市场营销英语词汇.docx

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1、市场营销英语词汇市场营销专业英语词汇表需要:need欲望want需求:demand产品:product关系营销:relationshipmarketing营销网:marketingnetwork生产观念:theproductionconcept产品观念:theproductconcept相关群体:referencegroup购买者角色:buyingrole购买行为:buyingbehavior认知需求:problemrecognition搜集信息:informationsearch组织者市场:orqanizationmarket派生需求:deriveddemand缺乏弹性:inelasticd

2、emand品牌策略:brandstrategy制造商品牌:manufacturesbrand定价策略:pricingstrategie现金折扣:cashdiscount数量折扣:quantitydiscount功能折扣:functionaldiscount季节折扣:seasonaldiscount新产品定价:newproductpricing产品组合定价:product-mixpricing分销渠道:distributionchannel密集分销渠道:intensivedistribution选择性分销:selectivedistribution独家分销:exclusivedistributi

3、on中间商品牌:intermediariesbrand批发商:whoksaler零售商:retailer百货公司:departmentstore超市:supermarket便利店:conveniencestore折扣店:discountstore促销组合:promotionmix沟通信息:communicatinginformation人员销售:personaloselling广告策略advertisingstrateqie公共关系publicrelation营销调研:marketingresearch产品策略:productstrategie产品组合:productmix营销观念:thema

4、rketingconcept消费者市场consumermarket顾客满意:customersatisfaction顾客总价值:totalcustomervalue顾客总成本:totalcustomervalue营销环境:marketingenvironment营销信息系统:marketinginformationsyste市场细分策略:marketsegmentationstartegie目的市场策略:markettagetingstrategie市场定位策略marketpositioningstrategie产品市场寿命周期;theproductlifecycle销售观念:theselli

5、ng/salesconcept社会营销观念:thesocietalmarketingconcept宏观营销环境:macro-marketingenvironment消费者行为形式:modelofconsumerbehavior价值,成本和满意:value,cost,andsatisfaction交换和交易exchangeandtransaction营销者和预期顾客:marketersandprospect市场营销观念:marketingmanagementphilosophyAA.C.Nielson尼尔森市场研究公司absorptionofcosts成本分配accesibility可进入性ac

6、cessoryequipmentmarkets附属设备市场accountmanagementpolicies客户管理策略Acer宏基acquisitionnew-productdevelopmentstrategy新产品开发收购战略activity-basedcosting以活动为基础的成本系统adaptability适应性adaptationtomarketvariations适应市场变化adaptivepositioning适应性定位additionstoexistingproductlines现有产品线的增加adequatesize准确的大小/足够的规模administeredverti

7、calmarketingsystems管理式垂直营销系统administrativerelationships管理关系adoptercategories采购者的类型adoptionprocess采购经过advertisingandmarketsegmentation广告与市场细分advertisingandsalespromotion广告和销售促进advertisingeffects广告效果advertisingethics广告伦理道德advertisingfeedback广告反应advertisingfrequency广告频率advertisingmedia广告媒体advertisingme

8、ssage广告信息advertisingreach广告接受人数advertisingsource广告信息来源advertising广告aerobicenthusiasts增氧健身运动喜好者aesthetics美感affinityclub同族俱乐部aftertests事后测试agentmiddleman代理商agent/merchantmiddleman代理中间商allowance折让alteration退换AMACodeofEthics美国营销协会职业道德标准httpdocsj/doc/0dcbe0fbaef8941ea76e05ca.亚马逊公司AmericanAirlines美国航空公司Am

9、ericanExpress美国运通AmericanMarketingAssociation美国营销协会Amoco阿莫科英国石油公司analysisofdata数据分析analyzerstrategy分析者战略Anderson安达信annualmarketingplan年度营销计划annualrequirementpurchasingarrangement年度采购需求计划anticipatorypositioning预见性定位anti-pollutionlegislation反污染立法anti-trustlegislation反托拉斯立法AppleComputers苹果电脑areastructu

