光峰科技:2019年年度报告(英文版).PDF
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1、Annual Report 2019 1 / 312 Stock Code: 688007 Stock Short Name: Appotronics Appotronics Corporation Limited Annual Report 2019 Annual Report 2019 2 / 312 Laser focus on our long-term success Dear Shareholders, The year of 2019 is a significant year for Appotronics. In July 2019, we became one of the
2、 first group of companies listed on the Shanghai Stock Exchanges Sci-Tech Innovation Board (“STAR Market”). The establishment of the STAR Market is a historic event of the Chinese capital market in the past 30 years, which will provide technical innovation driven companies, such as Appotronics, with
3、 a broader and high-quality development space through combining the advantages of technology and capital. The outbreak of Covid-19 throughout the world in 2020 has brought significant and irrevocable changes to global economy, peoples daily life and production activities. Facing the crisis, Appotron
4、ics believes that focusing on technical innovations, satisfying users basic demands and seeking stable and long-run profits will be the effective approach to address the long-term social changes brought by the outbreak, and create higher value for our investors. We released our first corporate socia
5、l responsibility report along with this annual report. We believe that, by making unremitting efforts in technical innovations, we will create value for the society, provide better services to the public, and effectively fulfill the social responsibility as a corporate. I. A review of our history: B
6、asic technical innovations bring out long-term and valuable returns Appotronics was incorporated in Shenzhen in 2006. Since its establishment, Appotronics has been focusing on the utilization of mature industry chain to create new laser display technology architecture, form our proprietary intellect
7、ual properties (“IP”), and master the design and manufacture technology of core devices. Through more than ten years unremitting efforts, Appotronics has taken the lead in the world in overcoming the shortcomings of traditional laser display technology, including high cost, low reliability and ineff
8、iciency, invented the creative laser phosphor display architecture, and by giving full play to this disruptive technical advantage, successfully overcome the barriers for commercialization, and realized the driving forces of both technical innovation and industrialization. According to the Research
9、Report on Chinese Laser Projector Market 2019 issued by AVC, blue laser + phosphor powder technology (ALPD is a kind of such technology), as the mainstream light source technology, occupies 98.6% of the market share. The laser display industry is growing rapidly, and plays an important role in the u
10、pgrading and transformation of the manufacturing industry. As a new low energy-consumption display technology, laser display technology is developing vigorously and will provide a good opportunity for our development. Annual Report 2019 3 / 312 Since its establishment, Appotronics has persevered in
11、investing in patents and other IP rights. As of December 31, 2019, we had obtained 908 patents in total throughout the world, and had another 756 patents pending. ALPD technology architecture patent of Appotronics, as a basic patent for the laser phosphor display route, has been quoted 416 times in
12、the world. As a Leader Level Member of the Laser Illuminated Projector Association (LIPA), Appotronics has participated in and led the preparation of the international laser display standard. In the process of industrialization in the past ten years, the advantages of ALPD technology have been gradu
13、ally reflected in high-end applications and other fields of display application. Our revenue from ALPD technology has grown rapidly from RMB 355 million in 2016 to nearly RMB 2 billion in 2019. Since the installation of the first ALPD laser cinema projection system in the world in 2014, we have been
14、 promoting laser cinema projection technology in the world through cooperation with China Film and Barco of Belgium. At present, we take the lead in the field of laser cinema projection in the world. The C5 laser cinema projector launched in 2019 is not only the first Chinese product of the like pas
15、sing DCI certification of the U.S. Digital Cinema Projection Association, but also the first laser cinema projector in the industry featuring non-manual operation, muteness, no machine room and low operating cost. Appotronics launched the first 100 inch laser TV in the world in cooperation with LG i
16、n 2013, and the first 100 inch laser TV with a selling price of less than RMB 10,000 in cooperation with Xiaomi in 2017. In 2019, Appotronics occupied more than 30% share of the laser TV market, ranking first in the industry, and launched a portable mini projector with a selling price of less than R
17、MB 3,000 in cooperation with Xiaomi. Through technical innovations, we enjoy unique opportunities as a pioneer. On the cinema projector market, we take the lead in offering “Laser as a service” in the industry. Under this “mode of laser light source lease”, the cinemas just need to pay rents accordi
18、ng to the length of use, without needing to purchase light sources, which will help the cinemas not only effectively reduce equipment purchase costs, labor costs and maintenance costs, but also improve their market competitiveness through the high luminance, wide color gamut, high contrast and good
19、picture quality and other technical advantages provided by the laser light source of Appotronics. On the other hand, it will provide Appotronics with a long-term and stable source of revenue, and promote the rapid application of ALPD technology. As of the date of this report, Appotronics has supplie
20、d more than 17,000 sets of ALPD laser projectors on the market, which have provided licensed services for more than 100 million hours in total. II. Prospects for 2020: Live in the present and focus on business and talent development The outbreak and spread of Covid-19 around the world in early 2020
21、has greatly affected the economy, especially the cinema and other sectors featuring gathering of crowds. We expect that our traditional laser projector business will be greatly affected for a long time, and other business will also be affected due to the global economic recession, so that the moment
22、um of our rapid development may be hindered. Facing such severe challenges, we have taken the following measures: Just as before, we will continue to adhere to the pioneering spirit, maintain the streamlined structure even after the listing of the Company, and uphold the virtue of Annual Report 2019
23、 4 / 312 saving and hard struggle, especially as the epidemic situation is still severe at present. We will enhance budget management, promptly make business analysis and adjust the relevant budgets according to the development of the epidemic situation, closely monitor the epidemic situation and ad
24、just the relevant business plans in a timely manner. During this process, we will enhance information disclosures, so that the investors will fully understand our new strategies and be able to make their judgments on our business plans. We will take a more prudent approach toward employment and focu
25、s on those talents who have pioneering spirit and will give support to the long-term development of our core business. Just as before, we will continue to use share incentive rather than cash as the main incentive approach. We wish this approach will help us recruit more outstanding talents and enha
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