广告类托福写作范文.docx

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1、广告类托福写作范文广告类托福写作范文提到广告相信大家已经很熟悉了，不管是在网络上还是在现实生活中，都是随处可见的宣传广告。今天我采集整理了关于广告的托福作文，一起来看看吧!关于广告的托福作文Thewholepointofadvertisingistoencourageustobuythingswedontneed.Advertisersareinthebusinessofmakingmoneyofthemselvesandtheirclients.Iftheymanagetosellussomethingthatsgoodforustoo,thatsfine.Buttheirprimarygo

2、alisprofit.Itbeginswhenwerechildren.Saturdaymorningchildrenstelevisionisfullofcommercials.Overandoveragain,childrenseeimagesoftoysandgames.Theyseeotherchildrenwhoarehavingthetimeoftheirlives.Theywatchthesechildrenandgetthemessagethatiftheywanttohavethatmuchfun,theyneedtobuythosethings.Thus,ataveryea

3、rlyage,wereintroducedtotwoideas:thatwewanttobelikeeveryoneelse,andwewanttohavewhateveryoneelsehas.Thiscontinuesthroughoutourlives.Wespendalotofourmoneytryingtokeepupwithourneighbors.Webuythelatestmodelcars,haveallthelatestgadgetsinourhomes,andlivealifestylebeyondourbudgets.Advertisingencouragesustod

4、efineourselvesbywhatweownratherthanbywhoweare.Itencouragesacompetitionoffalsevaluesandshallowmeasurementsofwhatmattersinourlives.Advertisingcanbedamaging.However,itisalsooneofthewaysinwhichoureconomykeepsgrowing.Peopleneedtobuyproductsinorderforotherpeopletohavejobsmanufacturing,transportingandselli

5、ngthoseproducts.Advertisingalsokeepsusinformedaboutnewproductsthatmayactuallyhelpusinsomeway.Forthesereasons,youcouldsayadvertisingisanecessaryevil.广告的好处托福作文Advertisingdoesnotmeantoeducateorillustrate.Primarilyitisavehicleforbusinessanditaimstosellproducts.Asaresult,theinformationwecangatherfromlook

6、ingatadvertisingsisquitelimited.However,theculturalideasusedtosellcommoditiesrevealasocietysvaluesystem,andfromthenatureoftheadvertisingandtheproductitaimstosellwecandrawconclusionsastowhichsocialdemographymightbethemostaffluent.Inordertobemosteffectiveanadvertisingcampaignwillmakeuseoftheculturalva

7、luesofacountry.Obviously,companieswillbeabletosellmoreproductsifagreatmanypeoplerelatetothegoodsandtheimagesusedtosellthem.Forexample,inacountryliketheUnitedStateswhereagreatpercentageofthepopulationisreligious,advertisersuseexpressionssuchasheavenly,divine,orrevelation,becausethesehaveconnotationst

8、hatprospectivecustomerswilllikelyidentifywith.Similarly,advertiserswilltrytoemployfashionmodelswhoembodyaculturesidealsofpersonalbeauty,becauseattractivemenandwomenwillsellmoreproductsthanunattractiveones.Companiesidentifysocialdemographicsorpartsofsocietythataremostlikelytobuytheirproductsanddesign

9、theiradvertisingsaccordingly.Forexample,teenagegirlsaremorelikelytobuymobilephonesthanretiredfactoryworkers.Thuscompanieswillmakeuseoffashiontrendsintheiradsandprobablypayafamouspopsingerabigchunkofmoneytoendorsetheirproduct.Ifthemajorityofalladvertisingsinacountryaregearedtowardsaspecifictargetmark

10、etoraudience,thenthispartofthepopulationprobablyhasthemostfinancialresourcesattheirdisposal.Althoughwecanlearnsomethingsaboutacountrybylookingatitsadvertisingwehavetorememberthatthisknowledgeislimited.Afterall,advertisingisonlydirectedatpeoplewhohavethemeanstobuyconsumergoods.Thusadvertisingdoesnott