10、re地区构造aspiration/expectationlevel渴望/期望水平aspirationsofconsumers消费者渴望assurance保证AT&T美国电话电报公司ATM(automatictellermachine)银行自动柜员机attitudesofconsumers消费者态度attributes属性audiences受众autorepair汽车维修automationservices自动服务automobileindustry汽车产业autonomy自主权availability可获得性/供货能力avanteguardian前卫派Avon雅芳awareness产品知晓度/

11、知名度Bbabyboomers婴儿潮出生的一代人backwardchannelsforrecycling回收的后向渠道backwardintegration后向垂直一体化banneradvertisements横幅标语广告barcodes条形码barter实物交易basicphysicalneeds基本生理需要Bausch&Lomb博士伦BCGGrow-ShareMatrix波士顿增长-份额矩阵beforetests事前测试BehaviorScanInformationResourcesInc.行为扫描信息源公司behaviouralanalysis行为分析behaviouralhierarc

12、hies行为层级benchmarking基准benefitclusters利益群体benefits利益Benz奔驰billing帐单biologicalrevolution生物革命birthrate出生率blanketpurchaseorder一揽子采购合同blind-pairedcomparisontesting双盲比拟测试Blockbusterbluecollars蓝领BMW宝马Boeing波音bottomline底线/盈亏一览结算线brandawareness品牌意识/认知brandextensions品牌扩展brandloyalty品牌忠实度brandmark品牌标志brandname

13、品牌名称brandpositioning品牌定位brandrecognition品牌识别brandstrategies品牌战略brand品牌brandingstrategy品牌化战略branding品牌化brandsequity品牌的价值break-evenanalysis盈亏平衡分析break-evenvolume盈亏平衡产量breathofproductassortment产品线的宽度breathordiversityofproductlines产品线的宽度或多样性bribery贿赂BritishAirways英国航空公司brokers经纪人budgeting预算bundle捆绑Burea

14、uofCensus人口统计局BurgerKing汉堡王businesstrengthrating商业能力评分businessplan商业计划businessposition经营地位businesssector商业部门businessservicesmarkets商业服务市场businessstrategies经营战略businessunitstrategy经营单位战略BusinessWeek（商业周刊）buybackallowances回购折让buybackarrangements产品返销buyersbargainingpower买方的讨价还价能力buyers采购者buyingbehavior

15、购买行为buyingcenter采购中心buyinginertia购买惯性buyingintention购买意图buyingoffices连锁商店的进货中心buyingpowerindes(BPI)购买力指数buyingsituation采购情况/类型buyingtask采购任务CcableTV有线电视Cadillac凯迪拉克CampbellsSoup金宝汤业公司capitalgains资本收益capitalinvestedinproduct产品投入资本Carnival嘉年华cashcows现金牛类cashdiscounts现金折扣cataloguesales目录销售categorizatio

16、nofperception感悟分类categorization分门别类CaterpillarTractor卡特皮勒公司CathayAirlines国泰航空公司CBSRecords唱片公司CBS哥伦比亚广播公司centralization集中化chameleons/followers变色龙/跟随者channelalternatives可选择的营销渠道channelconflicts渠道冲突channeldecisions渠道决策channelfunctions渠道功能channelinstitutions渠道组织构造channelmanagement渠道管理channelobjectives渠道

17、目的channelofdistribution分销渠道channelpower渠道权利channel-controlstrategies渠道控制战略channel-designdecisions渠道设计决策channel-managementdecisions渠道管理决策channelsofcommunication传播渠道CharlesSnow查尔斯?斯诺Cherokee切诺基chevrolet雪fo莱choicecriteria选择标准ChristianDior克里斯汀?迪奥世界著名时装品牌Chrysler克莱斯勒CitiCorp花旗银行closingasale结束销售clothingre

18、tailers服装零售商CNN美国有线新闻网co-branding联合品牌codeofethics职业道德标准coercivepower强迫权cognitivedissonance认识的不协调Colgate-Palmolive高露洁collectionofdata数据采集collection收款co-marketingalliances联合营销联盟combinationcompensationplan结合式薪酬方案Comdex计算机展销会commercialization商业化commitment承诺communicationchannels传播渠道communicationprocess传播

