海尔公司英文简介.docx

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1、海尔公司英文简介海尔公司英文简介海尔集团是全球大型家电第一品牌，目前已从传统制造家电产品的企业转型为面向全社会孵化创客的平台。下面由学习啦我为你提供的海尔公司英文简介，希望大家喜欢。海尔公司英文简介(一)Haierwasincorporatedin1984,entrepreneurshipin26years,insistonentrepreneurshipandinnovationspirit,createworldfamousbrandfromashakybusinesshasbecomeaglobalcollectivesmallfactoryownsmorethan70,000emplo

2、yees,2020turnover1357billionyuanofglobalizationgroupcompany.Haierhasbecomethefirstbrandforglobalwhitegoods,andwasNewsweek(Newsweekwebsitenamedastheworldtopteninnovativecompany.HaiertocreatetheageoftheInternetworldfamousbrand.TheInternetageworldfamousbrandischaracteristicofcanquicklymeettheusersindiv

3、idualizeddemand,theenterpriseneedstomasscustomizationratherthanmassmanufacturing.HaierseizeInternetopportunitiestosolvethischallenge,andactivelyexplorepracticewin-winmode,singleunitythroughDaoSanJiaoorganizationalinnovationandend-to-endindependentoperationbodyconstruction,realizesfromsellproductstos

4、ellservicetransition,createbusinessofalienation,sustainablecompetitiveadvantage.Leadingthetrendofdevelopmentadvantage-haieraccumulativepatentapplication1millionmultinomial,homeapplianceenterpriseinChinatop,andtaketheleadtoachievetheinternationalstandardofzerobreakthrough.Haieraccumulativetotalhasjoi

5、nedfifty-oneinternationalstandarddrafting,27astandardhaspromulgated.Haierthroughstandardoutput,drivingthewholeindustrychainexports.Zerodistanceundervirtualnetfusions,haierinthedomesticmarkethasstrongmarketingnetworkadvantage,andwiththeInternetsufficientlyfusion,withzerodistanceundervirtualnetworkcon

6、vergencemakesthefirsttimemeetuserfirstdemandcompetitiveness.VirtualnetworkreferstotheInternet,throughtheInternetcommunityformationuserviscosity,Realnetsreferstothemarketingnetwork,logisticsnetwork,network,thefirsttimeservicecustomersatisfaction.SomanyworldfamousbrandinChinatheywillsaleofallorpartoft

7、heentrustedtohaier,Haieralsothroughtheirabroadchannelsaleshaierproducts,formedresourcesswap,quickenthepaceofhaiermarchworldmarket.Zeroinventoryofwillbenamelyfor-changetraditionalenterprisetoproduct-centeredmodelofdevelopment,theimplementationofuser-centerednamelyneednamelyformasscustomization,realiz

8、edthezeroinventoryandzeroreceivable.Inliquidityzeroloans,onthebasisofhaierCCC(cashturnoverdays)tonegative10days.Infuturedevelopment,haiertightly.spreadlivingthingsnetworkingthedemandofTheTimes,willU-Home(intelligenthousehold)integrationasthekey,thediscoursepower,controlpatentstandardfurtherdevelopme

9、ntworldwidemarketingnetworktocreatemoreuserresources.Meanwhile,thetrinitylocalizedpatternintegratedglobalrd,manufacturing,marketingresources,createglobalizationbrand.Haierindevelopmentandatthesametimeactivelytosocialresponsibility,rebuildingthe129hopeschoolsmade212setstheanimatedfilmhbchildrenscienc

10、eandeducation.Haieristhe2020BeijingOlympicGames,theonlyglobalwhitegoodssponsors.海尔公司英文简介(二)HaieristheworldsfourthlargestwhitegoodsmanufacturerandistheofficialhomeappliancessponsoroftheBeijing2020OlympicGames.Asof2007,theHaierGrouphasestablishedatotalof64tradingcompanies(19locatedoverseas),29manufact

11、uringplants(24overseas),8designcenters(5overseas)and16industrialparks(4overseas).ConsistentwithHaierspositionasaglobalbrand,thecompanyemploysover50,000peoplearoundtheworld.Inaddition,Haierboastsa58,800-strongsalesnetworkwhichlastyearaccountedforaglobalturnoverof118billionRMB(16.2billionUSD).Guidedby

12、thebrandingstrategyofCEOZhangRuimin,Haierhasadvancedthroughthebrandbuilding,diversification,andinternationalizationstages,andsince2005hasembarkedonthefourthstage:GlobalBranding.Haierhasenjoyedagrowinginternationalreputationoverthepast24years.19ofthecompaniesproducts,includingrefrigerators,airconditi

