电子商务英语论文.doc

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1、【精品文档】如有侵权，请联系网站删除，仅供学习与交流电子商务英语论文.精品文档.电子商务论文The protection of Internet privacy onlineThe protection of Internet privacy onlineAbstract (Summary)With the development of the E-commerce, the security of E-commerce is becoming the key problem in the E-commerce. How to protect the consumers privacy als

2、o needs us thinking about. This article introduces several ways to violate the citizens privacy and the several ways to protect the personal information. The government, the consumers themselves and the recent technology could take action to protect the personal information. The National Peoples Con

3、gress should protect the network privacy through legislation; individual users should enhance the protection of privacy awareness; the technical instrument, including the information security technology in electronic commerce and the security agreement of the E-commerce information, should be used t

4、o protect consumers privacy. So if they take the effective measures to jointly create a healthy environment for the development of e-commerce, it can provide a good protection for our long-term stable development of the e-commerce industry.Key words: E-commerce Privacy Rights P2P technology Network

5、privacy protection Internet service providers the National Peoples CongressThe problem of the consumers privacy The organization obtain consumers personal information from the two way ,Web sites can collect personal consumer information in two different ways: overtly, through means such as registrat

6、ion pages, user surveys, online contests, application forms, and order forms, and clandestinely, through, for instance, a technology known as cookies. It is this second type of information collection in particular (as well as the astounding speed and efficiency with which sites can collect, store, a

7、ggregate, and disseminate personal information) that causes consumers wariness of online transaction and exploration. Consumers are less trusting of how online service providers and merchants handle personal information than they are with how traditional non-Internet based businesses (such as hospit

8、als and banks) handle the same information. There are commercial company, E-commerce service provider, Internet service provider and personal invasion to use the personal information for benefits. The first, the commercial company As the emerging electronic marketplace increases in popularity, techn

9、ology is developing to ensure increasing flexibility with Internet transactions. The development of this marketplace offers decentralized economic power, convenient low-priced access to products, and for those previously without a storefront or roadside stand, a newfound opportunity to offer product

10、s or services to potentially everyone in China.Although commercial web sites offer consumers useful product and service information, they also can, and do, collect personal information about the consumers who visit their sites. It is almost as if, in exchange for providing the information, product,

11、or service to those interested enough to seek it out, companies collect information about those who do choose to utilize it.Companies are interested in collecting this online information because once analyzed, the data offers consumer research information at a level of granularity never before avail

12、able. For example, if information providers can gather information as to the number of visitors who visit their Internet web site or the frequency with which they view the information, these information providers can make accurate programming decisions as to what content should continue to be offere

13、d, expanded, or removed. Similarly, if a merchant finds that product A sells better than product B through its web site, the company may want to discontinue offering product B and offer a product similar to product A instead.In fact, each time a user clicks her mouse while on a web site, the potenti

14、al exists for the company to record the location of her click and thus to collect information about her online behavior-where she goes, what she buys, when she buys, and how frequently she buys. Merchants want this granular information because of its consumer market research value. For example, one

15、could surmise much from a visitor to a web site who spends most of the time in the shopping area. This individual is likely to be a woman, as the majority of figure shopping fans are women. From the visitors perspective, receiving promotions or information about shopping would be a good thing and ce

16、rtainly better than receiving information about those products in which she has little or no interest. Clearly, the Internets ability to collect such information allows for increasingly accurate and personally targeted marketing.Concerns for privacy are heightened when consumers feel uninformed abou

17、t who is collecting their personal information, how companies obtain their information, or for what purposes the information is used. Such negative feelings may motivate consumers to avert risks associated with divulging personal information to marketers. The stronger an individuals concerns are abo

18、ut marketers information collection practices, the more likely the individual is to adopt risk-reducing behaviors.The Internets great promise of granular information, however, is also its great risk. As people begin to understand the medium and its information collection potential, alarm bells are r

19、inging, not simply because of the amount of information being collected, but also because of concerns that companies are not considering consumers privacy needs when using or disclosing this granular personal information.The second, E-commerce service providerThe E-commerce service provider use the

20、same way to get the consumers personal information. However, they make use of it for different purpose. The company will analyze the information in order to produce their product to more consumer, and according to the consumers demand, the firm could meet the consumers demand. So they could make a l

21、arge profit. The E-commerce service provider offers a convenient way to trade for enterprises and users. As business and personal information need to be registered, Electronic commerce services that use of the collection, storage of information about users pay for the illegal profit, which violates

22、the users privacy.The third, Internet service provider Internet service provider collects the information about the users illegally, such as using cookies to monitor the users network records , network administrator to monitor the monitor users activity and information; Internet service providers wi

23、ll collect, store and process data to others in order to make money; Internet service providers come into the private space without the users permission, such as customers e-mail transferred or closed, resulting in loss of customers e-mail, privacy, and secrets.the last, Personal invasionDue to the

24、lack of understanding of the e-commerce system, individuals would violate the network users privacy. Individuals spread and transfer the privacy between ourselves and others without permission. Individuals access to personal computer system to collect personal information and harass others. Individu

25、als open others e-mail or access to private areas without permission. All are very harmful to the Internet users and consumers, which brings a lot of trouble to them. Electronic commerce is based on the internet for business, the characteristic of Internet results in the occur of the privacy violati