11、ellusanythingabouttheoverallprosperityorlikesanddislikesofacountry.Also,advertisingnotonlyreflectsbutalsotriestoshapeandchangeculturalvalues.Therefore,itdoesnotaccuratelyreflecttheexactstateofacountrysculture.广告的利弊托福作文Consumersarefacedwithincreasingnumbersofadvertisementsfromcompetingcompanies.Towha

12、textentdoyouthinkareconsumersinfluencedbyadvertisements?Whatmeasurescanbetakentoprotectthem?Televisionscreens,newspapers,buses,andalmostallcitystreetsarefloodedbyallkindsofadvertisements.Thishasbothadvantagesanddisadvantagestoconsumerswhoareunavoidablyinfluenced,thoughthedegreesvaryfrompersontoperso

13、n.Becauseoftheadvertisementsplacedbymanycompetingcompanies,consumersareabletolearnaboutcertainnewproductsrapidly.Ifaproducthappenstobewhatsomeconsumersneed,theymightbeattractedtomakeapurchaseandhavetrialuse.Ifitturnsouttobereallygood,peoplewouldsetaboutrecommendingittofriendsandthesalesofthisproduct

14、willgoupveryquickly.So,weseethisisawin-winsituationbothtoconsumersandmanufacturersandwealsoseethatconsumersarenotjustinfluencedprofoundlyallatonce.Ittakestimeforthemtoestablishfaithintheadvertisedproducts.Inmostcases,theadvertisedproductsaregoodandworthbuying.Buttherearealsocaseswheretheeffectsorfun

15、ctionsofacertainproductaremuchexaggeratedanditwilldefinitelyfoolsomepeoplewhentheyareattractedallatonceandgotobuyit.Sinceaproductcanonlywinthemarketthroughitsqualityanditslongestablishedfame,thereseveryreasontobelievethatthosefakeormuchexaggeratedproductswilleventuallylosetheirmarketsharesanddieout.

16、Thus,weseethatthemarketisselectiveandconsumersaresensibleinthelongterm.Indevelopedcountries,therearestrictcensorshipandsupervisingsystemsregardingadvertising.Iftheadvertisementputupbyacompanyfailstohonortheadvertisedeffects,itwouldbetermedasfraud,thusviolatingthelawwhichcouldleadtoreallyseriousresul

17、t.Inmostcases,themanufacturingcompanywouldbefinedsoheavilythatitwouldbedifficultforittosurviveanylonger.Fromtheforegoingdiscussion,wecanseethatadvertisementsinfluenceconsumersbothfavorablyandunfavorablyandthedegreesofthisinfluencedifferfrompersontoperson.Toprotectconsumers,governmentscanfollowthepra

18、cticeofdevelopedcountriesbyenforcingreallystrictcensorshipandsupervisinglawsinregardtoadvertisingasawhole.托福独立写作高分范例：广告能够体现国家托福IBT高分作文：Canadvertisingtellyoualotaboutacountry?Doyouagreeordisagreewiththefollowingstatement?Advertisingcantellyoualotaboutacountry.Usespecificreasonsandexamplestosupportyou

19、ranswer.托福IBT高分作文分析：同意这个观点更容易写一些。陈述立场后，讲明广告是如何反映一个国家的历史、文化、以及其他情况的。通过比拟来讲明更容易写一些，比方：中国，与10年前相比，广告中的女性数量变多了，暴露的程度也提高了。讲明人们的观念，以及社会的观念发生了变化。中国与欧美国家相比，中国广告中药物广告数量十分多。讲明这方面的法制还有待改善。托福IBT高分作文范文：广告能够体现国家Advertisingdoesnotmeantoeducateorillustrate.Primarilyitisavehicleforbusinessanditaimstosellproducts.Asa

20、result,theinformationwecangatherfromlookingatadvertisingsisquitelimited.However,theculturalideasusedtosellcommoditiesrevealasocietysvaluesystem,andfromthenatureoftheadvertisingandtheproductitaimstosellwecandrawconclusionsastowhichsocialdemographymightbethemostaffluent.Inordertobemosteffectiveanadver

