24种外贸基本英文信函_1.docx

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1、24种外贸基本英文信函Butwhiletheoldadagemaytripoffthetongue,accordingtonewfindings,itnolongerholdsweight.尽管这句老话脍炙人口，但新研究发现，它已经不再有分量。fitthebill:知足要求，符合要求Awoman,especially,ifshehasthemisfortuneofknowinganything,shouldconcealitaswellasshecan.JaneAusten一个女人要是不幸聪明得什么都懂，那就必须同时懂得怎么伪装成什么都不懂。简?奥斯汀WhatIwantisnotmerelya

2、brand,butanexcellentbrand,atopluxurybrandZhangZhifeng,chairmanofNETigerFashionCo.Photo/ChinaDailyluxurygoodshavesixcharacteristics,includinguniqueness,exclusivity,luxuriouslookandthehighquality.NETigersZhangisamanwithadreamSelf-madegiantinclothingindustrysayshisbusinesswillonedayfocussolelyonluxuryb

3、rand.WangWenreports.BEIJING-ZhangZhifengsaidhiscompanywillonedaygiveuporiginaldesignmanufacturing(ODM),buthestillneedsthebusinessnowtosupporthisdreamofbuildingaluxurybrand.Ihaveadreamtodevelopmybrandintooneofthetopinternationalluxurybrands,thoughitcurrentlyaccountsonlyfor10percentofmybusiness,saidZh

4、ang,chairmanofNETigerFashionCo,aluxurydressmanufacturerinShanghai.Zhang,47,madehisfortunethroughODMinthe10yearsafterhesetuphisownenterprisein1982inMudanjiang,Heilongjiangprovince.Hispropertyexpandedfromasmalltailorshoptoafactorywith300employees,andthepriceofhisproductssurgedfrom0.5yuan(8cents)forapa

5、irofbell-bottompantstothousandsofyuanforafurcoatsincethebordertradebetweenChinaandRussiatookoffin1991.TradebetweentheprovinceandRussiareached$1.89billionin1993,accordingtotheHeilongjiangProvincialBureauofStatistics,withanannualincreaseof41.8percentfrom1988to1993.ChinesebusinessmenconvergedonRussiase

6、llingconsumergoods,andZhangsproducts,mainlyfurcoats,foundawarmwelcomethere.Earlyon,beforeWesternluxurygoodswereavailableinChina,myproductswereexported,Zhangsaidproudly.However,whenhewentabroadtocompetewiththeWesternmanufactures,ZhangnoticedthathisproductswouldhavefetchedfivetimeshispriceinAmericaand

7、seventimesinEurope,yetheonlyrarelysawprofit.Iunderstoodlaterthatitisthevalueoftheirbrands,Zhangsaid.Hisenterprise,whichoncehadeightfactoriesand8,000workers,putsanNETigertag-hisbrand,registeredin1992-onfurcoats,weddingdressesandhigh-endChinesedresses,whichZhangnamedHuaFu(luxurydressinChinese).Zhangsf

8、irstfurcoatshopwasopenedinHarbin,Heilongjiangprovince,in1997,andhisbrand-buildingcareerreachedamilestonethatyear,whenhedecidedtofocusonhigh-endcustom-madeclothing.WhatIwantisnotmerelyabrand,butanexcellentbrand,atopluxurybrand,ZhangtoldChinaDaily.Theadditionalvalueofsuchabrandisanenticement,butthepro

9、cessofbuildingitupiscostly.TenyearspassedbeforeZhangsawprofitfromthebusiness,andevennow,NETigerstilldependsonODM,whichbringordersof100,000clothingarticlesannually.ButZhanggivesmostofhisattentiontoHuaFu,whichcouldhelphimachievehisluxurybranddream.MyinvestmentinHuaFuisnotaconcern,andIjusttrytomakeeach

10、pieceanartwork,hesaid.HedemandsthateachHuaFuishandmade,nomatterhowlongittakes,andhefavorsusingoldChinesetailoringtechniquesinthem.Buthehastogotoremotevillagesaroundthecountryseveraltimeseveryyeartofindpeoplestillpracticingthetailoringtechniques,suchasQiangembroideryandknottying.Zhang,whodoesntliketo