19、经过communication信息沟通/沟通communicationsmedia传播媒体companypersonnel公司员工Compaq康柏comparativeadvertisements比拟广告comparisonofbrands品牌比拟compensationdeals补偿处理compensationplan酬金方案compensation/rewards酬金/奖励compensatory补偿性的competitionandindustryevolution竞争和行业演变competition-orientatedpricing竞争导向定价法competitiveadvantage

20、竞争优势competitive(supply-side)evolution竞争供方演变competitivefactors竞争因素competitiveintelligence竞争情报/信息competitiveparitypromotionbudgeting竞争均势促销预算法competitivestrategy竞争战略competitivestrength竞争优势/能力competitoranalysis竞争者分析complainthandling投诉处理componentmaterialsandpartsmarkets组成材料和零部件市场computerizedordering计算机化的

21、订购conclusiveresearch确定性研究conditionsofdemand需求情况conflictandresolutionstrategies冲突和解决战略conformancetospecifications与规格一致conformance一致性confrontationstrategy对抗战略conjointmeasurement联合测度法conjunctivemodel联合模型consumerdecision-making消费者购买决策consumergoodschannels消费品分销渠道ConsumerGoodsPricingAct,USA美国消费品定价法案consum

22、ergoods消费品consumermarkets消费品市场consumerneeds消费者需求consumerpackaged-goodsfirms消费者包装食品公司consumerpromotion消费者促销consumertests消费者测试consumer/householdmarket消费者/家庭市场consumersperceptions消费者感悟consumption消费contests竞赛contingencyplanning权变计划contractconstruction契约建筑业contractmanufacturing契约制造业contraction/strategicw

23、ithdrawalstrategy收缩/战略性撤离战略contractualentrymodes契约式进入形式contractualverticalmarketingsystems合约式垂直营销系统contributionmarginanalysis边际奉献奉献毛利分析contributrionmargin边际奉献controlstrategies控制战略conveniencefoodstores便利食品商店conveniencegoods便利品convenience服务的便利性CoolWhip清凉维普co-operativeadvertising合作性广告co-ordinationandco

24、nflictresolution协调与冲突解决co-production合作生产corebenefitproposition(CBP)核心利益方案/提议corollary-datamethod推定数据法corporateHQ公司总部corporatescope公司经营范围corporatestrategy公司战略corporateverticalmarketingsystems公司式垂直营销系统corporate/institutionaladvertising团体/社会公共机构广告correctiveaction矫正行动costanalysis成本分析costeffectiveness成本有

25、效性costleadershipstrategy成本领先战略costofcapital资本成本costofgoodssold(COGS)产品销售成本costreductions降低成本产品cost-and-volumerelationship成本-数量关系cost-orientedpricing成本导向定价法cost-plus/mark-uppricing成本加成/溢价定价法costsandbenefitsofmarketingfunctions营销职能的成本和效益costsofcompetitors竞争者成本costsofdistribution分销成本countertrade对等贸易cou

26、pons优惠券courtesy礼貌coverageofgeographicmarket地域性市场的范围coverageofrelevantretailers相关零售商的销售范围credibility信誉creditterms信贷条款criticalassumptions关键假设cross-elasticity穿插弹性customarypricing习惯性定价法customeranalysis顾客分析customercontact顾客接触customerdemand顾客需求customerintimacy顾客亲密度customerloyalty顾客忠实度customerneed顾客需要custo

27、merorganizationofsalesforce按客户组织销售队伍customerretention顾客维系/保留customersatisfaction顾客满意度customersegmentpricing顾客细分市场定价customerservice顾客服务customer-orientedpricing顾客导向定价法customersperception顾客感悟customerspreferences顾客偏好customerspricesensitivity顾客的价格敏感度customizing定制Ddatacollection数据采集dataconfidentiality数据保密

28、dataresearch数据研究datasources数据来源dealers经销商deceptiveadvertisements欺骗性广告deciders决策者decliningmarkets衰退市场decoding解码defectrate缺陷率defenderstrategy防御型战略defensivenew-productdevelopmentstrategy防御性新产品开发战略defensivepositioning防御性定位deliverytime交付时间delivery配送DellComputers戴尔计算机公司DeltaAirlines三角洲航空公司demandcharacteri