13、oners,washingmachines,televisions,waterheaters,personalcomputers,mobilephones,andkitchenapplianceshavebeenratedasTopBrandsinChina,andChinasGeneralAdministrationofQualitySupervision,InspectionandQuarantinehasnamedHaierrefrigeratorsandwashingmachinesasamongChinasTopGlobalBrands.In2006,forthefourthcons

14、ecutiveyear,HaierwasrankedfirstintermsofoverallleadershipamongmainlandChinesecompaniesintheWallStreetJournalAsiasannualsurveyofAsias200MostAdmiredCompanies.InMarch2020,theFinancialTimesonceagainaddedHaiertoitslistofTop10ChineseGlobalBrandNameswithsurveyrespondentsrankingHaiernumberoneintermsofproduc

15、tquality,trust,innovation,management,andbranding.InMay2020,Haierranked13thonForbesReputationInstituteGlobal200list.AsofJune2020,thecompanyhasbeenawarded8333patents,with1996forHaierdesignteaminventions.In2007aloneHaierobtained875patents;502wereinventionpatents.Haierhasparticipatedintheinstitutionandm

16、odificationofnineinternationalstandards,aswellas152nationaland425industrystandards,withthreeinternationalstandardssettolaunchinthenearfuture.OfalltheChinesehouseholdappliancecompanies,Haierbyfarleadsthewayinthecreationofinternational,national,andindustrystandards.HaiermanagementmodelssuchasOEC,marke

17、tchain,andIntegrationofIndividualsandGoalshavebeencasestudiesatHarvardBusinessSchool,theUniversityofSouthernCalifornia;IMDinLausanne,Switzerland;INSEADinFrance,andKobeUniversity.HaiersmarketchainmanagementmodelhasbeenincludedintheEuropeanUnionscasestudylibrary.海尔公司英文简介(三)CompanysbriefintroductionMai

18、nproductsDevelopmentStrategyPublicservice,welfareundertaking(公益事业)Introduction1984:beingestablishedTurnover：135，700，000，000CNYPatent：morethan10，000Brandvalue：8，000，000，000CNYInternetsWorldFamousBrand(互联网时代的知名品牌):satisfycustomersneedsOneSingleIntegratedMode(人单合一模式)：sellserviceinsteadrewarding:ChinaIn

19、novativeCompanyReputationOccupy6.1%whiteapplicantmarketundermarketingsurveyEuromonitor(欧睿国际)in2020firstbrandglobalwhiteapplicants,refrigeratorwinecabinetglobalmanufacturerfirstplaceChinasmostvaluablebrandrankings(中国最有价值品牌排行榜)lastyearsProductsWashingMachineWineCabinet(酒柜)OthersComputerRefrigeratorOth

20、ersProductsStrongemissiongaswaterheaterHangingairconditioningCupboardFreestandingrefrigeratorFreestandingwashingmachineDisinfectioncabinetCabinetairconditionerEmbeddedair-conditioningFreestandingdishwasherFreestandingwinecoolerEmbeddeddishwasherDisplaycabineticebarStand-alonedrycleaningmachineFreeze

21、rWall-typeelectricwaterheaterRangehoodSidesuctionhoodLargeelectricwaterheaterGasstoveHigh-endovenDevelopmentStrategyBrandstrategy(19841991)：producerefrigeratoronly,accumulatemanagementexperienceDiversification(多元化)strategy(19921998)：oneproductvariousproductInternationalstrategy(19982005)：beingsoldma

22、inglobaleconomicareamarketGlobalstrategy(2006now)：creatingdifferentkindsHaierBrand-adjustdifferentcountriesworldCultureracehorses.(人人是人才，赛马不相马)youmustconfirmhishervalue,providedemployeescreatevalueclients.Publicservice,welfareundertakinggreenenvironmentalprotectionhopeproject:129HopeSchoolonlyglobalsponsor2020BeijingOlympicGamesPovertyalleviation(扶贫)disabledactivities(助残)HaierBrothersThanks海尔公司英文简介海尔集团是全球大型家电第一品牌，目前已从传统制造家电产品的企业转型为面向全社会孵化创客的平台。下面由学习啦我为你提供的海尔公司英文简介，希望大家喜欢。海尔公司英文简介(一)Haierwasincorporatedin1984,entrepreneu推荐度：