26、ons. This has an effect to the further development of e-commerce. In the e-commerce environment, because of the networks global, fast and other characteristics, this determines the net work infringement would affect a large rage and more fast. Specifically, we should take action to the invasion of t

27、he consumers privacy.The way to protecting the consumers privacyThe technical instrumentThe technical instrument, including the information security technology in electronic commerce and the security agreement of the E-commerce information, should be used to protect consumers privacy.The information

28、 security technology depends largely on the improvement of these technologies, these technologies including firewall technology, encryption technology, digital signature technology, P2P technology. Firewall technology is used to strengthen the network of the question, control and prevent external In

29、ternet users to enter the internal network illegally. Encryption technology could meet the information integrity and is a kind of active safety preventive strategy. Digital signature technology has a particularly important place in E-commerce security system and is used to the source identification,

30、 the integrity of the services. P2P technology is able to provide better privacy protection, and has the characteristics of such integrity. P2P is a distributed network, each node has the rights and obligations are reciprocal.The E-commerce information security depends largely on the security agreem

31、ent of the E-commerce information; including secure sockets layer protocol, secure electronic transaction announcement, secure hypertext transfer protocol, secure transaction technology agreement and UN/EDIFACT standard. The secure sockets layer protocol is mainly used to improve the application of

32、the datas safety factor. The secure electronic transaction announcement has become the industry standard for global network, it is based on the electronic payment system and used for online trading. The secure hypertext transfer protocol provides integrity, non-repudiation, confidentiality and other

33、 security measures to the Internet. Relying on the encryption key, it ensures the web site to exchange information safety. The secure transaction technology agreement could divide the certification and leave the browser to enhance the security control. The UN/EDIFACT is the only international standa

34、rd for electronic commerce.The view of the industry I sincerely hope industry steps up to the plate, first. But, if it doesnt we will have to consider all the options we have for protecting the consumer. Everyone participating in this dynamic interactive medium must come together to address these pr

35、ivacy concerns. To do so effectively, they must adopt privacy as a core business value and post a clear, easy to understand privacy policy online that reflects the fair information practices that the various government agencies and the Alliance have put forth. Those in the industry must signal their

36、 commitment to consumer Internet privacy by incorporating compliance or enforcement measures into their operations and reflect that fact in their posted privacy policy. If they fail to do this quickly and effectively, government will step in to fill the void. The industry will have lost its chance t

37、o prove to the government that it can, indeed, act responsibly with the powers inherent in this new interactive medium-something it has asserted it can do, ever since the Communications Decency Act was enacted, and something it has fought for ever since.The view of the law1, The National Peoples Con

38、gress should protect the network privacy through legislation. The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or affirmation,

39、 and particularly describing the place to be searched, and the persons or things to be seized. The National Peoples Congress should keep pace with advancing technology. So with the development of the network technology, the National Peoples Congress should pay more and more attention to the network

40、privacy. E-commerce networks in the special legal protection of privacy have become the trend of international legislation. In the late 20 century of the United States, they formulated a series of privacy laws and regulations, such as the federal electronic communications privacy act, and childrens

41、online privacy protection act. Currently, the US is working to develop a national E-commerce for the electronic privacy laws. The European Union has done more good in the Internet Privacy Protection Act, and published the “EU Privacy Directive”, “E-person data protection” and so on. Hong Kong specia

42、l administrative region and Taiwan also issue the “personal data (privacy) ordinance”, “computer processing of personal data protection law”. At present, no separate legislation on privacy has been exited, not even the concept of judicial interpretation of the privacy. The privacy protection, especi

43、ally in the internet and E-commerce privacy protection, is a new proposition in China. In addition to the ministry of information industry in November 2000 about the “Internet electronic bulletin service management requirements” and some related legal provisions in some of the scattered, in our pres

44、ent legal system, there is no specific privacy law to regulate the network. Our country should conform to international legislation to protect the privacy and draw up the special protection of Internet privacy laws. 2, our government should strengthen the network of international cooperation in priv

45、acy protection. To the effective protection of privacy on the internet, relying on the only country is difficult to complete, we must strengthen international cooperation in online privacy protection. As a result of solid national habits, living standards and legal cultural differences, countries ha

46、ve greater privacy protection policy differences. Therefore, all the country , through consultations and advice , obtain consistent standard for international cooperation and mutual support and lay a good foundation for the international network of privacy protection legislation, this will not only

47、help promote our country s online privacy protection legislation, but also greatly facilitate the possible future of international justice network privacy of operation. The Network for privacy protection legislation of our country, will not only consider Chinas basic national conditions, but also pa

48、y close attention to international legislative developments, to learn valuable national legislative experience, to balance various interests, and we must fully respect personal privacy, but also help to promote the healthy development of Internet privacy.3, we should establish the third-party monito

49、ring mechanism. With the impact of the Internet in society more widely and deeply, for the considerations of personal information collection and privacy protection, the specialized third-party privacy supervising agencies should be set up, and the network information should be managed effectively to protect the privacy of e-business environment. This agency should be proficient in the composition of the network and the law, specifically on matters related to I