21、tisingcampaignwillmakeuseoftheculturalvaluesofacountry.Obviously,companieswillbeabletosellmoreproductsifagreatmanypeoplerelatetothegoodsandtheimagesusedtosellthem.Forexample,inacountryliketheUnitedStateswhereagreatpercentageofthepopulationisreligious,advertisersuseexpressionssuchasheavenly,divine,or

22、revelation,becausethesehaveconnotationsthatprospectivecustomerswilllikelyidentifywith.Similarly,advertiserswilltrytoemployfashionmodelswhoembodyaculturesidealsofpersonalbeauty,becauseattractivemenandwomenwillsellmoreproductsthanunattractiveones.Companiesidentifysocialdemographicsorpartsofsocietythat

23、aremostlikelytobuytheirproductsanddesigntheiradvertisingsaccordingly.Forexample,teenagegirlsaremorelikelytobuymobilephonesthanretiredfactoryworkers.Thuscompanieswillmakeuseoffashiontrendsintheiradsandprobablypayafamouspopsingerabigchunkofmoneytoendorsetheirproduct.Ifthemajorityofalladvertisingsinaco

24、untryaregearedtowardsaspecifictargetmarketoraudience,thenthispartofthepopulationprobablyhasthemostfinancialresourcesattheirdisposal.Althoughwecanlearnsomethingsaboutacountrybylookingatitsadvertisingwehavetorememberthatthisknowledgeislimited.Afterall,advertisingisonlydirectedatpeoplewhohavethemeansto

25、buyconsumergoods.Thusadvertisingdoesnottellusanythingabouttheoverallprosperityorlikesanddislikesofacountry.Also,advertisingnotonlyreflectsbutalsotriestoshapeandchangeculturalvalues.Therefore,itdoesnotaccuratelyreflecttheexactstateofacountrysculture.托福写作范文：广告对生活的作用PRSomepeoplesaythatadvertisingencour

26、agesustobuythingsthatwereallydonotneed.Otherssaythatadvertisementstellusaboutnewproductsthatmayimproveourlives.Whichviewpointdoyouagreewith?Usespecificreasonsandexamplestosupportyouranswer.Thewholepointofadvertisingistoencourageustobuythingswedontneed.Advertisersareinthebusinessofmakingmoneyofthemse

27、lvesandtheirclients.Iftheymanagetosellussomethingthatsgoodforustoo,thatsfine.Buttheirprimarygoalisprofit.Itbeginswhenwerechildren.Saturdaymorningchildrenstelevisionisfullofcommercials.Overandoveragain,childrenseeimagesoftoysandgames.Theyseeotherchildrenwhoarehavingthetimeoftheirlives.Theywatchthesec

28、hildrenandgetthemessagethatiftheywanttohavethatmuchfun,theyneedtobuythosethings.Thus,ataveryearlyage,wereintroducedtotwoideas:thatwewanttobelikeeveryoneelse,andwewanttohavewhateveryoneelsehas.Thiscontinuesthroughoutourlives.Wespendalotofourmoneytryingtokeepupwithourneighbors.Webuythelatestmodelcars,

29、haveallthelatestgadgetsinourhomes,andlivealifestylebeyondourbudgets.Advertisingencouragesustodefineourselvesbywhatweownratherthanbywhoweare.Itencouragesacompetitionoffalsevaluesandshallowmeasurementsofwhatmattersinourlives.Advertisingcanbedamaging.However,itisalsooneofthewaysinwhichoureconomykeepsgrowing.Peopleneedtobuyproductsinorderforotherpeopletohavejobsmanufacturing,transportingandsellingthoseproducts.Advertisingalsokeepsusinformedaboutnewproductsthatmayactuallyhelpusinsomeway.Forthesereasons,youcouldsayadvertisingisanecessaryevil.广告类托福写作范文