11、talkaboutfinancialmatters,saidhedoesntcareaboutthecostofHuaFu,becausethroughit,heisadvancingChineseculture,whichismoreimportantthanthebusiness.ButhesaidthatthebusinessofHuaFuhasgrownbymorethan50percentannuallysince2020.Sometimes,acompanydoesnotcareaboutprofit,thoughprofitmightcometoit,hesaid.Zhangwa

12、sintheNationalImageFilminJanuarybecauseofhisworkindevelopingtraditionaltechniques.AfterthefilmwasbroadcastintheWest,hiscompanyachieveditsannualbusinessgrowthtargetinthefirsthalfyear,hesaid.NETigerisbecomingarepresentativeoflocalluxurybrands.IthasorganizedtheopeningshowoftheChinaInternationalFashionW

13、eekinBeijingfor10consecutiveyears.Wealreadyareontheroadtoluxury,Zhangsaid.YangQingshan,guestresearcheronluxurygoodsandservicesattheUniversityofInternationalBusinessandEconomicsinBeijing,saidluxurygoodshavesixcharacteristics,includinguniqueness,exclusivity,luxuriouslookandthehighquality.Zhangsaidhisp

14、roductshaveallsixofthecharacteristics,exceptforthehighprice.AHuaFucostsatleast200,000yuan($3,128)withnofixedlimit,andcanbecustomizedwithaselectionofmaterials,techniquesandaccessories.Thecompanycanalsosupplydressespricedlessthan200,000yuan,ifconsumersdonotcarewhethertheyarecustommade.Ourpriceismuchch

15、eaperthanWesternluxurygoods,Zhangsaid.AcustomdressfromChanelcouldcostatleast$40,000,anditisusualforWesternluxurybrandstopricealimited-editiondressatupto$1million.Zhangattributesthepricedifferencestothedifferencesinmarketsizes.Chinahassuchahugemarket,andwecanaffordtomakeonlyasmallprofitfromeachpiece,

16、hesaid.Hesaidthathiscompanymakesabout600HuaFuannuallyandthedemandisupto1,000.TheWorldLuxuryAssociationforecastthatChinawillbetheNo1luxuryconsumerin2021-luxuryconsumptionreached$10.7billionontheChinesemainlandin2020.AccordingtotheHurunWealthReport2020,Chinahas11femalebillionaires,themostintheworld.We

17、althywomenareourcustomers,ofcourse,Zhangsaid,andheclassifiesthemasthenewlyrich,becausemostmadetheirownfortunes.Zhangsaidthenewlyrich,includingenterpriseowners,artistsandTVstars,areturningtolow-keyluxurygoodsfromfamousWesternluxurybrands,andtheyareNETigersmaincustomers.BothChineseactressZhangZiyiandA

18、mericanactressAndieMacDowellareNETigercustomers.Asidefromthenewlyrich,NETigeralsohasmiddleclassandyoungergenerationcustomers,Zhangsaid.Theyoungergenerationcantaffordoverlyexpensivedressesnow,butifwecantrainthem,theywillbecomethebackboneofourbuyersinthefuture.Zhangsaidthisiswhyhealsooffersdressesatse

19、veralthousandyuan.ThenthereisthespecialgroupofconsumersZhangcallsthebluebloods,thetraditionalluxuryconsumerscomefromtheupperclass.Mostofthebluebloodscomefromoverseasandhavetheaccumulatedwealthofgenerations.Theyarecertainlyluxuryconsumers,becausetheynevercareaboutthecost,Zhangsaid.Royalfamiliesfromth

20、eMiddleEastandEuropeflytoChinaforthedressesandwaitforaboutamonthforthemtobecustommade.Zhang,whoneverhiresstarstopromotehisbrand,declinedtogivedetailsabouthisblue-bloodcustomersotherthansayingthatJoachimHolgerWaldemarChristian,princeofDenmark,orderedaHuaFuforhisprincessin2007,afterseeinganNETigerfash

21、ionshow.Itsaglobalizedbusiness,andwecansellourproductsallovertheworld,evenifwehavejusteightshopsinChina,andnoneintheWest,Zhangsaid.HedrawsthisconclusionfromthebusinessofhisflagshipshopatNewOrientalPlazainBeijing.Zhangsaidhecantellfromcustomerscreditcardsthat80percentofthemintheshoparefromothercountr

