. Follow Up Write a thank-you letter to the host to show your thankfulness of his/her reception and suggest him/her to visit your company sometime. If necessar

39、y, write another follow-up letter to continue to discuss over the things you planned to but have not discussed.II. RECEIVING1. Preparation Provide clear direction. Be on time with your appointments if you care about how people perceive you. Make sure your documents are ready. Clear a comfortable spa

40、ce for your visitors to sit, as well as some writing space on the desk, if needed, especially if your office is a “pile file”. If youre expecting a group of people, be prepared with sufficient chairs already in place. Make your time limitation clear up front.2. Hosting Always stand up to greet and s

41、hake hands with visitors entering your office. Move from behind your desk and sit at the same side as your visitor. If you are on the telephone when your appointment arrives, terminate the conversation immediately, and say youll call back later to finish the business at hand. Allow your office visit

42、ors to be seated before you are. Offer your visitors something to drink, such as water, coffee etc. Accept only emergency phone calls and concentrate on your visitor as they shouldnt be made to feel secondary to telephone callers. Escort you visitors out instead of letting them wander, especially if

43、 your office layout is confusing.3. Seeing the Visitors OffIII. THE RECEPTIONISTThe treatment afforded visitor by your companys receptionist (who may be primarily someones secretary stationed near the office entrance) is as important as the first voice a caller hears upon phoning your office. The we

44、lcome should be warm and efficient. A receptionist should understand the importance of the job as keeper of the gate and the voice of the company greeting the public.Section Two Business Trip and Receiving Visitors from another City or another CountryI. BUSINESS TRIP1. PreparationList a checklist of

45、 the activities during your visit.Search some information about the city and/or the country you are going to visit.Book air tickets and hotel bookingBy email and fax, make confirmation with the company you are going to visit, about all the activities that you are going to participate in during your

46、stay, including your accommodation arrangement (sometimes your passport or ID No. will be needed). Inquire the host about any special preparations you need to make for the visit.Prepare at least three different sets of outfits: business suit for the business visit, conference or negotiation, evening

47、 dress for formal occasions such as the reception dinner and the welcome ceremony and casual wear for relaxation and entertainment.Prepare gifts for the host and the person who is in charge of your visit. If the host is a person who has built such a long and credible relationship with you than you h

48、ave become friends, be prepared to pay a visit to his/her family and prepare gifts for the family members.Take some regular OTC medicine with you, just in case.2. VisitingThe No. one basic rule is to follow the plan and respect the arrangement of the host. The second rule is to remain professional. Be thoughtful and sincere.3. DepartureBefore you leave, there may be a reception dinner to see you off. At the dinner, it is thoughtful for you to make it a big event to