29、stics需求特征demandcurve需求曲线demand-orientedpricing需求导向定价法demographicenvironment人口统计环境departmentstores百货商店dependability可靠性deregulation放松管制deriveddemand衍生需求descriptiveresearch描绘性研究designdecisions设计决策desiredpercentagemark-uponretail预期零售利润率desiredpercentagereturn预期回报率determinantattributes关键属性determinants决定因

30、素differentresponses差异反响differentiateddefenderstrategy差异化防御战略differentiatedmarketing差异化营销differentiationovertime不同时间的差异differentiationstrategy差异化战略differentiation差异化diffusionofinnovationtheory创新扩散理论dimension因素dimensionsofquality质量维度directcostingprofitabilityanalysis直接成本盈利性分析directmail直接邮寄directmarket

31、ingviaadvertisingmedia通过广告媒体的直接营销directmarketing直接营销directproductprofitability(DPP)直接产品盈利性/利润率directselling直销discountrate贴现率discountstores折扣商店discount折扣discount/premiumpricepolicies折扣/溢价策略discriminantanalysis差异分析法discriminatoryadjustments歧视价格调整discriminatorypricingadjustments歧视定价调整disjunctivemodel分离

32、模型displayspace陈列空间disposableincome可支配收入dissonance-attributionhierarchy不和谐-归属层次构造distributionchanneldesigns分销渠道设计distributionchannelobjectives分销渠道的目的distributionchannel分销渠道distributiondecisions分销决策distributionpolicies分销策略distribution分销distributor/store(privatelables)brands分销商/私有品牌distributors分销商diver

33、sification多元化divest撤离divest出让divestmentorliquidation收回投资或清算dividend红利dogs瘦狗类domestictargetmarketingstrategies国内目的市场定位的营销战略droppingproducts放弃产品drycleaning干洗dual/twochanneldistributionsystems双重分销系统duplication媒体重复DuPont杜邦公司durability耐用性Eearlyvslateadoption早期采购与后期采购earningspershare每股收益economicandtechnol

34、ogicalfactors经济技术因素economicpower经济权economiesofscale规模经济educationservices教育服务effectiveness有效性efficiency效率Electrolux伊莱克斯emergencygoods急需品EmersonElectric爱默生电气emotionalappeals情感诉求empathy移情作用empiricalevidence经历性实例empowerment受权encoding编码enduse最终使用endorsement赞同engineering产品工程设计entrepreneurialstrategy企业家战略e

35、ntrystrategies进入战略environmentandpackagingdisposal环境与包装处理environmentfactors环境因素environmentalscanning环境扫描/分析environmentalstrategy环境战略establishment机构ethicalaudit公司伦理审计ethicsofmarketing营销伦理道德ethniccomposition种族构成EuropeanCommunity欧共体evaluationandrewardsystems评估与奖励体系evaluationandselectionofsupplier评估和选择供给

36、商evaluationofalternatives评估替代品/各种选择evaluationofbrands品牌评估eventsponsorship事件赞助event活动everydaylow-price(EDLP)天天低价evokedset引发的组合evolutionofmarket市场演变exchange交换exclusivedealing独家销售exclusivedistribution独家分销executivesummary执行摘要exhibitionmedia展示广告媒体existingmarket现有市场exitbarriers退出壁垒expansionpath扩张途径expecta

37、tionmeasures顾客预期测度expectationsofcustomers顾客期望expectedunitsales估计产量expectedvalue期望价值experiencecurve经历曲线experimentalresearch实验性研究expertpower特长权exploratoryresearch探索性研究exportagents出口代理商exportjobbers出口批发商exportmanagementcompany出口管理公司exportmerchants出口贸易商export出口exporting出口商品extendedusestrategy扩大使用战略exten

38、dingvolumegrowth扩大市场份额externaldatasources外部数据来源externalenvironment外部环境extrapolationofpastsalestrends过去销售趋势揣测法Ffacilitatingagencies辅助/中介机构factoranalysis因素分析法fads时髦familybranding家族品牌familylifecycle家庭生命周期familystructure家庭构造farmproducts农产品fast-movingconsumergoods(FMCG)快速变动的消费品fearappeals恐惧/顾虑诉求features特