22、ies.Regardlessofwheretheycomefrom,theyhavetovisitourshopsinpersonsowecancutthedresstofittheirfigures,Zhangsaid.Then,theygobacktowaitfortheirdresses.DenisMorisset,executivedirectorofMBAprogramininternationalluxurybrandmanagementatESSECBusinessSchoolinFrance,saiddespitethelargedomesticmarket,Chinesebr

23、andsstillneedtomeetglobalconsumersdemandstodeveloptheirproductsintoluxurygoods.TheinternationalmarketisalwaysZhangstargetandhisstrategyhasbeenglobaleversincehedecidedtobuildhisownclothingbrandfromODMin1992.Atthattime,heestablishedfivedesignandmarketingcenters,inHongKong,Russia,America,FranceandItaly

24、.Thedesigncentersarestilloperating,with57designers,10ofwhomareforeigners.TheNETigerlookcomesfromtheChineseelements,butZhangdoesnotrejecttheforeigndesignersideas.TheyaremoreimaginativeaboutChinesefactorsbecausetheydonotunderstandmore,Zhangsaid.HedoesnotbarWesterntechniquesfromhisHuaFu,either.Swarovsk

25、iscrystalwasusedtogetherwithYunbrocadeonaredHuaFu,andtheWesternslimcutisalsoused.ButtheamateurscholarofChinesestudiesbelievesthecountryhasalongerluxurytraditionthantheWest,andheputgreateffortintolearningaboutit.LuXiao,assistantprofessorofmarketinginFudanUniversitysaidthatlocalcompaniesneedtoberooted

26、inChinesecultureiftheywanttoproduceluxurygoods.ThethemeofNETigers2020fashionshowisTianganDizhi(HeavenlyStemsandEarthlyBranches),whichismorecommonlyunderstoodbyforeignersasthetraditionalsystemofusinganimalstorepresentyears.VariousnearlyforgottentraditionaltechniquesareusedinHuaFu,suchasYunbrocadeandr

27、eelingsilk,eachwithalonghistory.Yunbrocade,thefirsttraditionalfabricZhangusedinhisproducts,wasusedexclusivelyintheimperialpalaceinChinaspast.ThefabriccanbetracedbacktotheSouthernDynasty(AD420-589),anditissaidinChinathatoneinchofYunbrocadecanbeworthoneinchofgold-about497.66grams.Zhangalsobringssomeco

28、mmonfolktechniquestohisdresses,suchaspapercuttingandknottying,toformtheiruniquepatterns.Q+A|ZhangZhifengQ:Howdoyouspendyourweekendafteryourbusyweek?A:IliketostaywithmyfamilywhenIrest,becauseIhavelittlefreetime.Whatareyourhobbies?Horsebackridingandgolf.Whatsayingdoyoulikethemostandwhy?DoingwhatIsayan

29、dsayingwhatIdo.Honestyissoimportantforabusinessman,especiallywhenyoudobusinesswithforeigners.Ifyouarefrankandloyal,theywillfeelcomfortablemakingabigdealwithyou.Whoisyouricon?IbelieveitwouldhavetodowithChinesephilosophy,andIusedtostudyphilosophyatFudanUniversity.Confucius,LaoZi-thefounderofTaoism-Zhu

30、angZiandShakyamuniBuddhaareallmyicons.Whatbookareyoureadingnow?TheTripitaka.ItisthecollectionoftheteachingsoftheBuddhaover45yearsinthePalilanguage,anditconsistsoftheSutta,conventionalteaching;theVinaya,disciplinarycode;andtheAbhidhamma,moralpsychology.Ithasbeentranslatedintoseverallanguages.Whatkind

31、ofgreenlifestyledoyouhave?Probablymainlyintransportation,suchastakingpublictransportation.Thesubwayisabetterchoice.NameplacesinChinathatimpressyoumostandyouhavenotvisitedbutwanttoexplore.None.WhatsthebestwaytobreaktheicewithaChinesebusinessmanyouvemetforthefirsttime?Ineverdobusinesswithatotalstrange

