LEM reveals new brand identity.docx

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1、LEMrevealsnewbrandidentityThechangescomeatanexcitingtimeinLEMsevolutionandcoincidewithnewprospectsforthebusiness.“TodayisthestartingpointofarefreshedLEM.Giventhechangesinourmarkets,thetimeisrighttoimprovethevisibilityofLEMwithallofourstakeholderscommentedFrankRehfeld,ChiefExecutiveOfficeratLEM.Thene

2、wgroupbrandidentityaimstoimproveLEMsvisibilityandclearlydefinetheLEMstoryforcustomers,suppliers,associatesandemployees.ThelogohasbeenrefreshedandincludesataglinewhichreflectsLEMs“Life,Energy,Motionstrapline.Life:Howmanyofusdesirelifeunplugged?Evenbriefdowntimescanbequiteunsettling.Welovetheease,conv

3、enience,colour,brightness,speed,mobility,on-command,real-timeconnectednessthatelectricityprovides.Streamsofsteady,safe,uninterruptedelectricflowrunsourdevices,powersourvehicles,drivesourfactories,enhancesourhealthcare,rechargesourbatteries,sendsourcommunications,lightsourcommunities,warmsandcoolsour

4、buildings,andcapturesourimaginations.Noneofthiswouldbepossiblewithoutelectricsensors,manyprovidedbyLEM.Asourqualityoflifeimproves,energyconsumptionpercapitarises.LEMproductshelpcontrolthisconsumptionandencouragerenewableenergy,providingcontinuouspowersupply.Energy:Smartgrids,microturbines,windandsol

5、arpowerallprovideaffordableandcleanenergywhichiscriticalforasustainablefuture.LEMisaddressingthischallengebydevelopingsensorsthatmeetthemostdemandingstandardsofaccuracyandsafety,whilstadaptingtohigherpowerdensitiesinbatteryandchargingsystems.LEMisalsoengineeringarangeofcompactsemiconductor-basedsens

6、ingsolutions.Motion:Train,trams,buses,conventionalcars,greencars,elevators.Theworldsdemandforelectricalmotioniseverincreasing.LEMprovidessensorsolutionsformobilityapplicationswhichcanplayaremoteorcloseroleinoureverydaylives.LEMhasastrongheritageofnearly50yearsasmarketleaderswithbest-in-classproducts

7、.TodayLEMisattheforefrontofnewsensors,combininghardwareandsoftwarewithaddedfunctionalitiesandvalue,tocreatenewbusinessopportunitiesforitscustomers.Finally,FrankRehfeld,ChiefExecutiveOfficeratLEMexplained“Electricalsensorsareinhighdemandforrenewableenergy,reliableenergy,distributedenergy,energyeffici

8、ency,mobility,automation,anddigitalization.ThetimeisrighttotellourstoryandgiveLEMthevibrantdynamicidentityitdeserves.Wewillcontinuetoleverageourstrengths,ourheritage,marketleadership,ourtechnicalknowledge,abroadportfolioandclosenesstoourcustomers.Moreover,inresponsetoourfast-changingindustry,andtoen

9、surewekeeppacewithtodaysshorterdevelopmentandproductioncycles,weareimprovingourorganizationsagilityandspeedtomarket.Weareproudofourlegacyandpositiveaboutthefuture.Weareplayingourpartinhelpingourcustomersandsocietyacceleratethetransitiontoasustainablefuture.LEMLifeEnergyMotionAleadingcompanyinelectri

10、calmeasurement,LEMengineersthebestsolutionsforenergyandmobility,ensuringthatourcustomerssystemsareoptimized,reliableandsafe.Our1,500peopleinover15countriestransformtechnologypotentialintopowerfulanswers.Wedevelopandrecruitthebestglobaltalent,workingattheforefrontofmegatrendssuchasrenewableenergy,mobility,automationanddigitization.Withinnovativeelectricalsolutions,wearehelpingourcustomersandsocietyacceleratethetransitiontoasustainablefuture.ListedontheSIXSwissExchangesince1986,thecompanystickersymbolisLEHN.lem