39、征FederalDepartmentStores联邦百货商店FederalTradeCodeFTC)联邦贸易法案FedEx(FederalExpress)联邦快递feedbackdata反应数据fieldtestmarketing实地市场测试financing融资fisheries渔业fitandfinish结实度与外观fixedcosts固定成本fixedsalary固定工资flankerstrategy侧翼进攻战略flanker/fightingbrand战斗品牌flankingandencirclementstrategies侧翼进攻与围堵战略flatorganizationalstru

40、cture扁平的组织构造FOBoriginpricingFOB产地定价法focusstrategy集中战略followers追随者Ford福特公司foreignmiddlemen国外中间商forestry林业formalization形式/规范化formulate制定fortress/position-defencestrategy防御堡垒战略Fortune（财富）杂志forwardintegration向前一体化franchisesystems特许系统franchising特许经营freecallnumbers免费电话号码freegoods免费商品freight-absorptionpric

41、ing免收运费定价法fringebenefits小额津贴frontalattackstrategy正面进攻战略fullcostingprofitabilityanalysis全成本盈利性分析full-servicewholesalers全方位服务的批发商functionalcompetenciesandresourceallocation职能能力与资源分配functionalefficiency职能效率functionalorganizationofsalesforce按销售职能组织销售队伍functionalorganizationalstructure职能型组织构造functionalpe

42、rformance功能性能functionalstrategy职能战略Ggames比赛gap差距gatekeepers信息传递者generalbehavioraldescriptors一般行为变量GeneralElectric(GE)通用电气GeneralFoodsCorporation通用食品generalmerchandisediscountchains群众商品折扣连锁店GeneralMotors通用汽车geodemographics区域人口统计特征geographicadjustments地理调整geographicdistribution地理分布geographicalorganiza

43、tionofsalesforce按地区组织销售队伍Gillette吉列剔须刀globaladjustments全球调整globaleliteconsumersegment全球精英消费品市场globalexpansion全球扩张globalmarketingcontrol全球营销控制globalmarkets全球市场globalnichestrategy全球时机战略globalstandardizationstrategy全球标准化战略globalteenagesegment全球青少年市场globalization全球化global-marketexpansion全球市场扩张goals总目的go

44、ing-rate/competitiveparitypricing竞争性平价定价法goodsproducers产品制造商Goodyear固特异轮胎governmentagencies政府机构governmentbuyers政府采购者governmentmarket政府市场governmentregulation政府管制greenhouseeffect温室效应greymarket灰色市场grossdomesticproduct(GDP)国内生产总值grossmargin毛利grossnationalproduct(GNP)国民生产总值grossprofit毛利grossratingpoints(

45、GRPs)总级别指数group/categoryproductmanager类别产品经理growingmarkets成长市场growthrateofmarket市场增长率growthstageofproductlifecycle产品生命周期的成长阶段growth-extensionstrategies增长扩张战略growth-marketstrategiesformarketleaders市场领导者的市场增长战略growth-marketstrategy成长性市场战略growth-markettargetingstrategy成长性市场定位战略guarantee/warranty保证/担保gu

46、arantees保证Gucci古琦世界著名时装品牌HHaagen-Dazs哈根达斯hardtechnology硬技术HarvardBusinessReview（哈fo商业评论）harvest收获harvestingpricing收获定价法harvestingstrategy收获战略healthcare医疗保健healthmaintenanceorganizations(HMOs)美国卫生保健组织heavybuyer大客户HeilemanBrewingCompanyHeinz亨氏食品helpfulness有益性Henkel汉高Hertz赫兹美国汽车租赁巨头Hewlett-Packard惠普公司hierarchyofstrategy战略的层次highmargin/low-turnoverretailers高利润/低周转率的零售商highmarketshareglobalstrategy高市场份额全球战略high-contactservicesystem高接触服务系统high-involvementproduct高介入产品high-involvementpurchase高介入购买hightmarketsha