M4U1_Project_.ppt
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1、M1 Unit 1Project Developing an ad campaignTwo main types of advertisements ?commercial adsPSAsStep one: Lead ineducate people about health, safety, or any other problem that affects public welfarepromote products or serviceAn ad campaign ?An ad campaign ?An ad campaign is a planned programme of adve
2、rtisements using various kinds of ads to reach a certain audience.How to build an ad campaign?How do you build an ad campaignStep two: Read for understandingHow to start a successful ad campaign?You must _,figure out exactly_ and _You may need to employ different kinds of media, including_.have a cl
3、ear aim and an audience in mind what you want to tell the audience what you are trying to get them to do posters, newspapers, magazines, radio and television. Questions Before building an ad campaign, we need to consider three major questions first:n1. Who is your target audience? How to determine y
4、our audience? to do a little research and analysis in advance to explore what the audience already thinksn2.What do you want your ad campaign to say?n3.How to reach your audience?2.What do you want your ad campaign to say?Its time to decide_ .And you may consider the following questions:1. What does
5、 my audience already know about this problem?2. What aspects of this problem would they care about or be concerned with?3. Is there some history behind the problem that they would be interested in?4. How does the problem personally affect their lives? what you want the audience to know or think abou
6、t or how to decide to what to say in your ad campaign?Main Idea: How to build an ad _Step One*have a clear aim and _ audience in _;*do a little research and analysis _ of time and you can _ the right _ for the right people.Step Two*gather _ from your research;*It is important to always try to _ to t
7、he waythe audience will _.Step Three*use different m_ to get your message _*decide what _ you want to use to _ your audience. campaignmindtargetaheadcreate messageinformationappealreactedia acrossapproachreachII.Fill in the missing words in the chart:A sampleRead the anti-smoking ad campaign and try
8、 to focus on the main idea of each paragraph. The reason why the narrator chose anti-smoking as the subject of their ad campaign?The target audience and their aim. And the ways to convince their target audience . The different approaches used to get their message across.The slogan and logo .Para 1Pa
9、ra 2Para 3Para 4How is it formed?*Planning(1) Work in groups of five or six.(2) Two Topics. Anti-drugs Food safety*Preparing(2) : AssignmentMembers nametaskDesign a logoDevelop a slogan Forms of mediaCampaign proposalPresentation*Producing & Presenting Teamwork: everyone should contribute to the pro
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