32、r.MaybeChinaisstillanacquaintancesocietyandwetrustpeopleweknow.ThreewordstodescribeyourimpressionofChinesebusinessmen?Polite,loyal,upright.Whatkindofexperiencehasshapedyourthoughtsthemost?Beijinghostedthe2020OlympicGames.Ourcountrydevelopedalotandhasthecapabilitytohostsuchaninternationalorganization

33、.EricssonhopesforlawsuitagreementTelefonABL.M.Ericsson,theparentcompanyofSonyEricssonMobileCommunicationsAB,filedalawsuitagainstChineserivalZTECorpinApril.Photo/ChinaDailyCompanyinIPRdisputewithZTEoverwirelesstechnologiesBEIJING-TopmobiletelecomequipmentmakerTelefonABL.M.Ericssonhopestoreachanagreem

34、entwithChineserivalZTECorpoveranintellectualpropertyrightsdisputethatbeganinApril,saidEricssonspresident.Thetelecommunicationindustryisanindustry(inwhich)wesharetechnologieswithcompetitors,customersandsuppliers.Hopefullywecangetanagreement(withZTE),saidHansVestberg,presidentandchiefexecutiveofficero

35、fEricsson.Hemadetheremarksatanewsbriefingduringaone-daybusinesstriptoBeijing.EricssonistheworldsNo1patentprotocolholderintermsofwirelesstechnologies.Thecompanyownsabout27,000grantedpatentsworldwide.InApril,EricssonfiledlawsuitsagainstZTE-theworldsfifth-largesttelecomequipmentvendorbymarketshare-inth

36、eUnitedKingdom,ItalyandGermany,sayingtheChinesecompanyhadbreacheditspatentsrelatedtosecond-andthird-generationwirelesstechnologiesknownasGSMandWCDMA,accordingtoareportintheFinancialTimes.ItaskedthecourtstobansalesofZTEproductsthatincludetechnologieswheretheSwedishcompanyspatentshaveallegedlybeenbrea

37、ched.Wesharethetechnologyinordertogetthelowestcost.ThatswhyaGSMhandsetcanbesold(ataprice)aslowas$20or$30,Vestbergsaid.HeaddedthatEricssonhasagreementswithbasicallyallmajorinfrastructureandhandsetvendorsintheindustry,includingsomeChinesevendors,andthecompanyisalwaysaimingtoinvolvemoreandmoreintereste

38、dpartiestosharetechnologies.Weprovidefairandreasonablelicensingfornewentrants,hesaid,butdidnotrevealthespecificchargesforitspatents.ZTEcouldnotbereachedforcommentonWednesday.EricssonalsoannouncedonWednesdayitwillopenanewglobalnetworkoperationscenter(GNOC)inChina.ItcurrentlyhasthreeGNOCsinRomania,Ind

39、iaandMexico.Thenewcenterwillinitiallyhave300staff,withthenumbergrowingto500withinthenextsixmonths.Ericssoniscurrentlymanagingnetworksservingmorethan800millionsubscribers,andmorethanhalfofthesesubscribersareservedthroughitsGNOCs.Foundedin1876,withitsheadquartersinStockholm,Ericssonhasmorethan90,000em

40、ployeesin180countriesandgeneratedrevenueof$28.2billionin2020.Thecompanyhada20percentshareoftheglobalcarrier-network-infrastructuremarketin2020,whileChineserivalHuaweiTechnologiesCorankedsecondat16percent,accordingtomarketresearchfirmGartnerInc.VestbergsaidhewasproudthatEricssonwasaplayerintheChinese

41、market,whichitfirstenteredin1892.EricssonsrelationshipswithChinasthreetelecomoperatorsareproceedingsmoothly.ThecompanyjoinedtheworldslargestTD-LTEtrialnetworkdeploymentconductedbyChinaMobileinsevenChinesecities.WearedeterminedtobeakeypartnerwithChinaMobileonTD-LTEtechnology,saidMatsHOlsson,presidentofEricssonChinaandNorthEastAsia.EricssonwonthebiggestTD-LTEcontracttodate,worth$1billion,fromAustraliasNBNCoinJune.